By aligning your marketing strategy with your prospect’s interests and pain points, you’ll begin to organically attract traffic you can convert, close, and delight over time using the Inbound Marketing Methodology.
This is the process that most prospects follow when beginning a relationship with a company.
An Inbound Marketing website is designed with lead generation/conversion, content creation, personalization, and user experience in mind. It’s built on a Content Management System, making it easy to maintain, update, measure, and improve; an essential practice for inbound marketers. We create something we call a “Website Purpose Map” that traces the buyer’s information consumption path through each page on your website and each stage in their journey for information.
Tracking your website performance is the first step to continuously improving it. Using HubSpot, Google Analytics, Google Search Console, Wistia, SEO, and a variety of other tools, we will track and measure the performance of your inbound marketing through metrics like website traffic, conversion rates, click-through rates, on-screen time, and more.