<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=237562&amp;fmt=gif">

Inbound Blog

Latest Articles

Digital Transformation is All about the Customer
Tags: Business-to-Business, B2B Marketing, Business Blog

Digital Transformation is All about the Customer

Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a commitment to customer experience (CX) above all else, and recognition of the fact that today’s world is increasingly digital. Many companies refer to the process of becoming digital first as digital transformation. To create great customer experiences means being available to consumers in the spaces they inhabit, and making it easy for them to get what they want and need through the channels of their preference. This means that “Digital Transformation” starts and ends with focus on your customer. 

Dave Orecchio
By Dave Orecchio

on Dec 3, 2019 7:03:00 AM

Digital Transformation is All about the Customer

Dave Orecchio
By Dave Orecchio
on Dec 3, 2019 7:03:00 AM

Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a...

A Dozen Ways to Generate B2B Leads and Grow

Dave Orecchio
By Dave Orecchio
on Nov 14, 2019 8:45:00 AM

If you could generate more sales-ready B2B leads, it would enable you to grow your business. But you don't mean only...

Data Indicates Top Marketers Check Marketing Analytics 3+ Times a Week

Dave Orecchio
By Dave Orecchio
on Oct 30, 2019 9:00:00 AM

We had the opportunity to read the latest "State of Inbound Marketing" research report, and it reinforced many of the...

4 Reasons Your B2B Sales Lead Generation is Stalling

Dave Orecchio
By Dave Orecchio
on Nov 22, 2018 7:00:00 AM

B2B sales lead generation is one of those fields that presents great potential for error, as many businesses have discovered...

How does your website affect sales productivity?

Dave Orecchio
By Dave Orecchio
on Mar 12, 2018 10:30:00 AM

Virtually every business professional will agree that a good website is highly valuable for their company. The problem, is...

Digital Marketing Strategies for B2B Buyers

Dave Orecchio
By Dave Orecchio
on Jun 16, 2017 8:00:00 AM

While the benefits your company offers don't necessarily change, the journey for a digital buyer is often much different...

Why Technology Companies Should Regularly Publish Educational Content

Dave Orecchio
By Dave Orecchio
on Apr 17, 2017 7:27:00 AM

Decision makers tend to be busy people who have neither the time nor patience to absorb themselves in surface-level content...

How a B2B Marketing Agency Can Help Rejuvenate Your Content

Dave Orecchio
By Dave Orecchio
on Oct 25, 2015 7:30:00 AM

If your B2B marketing efforts have been faltering lately, ask yourself whether your marketing content has grown a bit thin,...

Top Business-to-Business Tips From Inbound15

Dave Orecchio
By Dave Orecchio
on Sep 20, 2015 8:00:00 AM

During the first full week of September, I attended the annual pilgrimage to the mecca of Inbound Marketing, Boston, MA....

Learn the Best B2B Content for Tech Buyers

Dave Orecchio
By Dave Orecchio
on May 31, 2015 6:20:00 AM

What is the best B2B content for tech buyers? Marketing professionals are constantly working to develop content to support...

7 Steps To Implement a B2B Social Media Strategy

Dave Orecchio
By Dave Orecchio
on Aug 18, 2014 3:45:00 AM

A well-designed B2B social media marketing strategy is essential for marketing success. In fact, 87% of B2B marketers...

Sick and Tired of Doing B2B Marketing the Old Way? READ THIS!

Dave Orecchio
By Dave Orecchio
on Jun 10, 2014 3:10:00 AM

Are old style B2B marketing methods giving you a headache? Do you feel a headache coming on at the mere thought of...

5 ways B2B marketing can make your High-Tech Business Invincible

Dave Orecchio
By Dave Orecchio
on Mar 27, 2014 2:45:00 AM

Are High-Tech Businesses Behind in Using B2B Marketing Techniques? There are a lot of reasons why your high tech business...

Leave a comment

Written by
Written by Author