Video Marketing Strategy; The Importance of Effective Planning Before Execution

According to a recent study, 75% of video viewers report that they will click through to a website after watching a high...

The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all...

Let’s face it – nobody likes to be “sold.” And being on the receiving end of a sales pitch is made worse when the receiver...

Virtually every business professional will agree that a good website is highly valuable for their company. The problem, is...

If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing...

Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its...

There is no question that the internet has fundamentally changed society, the economy, and even basic human behavior. Never...

The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business?...

The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a big disconnect...

2017 was a tremendous year for inbound marketers. The fascinating thing about digital marketing, which inbound marketing is...

Would it surprise you that there are plenty of high-quality prospects looking for precisely the goods and services you...

Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your...

Inbound marketing, with its customer-centric focus and data-driven approach, has allowed companies to vastly improve the...

Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is...

I like to take the opportunity at the Inbound conference to learn new techniques to help businesses grow online. When I...

I really enjoyed a lot about the Inbound conference at the end of September in Boston. As my earlier article about Inbound 17

Each year, me and 14,000 of my closest friends descend upon the Boston convention center to get our annual digital marketing...

Reaching out to prospects by phone is still a channel that sales teams use to connect and raise awareness among the...

The Inbound Sales Methodology attracts the prospects to you who fit the profiles of the customers you can serve best. The...

For decades—if not centuries—sales strategy centered around promoting goods and services directly to potential customers. In...

It’s Monday, August 21st, 2017, and a swath across the middle of the United States is experiencing a total eclipse. The...

There is a maxim in startup culture that is attributed to Uri Levin, founder of Waze. It says that you should, "fall in love...

Want to succeed with Digital Marketing?  If your answer is yes, then you need to know how Conversion Rate Optimization...

Implementing Sales Funnel Automation has become a must-have resource for sales teams in a world with fickle prospects. Gone...

When it comes to creating an overall marketing plan, many companies need to add local marketing to the mix. Specifically, ...

When it's time to make tough decisions, many people like to follow others on an issue. But sometimes, following the crowd...

These days, even the acronym SEO has become a little hackneyed. Of course, companies are still optimizing their websites to...

The days of “set it and forget it” website design are over—at least for those companies that want the agility to respond to...

Creating a new website can be a double-edged sword for your business. You want the vibrancy and energy that a new site will...

Many of you know that I have a high-tech background and there are few industries that are more high-tech than...

According to a web credibility study conducted by Stanford University, 75% of people judge a company’s worth and abilities...

While the benefits your company offers don't necessarily change, the journey for a digital buyer is often much different...

What does it mean to ‘build customer experience’ on a website? Too many companies don't know -- and it's costing them a lot...

How many times have you been told to follow a specific Search Engine Optimization (SEO) rule, only to find out it’s the very...

There are all types of websites out there today. Funny. Serious. Personal. Whimsical. Political. We could go on. But for...

More companies, in the tech industry and beyond, are waking up to the idea that it pays to invest in better online content.

...

So, you’ve decided to launch that business and need a website that will not only be attractive but will also work smart for...

The recently published State of Inbound 2017 report is chock full of deep insight into the challenges and opportunities of...

The internet is changing the way customers perform research to address problems or implement solutions. They want relevant...

In their latest annual State of Inbound Marketing report, HubSpot revealed that 73% of respondents considered inbound to be...

Wouldn’t it be great if your company had intimate knowledge of its ideal buyer? You would know how this person thinks,...

What’s the problem with these so-called “trends” that crop up in the digital marketing space each year?

A few things: being...

So you're eager to tackle the marketing challenges of a promising new year for your B2B company. Good for you! But don't...

Decision makers tend to be busy people who have neither the time nor patience to absorb themselves in surface-level content...

As a business owner, you know you need a good website to attract visitors and get them to buy from you. You research...

SEO Marketing World states that an inbound link is one of the most important aspects of any searching engine optimization...

Increase Brand Awareness with Inbound Marketing and these Six Hacks. Promoting a company through inbound marketing is an...

We have been helping companies market their products for many years now, and several interesting patterns have developed...

The Inbound Marketing methodology is a lead generation system that many businesses use to increase their customer base and...

In the fall of last year, we embarked upon a journey to redesign our website. The site was several years old, outdated, and...

Note to readers: This article was originally published in January of 2014 and was updated and republished on Feb 27, 2017.

...

