How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights

What’s the most important thing for a modern business? Many will automatically refer to profit as the single biggest driver...

Virtually every organization of size has some sort of customer relationship management (CRM) infrastructure that enables...

Today’s world is a digital one—which means you’ve likely thought about advertising your landscape business online but...

In the old days, the customer journey was a concept few brands had heard of. The interaction between brands and customers...

It’s a problem that we’ve seen before: An owner of a landscape company wants to grow their business, but spends all of their...

Each year, we like to pull together a digest of relevant articles about Search Engine Optimization (SEO) for our readership...

If you have anything to do with business IT, sales, or marketing, chances are very good that you’ve heard the term “single...

There’s no question that social media is a major component of our social fabric. We can all probably count on one hand the...

Lead generation is a method of identifying, attracting, and converting people unfamiliar with your...

We are pleased to announce that Bristol Strategy has become a Hubspot Gold Certified Agency. The following is the press...

What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower...

Anyone would be hard-pressed today to over-estimate the power of social media. The use of social media by consumers and...

Before we entered the Digital Age, consumers traditionally relied upon advertising and company sales materials to learn...

I took my annual pilgrimage to the Inbound Conference during the week of September 4th. The week began with the Hubspot...

Press releases are a great way to communicate news or information about your company through carefully crafted messages that...

The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business?...

In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your...

The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of...

Are you familiar with the concept of a buyer persona? You may have heard or seen the term used in various marketing...

In the fall of last year, we embarked upon a journey to redesign our website. The site was several years old, outdated, and...

If you’re a C-level business executive tasked with business development and growing revenue in a rapidly-evolving,...

As a business owner, you know you need a good website to attract visitors and get them to buy from you. You research...

Traditionally, B2B selling involves mostly outbound techniques such as trade shows and cold calling. Companies doing so are...

If there’s anything we can rely on when it comes to digital marketing, it’s that things are always changing and improving...

If there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After...

Are you using social media to communicate with your customers? If you’re an SMB, then you most definitely should.

Today, the...

You’re a high-tech company looking to target a specific internet audience. But where are most users spending their time?

Over 500 million (half a BILLION) people watch video on Facebook every day. The truth of the matter is that consumers prefer...

Video marketing has been on the rise for the past few years. With 97% of marketers saying that video content has improved...

Even if you haven’t yet embraced online marketing for your business, you’re probably aware of some of the benefits it...

With the commercialization of the Web, buyers are fully in control of the sales process. Whether it’s a consumer looking for...

Marketing is a fast-evolving discipline. Customer expectations are changing rapidly and posing new challenges to many...

Before we delve into the value Key Performance Indicators (KPI's) offer to an Inbound Marketing program, let's first drill...

According to a recent study, 75% of video viewers report that they will click through to a website after watching a high...

The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all...

Let’s face it – nobody likes to be “sold.” And being on the receiving end of a sales pitch is made worse when the receiver...

One of the marketing strategies that can be the most challenging is developing ways to generate qualified leads for your...

Virtually every business professional will agree that a good website is highly valuable for their company. The problem, is...

If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing...

Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its...

There is no question that the internet has fundamentally changed society, the economy, and even basic human behavior. Never...

The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a big disconnect...

2017 was a tremendous year for inbound marketers. The fascinating thing about digital marketing, which inbound marketing is...

Would it surprise you that there are plenty of high-quality prospects looking for precisely the goods and services you...

Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your...

Much of the emphasis of inbound marketing is attracting the attention of people to your website who need your products and...

Inbound marketing, with its customer-centric focus and data-driven approach, has allowed companies to vastly improve the...

Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is...

I like to take the opportunity at the Inbound conference to learn new techniques to help businesses grow online. When I...

As a CEO, you have a lot of responsibilities and power. While the concept of blogging might have passed your mind a few...

I really enjoyed a lot about the Inbound conference at the end of September in Boston. As my earlier article about Inbound 17

Each year, me and 14,000 of my closest friends descend upon the Boston convention center to get our annual digital marketing...

Reaching out to prospects by phone is still a channel that sales teams use to connect and raise awareness among the...

