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Inbound Marketing and Sales Insights | Content Marketing

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5 minute read

Content Marketing Is a Commitment, Not a Campaign

Dave Orecchio

The prospect of quick and easy returns can be a real temptation in the marketing world. Everyone wants to run the campaign that immediately brings in leads and gives the company's ...

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4 minute read

How Video Marketing Can Help Your Business

Dave Orecchio

If content is king, video content is the emperor. Last year, video was the number 1 form of media used in content strategy, leaving blogs and info-graphics far behind. The power ...

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5 minute read

Marketing 101: What Is Content Marketing?

Dave Orecchio

In the 21st century, content marketing is the central part of any digital promotional effort. What is behind the concept?   The power of words is hard to underestimate. Especially ...

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4 minute read

What You Need to Know About Content Marketing

Dave Orecchio

Content marketing is one of the most talked about marketing and promotional strategies today -- and one of the most misunderstood. So, let’s start by clearing this up. Content ...

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10 minute read

The Benefits of Content Marketing [Your Guide for 2020]

Dave Orecchio

What is content marketing? Simply put, content marketing is the creation and distribution of valuable content to a targeted audience, with the goal of securing conversions and ...

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5 minute read

How You Can Leverage Content to Generate Leads Online

Dave Orecchio

For business owners operating in this digital age, lead generation is a vital component to achieving sustainable success. Just as blood must continually circulate throughout the ...

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4 minute read

Promote Lead Nurturing with these 7 Surprisingly Powerful Strategies

Dave Orecchio

It is springtime here in New England! Trees are sprouting new leaves; tulips and daffodils are blooming, and the no-longer dormant grass is green again after a long winter. ...

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3 minute read

How to Put Content into Your Content Marketing

Dave Orecchio

In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your website and help fill your sales funnel with leads. ...

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3 minute read

What You Need to Know About Content Strategy

Dave Orecchio

The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of the inbound sales funnel. Wait a minute, some of you ...

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4 minute read

Content Marketing Done Right: How to Turn Content Into Cash

Dave Orecchio

The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all industries have begun to realize the benefits of ...

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3 minute read

5 Reasons Every CEO Should Have a Blog

Dave Orecchio

As a CEO, you have a lot of responsibilities and power. While the concept of blogging might have passed your mind a few times, it probably wasn't something you would have ...

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3 minute read

How CRO Makes A Smarter Inbound Marketing Methodology

Dave Orecchio

There is a maxim in startup culture that is attributed to Uri Levin, founder of Waze. It says that you should, "fall in love with the problem, not the solution, and the rest will ...

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5 minute read

5 Observations From The Design Automation Conference

Dave Orecchio

Many of you know that I have a high-tech background and there are few industries that are more high-tech than semiconductors. I worked in the semiconductor space through the mid ...

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4 minute read

Why Businesses Should Avoid Content Mills

Dave Orecchio

Content is king. It’s a phrase that has become an overused and often misunderstood cliché in the world of inbound marketing. In a desperate rush to make an impact on the Web, many ...

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5 minute read

How To Develop Perfect Landing Pages

Dave Orecchio

One of the biggest issues with business websites is the lack of opportunities for visitors to convert into leads and become part of your email nurturing program. How many websites ...

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3 minute read

Content Marketing Overview For Start-Up Companies

Dave Orecchio

I like to think about Inbound Marketing as a process to attract the best prospects to your business using digital marketing methods and Content Marketing as the fuel that drives ...

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5 minute read

How to Increase your Website B2B Conversion Rate

Dave Orecchio

Websites are a powerful tool for B2B marketing and sales. Buyers typically scour the Internet trying to arm themselves with as much knowledge about available solutions as ...

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4 minute read

How a B2B Marketing Agency Can Help Rejuvenate Your Content

Dave Orecchio

If your B2B marketing efforts have been faltering lately, ask yourself whether your marketing content has grown a bit thin, anemic, irrelevant or scarce. Any or all of these flaws ...

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4 minute read

5 Crucial Elements of a Successful Inbound Marketing Agency

Dave Orecchio

Effective inbound marketing encompasses content strategies, social media, website, SEO strategies and more. If you run a B2B business, you need an effective inbound marketing ...

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5 minute read

Five ways creating a great content strategy is like fly fishing in Montana

Dave Orecchio

I just returned from a week long fly fishing trip to Bozman Montana with one of my sons. As the vacation was ending and real life began to set in I was struck by the similarities ...

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2 minute read

Learn the Best B2B Content for Tech Buyers

Dave Orecchio

What is the best B2B content for tech buyers? Marketing professionals are constantly working to develop content to support the sales process and attract the best visitors to their ...

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4 minute read

7 Ways Inbound Marketing Content Curation is Like Preparing an Income Tax Return

Dave Orecchio

We've all been there. It is 11:57 on April 15th and you are working feverishly to complete the last part of your federal tax return. A bead of sweat is dripping down your browas ...

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3 minute read

50% of Marketers Don't Have a Content Strategy - Digital Marketing Research

Dave Orecchio

Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this question is "NO", then you will be surprised that 50% ...

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3 minute read

What is Buyer Persona and Why Should You Care?

Dave Orecchio

Have you ever wondered who first used the phrase “buyer persona”? Credit goes to well-known software designer Alan Cooper, who came up with the original concept of personas back ...

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3 minute read

How Much Do Inbound Marketing Services Cost?

Dave Orecchio

CEOs continually review the effectiveness of each phase of their business. Analysis of marketing programs is no different and in many cases they get more scrutiny. Companies have ...

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