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Demand Generation Campaigns Raise Visibility, Generate Qualified Leads and Close Sales

A demand generation campaign is a sequence of actions and content that attracts a particular type of prospect and nurtures them every step of the way to purchase. Creating content that aligns with potential buyers’ interests will naturally attract people over time, but waiting for the right prospects to find your business is to risk success.

You can grow your online audiences faster and drive qualified leads to your sales team and on-line store through demand generation campaigns. Companies who plan to launch a new product or service should think about all of the actions they are taking to create qualified opportunities for their sales team. A demand generation campaign is an essential element of any product or service launch.

Demand Generation Process

The demand generation process requires the creation of a focused set of content that attracts and converts visitors into leads. The unqualified leads are nurtured until they are ready to buy, becoming qualified opportunities. Not all qualified prospects are ready to buy therefore the nurturing continues until the timing is right.

Of course, throughout this process, the marketer gains valuable insight into the behaviors of the visitors and leads. This data which includes visitor, conversion rates, and close rates enables marketers to use this information to optimize the demand generating elements to maximize the ROI of earned and paid media investments resulting in a successful lead generating engine.  



30 Greatest Lead Generation Tips Tricks and Ideas

Generating leads - both high in quantity and quality - is a marketers' primary objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers believes their lead generation campaigns are effective. What gives?

Download the eBook to learn more about lead generation campaigns for your next service or product launch.
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Developing a Campaign Plan

As a regular part of your business strategy, you will create all of the assets described in a content strategy, install offers onto your website, and nurture the leads that convert until they are ready to buy. When you have a new product, service or initiative that you would like to launch, a demand generating campaign is the best way to attract, nurture and close opportunities. We work with clients to implement all of the assets and automation that is required to execute the campaign. Based on the requirements of the campaign, the user experience funnel can be simple or more advanced. We will scale our tactics to match demand requirements.

The program includes the creation of valuable assets for the visitor that attract them into your funnel, and then you gain the opportunity to nurture them with additional content, your offer, or other nurturing if they are not yet sold on your value proposition.

Paid advertisements and outreach emails prime the pump to drive immediate response. All of the best practice elements are part of a demand generation campaign. Email, social media, advertisements, live events, prepared and live video, all tied together with marketing automation to amplify the impact of your efforts and maximize results.


Creating the Campaign Assets

Landing Page
Work Flows
Lead scoring
Campaign assets follow the same model as we do when we implement a content strategy for your overall business. Our content team is ready to engage when you are, and our Inbound Marketing experts tie it all together in one finely tuned machine that generates leads and opportunities for your business.

Need a demand generating campaign? We can help!

Businesses launch products or services every day without planning the lead flow that is required to make the product launch a success. Of course, you will implement off-line product launch activities. However, they should be paired with a comprehensive on-line demand generation campaign to supercharge your product launch and drive opportunities into the sales pipeline.  Complete this form to begin a discussion about your next demand generation campaign. 

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