The Inbound Sales Methodology attracts the prospects to you who fit the profiles of the customers you can serve best. The...

For decades, sales strategy centered around promoting goods and services directly to potential customers. In most cases, the...

It’s Monday, August 21st, 2017, and a swath across the middle of the United States is experiencing a total eclipse. The...

There is a maxim in startup culture that is attributed to Uri Levin, founder of Waze. It says that you should, "fall in love...

A social media strategy is important for your business. By now you are likely aware that the days of most direct outbound...

Want to succeed with Digital Marketing?  If your answer is yes, then you need to know how Conversion Rate Optimization...

Implementing Sales Funnel Automation has become a must-have resource for sales teams in a world with fickle prospects. Gone...

When it comes to creating an overall marketing plan, many companies need to add local marketing to the mix. Specifically, ...

When it's time to make tough decisions, many people like to follow others on an issue. But sometimes, following the crowd...

The Buyer's Journey has changed - vendor-directed sales methods are much less effective than they were in the past. The...

These days, even the acronym SEO has become a little hackneyed. Of course, companies are still optimizing their websites to...

The days of “set it and forget it” website design are over—at least for those companies that want the agility to respond to...

Creating a new website can be a double-edged sword for your business. You want the vibrancy and energy that a new site will...

Many of you know that I have a high-tech background and there are few industries that are more high-tech than...

According to a web credibility study conducted by Stanford University, 75% of people judge a company’s worth and abilities...

While the benefits your company offers don't necessarily change, the journey for a digital buyer is often much different...

What does it mean to ‘build customer experience’ on a website? Too many companies don't know -- and it's costing them a lot...

How many times have you been told to follow a specific Search Engine Optimization (SEO) rule, only to find out it’s the very...

There are all types of websites out there today. Funny. Serious. Personal. Whimsical. Political. We could go on. But for...

More companies, in the tech industry and beyond, are waking up to the idea that it pays to invest in better online content.

...

So, you’ve decided to launch that business and need a website that will not only be attractive but will also work smart for...

The recently published State of Inbound 2017 report is chock full of deep insight into the challenges and opportunities of...

The internet is changing the way customers perform research to address problems or implement solutions. They want relevant...

In their latest annual State of Inbound Marketing report, HubSpot revealed that 73% of respondents considered inbound to be...

Wouldn’t it be great if your company had intimate knowledge of its ideal buyer? You would know how this person thinks,...

What’s the problem with these so-called “trends” that crop up in the digital marketing space each year?

A few things: being...

So you're eager to tackle the marketing challenges of a promising new year for your B2B company. Good for you! But don't...

Decision makers tend to be busy people who have neither the time nor patience to absorb themselves in surface-level content...

SEO Marketing World states that an inbound link is one of the most important aspects of any searching engine optimization...

Increase Brand Awareness with Inbound Marketing and these Six Hacks. Promoting a company through inbound marketing is an...

We have been helping companies market their products for many years now, and several interesting patterns have developed...

The Inbound Marketing methodology is a lead generation system that many businesses use to increase their customer base and...

What is Inbound Marketing and Why Should You Care? There is a great answer to this question by one of the pioneers of...

We received several comments about the article we wrote about Inbound16. Most thanked us for highlighting the changing world...

Wondering how to optimize a blog article to improve SEO? Search Engine Optimization (SEO) has become an important topic for...

The commitment to producing a consistent business blog is often one of the first things to go when marketing budgets get...

The Inbound Marketing conference in Boston was an opportunity to get a tune up from the experts with tips and techniques...

In a competitive online marketplace, it's critical to make your product or service stand out from the crowd. And these days,...

Geoffrey Moore, the author of Crossing the Chasm and other sales and marketing strategy books, recently published an article...

Businesses are recognizing the strategic importance their website plays in lead generation and sales. The challenge they...

As you are aware, all buyers go through a three-step journey with major purchasing decisions. The first step is simply...

It was a lot of hard work, but you have finally launched your startup company and you’re ready to make your online presence...

You may be wondering, how can social media marketing help your business? That question is not uncommon. Many business...

There are so many marketing automation tools available on the market that researching each of them can make a CMO's...

