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How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights
Tags: Brand Awareness, Buyer Persona

How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights

What’s the most important thing for a modern business? Many will automatically refer to profit as the single biggest driver of success. However, business leaders who put profitability first end up missing the fundamental point that business success is driven by customer success. That’s how things work in today’s highly competitive market, in which everyone can leave their feedback online for the world to see and immediately start looking elsewhere if they don’t like what they see.

Dave Orecchio
By Dave Orecchio

on Apr 14, 2019 7:33:00 AM

How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights

Dave Orecchio
By Dave Orecchio
on Apr 14, 2019 7:33:00 AM

What’s the most important thing for a modern business? Many will automatically refer to profit as the single biggest driver...

10 Tips for Joint Press Releases That Increase Your Online Presence

Dave Orecchio
By Dave Orecchio
on Sep 17, 2018 9:00:00 AM

Press releases are a great way to communicate news or information about your company through carefully crafted messages that...

What your Business Digital Footprint says about your Company

Dave Orecchio
By Dave Orecchio
on Sep 5, 2018 2:46:00 PM

The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business?...

Why is Online Marketing Important?

Dave Orecchio
By Dave Orecchio
on May 10, 2018 10:55:14 AM

Even if you haven’t yet embraced online marketing for your business, you’re probably aware of some of the benefits it...

How to Establish Your Brand Through Inbound Marketing

Dave Orecchio
By Dave Orecchio
on Nov 23, 2017 7:00:00 AM

Much of the emphasis of inbound marketing is attracting the attention of people to your website who need your products and...

These 6 Hacks Will Increase Brand Awareness

Dave Orecchio
By Dave Orecchio
on Mar 15, 2017 3:10:00 PM

Increase Brand Awareness with Inbound Marketing and these Six Hacks. Promoting a company through inbound marketing is an...

4 Ideas for Encouraging Customers to Promote Your Company to Their Peers

Dave Orecchio
By Dave Orecchio
on Dec 14, 2014 2:00:00 AM

It is important to create a community that will promote your company to their peers. Within every industry, B2B buyers seek...

7 Steps To Implement a B2B Social Media Strategy

Dave Orecchio
By Dave Orecchio
on Aug 18, 2014 3:45:00 AM

A well-designed B2B social media marketing strategy is essential for marketing success. In fact, 87% of B2B marketers...

Inbound Marketing Brings Your Brand Alive in the Human Era

Dave Orecchio
By Dave Orecchio
on Jun 3, 2014 1:55:00 AM

Inbound Marketing is aligned with the Human Era brand strategy. On May 21st, I attended a Northeastern University CEO...

6 Things a Teenager Knows about Sales Pipeline Generation That You Don't

Dave Orecchio
By Dave Orecchio
on May 8, 2014 1:45:00 AM

The key to growing your business' revenue is to increase sales; the key to increasing your sales is an effective sales...

5 ways B2B marketing can make your High-Tech Business Invincible

Dave Orecchio
By Dave Orecchio
on Mar 27, 2014 2:45:00 AM

Are High-Tech Businesses Behind in Using B2B Marketing Techniques? There are a lot of reasons why your high tech business...

5 Reasons Why Inbound Marketing is better than Outbound Marketing

Dave Orecchio
By Dave Orecchio
on Feb 10, 2014 7:09:00 AM

The Internet has changed the world from one where information was scarce to one where there is an overabundance of it. This...

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