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Digital First is All about the Customer
Tags: Business-to-Business, Marketing Analytics, Modern Website Design

Digital First is All about the Customer

Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a commitment to customer experience (CX) above all else, and recognition of the fact that today’s world is increasingly digital. To create great customer experiences means being available to consumers in the spaces they inhabit, and making it easy for them to get what they want and need through the channels of their preference. This means that “Digital First” starts and ends with focus on your customer. 

Dave Orecchio
By Dave Orecchio

on May 19, 2019 7:03:00 AM

Digital First is All about the Customer

Dave Orecchio
By Dave Orecchio
on May 19, 2019 7:03:00 AM

Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a...

8 Marketing Strategies for Your Landscape Business

Dave Orecchio
By Dave Orecchio
on Apr 28, 2019 7:35:00 AM

Want to start marketing your landscape business in new ways, but not sure where to start? We've worked with landscape...

How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights

Dave Orecchio
By Dave Orecchio
on Apr 14, 2019 7:33:00 AM

What’s the most important thing for a modern business? Many will automatically refer to profit as the single biggest driver...

When Sales Automation Tools are Not Your Friend

James Welch
By James Welch
on Apr 4, 2019 7:13:00 AM

Virtually every organization of size has some sort of customer relationship management (CRM) infrastructure that enables...

How to Advertise a Landscaping Business with Facebook

Dave Orecchio
By Dave Orecchio
on Mar 31, 2019 7:19:00 AM

Today’s world is a digital one—which means you’ve likely thought about advertising your landscape business online but...

Why Changing User Experience Requires End-to-End Marketing

Dave Orecchio
By Dave Orecchio
on Mar 10, 2019 7:13:00 AM

In the old days, the customer journey was a concept few brands had heard of. The interaction between brands and customers...

How to Grow a Landscape Business

Dave Orecchio
By Dave Orecchio
on Feb 5, 2019 11:45:00 AM

It’s a problem that we’ve seen before: An owner of a landscape company wants to grow their business, but spends all of their...

SEO Digest: SEO Tips for 2019

Dave Orecchio
By Dave Orecchio
on Jan 28, 2019 9:03:00 AM

Each year, we like to pull together a digest of relevant articles about Search Engine Optimization (SEO) for our readership...

Sales Pipeline Generation, Part 3: Selling More to Existing Customers

James Welch
By James Welch
on Dec 23, 2018 8:00:00 AM

If you have anything to do with business IT, sales, or marketing, chances are very good that you’ve heard the term “single...

Why Is It Important to Have a Social Media Strategy?

Dave Orecchio
By Dave Orecchio
on Dec 9, 2018 7:45:00 AM

There’s no question that social media is a major component of our social fabric. We can all probably count on one hand the...

Lead Generation for B2C: What You Need to Know Now

Dave Orecchio
By Dave Orecchio
on Nov 14, 2018 8:35:00 AM
What is lead generation?

Lead generation is a method of identifying, attracting, and converting people unfamiliar with your...

BRISTOL STRATEGY BECOMES A HUBSPOT GOLD CERTIFIED AGENCY

Dave Orecchio
By Dave Orecchio
on Oct 30, 2018 8:13:00 AM

We are pleased to announce that Bristol Strategy has become a Hubspot Gold Certified Agency. The following is the press...

What Is Inbound Marketing & Why it Matters for B2C?

Dave Orecchio
By Dave Orecchio
on Oct 28, 2018 12:47:38 PM

What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower...

Why You Need a Well-Crafted Social Media Strategy Right Now

Dave Orecchio
By Dave Orecchio
on Oct 14, 2018 8:00:00 AM

Anyone would be hard-pressed today to over-estimate the power of social media. The use of social media by consumers and...

Inbound Sales: How to Attract Prospects to YOU

Dave Orecchio
By Dave Orecchio
on Oct 7, 2018 8:44:36 AM

Before we entered the Digital Age, consumers traditionally relied upon advertising and company sales materials to learn...

Marketing and Sales Tips From Inbound18

Dave Orecchio
By Dave Orecchio
on Sep 23, 2018 7:33:00 AM

I took my annual pilgrimage to the Inbound Conference during the week of September 4th. The week began with the Hubspot...

10 Tips for Joint Press Releases That Increase Your Online Presence

Dave Orecchio
By Dave Orecchio
on Sep 17, 2018 9:00:00 AM

Press releases are a great way to communicate news or information about your company through carefully crafted messages that...

What your Business Digital Footprint says about your Company

Dave Orecchio
By Dave Orecchio
on Sep 5, 2018 2:46:00 PM

The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business?...

How to Put Content into Your Content Marketing

Dave Orecchio
By Dave Orecchio
on Sep 3, 2018 8:33:00 AM

In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your...

What You Need to Know About Content Strategy

Dave Orecchio
By Dave Orecchio
on Aug 30, 2018 7:17:00 AM

The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of...

Finding The Ideal Buyer: The Importance of Establishing a Buyer Persona

Dave Orecchio
By Dave Orecchio
on Aug 26, 2018 7:30:00 AM

Are you familiar with the concept of a buyer persona? You may have heard or seen the term used in various marketing...

How to Create a Modern Website Design You'll Love

Dave Orecchio
By Dave Orecchio
on Aug 2, 2018 7:13:00 AM

In the fall of last year, we embarked upon a journey to redesign our website. The site was several years old, outdated, and...

Inbound Marketing for Non-Marketing Business Leaders

Dave Orecchio
By Dave Orecchio
on Jul 23, 2018 1:35:00 PM

If you’re a C-level business executive tasked with business development and growing revenue in a rapidly-evolving,...

12 Ways to Spot the Modern Website Design of Your Dreams

Dave Orecchio
By Dave Orecchio
on Jul 18, 2018 9:59:00 AM

As a business owner, you know you need a good website to attract visitors and get them to buy from you. You research...

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