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How Chatbots Improve Lead Generation
Tags: Marketing Strategy, Lead Generation, Business Blog

How Chatbots Improve Lead Generation

In the modern customer-driven business world, chatbots are one of the most useful tools any business can put to use. Infinitely available and friendly, a chatbot is often the first step to customer engagement. While you may have a talented sales team ready to take over customer communications at any time, a chatbot is the key to having "someone" say hello to leads the moment they arrive and ready to respond at the exact moment when a lead decides to ask a question. Chatbots can be programmed to never push, but always offer, and can help guide leads through that important moment between engaging and their first commitment on the conversion funnel.

Dave Orecchio
By Dave Orecchio

on Oct 10, 2019 7:15:00 AM

How Chatbots Improve Lead Generation

Dave Orecchio
By Dave Orecchio
on Oct 10, 2019 7:15:00 AM

In the modern customer-driven business world, chatbots are one of the most useful tools any business can put to use....

8 Marketing Strategies for Your Landscape Business

Dave Orecchio
By Dave Orecchio
on Apr 28, 2019 7:35:00 AM

Want to start marketing your landscape business in new ways, but not sure where to start? We've worked with landscape...

How to Grow a Landscape Business

Dave Orecchio
By Dave Orecchio
on Feb 5, 2019 11:45:00 AM

It’s a problem that we’ve seen before: An owner of a landscape company wants to grow their business, but spends all of their...

10 Tips for Joint Press Releases That Increase Your Online Presence

Dave Orecchio
By Dave Orecchio
on Sep 17, 2018 9:00:00 AM

Press releases are a great way to communicate news or information about your company through carefully crafted messages that...

What You Need to Know About Content Strategy

Dave Orecchio
By Dave Orecchio
on Aug 30, 2018 7:17:00 AM

The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of...

Pillar Pages, Topic Clusters and Sub Topics, Oh My

Dave Orecchio
By Dave Orecchio
on Jul 9, 2018 12:37:00 PM

If there’s anything we can rely on when it comes to digital marketing, it’s that things are always changing and improving...

Why is Online Marketing Important?

Dave Orecchio
By Dave Orecchio
on May 10, 2018 10:55:14 AM

Even if you haven’t yet embraced online marketing for your business, you’re probably aware of some of the benefits it...

5 Biggest Marketing Challenges and How to Solve Them

Dave Orecchio
By Dave Orecchio
on Apr 24, 2018 9:37:00 AM

Marketing is a fast-evolving discipline. Customer expectations are changing rapidly and posing new challenges to many...

Content Marketing Done Right: How to Turn Content Into Cash

Dave Orecchio
By Dave Orecchio
on Apr 12, 2018 8:27:00 AM

The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all...

How to Establish Your Brand Through Inbound Marketing

Dave Orecchio
By Dave Orecchio
on Nov 23, 2017 7:00:00 AM

Much of the emphasis of inbound marketing is attracting the attention of people to your website who need your products and...

How to Develop an Inbound Marketing Strategy

Dave Orecchio
By Dave Orecchio
on Apr 30, 2017 7:27:00 AM

In their latest annual State of Inbound Marketing report, HubSpot revealed that 73% of respondents considered inbound to be...

How to Craft a Killer B2B Marketing Plan

Dave Orecchio
By Dave Orecchio
on Apr 19, 2017 12:30:00 PM

So you're eager to tackle the marketing challenges of a promising new year for your B2B company. Good for you! But don't...

Secrets to Inbound Marketing that You Will Love

Dave Orecchio
By Dave Orecchio
on Mar 12, 2017 7:23:00 AM

The Inbound Marketing methodology is a lead generation system that many businesses use to increase their customer base and...

Sales and Marketing Strategy for Disrupted Markets

Dave Orecchio
By Dave Orecchio
on Sep 19, 2016 10:27:00 AM

Geoffrey Moore, the author of Crossing the Chasm and other sales and marketing strategy books, recently published an article...

How to Increase your Website B2B Conversion Rate

Dave Orecchio
By Dave Orecchio
on May 1, 2016 7:37:59 AM

Websites are a powerful tool for B2B marketing and sales. Buyers typically scour the Internet trying to arm themselves with...

Thought Leader Series: Should Guest Blogging Be a Part of Your 2016 Digital Marketing Strategy?

Dave Orecchio
By Dave Orecchio
on Mar 28, 2016 8:00:00 AM

As an extention to the Thought Leader Series written about sales last year by Jim Welch, I decided to extend it in 2016 with...

New Data Indicated Top Marketers Check Analytics 3+ Times a Week

Dave Orecchio
By Dave Orecchio
on Oct 13, 2015 9:00:00 AM

We had the opportunity to read the latest "State of Inbound Marketing 2015" research report, and it reinforced many of the...

Five ways creating a great content strategy is like fly fishing in Montana

Dave Orecchio
By Dave Orecchio
on Aug 18, 2015 6:00:00 AM

I just returned from a week long fly fishing trip to Bozman Montana with one of my sons. As the vacation was ending and real...

50% of Marketers Don't Have a Content Strategy - Digital Marketing Research

Dave Orecchio
By Dave Orecchio
on Mar 8, 2015 1:30:00 AM

Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this...

Which Marketing Strategies Produce Highest Sales Conversion Rate

Dave Orecchio
By Dave Orecchio
on Jan 11, 2015 2:05:00 AM

We have written about the importance of a marketing strategies that aligns with your target prospect's triggers and goals...

4 Ideas for Encouraging Customers to Promote Your Company to Their Peers

Dave Orecchio
By Dave Orecchio
on Dec 14, 2014 2:00:00 AM

It is important to create a community that will promote your company to their peers. Within every industry, B2B buyers seek...

HELP!! I've Got Prospects Stuck In Pipeline and They Can’t Get Out!

Dave Orecchio
By Dave Orecchio
on Sep 15, 2014 3:15:00 AM
Are your prospects stuck in your sales pipeline? Sales pipeline management is a highly controversial subject these days....

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