<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=237562&amp;fmt=gif">

Inbound Blog

Latest Articles

Content Marketing Done Right: How to Turn Content Into Cash
Tags: Content Marketing, Marketing Strategy

Content Marketing Done Right: How to Turn Content Into Cash

The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all industries have begun to realize the benefits of creating value for prospects that makes them more willing to engage and more susceptible to becoming customers.

Unfortunately, many companies take an unstructured approach to creating and marketing their content online. In fact, according to a recent study by Smart Insights, half of all digital marketers do not have a content strategy, preferring instead to simply guess which topics the reader may be interested in.

Filled with enthusiasm at the outset, these eager marketers brainstorm ideas and create a bounty of content designed to attract prospects and convince them to open a dialog with the company’s sales team. Once the content is complete and published, the newly-minted content marketers sit back and wait for the world to come pounding on their door. Sadly, reality rarely lives up to expectations and the highly-anticipated organic traffic never builds and crests into lucrative sales.

Dave Orecchio
By Dave Orecchio

on Apr 12, 2018 8:27:00 AM

Content Marketing Done Right: How to Turn Content Into Cash

Dave Orecchio
By Dave Orecchio
on Apr 12, 2018 8:27:00 AM

The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all...

Transform your sales approach with the help of inbound marketing

Dave Orecchio
By Dave Orecchio
on Mar 28, 2018 9:30:00 AM

Let’s face it – nobody likes to be “sold.” And being on the receiving end of a sales pitch is made worse when the receiver...

How your website affects sales productivity

Dave Orecchio
By Dave Orecchio
on Mar 12, 2018 10:30:00 AM

Virtually every business professional will agree that a good website is highly valuable for their company. The problem, is...

Your competitors are improving the way they market online, should you?

Dave Orecchio
By Dave Orecchio
on Mar 1, 2018 9:47:00 AM

If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing...

Why Tech Business Leaders Should Invest in Inbound Marketing Now

Dave Orecchio
By Dave Orecchio
on Feb 19, 2018 8:07:00 AM

Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its...

Inbound Marketing: As CEO, Here’s What You Need to Know

Dave Orecchio
By Dave Orecchio
on Feb 12, 2018 9:37:00 AM

There is no question that the internet has fundamentally changed society, the economy, and even basic human behavior. Never...

What your Business Digital Footprint says about your Company

Dave Orecchio
By Dave Orecchio
on Feb 1, 2018 9:08:37 AM

The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business?...

Sales Enablement: What Happens When Sales and Marketing Are Aligned

Dave Orecchio
By Dave Orecchio
on Jan 15, 2018 7:43:00 AM

The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a big disconnect...

Year End Inbound Marketing Roundup

Dave Orecchio
By Dave Orecchio
on Dec 31, 2017 8:13:00 AM

2017 was a tremendous year for inbound marketers. The fascinating thing about digital marketing, which inbound marketing is...

Your Best Prospects Are Looking For You - What Do They Find?

Dave Orecchio
By Dave Orecchio
on Dec 11, 2017 9:13:00 AM

Would it surprise you that there are plenty of high-quality prospects looking for precisely the goods and services you...

What To Do When Sales Enablement Is Not Working

Dave Orecchio
By Dave Orecchio
on Dec 4, 2017 9:37:00 AM
Sales Enablement is the supporting assets (content, methodology and technology) that give your sales team the highest...

How Inbound Sales Is Improving Overall Sales Productivity

Dave Orecchio
By Dave Orecchio
on Nov 26, 2017 7:27:00 AM

Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your...

Leave a comment

Written by
Written by Author