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What Is a Content Strategy?
Tags: Content Marketing, Content Strategy

What Is a Content Strategy?

Any content marketing plan requires many elements to be effective at attracting prospects, converting them into leads and nurturing them until they request a discussion with a salesperson. A content strategy is an essential foundation for your digital marketing plan and is where every business should begin before investing in improving their online presence.

Dave Orecchio
By Dave Orecchio

on Nov 15, 2020 8:00:00 AM

What Is a Content Strategy?

Dave Orecchio
By Dave Orecchio
on Nov 15, 2020 8:00:00 AM

Any content marketing plan requires many elements to be effective at attracting prospects, converting them into leads and...

8 Demand Generation Tactics - Your Roadmap for Growth

Dave Orecchio
By Dave Orecchio
on Nov 8, 2020 7:15:00 AM

Introduction

We've all heard of the age-old law of supply and demand. But how do you create demand for your business?...

Powerful Demand Generation Strategies to Pump up Sales

Dave Orecchio
By Dave Orecchio
on Sep 30, 2020 10:13:00 AM

One business strategy that can be the most challenging is developing ways to generate qualified leads for your sales...

Pipeline Generation: Why Self-Service is Crucial for Modern CX

James Welch
By James Welch
on Sep 8, 2020 9:15:00 AM

Just about everyone has a customer service horror story involving endless waiting on hold, mind-numbing repetition of the...

How to Approach Demand Generation for Startups

Dave Orecchio
By Dave Orecchio
on Aug 27, 2020 9:15:00 AM

One of the biggest challenges for startups operating in congested markets is demand generation. Unlike lead generation,...

How to Create a Demand Generation Strategy

Dave Orecchio
By Dave Orecchio
on Jul 20, 2020 9:45:00 AM

There's an age-old principle in the business world known as the law of supply and demand. In basic terms, a company has a...

What Is Lead Generation in Digital Marketing?

Dave Orecchio
By Dave Orecchio
on Jun 16, 2020 9:30:00 AM

Lead generation is absolutely vital for a business to thrive. Because so much of modern business takes place on the...

Content Marketing Is a Commitment, Not a Campaign

Dave Orecchio
By Dave Orecchio
on May 26, 2020 9:45:00 AM

The prospect of quick and easy returns can be a real temptation in the marketing world. Everyone wants to run the campaign...

What Makes Inbound Marketing So Effective?

Dave Orecchio
By Dave Orecchio
on Apr 21, 2020 9:30:00 AM

When implementing any new marketing strategy, you need to know that it is going to do its job. The overall goal of marketing...

Who Invented Inbound Marketing? Our Journey With HubSpot Since Its Beginning

Dave Orecchio
By Dave Orecchio
on Apr 3, 2020 1:30:53 PM

You might think that digital skills are only crucial for tech-specific jobs like web design or web development, but that is...

What Is Inbound Marketing? A Primer

Dave Orecchio
By Dave Orecchio
on Mar 9, 2020 10:03:38 AM

In the old days, many successful businesses depended on drumming up sales by means of outbound marketing techniques, such as...

Marketing 101: What Is Content Marketing?

Dave Orecchio
By Dave Orecchio
on Mar 3, 2020 8:45:00 AM

In the 21st century, content marketing is the central part of any digital promotional effort. What is behind the concept?  

...

What Is Digital Marketing? The Essential Elements

Dave Orecchio
By Dave Orecchio
on Feb 10, 2020 9:15:00 AM

Digital marketing. Online marketing. Inbound marketing. Content marketing. Businesses have a wealth of marketing strategies...

B2B Social Media Trends - 2020 and Beyond

Dave Orecchio
By Dave Orecchio
on Feb 3, 2020 9:15:00 AM

Social media is ever-changing. What worked for your business a few months ago may not be working as well now, and it's...

The Power of Inbound Marketing to Drive Sales: 3 Exciting Examples You Need to Check Out

Dave Orecchio
By Dave Orecchio
on Jan 28, 2020 8:45:00 AM

Imagine it's fall, and you're thinking about doing some landscaping to beautify your property (and perhaps add to its...

The Marketing Funnel Explained for Business Growth

Dave Orecchio
By Dave Orecchio
on Jan 16, 2020 8:45:00 AM

Growth is certainly important for long-term business survival. This is why so many businesses spend a considerable amount of...

What You Need to Know About Content Marketing

Dave Orecchio
By Dave Orecchio
on Dec 23, 2019 8:30:00 AM

Content marketing is one of the most talked about marketing and promotional strategies today -- and one of the most...

How to Get Landscaping Clients: 7 Ideas to Help Your Business Thrive

Dave Orecchio
By Dave Orecchio
on Dec 17, 2019 8:29:49 AM

As the owner of a landscaping business, your livelihood hinges on your ability to grow your customer base. While this may...

The Simple Marketing Automation Sales Funnel That Wins Customers

Dave Orecchio
By Dave Orecchio
on Dec 11, 2019 2:15:00 PM

Sales funnel automation is a must-have for business. Sales teams can no longer count on cold calling alone to generate leads...

Digital Transformation is All about the Customer

Dave Orecchio
By Dave Orecchio
on Dec 3, 2019 7:03:00 AM

Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a...

