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Who Invented Inbound Marketing? Our Journey With HubSpot Since Its Beginning
Tags: Inbound Marketing

Who Invented Inbound Marketing? Our Journey With HubSpot Since Its Beginning

You might think that digital skills are only crucial for tech-specific jobs like web design or web development, but that is far from the truth. The truth is that digital skills are job skills required in today's workplace – a fact that is underscored by the increase in careers related to online marketing. If you're trying your hand in digital marketing, you should consider acquiring these vital skills sooner rather than later. Some of the digital skills to acquire are those that are related to inbound marketing.

If you didn't know already, inbound marketing is one of the most effective strategies that marketers are using today to promote brands. Before I tell you who invented this revolutionary marketing tactic and how I use it to help other businesses grow, it would be best if you first knew how far the concept of inbound marketing has come from. Let's start with a history lesson now, shall we?

Dave Orecchio
By Dave Orecchio

on Apr 3, 2020 1:30:53 PM

Who Invented Inbound Marketing? Our Journey With HubSpot Since Its Beginning

Dave Orecchio
By Dave Orecchio
on Apr 3, 2020 1:30:53 PM

You might think that digital skills are only crucial for tech-specific jobs like web design or web development, but that is...

What Is Inbound Marketing? A Primer

Dave Orecchio
By Dave Orecchio
on Mar 9, 2020 10:03:38 AM

In the old days, many successful businesses depended on drumming up sales by means of outbound marketing techniques, such as...

Marketing 101: What Is Content Marketing?

Dave Orecchio
By Dave Orecchio
on Mar 3, 2020 8:45:00 AM

In the 21st century, content marketing is the central part of any digital promotional effort. What is behind the concept?  

...

What Is Digital Marketing? The Essential Elements

Dave Orecchio
By Dave Orecchio
on Feb 10, 2020 9:15:00 AM

Digital marketing. Online marketing. Inbound marketing. Content marketing. Businesses have a wealth of marketing strategies...

B2B Social Media Trends - 2020 and Beyond

Dave Orecchio
By Dave Orecchio
on Feb 3, 2020 9:15:00 AM

Social media is ever-changing. What worked for your business a few months ago may not be working as well now, and it's...

The Power of Inbound Marketing to Drive Sales: 3 Exciting Examples You Need to Check Out

Dave Orecchio
By Dave Orecchio
on Jan 28, 2020 8:45:00 AM

Imagine it's fall, and you're thinking about doing some landscaping to beautify your property (and perhaps add to its...

The Marketing Funnel Explained for Business Growth

Dave Orecchio
By Dave Orecchio
on Jan 16, 2020 8:45:00 AM

Growth is certainly important for long-term business survival. This is why so many businesses spend a considerable amount of...

What You Need to Know About Content Marketing

Dave Orecchio
By Dave Orecchio
on Dec 23, 2019 8:30:00 AM

Content marketing is one of the most talked about marketing and promotional strategies today -- and one of the most...

How to Get Landscaping Clients: 7 Ideas to Help Your Business Thrive

Dave Orecchio
By Dave Orecchio
on Dec 17, 2019 8:29:49 AM

As the owner of a landscaping business, your livelihood hinges on your ability to grow your customer base. While this may...

Digital Transformation is All about the Customer

Dave Orecchio
By Dave Orecchio
on Dec 3, 2019 7:03:00 AM

Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a...

How to Market Your Landscape Business: 6 Essentials for 2020

Dave Orecchio
By Dave Orecchio
on Nov 29, 2019 7:15:00 AM

Marketing today occurs at a dizzying pace—so much so, that it can be challenging to determine which strategies, tools, and...

How to Choose a Marketing Agency: Your 7-Step Guide

Dave Orecchio
By Dave Orecchio
on Nov 27, 2019 8:15:00 AM

As a business owner or operator, your livelihood hinges on your ability to develop a winning digital marketing strategy....

A Dozen Ways to Generate B2B Leads and Grow

Dave Orecchio
By Dave Orecchio
on Nov 14, 2019 8:45:00 AM

If you could generate more sales-ready B2B leads, it would enable you to grow your business. But you don't mean only...

Do Keyword Research for Content Marketing like an Expert

Dave Orecchio
By Dave Orecchio
on Nov 4, 2019 8:30:00 AM

Keyword research is one of the three fundamental search engine optimization (SEO) factors along with link-building and...

Lead Generation for B2C: What You Need to Know Now

Dave Orecchio
By Dave Orecchio
on Oct 31, 2019 8:35:00 AM
What is lead generation?

Lead generation is a method of identifying, attracting, and converting people unfamiliar with your...

The Benefits of Content Marketing [Your Guide for 2020]

Dave Orecchio
By Dave Orecchio
on Oct 20, 2019 7:15:00 AM

What is content marketing? Simply put, content marketing is the creation and distribution of valuable content to a targeted...

4 Strategies to Grow Your Landscaping Business

Dave Orecchio
By Dave Orecchio
on Oct 17, 2019 7:30:00 AM

Growing a landscaping business is easier than ever thanks to a well developed digital marketing strategy. There are so many...

How Chatbots Improve Lead Generation

Dave Orecchio
By Dave Orecchio
on Oct 10, 2019 7:15:00 AM

In the modern customer-driven business world, chatbots are one of the most useful tools any business can put to use....

Artificial Intelligence, Machine Learning, and the Future of Sales & Marketing

James Welch
By James Welch
on Oct 6, 2019 7:33:00 AM

It wasn’t too long ago that artificial intelligence (AI) was associated with evil robots and vintage science fiction movies....

How You Can Leverage Content to Generate Leads Online

Dave Orecchio
By Dave Orecchio
on Oct 3, 2019 9:08:16 AM

For business owners operating in this digital age, lead generation is a vital component to achieving sustainable success....

Why Video Marketing is So Powerful for Your Landscaping Business

Dave Orecchio
By Dave Orecchio
on Sep 15, 2019 7:33:00 AM

Video can be an incredibly powerful tool for a landscaping business or any business. It can help people find you, build...

How to make contact with qualified leads in the internet age – quality over quantity

James Welch
By James Welch
on Aug 25, 2019 7:30:00 AM

If you’re a sales and/or marketing professional, you’re probably finding the internet both terrifying and exciting all at...

How To Create Effective B2B Marketing Videos

Dave Orecchio
By Dave Orecchio
on Aug 4, 2019 7:33:00 AM

Video is something no other medium can boast:  It can tickle the senses with sight, sound, motion, and emotion.  Videos can...

B2B Marketing: The Power of Video Storytelling

Dave Orecchio
By Dave Orecchio
on Jul 7, 2019 7:37:00 AM

It would be hard to overestimate the power of video in today’s digital marketing world. If content is king, then video...

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