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Sales Pipeline Generation, Part 3: Selling More to Existing Customers
Tags: Inbound Sales, Sales Productivity

Sales Pipeline Generation, Part 3: Selling More to Existing Customers

If you have anything to do with business IT, sales, or marketing, chances are very good that you’ve heard the term “single view of the customer.” And if you’re someone who believes staying current with the latest sales and marketing techniques and technologies, you’re probably already utilizing the single-view concept to sell more and sell more effectively.

James Welch
By James Welch

on Dec 23, 2018 8:00:00 AM

Sales Pipeline Generation, Part 3: Selling More to Existing Customers

James Welch
By James Welch
on Dec 23, 2018 8:00:00 AM

If you have anything to do with business IT, sales, or marketing, chances are very good that you’ve heard the term “single...

Why Is It Important to Have a Social Media Strategy?

Dave Orecchio
By Dave Orecchio
on Dec 9, 2018 7:45:00 AM

There’s no question that social media is a major component of our social fabric. We can all probably count on one hand the...

Lead Generation for B2C: What You Need to Know Now

Dave Orecchio
By Dave Orecchio
on Nov 14, 2018 8:35:00 AM
What is lead generation?

Lead generation is a method of identifying, attracting, and converting people unfamiliar with your...

BRISTOL STRATEGY BECOMES A HUBSPOT GOLD CERTIFIED AGENCY

Dave Orecchio
By Dave Orecchio
on Oct 30, 2018 8:13:00 AM

We are pleased to announce that Bristol Strategy has become a Hubspot Gold Certified Agency. The following is the press...

What Is Inbound Marketing & Why it Matters for B2C?

Dave Orecchio
By Dave Orecchio
on Oct 28, 2018 12:47:38 PM

What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower...

Why You Need a Well-Crafted Social Media Strategy Right Now

Dave Orecchio
By Dave Orecchio
on Oct 14, 2018 8:00:00 AM

Anyone would be hard-pressed today to over-estimate the power of social media. The use of social media by consumers and...

Inbound Sales: How to Attract Prospects to YOU

Dave Orecchio
By Dave Orecchio
on Oct 7, 2018 8:44:36 AM

Before we entered the Digital Age, consumers traditionally relied upon advertising and company sales materials to learn...

Marketing and Sales Tips From Inbound18

Dave Orecchio
By Dave Orecchio
on Sep 23, 2018 7:33:00 AM

I took my annual pilgrimage to the Inbound Conference during the week of September 4th. The week began with the Hubspot...

10 Tips for Joint Press Releases That Increase Your Online Presence

Dave Orecchio
By Dave Orecchio
on Sep 17, 2018 9:00:00 AM

Press releases are a great way to communicate news or information about your company through carefully crafted messages that...

What your Business Digital Footprint says about your Company

Dave Orecchio
By Dave Orecchio
on Sep 5, 2018 2:46:00 PM

The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business?...

How to Put Content into Your Content Marketing

Dave Orecchio
By Dave Orecchio
on Sep 3, 2018 8:33:00 AM

In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your...

What You Need to Know About Content Strategy

Dave Orecchio
By Dave Orecchio
on Aug 30, 2018 7:17:00 AM

The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of...

Finding The Ideal Buyer: The Importance of Establishing a Buyer Persona

Dave Orecchio
By Dave Orecchio
on Aug 26, 2018 7:30:00 AM

Are you familiar with the concept of a buyer persona? You may have heard or seen the term used in various marketing...

How to Create a Modern Website Design You'll Love

Dave Orecchio
By Dave Orecchio
on Aug 2, 2018 7:13:00 AM

In the fall of last year, we embarked upon a journey to redesign our website. The site was several years old, outdated, and...

Inbound Marketing for Non-Marketing Business Leaders

Dave Orecchio
By Dave Orecchio
on Jul 23, 2018 1:35:00 PM

If you’re a C-level business executive tasked with business development and growing revenue in a rapidly-evolving,...

12 Ways to Spot the Modern Website Design of Your Dreams

Dave Orecchio
By Dave Orecchio
on Jul 18, 2018 9:59:00 AM

As a business owner, you know you need a good website to attract visitors and get them to buy from you. You research...

5 Ways To Attract High-Quality B2B Leads (Even with a Small Team)

Dave Orecchio
By Dave Orecchio
on Jul 16, 2018 12:13:00 PM

Traditionally, B2B selling involves mostly outbound techniques such as trade shows and cold calling. Companies doing so are...

Pillar Pages, Topic Clusters and Sub Topics, Oh My

Dave Orecchio
By Dave Orecchio
on Jul 9, 2018 12:37:00 PM

If there’s anything we can rely on when it comes to digital marketing, it’s that things are always changing and improving...

7 Common Problems with Inbound Marketing and How to Solve Them

Dave Orecchio
By Dave Orecchio
on Jul 1, 2018 8:29:00 AM

If there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After...

5 Brands Winning at Social Media (and Tips to Do the Same)

Dave Orecchio
By Dave Orecchio
on Jun 18, 2018 12:13:00 PM

Are you using social media to communicate with your customers? If you’re an SMB, then you most definitely should.

Today, the...

These Tech Companies Use Video for Lead Generation (and You Can Too!)

Dave Orecchio
By Dave Orecchio
on Jun 5, 2018 12:13:00 PM

You’re a high-tech company looking to target a specific internet audience. But where are most users spending their time?

7 Successful Video Marketing Strategies and Ideas

Dave Orecchio
By Dave Orecchio
on May 30, 2018 9:23:00 AM

Over 500 million (half a BILLION) people watch video on Facebook every day. The truth of the matter is that consumers prefer...

6 Reasons You Need Video Marketing For Your Business

Dave Orecchio
By Dave Orecchio
on May 17, 2018 10:17:00 AM

Video marketing has been on the rise for the past few years. With 97% of marketers saying that video content has improved...

Why is Online Marketing Important?

Dave Orecchio
By Dave Orecchio
on May 10, 2018 10:55:14 AM

Even if you haven’t yet embraced online marketing for your business, you’re probably aware of some of the benefits it...

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