How to Market Your Landscape Business: 6 Essentials for 2020

Dave Orecchio
By Dave Orecchio
on Nov 29, 2019 7:15:00 AM

Marketing today occurs at a dizzying pace—so much so, that it can be challenging to determine which strategies, tools, and...

How to Choose a Marketing Agency: Your 7-Step Guide

Dave Orecchio
By Dave Orecchio
on Nov 27, 2019 8:15:00 AM

As a business owner or operator, your livelihood hinges on your ability to develop a winning digital marketing strategy....

A Dozen Ways to Generate B2B Leads and Grow

Dave Orecchio
By Dave Orecchio
on Nov 14, 2019 8:45:00 AM

If you could generate more sales-ready B2B leads, it would enable you to grow your business. But you don't mean only...

Do Keyword Research for Content Marketing like an Expert

Dave Orecchio
By Dave Orecchio
on Nov 4, 2019 8:30:00 AM

Keyword research is one of the three fundamental search engine optimization (SEO) factors along with link-building and...

Lead Generation for B2C: What You Need to Know Now

Dave Orecchio
By Dave Orecchio
on Oct 31, 2019 8:35:00 AM
What is lead generation?

Lead generation is a method of identifying, attracting, and converting people unfamiliar with your...

Data Indicates Top Marketers Check Marketing Analytics 3+ Times a Week

Dave Orecchio
By Dave Orecchio
on Oct 30, 2019 9:00:00 AM

We had the opportunity to read the latest "State of Inbound Marketing" research report, and it reinforced many of the...

The Benefits of Content Marketing [Your Guide for 2020]

Dave Orecchio
By Dave Orecchio
on Oct 20, 2019 7:15:00 AM

What is content marketing? Simply put, content marketing is the creation and distribution of valuable content to a targeted...

4 Strategies to Grow Your Landscaping Business

Dave Orecchio
By Dave Orecchio
on Oct 17, 2019 7:30:00 AM

Growing a landscaping business is easier than ever thanks to a well developed digital marketing strategy. There are so many...

How Chatbots Improve Lead Generation

Dave Orecchio
By Dave Orecchio
on Oct 10, 2019 7:15:00 AM

In the modern customer-driven business world, chatbots are one of the most useful tools any business can put to use....

Artificial Intelligence, Machine Learning, and the Future of Sales & Marketing

James Welch
By James Welch
on Oct 6, 2019 7:33:00 AM

It wasn’t too long ago that artificial intelligence (AI) was associated with evil robots and vintage science fiction movies....

How You Can Leverage Content to Generate Leads Online

Dave Orecchio
By Dave Orecchio
on Oct 3, 2019 9:08:16 AM

For business owners operating in this digital age, lead generation is a vital component to achieving sustainable success....

Why Video Marketing is So Powerful for Your Landscaping Business

Dave Orecchio
By Dave Orecchio
on Sep 15, 2019 7:33:00 AM

Video can be an incredibly powerful tool for a landscaping business or any business. It can help people find you, build...

How to make contact with qualified leads in the internet age – quality over quantity

James Welch
By James Welch
on Aug 25, 2019 7:30:00 AM

If you’re a sales and/or marketing professional, you’re probably finding the internet both terrifying and exciting all at...

How To Create Effective B2B Marketing Videos

Dave Orecchio
By Dave Orecchio
on Aug 4, 2019 7:33:00 AM

Video is something no other medium can boast:  It can tickle the senses with sight, sound, motion, and emotion.  Videos can...

B2B Marketing: The Power of Video Storytelling

Dave Orecchio
By Dave Orecchio
on Jul 7, 2019 7:37:00 AM

It would be hard to overestimate the power of video in today’s digital marketing world. If content is king, then video...

Boost your Inbound Lead Generation with these Fundamental Tips

Dave Orecchio
By Dave Orecchio
on May 20, 2019 2:15:00 AM

Today’s B2B buyers have figured out how to dodge and deflect the interruptive marketing techniques that were successful in...

8 Marketing Strategies for Your Landscape Business

Dave Orecchio
By Dave Orecchio
on Apr 28, 2019 7:35:00 AM

Want to start marketing your landscape business in new ways, but not sure where to start? We've worked with landscape...

How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights

Dave Orecchio
By Dave Orecchio
on Apr 14, 2019 7:33:00 AM

What’s the most important thing for a modern business? Many will automatically refer to profit as the single biggest driver...

When Sales Automation Tools are Not Your Friend

James Welch
By James Welch
on Apr 4, 2019 7:13:00 AM

Virtually every organization of size has some sort of customer relationship management (CRM) infrastructure that enables...

How to Advertise a Landscaping Business with Facebook

Dave Orecchio
By Dave Orecchio
on Mar 31, 2019 7:19:00 AM

Today’s world is a digital one—which means you’ve likely thought about advertising your landscape business online but...

Why Changing User Experience Requires End-to-End Marketing

Dave Orecchio
By Dave Orecchio
on Mar 10, 2019 7:13:00 AM

In the old days, the customer journey was a concept few brands had heard of. The interaction between brands and customers...

How to Grow a Landscape Business

Dave Orecchio
By Dave Orecchio
on Feb 5, 2019 11:45:00 AM

It’s a problem that we’ve seen before: An owner of a landscape company wants to grow their business, but spends all of their...

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