--- title: Will Inbound Marketing Generate Results for my B2B Business? description: Inbound Marketing is the hottest trend in business because of its effectiveness. Learn how you can engage and educates buyers with Inbound Marketing image: https://www.bristolstrategy.com/hubfs/Email_Images/Business-to-Business-Inbound-Marketing.jpg --- [![Logo.png](https://www.bristolstrategy.com/hs-fs/hubfs/Bristol%20Strategy-2016/Image/Logo.png?width=240&name=Logo.png "Logo.png")](https://www.bristolstrategy.com) - ** - [**](https://www.facebook.com/BristolStrategy/) - [**](https://twitter.com/HighTechMkt) - [**](https://www.linkedin.com/company/bristol-strategy-inc-) - [**](https://www.youtube.com/channel/UCaL66bWUF_isFvFRMqxiSEw) - [**](https://www.pinterest.com/BristolStrategy/) - [**](https://www.instagram.com/bristolstrategy/) x Search the site [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) | 2 min read February 2014 # Will Inbound Marketing Generate Results for my B2B Business? ![Dave Orecchio](https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/dave/dave-orecchio-headshot.jpg) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) ![Will Inbound Marketing Generate Results for my B2B Business?](https://www.bristolstrategy.com/hubfs/Email_Images/Business-to-Business-Inbound-Marketing.jpg) Inbound Marketing is the hottest marketing trend in recent years because of its effectiveness in a world that is increasingly dominated by on-line customer research and the inability of sales teams to gain access to prospects. Because buyers are doing their own research on the web about new products or services, companies must provide the right content that educates and builds a trusting relationship with them. ## Inbound Marketing demonstrates a significant increase in lead generation results. - **B2B and B2C businesses experienced a significant increase in lead generation rates because of Inbound Marketing:** Furthermore, because of the long tail that Inbound Marketing content has on the web, the [lead generation impact of Inbound Marketing is compounded month by month](https://www.hubspot.com/roi). This means that your investment in Inbound Marketing this month will continue to pay back next month and next year. ![Inbound Marketing leads per month by customer type](https://www.bristolstrategy.com/hs-fs/file-2752039765-jpg/blog-files/inbound-marketing-leads-per-month-by-customer-type.jpg?width=500&height=112&name=inbound-marketing-leads-per-month-by-customer-type.jpg) *It doesn’t matter if you’re target customer is other businesses or consumers, after 12 months inbound marketing delivers a significant increase in lead volume.* --- ****As an extra bonus, download the eBook that unravels the mysteries of Inbound Marketing with expert tips for beginners: Get the free [Inbound Marketing Guide for Newbies](https://www.bristolstrategy.com/inbound-marketing-guide-for-newbies) Now!**** --- - **Inbound marketing produces more, higher quality, and less expensive leads:** Marketers report that the [Inbound Marketing methodology delivers below average cost per lead vs. Outbound methods](http://offers.hubspot.com/2014-state-of-inbound). A recent survey found that 34% of the leads produced in 2014, were generated by inbound marketing methods. In fact, inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound methods. - **Inbound Marketing delivers much higher ROI versus other methods**: 41% of marketers confirm inbound produces measurable ROI, and a staggering [82% of marketers who blog see positive ROI from their Inbound Marketing](http://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts) programs. What's more, 41% of all marketers who increased their budgets last year did so because of past success with inbound marketing - **Inbound Marketing outpaces traditional lead generation techniques in both lead production and spending: **48% of [marketers plan to boost their inbound marketing spending](https://www.hubspot.com/marketing-statistics) this year – the third year in a row that Inbound Marketing budgets are rising at a 50% pace. ## It is not too late to implement Inbound Marketing for your business. Four steps you can take now: 1. **Adopt inbound marketing to take advantage of the [significant upside potential](https://www.bristolstrategy.com/blog/5-crucial-components-of-a-successful-inbound-marketing-agency): **If you haven’t adopted inbound marketing, it’s not too late. With the decreasing effectiveness of traditional marketing techniques, marketers should act now and refocusing their marketing practices. Join Inbound Marketers who understand how online strategies have changed marketing by clearly defining and executing your own Inbound Marketing program. 2. **Fully commit to the [inbound marketing](https://www.bristolstrategy.com/inbound-marketing-methodology) model: **Inbound Marketing is a new methodology, but it only works if you do it completely. Adopting inbound marketing is not about executing several “content marketing” campaigns. For Inbound Marketing strategy to work, it needs both resources and alignment between the Marketing and Sales teams. 3. **Educate yourself and your team on I[nbound Marketing’s goals and framework](https://www.bristolstrategy.com/blog/2015/04/9-kpis-to-measure-inbound-marketing-success/):** Start by reviewing the Inbound Marketing Methodology. Then, define your target customer profile "personas" and focus on developing rich educational material. In the end, your Inbound Marketing results will reflect how much, or how little, you change your everyday marketing and sales business practices. 