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Why Tech Business Leaders Should Invest in Inbound Marketing Now

Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its very basic construct, the funnel is simply a visual tool into which sales prospects are “poured” to begin the journey from prospect to customer.

Along the way, prospects interact at various stages with the seller, sometimes acting independently, other times interacting with sales and marketing personnel, depending on the stage.

Back in the days before the internet and even mass marketing, the funnel could be fairly narrow, with few prospects entering at the top, and a relatively similar number exiting at the bottom as customers. That’s because selling was a singular, face-to-face art – a highly personalized experience. Both parties had a pretty good idea about the other. Buyers may have had prior knowledge of the seller before contact, and sellers knew who could be a buyer based on their knowledge of the market and their product or service. Any unqualified prospect entering the funnel would be quickly culled out because they entered by mistake or would be identified as unqualified by the seller early in the process because personal contact would occur from the start.

Dave Orecchio
By Dave Orecchio

on Feb 19, 2018 8:07:00 AM

Why Tech Business Leaders Should Invest in Inbound Marketing Now

Dave Orecchio
By Dave Orecchio
on Feb 19, 2018 8:07:00 AM

Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its...

Inbound Marketing: As CEO, Here’s What You Need to Know

Dave Orecchio
By Dave Orecchio
on Feb 12, 2018 9:37:00 AM

There is no question that the internet has fundamentally changed society, the economy, and even basic human behavior. Never...

What your Business Digital Footprint says about your Company

Dave Orecchio
By Dave Orecchio
on Feb 1, 2018 9:08:37 AM

The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business?...

Sales Enablement: What Happens When Sales and Marketing Are Aligned

Dave Orecchio
By Dave Orecchio
on Jan 15, 2018 7:43:00 AM

The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a big disconnect...

Year End Inbound Marketing Roundup

Dave Orecchio
By Dave Orecchio
on Dec 31, 2017 8:13:00 AM

2017 was a tremendous year for inbound marketers. The fascinating thing about digital marketing, which inbound marketing is...

Your Best Prospects Are Looking For You - What Do They Find?

Dave Orecchio
By Dave Orecchio
on Dec 11, 2017 9:13:00 AM

Would it surprise you that there are plenty of high-quality prospects looking for precisely the goods and services you...

What To Do When Sales Enablement Is Not Working

Dave Orecchio
By Dave Orecchio
on Dec 4, 2017 9:37:00 AM
Sales Enablement is the supporting assets (content, methodology and technology) that give your sales team the highest...

How Inbound Sales Is Improving Overall Sales Productivity

Dave Orecchio
By Dave Orecchio
on Nov 26, 2017 7:27:00 AM

Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your...

How Predictive Lead Scoring Improves Marketing And Drives Sales

Dave Orecchio
By Dave Orecchio
on Nov 13, 2017 9:37:00 AM

Inbound marketing, with its customer-centric focus and data-driven approach, has allowed companies to vastly improve the...

8 Unexpected Inbound Marketing Facts About B2B Buyers

Dave Orecchio
By Dave Orecchio
on Nov 9, 2017 11:43:00 AM

Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is...

How to Grow Your Business Online - Lessons From Inbound 17

Dave Orecchio
By Dave Orecchio
on Oct 30, 2017 9:37:00 AM

I like to take the opportunity at the Inbound conference to learn new techniques to help businesses grow online. When I...

Hubspot Product Updates Announced at Inbound 17

Dave Orecchio
By Dave Orecchio
on Oct 22, 2017 7:29:00 AM

I really enjoyed a lot about the Inbound conference at the end of September in Boston. As my earlier article about Inbound 17

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