Why Changing User Experience Requires End-to-End Marketing

The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business? Basically, it's the digital trail that your business leaves behind on social...

Press releases are a great way to communicate news or information about your company through carefully crafted messages that are under your control in terms of content, tone, and format. To expand...

Every once in a while, a new marketing term emerges.  I recently came across the term "Intrigue Marketing" and thought to myself, "Oh not another one!"  I decided to write this article because...

For decades, sales strategy centered around promoting goods and services directly to potential customers. In most cases, the “spray and pray” approach was employed, from standing on street corners...

If you have anything to do with business IT, sales, or marketing, chances are very good that you’ve heard the term “single view of the customer.” And if you’re someone who believes staying current...