4. **Allocate enough budget and resources to implement your [Inbound Marketing strategies](https://www.bristolstrategy.com/inbound-marketing-services/): **Make sure the marketing team has sufficient resources (or are partnered with a knowledgeable Inbound Marketing service provider) to execute on the inbound goals. With any best practice, provide the marketing team with the tools to implement, optimize, and test their Inbound Marketing initiatives. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/524068/ae4f711d-dfd5-4c91-b642-8cb7850f19bf.png)](https://cta-redirect.hubspot.com/cta/redirect/524068/ae4f711d-dfd5-4c91-b642-8cb7850f19bf) *Bristol Strategy is a full funnel [inbound marketing agency](https://www.bristolstrategy.com/) and [inbound sales agency](https://www.bristolstrategy.com/inbound-sales-enablement-services) offering the full complement of  [Inbound Marketing services](https://www.bristolstrategy.com/inbound-marketing-services) that enable our clients to surpass their business objectives by transforming the way they engage with their buyer on-line.  [Reach out to us](https://www.bristolstrategy.com/contact-boston-digital-marketing-agency) to learn more about how our experience and capabilities can help your business grow. * ## Related Articles: Inbound Marketing Services [![What Makes Inbound Marketing So Effective?](https://www.bristolstrategy.com/hubfs/iStock-1182142882%20%282%29.jpg) **What Makes Inbound Marketing So Effective?** ](https://www.bristolstrategy.com/blog/makes-inbound-marketing-effective) [![Who Invented Inbound Marketing? Our Journey With HubSpot Since Its Beginning](https://www.bristolstrategy.com/hubfs/iStock-1061723074.jpg) **Who Invented Inbound Marketing? Our Journey With HubSpot Since Its Beginning** ](https://www.bristolstrategy.com/blog/invented-inbound-marketing-journey-hubspot-beginning) [![The Power of Inbound Marketing to Drive Sales: 3 Exciting Examples You Need to Check Out](https://www.bristolstrategy.com/hubfs/inbound%20marketing%20strategy%20man%20on%20tablet.jpg) **The Power of Inbound Marketing to Drive Sales: 3 Exciting Examples You Need to Check Out** ](https://www.bristolstrategy.com/blog/power-inbound-marketing-examples) [![9 KPIs to Measure Inbound Marketing Success](https://www.bristolstrategy.com/hubfs/social-suggested-images/Crucial-Elements-Successful-Inbound-Marketing-Agency-3.jpg) **9 KPIs to Measure Inbound Marketing Success** ](https://www.bristolstrategy.com/blog/9-kpis-to-measure-inbound-marketing-success) [![5 Reasons Why Inbound Marketing is better than Outbound Marketing](https://www.bristolstrategy.com/hubfs/lead-flow-images/inbound-marketing-background.png) **5 Reasons Why Inbound Marketing is better than Outbound Marketing** ](https://www.bristolstrategy.com/blog/inbound-marketing-versus-outbound-marketing) [![What is Inbound Marketing and Why Should You Care?](https://www.bristolstrategy.com/hubfs/lead-flow-images/inbound-marketing-background.png) **What is Inbound Marketing and Why Should You Care?** ](https://www.bristolstrategy.com/blog/what-is-inbound-marketing-and-why-should-you-care) [![How Much Do Inbound Marketing Services Cost?](https://www.bristolstrategy.com/hs-fs/file-2752039885-jpg/blog-files/inbound-marketing-strategy-plan.jpg) **How Much Do Inbound Marketing Services Cost?** ](https://www.bristolstrategy.com/blog/2014/02/much-inbound-marketing-services-cost-technology-companies) ###### Get in Touch Ask us about our unique approach that creates a full-funnel "inbound" engagement model for your business that attracts and converts digitally engaged prospects.  - ** PO Box 143 East Walpole, MA 02032 - ** [+1 (508) 921-0312](tel:+15089210312) - ** [info@bristolstrategy.com](mailto:info@bristolstrategy.com) - **[Contact-Us Form](https://www.bristolstrategy.com/contact-boston-digital-marketing-agency) ###### Services ###### Subscribe to Inbound Blog - [**](https://www.facebook.com/BristolStrategy/) - [**](https://twitter.com/HighTechMkt) - [**](https://www.linkedin.com/company/bristol-strategy-inc-) - [**](https://www.youtube.com/channel/UCaL66bWUF_isFvFRMqxiSEw) - [**](https://www.pinterest.com/BristolStrategy/) - [**](https://www.instagram.com/bristolstrategy/) Copyright © 2013 - 2024, Bristol Strategy, Inc. All rights reserved. [Terms of Use](https://www.bristolstrategy.com/bristol-strategy-terms-of-use) [Privacy Policy](https://www.bristolstrategy.com/bristol-strategy-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "WebSite", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.bristolstrategy.com/search-results?term={search_term_string}" } }, "url" : "https://www.bristolstrategy.com/" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dave Orecchio", "url" : "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "dateModified" : "February 04, 2014", "datePublished" : "February 04, 2014", "description" : "Inbound Marketing is the hottest trend in business because of its effectiveness. Learn how you can engage and educates buyers with Inbound Marketing", "headline" : "Will Inbound Marketing Generate Results for my B2B Business?", "image" : { "@type" : "ImageObject", "height" : 800, "url" : "http://cdn2.hubspot.net/hubfs/524068/Email_Images/Business-to-Business-Inbound-Marketing.jpg", "width" : 800 }, "mainEntityOfPage" : { "@id" : "https://www.bristolstrategy.com/blog/2014/02/inbound-marketing-generates-results-business", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" }, "name" : "Bristol Strategy, Inc." } } ```