Sharing valuable information in social media channels used by your target buyers is an immediate and impactful way to gain visibility for your business. Social sharing engages your prospects, builds customer loyalty, and empowers them to become promoters of your brand.
We work with clients to include social media as an essential element of your digital marketing program. We support social media platforms such as LinkedIn, Facebook, Twitter, Google+, YouTube, Pinterest, Instagram and others based on the preferences of your primary buyer persona. We help you establish a social calendar around industry events to proactively engage with event participants and create awareness for your brand.
To drive more immediate results while keeping focused on your ideal buyer, we recommend using targeted paid advertisements in social media channels.
This program requires:
For clients with a reasonable amount of visitor traffic to their website, we also recommend a retargeting advertising campaign. The difference between this approach and a common paid advertisement approach is that these advertisements only appear to prospects who have visited your website but have not yet converted into a lead. Even though they may not be ready to engage with you, the benefit of this approach is that your advertisement appears whenever they browse the web, making your business seem to be everywhere and larger than life, and ready when they are.
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