I like to think about Inbound Marketing as a process to attract the best prospects to your business using digital marketing...

In this issue of Inbound Marketing digest, we have selected several expert articles about SEO to help you improve the...

Inbound marketing and social media go hand-in-hand. To attract new leads and customers, businesses should strive to reach...

Identifying the most engaged members of your company's audience enables you to invest resources and communicate more...

Websites are a powerful tool for B2B marketing and sales. Buyers typically scour the Internet trying to arm themselves with...

You've been writing content for your business blog for a while, and yet you feel like your mother is the only one reading...

Google has adamantly projected the notion that posting high-quality content, and acquiring credible external links, is your...

Every once in a while, a new marketing term emerges.  I recently came across the term "Intrigue Marketing" and thought to...

If you told your investors that your start-up was going to take a different approach to selling your product, and it would...

Generating a large volume of leads is of little use if you don't effectively nurture them to produce sales conversions and...

As an extention to the Thought Leader Series written about sales last year by Jim Welch, I decided to extend it in 2016 with...

The desire for clear and efficient communication is a common trait among digital marketing (or Inbound Marketing) buyers...

No one can debate that the internet has changed lives and industries. Products like the smart phone have accelerated this...

The Federal Trade Commission recently released its "Enforcement Policy Statement on Deceptively Formatted Advertisements."...

The volume of mobile Internet searches now exceeds searches on desktop computers. Additionally, statistics on engagement...

Several social media platforms offer salespeople opportunities to build awareness and generate leads. However, few offer the...

Hiring an inbound marketing consultant for a long-term relationship is a significant investment. To feel comfortable in...

Targeting high-impact keywords is critical to success every time you prepare an article in your content marketing system....

The database is the salesperson's best friend, but it needs to receive the appropriate care and attention before it can...

If you're wondering whether you've selected the right B2B agency for your business's marketing needs and goals, start by...

It's become increasingly evident in the modern B2B marketplace that one size most definitely does not fit all. It isn't...

If you are a science buff or a reformed geek, you will like the Content Marketing periodic table. This chart has been around...

Inbound marketing is all about bringing your clientele to your doorstep, freeing you from the horrible inefficiency of cold...

B2B sales lead generation is one of those fields that presents great potential for error, as many businesses have discovered...

What will 2016 bring for your B2B company? The answer may hinge on how you disburse your inbound marketing budget. "Spending...

You probably understand that keywords play a fundamental role in the success of any digital marketing plan. But how do you...

The terms "LinkedIn" and "business" have become synonymous over the years, so it'll come as no surprise that you can profit...

If your B2B marketing efforts have been faltering lately, ask yourself whether your marketing content has grown a bit thin,...

Effective inbound marketing encompasses content strategies, social media, website, SEO strategies and more. If you run a B2B...

We had the opportunity to read the latest "State of Inbound Marketing 2015" research report, and it reinforced many of the...

During the first full week of September, I attended the annual pilgrimage to the mecca of Inbound Marketing, Boston, MA....

We gain most of our new clients from company CEOs, Presidents or Sales VPs who need to address the inability of sales to...

I just returned from a week long fly fishing trip to Bozman Montana with one of my sons. As the vacation was ending and real...

What is the best B2B content for tech buyers? Marketing professionals are constantly working to develop content to support...

The most important thing to remember when writing a blog article is the content must be remarkable. Think about what new...

We've all been there. It is 11:57 on April 15th and you are working feverishly to complete the last part of your federal tax...

Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this...

Let's diagnose the 4 problems with sales productivity. At Bristol Strategy, we understand the importance of applying our...

We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B...

We have written about the importance of a marketing strategies that aligns with your target prospect's triggers and goals...

It is important to create a community that will promote your company to their peers. Within every industry, B2B buyers seek...

Your company’s website attracts plenty of traffic, but far too few of the anonymous website visitors ever emerge as contacts...

A staggering volume of business email is generated every day. According to the “Email Statistics Report, 2014-2018”...

A well-designed B2B social media marketing strategy is essential for marketing success. In fact, 87% of B2B marketers...

Looking for ways to improve SEO? Search Engine Optimization (SEO) has traditionally been defined as a process for achieving...