We received several comments about the article we wrote about Inbound16. Most thanked us for highlighting the changing world...

The commitment to producing a consistent business blog is often one of the first things to go when marketing budgets get...

The Inbound Marketing conference in Boston this past week was an opportunity to get a tune up from the experts with tips and...

In a competitive online marketplace, it's critical to make your product or service stand out from the crowd. And these days,...

Geoffrey Moore, the author of Crossing the Chasm and other sales and marketing strategy books, recently published an article...

Businesses are recognizing the strategic importance their website plays in lead generation and sales. The challenge they...

As you are aware, all buyers go through a three-step journey with major purchasing decisions. The first step is simply...

It was a lot of hard work, but you have finally launched your startup company and you’re ready to make your online presence...

You may be wondering, how can social media marketing help your business? That question is not uncommon. Many business...

There are so many marketing automation tools available on the market that researching each of them can make a CMO's...

I like to think about Inbound Marketing as a process to attract the best prospects to your business using digital marketing...

In this issue of Inbound Marketing digest, we have selected several expert articles about SEO to help you improve the...

I had an opportunity to travel to Ireland and England during a recent vacation.  In addition to being a coffee fanatic, I...

Zac Johnson is a marketing expert who helps online brands and businesses get the most out of their data and marketing...

Inbound marketing and social media go hand-in-hand. To attract new leads and customers, businesses should strive to reach...

Identifying the most engaged members of your company's audience enables you to invest resources and communicate more...

Websites are a powerful tool for B2B marketing and sales. Buyers typically scour the Internet trying to arm themselves with...

You've been writing content for your business blog for a while, and yet you feel like your mother is the only one reading...

Google has adamantly projected the notion that posting high-quality content, and acquiring credible external links, is your...

Every once in a while, a new marketing term emerges.  I recently came across the term "Intrigue Marketing" and thought to...

If you told your investors that your start-up was going to take a different approach to selling your product, and it would...

Generating a large volume of leads is of little use if you don't effectively nurture them to produce sales conversions and...

As an extention to the Thought Leader Series written about sales last year by Jim Welch, I decided to extend it in 2016 with...

The desire for clear and efficient communication is a common trait among digital marketing (or Inbound Marketing) buyers...

No one can debate that the internet has changed lives and industries. Products like the smart phone have accelerated this...

Much of the emphasis of inbound marketing is attracting the attention of people to your website who need your products and...

The Federal Trade Commission recently released its "Enforcement Policy Statement on Deceptively Formatted Advertisements."...

The volume of mobile Internet searches now exceeds searches on desktop computers. Additionally, statistics on engagement...

Several social media platforms offer salespeople opportunities to build awareness and generate leads. However, few offer the...

Hiring an inbound marketing consultant for a long-term relationship is a significant investment. To feel comfortable in...

Targeting high-impact keywords is critical to success every time you prepare an article in your content marketing system....

The database is the salesperson's best friend, but it needs to receive the appropriate care and attention before it can...

If you're wondering whether you've selected the right B2B agency for your business's marketing needs and goals, start by...

It's become increasingly evident in the modern B2B marketplace that one size most definitely does not fit all. It isn't...

If you are a science buff or a reformed geek, you will like the Content Marketing periodic table. This chart has been around...

Inbound marketing is all about bringing your clientele to your doorstep, freeing you from the horrible inefficiency of cold...

Inbound marketing obviously offers many benefits in and of itself, as we've explored in previous posts. But have you ever...

B2B sales lead generation is one of those fields that presents great potential for error, as many businesses have discovered...

What will 2016 bring for your B2B company? The answer may hinge on how you disburse your inbound marketing budget. "Spending...

You probably understand that keywords play a fundamental role in the success of any digital marketing plan. But how do you...

The terms "LinkedIn" and "business" have become synonymous over the years, so it'll come as no surprise that you can profit...

If your B2B marketing efforts have been faltering lately, ask yourself whether your marketing content has grown a bit thin,...

Effective inbound marketing encompasses content strategies, social media, website, SEO strategies and more. If you run a B2B...

We had the opportunity to read the latest "State of Inbound Marketing 2015" research report, and it reinforced many of the...

During the first full week of September, I attended the annual pilgrimage to the mecca of Inbound Marketing, Boston, MA....

We gain most of our new clients from company CEOs, Presidents or Sales VPs who need to address the inability of sales to...

