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How to Put Content into Your Content Marketing
Tags: Content Marketing, Business Blog

How to Put Content into Your Content Marketing

In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your website and help fill your sales funnel with leads. That content strategy is the engine that drives your inbound marketing program. Content is the fuel that powers it.

Nurturing each lead through their sales cycle journey requires content for each specific stage of the journey, as leads begin to looking for progressively more detailed information about your organization and its products or services. Emails, blog posts, social media messages, and other content tools enable businesses to continually “touch” their prospects and guide them to the next stage of their journey in their search for information and solutions to their problem. 

Dave Orecchio
By Dave Orecchio

on Sep 3, 2018 8:33:00 AM

How to Put Content into Your Content Marketing

Dave Orecchio
By Dave Orecchio
on Sep 3, 2018 8:33:00 AM

In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your...

What You Need to Know About Content Strategy

Dave Orecchio
By Dave Orecchio
on Aug 30, 2018 7:17:00 AM

The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of...

Content Marketing Done Right: How to Turn Content Into Cash

Dave Orecchio
By Dave Orecchio
on Apr 12, 2018 8:27:00 AM

The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all...

5 Reasons Every CEO Should Have a Blog

Dave Orecchio
By Dave Orecchio
on Oct 23, 2017 7:30:00 AM

As a CEO, you have a lot of responsibilities and power. While the concept of blogging might have passed your mind a few...

How CRO Makes A Smarter Inbound Marketing Methodology

Dave Orecchio
By Dave Orecchio
on Aug 17, 2017 9:43:00 AM

There is a maxim in startup culture that is attributed to Uri Levin, founder of Waze. It says that you should, "fall in love...

5 Observations From The Design Automation Conference

Dave Orecchio
By Dave Orecchio
on Jun 26, 2017 9:33:00 AM

Many of you know that I have a high-tech background and there are few industries that are more high-tech than...

Why Businesses Should Avoid Content Mills

Dave Orecchio
By Dave Orecchio
on Mar 28, 2017 10:27:00 AM
Content is king. It’s a phrase that has become an overused and often misunderstood cliché in the world of inbound marketing....

How To Develop Perfect Landing Pages

Dave Orecchio
By Dave Orecchio
on Aug 8, 2016 9:30:00 AM

One of the biggest issues with business websites is the lack of opportunities for visitors to convert into leads and become...

Content Marketing Overview For Start-Up Companies

Dave Orecchio
By Dave Orecchio
on Jul 11, 2016 10:00:00 AM

I like to think about Inbound Marketing as a process to attract the best prospects to your business using digital marketing...

How to Increase your Website B2B Conversion Rate

Dave Orecchio
By Dave Orecchio
on May 1, 2016 7:37:59 AM

Websites are a powerful tool for B2B marketing and sales. Buyers typically scour the Internet trying to arm themselves with...

Advanced Factors Affecting Google's Evaluation of Your Content

Dave Orecchio
By Dave Orecchio
on Apr 17, 2016 7:30:00 AM

Google has adamantly projected the notion that posting high-quality content, and acquiring credible external links, is your...

7 Insider Tips for Using Google's Keyword Planner

Dave Orecchio
By Dave Orecchio
on Jan 24, 2016 1:30:00 AM

Targeting high-impact keywords is critical to success every time you prepare an article in your content marketing system....

7 Elements For Successful Content Marketing

Dave Orecchio
By Dave Orecchio
on Dec 15, 2015 9:49:53 AM

If you are a science buff or a reformed geek, you will like the Content Marketing periodic table. This chart has been around...

How a B2B Marketing Agency Can Help Rejuvenate Your Content

Dave Orecchio
By Dave Orecchio
on Oct 25, 2015 7:30:00 AM

If your B2B marketing efforts have been faltering lately, ask yourself whether your marketing content has grown a bit thin,...

5 Crucial Elements of a Successful Inbound Marketing Agency

Dave Orecchio
By Dave Orecchio
on Oct 18, 2015 7:00:00 AM

Effective inbound marketing encompasses content strategies, social media, website, SEO strategies and more. If you run a B2B...

Five ways creating a great content strategy is like fly fishing in Montana

Dave Orecchio
By Dave Orecchio
on Aug 18, 2015 6:00:00 AM

I just returned from a week long fly fishing trip to Bozman Montana with one of my sons. As the vacation was ending and real...

Learn the Best B2B Content for Tech Buyers

Dave Orecchio
By Dave Orecchio
on May 31, 2015 6:20:00 AM

What is the best B2B content for tech buyers? Marketing professionals are constantly working to develop content to support...

Best Practices for Blogging

Dave Orecchio
By Dave Orecchio
on May 1, 2015 2:00:00 AM

The most important thing to remember when writing a blog article is the content must be remarkable. Think about what new...

7 Ways Inbound Marketing Content Curation is Like Preparing an Income Tax Return

Dave Orecchio
By Dave Orecchio
on Apr 12, 2015 1:45:00 AM

We've all been there. It is 11:57 on April 15th and you are working feverishly to complete the last part of your federal tax...

50% of Marketers Don't Have a Content Strategy - Digital Marketing Research

Dave Orecchio
By Dave Orecchio
on Mar 8, 2015 1:30:00 AM

Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this...

The Importance of Aligning Marketing Content and B2B Sales Process

Dave Orecchio
By Dave Orecchio
on Jan 18, 2015 2:15:00 AM

We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B...

The Secret to Great Content Marketing is Buyer Persona

Dave Orecchio
By Dave Orecchio
on Jul 8, 2014 3:10:00 AM

Content (Marketing) is King! Content is everywhere these days. With instantaneous access to virtually limitless online...

What is Buyer Persona and Why Should You Care?

Dave Orecchio
By Dave Orecchio
on Jul 1, 2014 3:10:00 AM

Have you ever wondered who first used the phrase “buyer persona”? Credit goes to well-known software designer Alan Cooper,...

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