With that strategy and plan, our content experts conduct interviews with your subject matter experts to create content outlines based on best-practices formats for each distinct content type and buyer's journey lifecycle stage.
We leverage our stable of highly qualified writers with domain experience in your market to create the content. It is edited and reviewed with our client to ensure the content hits the target and aligns with the intended buyer’s journey stage.
Our brand designer takes the content, images, and graphics and lays out the premium content offers (eBooks, checklists, white papers, research reports) using the website style and guidelines for a consistent brand representation.
Armed with the premium content, calls-to-action, and hero images, our inbound marketing experts create the landing and delivery pages for the content. These pages are optimized for delivery while nurturing the buyer to the next stage buyer’s journey.
Armed with the topics defined in the content strategy, we provide the writing services that create high-quality blog content.
Working with our content writers and editors, we arm your business with rich content that engages your target buyer persona.
Our inbound marketing certified experts take the approved content and optimize it for search using best-practice techniques so that each article attracts the maximum number of visitors.
It is not enough just to attract the right visitors. Your business needs to convert them into leads. Your content strategy has defined the premium content, white papers, eBooks, webinars and other assets to offer with each blog article. We integrate them for conversions into leads.
Organic traffic takes time to grow resulting from your active and consistant blogging program.
While search engines index your content and align your intent with visitor’s needs, we recommend an active social media program to promote your content into social media channels where your visitors actively engage.
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