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Content Marketing Is a Commitment, Not a Campaign
Tags: Digital Marketing, Content Marketing, SEO

Content Marketing Is a Commitment, Not a Campaign

The prospect of quick and easy returns can be a real temptation in the marketing world. Everyone wants to run the campaign that immediately brings in leads and gives the company's bottom line a huge boost. However, the reality is that successful marketing requires diligence, skill, and, above all, patience if you want to see results.

This is especially true of content marketing.

Unlike pay-per-click (PPC) advertising campaigns and other paid initiatives, content marketing is a long-term campaign. It requires a significant investment of time, energy, and resources. Nevertheless, when properly executed it can yield unsurpassed benefits for your company in terms of generating highly targeted and qualified leads for your sales funnel.

Dave Orecchio
By Dave Orecchio

on May 26, 2020 9:45:00 AM

Content Marketing Is a Commitment, Not a Campaign

Dave Orecchio
By Dave Orecchio
on May 26, 2020 9:45:00 AM

The prospect of quick and easy returns can be a real temptation in the marketing world. Everyone wants to run the campaign...

Do Keyword Research for Content Marketing like an Expert

Dave Orecchio
By Dave Orecchio
on Nov 4, 2019 8:30:00 AM

Keyword research is one of the three fundamental search engine optimization (SEO) factors along with link-building and...

Boost your Inbound Lead Generation with these Fundamental Tips

Dave Orecchio
By Dave Orecchio
on May 20, 2019 2:15:00 AM

Today’s B2B buyers have figured out how to dodge and deflect the interruptive marketing techniques that were successful in...

SEO Digest: SEO Tips for 2019

Dave Orecchio
By Dave Orecchio
on Jan 28, 2019 9:03:00 AM

Each year, we like to pull together a digest of relevant articles about Search Engine Optimization (SEO) for our readership...

Pillar Pages, Topic Clusters and Sub Topics, Oh My

Dave Orecchio
By Dave Orecchio
on Jul 9, 2018 12:37:00 PM

If there’s anything we can rely on when it comes to digital marketing, it’s that things are always changing and improving...

Local Search Engine Optimization Best Practices

Dave Orecchio
By Dave Orecchio
on Aug 1, 2017 10:37:00 AM

When it comes to creating an overall marketing plan, many companies need to add local marketing to the mix. Specifically, ...

What Is the “New SEO?” The Answer Will Surprise You

Dave Orecchio
By Dave Orecchio
on Jul 13, 2017 9:37:00 AM

These days, even the acronym SEO has become a little hackneyed. Of course, companies are still optimizing their websites to...

5 Important SEO Tips You Must Know to Succeed Online

Dave Orecchio
By Dave Orecchio
on Jun 7, 2017 7:13:00 AM

How many times have you been told to follow a specific Search Engine Optimization (SEO) rule, only to find out it’s the very...

What is Link Building and Why is it Important?

Dave Orecchio
By Dave Orecchio
on Mar 19, 2017 7:13:00 AM

SEO Marketing World states that an inbound link is one of the most important aspects of any searching engine optimization...

How to Optimize a Blog Article for SEO

Dave Orecchio
By Dave Orecchio
on Jan 4, 2017 2:30:00 AM

Wondering how to optimize a blog article to improve SEO? Search Engine Optimization (SEO) has become an important topic for...

5 Expert Tips to Promote a Business Blog Article

Dave Orecchio
By Dave Orecchio
on Nov 27, 2016 7:30:00 AM

The commitment to producing a consistent business blog is often one of the first things to go when marketing budgets get...

Digital Marketing Tips from The Inbound Conference

Dave Orecchio
By Dave Orecchio
on Nov 20, 2016 8:13:00 AM

The Inbound Marketing conference in Boston was an opportunity to get a tune up from the experts with tips and techniques...

Modern Website Design Strategies

Dave Orecchio
By Dave Orecchio
on Sep 6, 2016 11:43:00 AM

Businesses are recognizing the strategic importance their website plays in lead generation and sales. The challenge they...

SEO Leads - a Guide for Startup Companies

Dave Orecchio
By Dave Orecchio
on Aug 23, 2016 11:38:10 AM

It was a lot of hard work, but you have finally launched your startup company and you’re ready to make your online presence...

SEO - Inbound Marketing Digest

Dave Orecchio
By Dave Orecchio
on Jun 20, 2016 10:00:00 AM

In this issue of Inbound Marketing digest, we have selected several expert articles about SEO to help you improve the...

How to Cultivate Bloggers within Your Company

Dave Orecchio
By Dave Orecchio
on May 8, 2016 6:30:00 AM
Blogging is one of the most important, informative, educational and interactive components of a content marketing system....

7 Ways Inbound Marketing Content Curation is Like Preparing an Income Tax Return

Dave Orecchio
By Dave Orecchio
on Apr 12, 2015 1:45:00 AM

We've all been there. It is 11:57 on April 15th and you are working feverishly to complete the last part of your federal tax...

5 Tweaks to Increase Conversion Rate of Website Visitors into Sales Leads

Dave Orecchio
By Dave Orecchio
on Nov 24, 2014 2:15:00 AM

Your company’s website attracts plenty of traffic, but far too few of the anonymous website visitors ever emerge as contacts...

5 Surprisingly Straightforward Ways to Improve SEO

Dave Orecchio
By Dave Orecchio
on Jul 15, 2014 3:10:00 AM

Looking for ways to improve SEO? Search Engine Optimization (SEO) has traditionally been defined as a process for achieving...

How Much Do Inbound Marketing Services Cost?

Dave Orecchio
By Dave Orecchio
on Feb 26, 2014 12:45:00 AM

CEOs continually review the effectiveness of each phase of their business. Analysis of marketing programs is no different...

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