Inbound-Marketing-Bg.jpg

The Benefits of Inbound Marketing

Inbound marketing helps you work smarter with your money than traditional marketing methodologies. Whether your company is big or small, inbound is 10x more effective for improving:
  • Website Traffic – creates more opportunities to convert visitors into leads
  • Lead Generation – once leads are captured, they can be automatically nurtured into qualified sales opportunities
  • Sales – Once prospects are educated and influenced by your digital content, you sales process becomes much more productive
  • Customer Loyalty – Selling does not end when the order is closed,    continually educating customers turns them into promoters of    your business
 

What is Inbound Marketing?

Unlike traditional outbound marketing methods such as print ads, billboards, and broadcast advertising, Inbound Marketing doesn’t intrude on the daily lives of prospects. Inbound Marketing is about attracting qualified prospects when they’re actively seeking answers and solutions to problems you address, convert them into leads, and nurture them until they are ready to engage with you.

It makes it easy for prospects to find your content

It’s not about forcing your product or service on prospects; it’s about making it easier for them to find your educational digital content when they need it most. It’s about educating and equipping people to make informed decisions based on educational content that differentiates your business. That’s why the smartest and best prospects choose you.
Marketing-icon.png

It makes it easy for prospects to find your content

It’s not about forcing your product or service on prospects; it’s about making it easier for them to find your educational digital content when they need it most. It’s about educating and equipping people to make informed decisions based on educational content that differentiates your business. That’s why the smartest and best prospects choose you.

It is optimized for your ideal buyer

The Inbound Marketing Methodology does this by using a calculated mix of website optimization, content creation, search engine optimization SEO, email marketing, lead generation, and social media marketing in a way that makes your prospects view your business as the leader and one that establishes trust in your ability to address their needs.
inbound marketing optimized for ideal buyer

It is optimized for your ideal buyer

The Inbound Marketing Methodology does this by using a calculated mix of website optimization, content creation, search engine optimization SEO, email marketing, lead generation, and social media marketing in a way that makes your prospects view your business as the leader and one that establishes trust in your ability to address their needs.
inbound-bg.jpg

Inbound Marketing Guide for Newbies

Learn about the Inbound Marketing Methodology and how to get started. This guide offers insight into the most important elements of the methodology and tips for getting the most out of your website, how to convert visitors into leads and the importance of nurturing.
Get Your Guide Now!
slider-bg-1.jpg

Inbound Marketing Inspired by Leaders

Brian Halligan - CEO of Hubspot

"People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction."

― Brian Halligan, CEO & Co-Founder, HubSpot  

Rand Fish - Founder of Moz

“Tell a story. Make it true. Make it compelling. And make it relevant.” 

― Rand Fishkin, Founder of Moz

Mike Volpe - CMO at Cybereason

“Don’t interrupt what your buyers want to consume – BE what they want to consume.” 

― Mike Volpe, CMO at Cybereason

Simon-Sinek.png

“People don't buy what you do, they buy why you do it.” 

― Simon Sinek, Author & Optimist

client-1.png

"Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn't think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or a grasshopper in front of the fish and said, 'Wouldn't you like to have that?' Why not use the same common sense when fishing for people?"

- Dale Carnegie, Best Selling Author

Guy-Kawasaki.png

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." 

― Guy Kawasaki, Chief Evangelist, Canva  

The Inbound Marketing Process

By aligning your marketing strategy with your prospect’s interests and pain points, you’ll begin to organically attract traffic you can convert, close, and delight over time using the Inbound Marketing Methodology. 

This is the process that most prospects follow when beginning a relationship with a company.

Inbound Marketing Methodology

Implement Inbound Marketing with Tools Supporting Each Buyer's Journey Stage

implement inbound marketing with tools that support each stage of the buyers journey for information

The Key Components for Inbound Marketing Success

Persons.png
Buyer Personas and Buyer Journeys
Buyer personas are fictional profiles of your ideal customers and a buyer journey is the course they take to become your customer. They help us understand the behaviors, interests, and pain points of your audience on a deeper level to align your content and strategies with them.
website-design.png
Inbound Marketing Optimized Website

An Inbound Marketing website is designed with lead generation/conversion, content creation, personalization, and user experience in mind. It’s built on a Content Management System, making it easy to maintain, update, measure, and improve; an essential practice for inbound marketers. We create something we call a “Website Purpose Map” that traces the buyer’s information consumption path through each page on your website and each stage in their journey for information.

content marketing icon.png
Content Marketing
Content is the voice of your brand and the heart of inbound marketing. It is the fuel for everything we strive to achieve and depending on your audience and goals it most likely will include blog articles, eBooks, videos, webinars, surveys, and more.
analytics-icon.png
Detailed Analytics

Tracking your website performance is the first step to continuously improving it. Using HubSpot, Google Analytics, Google Search Console, Wistia, SEO, and a variety of other tools, we will track and measure the performance of your inbound marketing through metrics like website traffic, conversion rates, click-through rates, on-screen time, and more.

Get-Started-bg.jpg
Speak to us about your business objectives and we will help you chart your roadmap for successful inbound marketing based demand generation program.
Get Started