No one can debate that the internet has changed lives and industries. Products like the smart phone have accelerated this change since billions of us now have instant access to research to diagnose problems and find solutions for virtually any topic, regardless of how complex it is. Several years ago, I recalled studying "Aortic valve replacement" when my dad needed one. It scared me that he was going to have open heart surgery but then I learned how common the procedure was i felt better about it. I am sure you have conducted at least three searches on your smart phone today alone - if so, you are in the digital age.
How does the digital age affect a sales representative and the sales process?
This digital age has flipped the power from the company and sales agent to the customer, pure and simple. Businesses must attract customers with educational content and nurture them until they are ready to engage with your sales representative. When companies execute this approach, then the sales agent receives opportunities that are of much higher quality than those leads they had received before the digital age emerged. We like to call this approach Inbound Marketing and Sales Enablement.
The following articles highlight the value of inbound marketing on the sales process in the digital age:
Bristol Strategy is a full funnel inbound marketing agency and inbound sales agency offering the full complement of services to enable our clients to surpass their business objectives by transforming the way they engage with their buyer on-line. Reach out to us to learn more about how our experience and capabilities can help your business grow.
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