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5 Ways To Attract High-Quality B2B Leads (Even with a Small Team)

Traditionally, B2B selling involves mostly outbound techniques such as trade shows and cold calling. Companies doing so are simply casting a wide net and hoping for the best. These outbound strategies often don’t generate a high ROI due to the sizable budget required to execute the tactics and the change in prospect behavior to block outreach attempts by any business.

In order to increase your ROI, you need to focus time and resources on attracting high-quality leads that are most likely to convert and are researching solutions to the problems you address.

Thankfully, with today’s marketing platforms and technologies, it’s possible for B2B vendors to attract high-quality prospects even with a small marketing team and a moderate budget.

Dave Orecchio
By Dave Orecchio

on Jul 16, 2018 12:13:00 PM

5 Ways To Attract High-Quality B2B Leads (Even with a Small Team)

Dave Orecchio
By Dave Orecchio
on Jul 16, 2018 12:13:00 PM

Traditionally, B2B selling involves mostly outbound techniques such as trade shows and cold calling. Companies doing so are...

Pillar Pages, Topic Clusters and Sub Topics, Oh My

Dave Orecchio
By Dave Orecchio
on Jul 9, 2018 12:37:00 PM

If there’s anything we can rely on when it comes to digital marketing, it’s that things are always changing and improving...

7 Common Problems with Inbound Marketing and How to Solve Them

Dave Orecchio
By Dave Orecchio
on Jul 1, 2018 8:29:00 AM

If there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After...

5 Brands Winning at Social Media (and Tips to Do the Same)

Dave Orecchio
By Dave Orecchio
on Jun 18, 2018 12:13:00 PM

Are you using social media to communicate with your customers? If you’re an SMB, then you most definitely should.

Today, the...

These Tech Companies Use Video for Lead Generation (and You Can Too!)

Dave Orecchio
By Dave Orecchio
on Jun 5, 2018 12:13:00 PM

You’re a high-tech company looking to target a specific internet audience. But where are most users spending their time?

7 Successful Video Marketing Strategies and Ideas

Dave Orecchio
By Dave Orecchio
on May 30, 2018 9:23:00 AM

Over 500 million (half a BILLION) people watch video on Facebook every day. The truth of the matter is that consumers prefer...

6 Reasons You Need Video Marketing For Your Business

Dave Orecchio
By Dave Orecchio
on May 17, 2018 10:17:00 AM

Video marketing has been on the rise for the past few years. With 97% of marketers saying that video content has improved...

Why is Online Marketing Important?

Dave Orecchio
By Dave Orecchio
on May 10, 2018 10:55:14 AM

Even if you haven’t yet embraced online marketing for your business, you’re probably aware of some of the benefits it...

Do Buyers Trust Your Sales People?

Dave Orecchio
By Dave Orecchio
on May 3, 2018 9:47:00 AM

With the commercialization of the Web, buyers are fully in control of the sales process. Whether it’s a consumer looking for...

5 Biggest Marketing Challenges and How to Solve Them

Dave Orecchio
By Dave Orecchio
on Apr 24, 2018 9:37:00 AM

Marketing is a fast-evolving discipline. Customer expectations are changing rapidly and posing new challenges to many...

Video Marketing Strategy; The Importance of Effective Planning Before Execution

Joshua Sleigh
By Joshua Sleigh
on Apr 16, 2018 8:03:00 AM

According to a recent study, 75% of video viewers report that they will click through to a website after watching a high...

Content Marketing Done Right: How to Turn Content Into Cash

Dave Orecchio
By Dave Orecchio
on Apr 12, 2018 8:27:00 AM

The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all...

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