I just returned from a week long fly fishing trip to Bozman Montana with one of my sons. As the vacation was ending and real...

A recent article in Media Post highlights data derived from the large agency advertisement buying that there is a dramatic...

What is the best B2B content for tech buyers? Marketing professionals are constantly working to develop content to support...

The most important thing to remember when writing a blog article is the content must be remarkable. Think about what new...

Before we delve into the value Key Performance Indicators (KPI's) offer to an Inbound Marketing program, let's first drill...

We've all been there. It is 11:57 on April 15th and you are working feverishly to complete the last part of your federal tax...

Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this...

Let's diagnose the 4 problems with sales productivity. At Bristol Strategy, we understand the importance of applying our...

Wondering how to optimize a blog article to improve SEO? Search Engine Optimization (SEO) has become an important topic for...

We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B...

We have written about the importance of a b2b marketing strategies that aligns with your target prospect's triggers and...

Press releases are a great way to communicate news or information about your company through carefully crafted messages that...

It is important to create a community that will promote your company to their peers. Within every industry, B2B buyers seek...

Your company’s website attracts plenty of traffic, but far too few of the anonymous website visitors ever emerge as contacts...

A staggering volume of business email is generated every day. According to the “Email Statistics Report, 2014-2018”...

A common frustration among sales managers is seeing a pipeline full of prospects that just aren’t a good fit for the...

Are you concerned about the volume of high-quality leads coming from your company’s sales prospecting activities?

Regardless...

A well-designed B2B social media marketing strategy is essential for marketing success. In fact, 87% of B2B marketers...

Looking for ways to improve SEO? Search Engine Optimization (SEO) has traditionally been defined as a process for achieving...

Content (Marketing) is King! Content is everywhere these days. With instantaneous access to virtually limitless online...

Have you ever wondered who first used the phrase “buyer persona”? Credit goes to well-known software designer Alan Cooper,...

Let’s start with the assumption that your website is attracting visitors. Not just random visitors, but the right visitors...

The Buyer's Journey has changed - vendor-directed sales methods are much less effective than they were in the past. The...

Are old style B2B marketing methods giving you a headache? Do you feel a headache coming on at the mere thought of...

Inbound Marketing is aligned with the Human Era brand strategy. On May 21^st, I attended a Northeastern University CEO...

It is springtime here in New England! Trees are sprouting new leaves; tulips and daffodils are blooming, and the no-longer...

Today’s B2B buyers have figured out how to dodge and deflect the interruptive marketing techniques that were successful in...

The key to growing your business' revenue is to increase sales; the key to increasing your sales is an effective sales...

Is it Lead Generation or a Business Model issue? The art of marketing is the ability to describe a product or service in a...

Sales Pipeline Generation is a Strategic Imperative. The title of this post would cause some sales managers to say you are...

What sales rep has not heard the line "You are responsible for your pipeline," and every good rep know its true. We are...

Connect with Your Buyers with a B2B Inbound Marketing Campaign. Everyone, everywhere, especially those in the tech industry,

Funnel automation is a must-have tool for marketers. Gone are the days where you could count on cold calling or...

All businesses need to win customers. More and more businesses are turning to the one-two punch of blogging and social media...

B2B Inbound Marketing is critical to your business

You already know that marketing is a key component of your business'...

A B2B Inbound Marketing Strategy is Important. Are you just getting started in B2B inbound marketing and feeling just a...

Are High-Tech Businesses Behind in Using B2B Marketing Techniques? There are a lot of reasons why your high tech business...

A social media strategy is important for your business. By now you are likely aware that the days of most direct outbound...

Adapt to thrive. The sales and marketing landscape has changed over the past few years; only businesses that recognize this...

Generating qualified leads has not been the easiest task. Even seasoned marketers have trouble generating qualified leads...

Businesses should attract prospects to find your solutions and nurture them until they become a customer. Inbound marketing,...

According to Curata's 2014 content marketing statistics, the right mix of content includes at least 65 percent original,...

The internet has changed the world from one where information was scarce to one where there is an overabundance of it, which...

Cold calling gets old, doesn't it? Instead, why not work on magnetically attracting new prospects to your technology...

One of the marketing strategies that can be the most challenging is developing ways to generate qualified leads for your...

CEOs continually review the effectiveness of each phase of their business. Analysis of marketing programs is no different...

The Internet has changed the world from one where information was scarce to one where there is an overabundance of it. This...