Inbound Marketing is aligned with the Human Era brand strategy. On May 21st, I attended a Northeastern University CEO Breakfast Forum at which Karen Kaplan, Chairman and CEO of advertising agency Hill Holliday, delivered an extraordinary keynote address. Her message: In order to sustain brand growth and profitability in today’s world, businesses must embrace the Human Era, develop strong personal connections with consumers, and earn trust by aligning consumer experiences with brand story lines.
I was struck by the fact that Inbound Marketing epitomizes the Human Era philosophy and provides an ideal approach for B2B marketing in this new business environment. This applies not only to large corporations, but to small and medium sized businesses as well.
“Storytelling will never lose its power, but a great brand story that isn’t supported by an equally great brand experience only serves to further erode customer trust.”
"To be human in deeds as well as words, a different mindset prevails – that the role of the firm is no longer just to make and sell products, but also to engage deeply and openly with customers as collaborators in creating value together."
To find out, answer the 12 questions below from the Hill Holliday/Lippincott report.
If you answer “Yes” to any of these questions, implement Inbound Marketing to humanize your company and improve your score!
Bristol Strategy is a full funnel inbound marketing agency and inbound sales agency offering the full complement of services to enable our clients to surpass their business objectives by transforming the way they engage with their buyer on-line. Reach out to us to learn more about how our experience and capabilities can help your business grow.