Businesses launch products or services every day without planning the lead flow that is required to make the product launch a success. Of course, you will implement off-line product launch activities. However, they should be paired with a comprehensive on-line demand generation campaign to supercharge your product launch and drive opportunities into the sales pipeline. Complete this form to begin a discussion about your next demand generation campaign.
The demand generation process requires the creation of a focused set of content that attracts and converts visitors into leads. The unqualified leads are nurtured until they are ready to buy, becoming qualified opportunities. Not all qualified prospects are ready to buy therefore the nurturing continues until the timing is right.
Of course, throughout this process, the marketer gains valuable insight into the behaviors of the visitors and leads. This data which includes visitor, conversion rates, and close rates enables marketers to use this information to optimize the demand generating elements to maximize the ROI of earned and paid media investments resulting in a successful lead generating engine.
As a regular part of your business strategy, you will create all of the assets described in a content strategy, install offers onto your website, and nurture the leads that convert until they are ready to buy. When you have a new product, service or initiative that you would like to launch, a demand generating campaign is the best way to attract, nurture and close opportunities. We work with clients to implement all of the assets and automation that is required to execute the campaign. Based on the requirements of the campaign, the user experience funnel can be simple or more advanced. We will scale our tactics to match demand requirements.
The program includes the creation of valuable assets for the visitor that attract them into your funnel, and then you gain the opportunity to nurture them with additional content, your offer, or other nurturing if they are not yet sold on your value proposition.
Paid advertisements and outreach emails prime the pump to drive immediate response. All of the best practice elements are part of a demand generation campaign. Email, social media, advertisements, live events, prepared and live video, all tied together with marketing automation to amplify the impact of your efforts and maximize results.
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