Press releases are a great way to communicate news or information about your company through carefully crafted messages that are under your control in terms of content, tone, and format. To expand the distribution of such messages beyond your company’s current base of customers and prospects, issue joint press releases with strategic business partners who target the same type of prospects through different channels or networks.
Learn about joint press releases by downloading the 24 Marketing Tips To Set Your Company Apart From The Rest.
By focusing on a business problem solved by both companies, a joint press release becomes mutually beneficial and increases exposure of each company’s brand through the partner’s distribution channels. Both companies gain access to new leads along with the additional credibility earned by association with a respected partner.
By issuing a press release in conjunction with a business partner, your company receives significant implied referral value from that partner. This helps to build perception for your brand among your business partner’s network of customers and prospects, which may be an audience that your company would not otherwise reach.
The free press release template available in Microsoft Word format will walk you through how to build a press release. Keep in mind that we are living in a world where the customer has control of their research into new products or services, so be sure to maintain an educational tone in the release content. The template includes instructions and an example which you can modify to create your release.
By issuing joint press releases, your company leverages the goodwill of its business partners, thereby broadening its exposure and expanding its reach. Employ the 10 tips identified above to maximize the impact of every shared press release on the overall market perception of your company.
For information on other innovative marketing strategies that will benefit your company’s performance, please contact us or download our whitepaper “24 Marketing Tips to Set Your Company Apart”.
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