Complete Inbound Marketing for High-Tech Companies

The vast amount of information available on the Internet has fundamentally changed the behavior of buyers. In years past, they would reach out to sales representatives to learn about products and services. Today, they research everything online before speaking to anyone. Traditional “Interruption Marketing” techniques no longer work. Companies must now shift their strategies to attracting buyers with valuable content that draws buyers to their businesses – a technique known as “Inbound Marketing.”
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Our high-technology background enables us to help companies with technical products to implement Inbound Marketing more efficiently and our analytical predisposition makes us much more effective at it than your average advertising or marketing communications agency.

Our team has more than 25 years of high technology marketing and sales experience. Understanding the power of Inbound Marketing early on, we’ve been implementing Inbound Marketing campaigns for high-tech companies since before the methodology became as popular as it is today.

We believe Inbound Marketing has significant benefits for all companies, but especially for small and medium sized high-tech businesses, because it enables them to capture mindshare in crowded markets and compete effectively against larger businesses.  This advantage is particularly true for technology-based products and services where the buyer commonly performs a significant amount of research before purchasing your products or services. 

Need help? Check out our Inbound Marketing Services.

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Why Choose Us

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Strategy

We start every engagement by working with our clients to develop a detailed content strategy -- the fuel that powers your Inbound Marketing campaign engine. Starting with the right plan of action will ensure we achieve the stated objectives.
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Implementation

We take a different approach than most agencies. Unlike others who often use entry-level staffers to execute inbound marketing plans, we partner with experts in each discipline. You gain the advantage that comes with the years of experience of our website developers, SEO experts, content writers, video producers and more.
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Analysis

The initial implementation of your project is only the beginning. After all, the internet is a very competitive place. We analyze your website activity to optimize performance and improve results. Without constant monitoring, analysis, and corrective action, your inbound marketing performance gains are here today and gone tomorrow.
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Dave Orecchio

Owner, Bristol Strategy

Dave was one of the earliest adopters of Inbound Marketing as one of Hubspot’s first customers in 2006 while CEO of a Boston-based startup company. Later, he provided Inbound Marketing services to other high-tech companies after seeing the benefits and tremendous ROI that come from it.

The thread that weaves through Dave’s work experience is improving the operational performance and scalability of any business. This is what the Inbound Marketing methodology does for marketing and what Inbound Sales does for sales teams.

Being so passionate about technology makes him love his work each and every day. Dave especially enjoys working with the smartest people who are innovating the next wave of products that enrich our lives.

Dave is a premium coffee nut who searches out the best coffee in each region of America that he visits. It is important to Dave to stay in great physical shape and to accomplish this goal he is an avid CrossFit enthusiast. He is a continual learner, reading business books, articles and sharpening his digital marketing craft.

Feel free to reach out to Dave on Twitter or LinkedIn or by completing the contact form on this website. He likes to share sales and marketing ideas and strategies.

Certifications

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Inbound Marketing Successes

CEO, Intrinsix, Corp.

Intrinsix needed a new website but as we worked with Bristol Strategy to create a content strategy (which included design of the site, adoption of Inbound Marketing, and SEO best practices), a funny thing happened: we discovered who we are and more importantly who our customers are and why they buy from us! Bristol Strategy patiently guided us through the process and ensured that the planning incorporated our changing thoughts, that the strategy included the industry’s best practices, and the implementation created an optimum and professional product.   We look forward to continuing to work together as we continue to optimize results from the analysis of inbound business.

Vice President, Spectra Global Solutions

In the summer of 2015, we were preparing for our corporate global rebrand and FundHive product launch in the U.S. market. For digital strategy, we turned to Bristol Strategy. With their expertise and guidance, we implemented our global Digital Marketing program in the U.S. and Europe. In seven months our Inbound Marketing generated over 100 qualified opportunities, several sales, and many new active engagements for Spectra Global Solutions.

Bristol Strategy provided strategic advice and Digital Marketing assistance during our rapid expansion. Spectra Global Solutions is now a recognized brand on two continents and a leading technology in the investment funds market.

Senior Director, Worldwide Sales, Cyient, Inc.

Cyient needed to significantly improve the message, positioning and conversion opportunities for our Semiconductor Services practice. Bristol Strategy applied their understanding of technical markets, in our case semiconductor design services, and developed an Inbound Marketing content strategy and provided services to generate and implement the content on our website. Now, our content is attracting the right prospects, converting them into leads and automatically nurturing them into a sales opportunity. I recommend Bristol Strategy to any business that needs to improve their digital marketing presence and needs a marketing solution that actively supports sales.

Founder, Creative Director, Conservation & Wetland Specialist, The Garden Continuum

Bristol Strategy is my HubSpot, website & inbound marketing hero! More than that, they are professional through and through. On time, on task, and totally on the same page with me every step of the way. They are gifted at drawing the unique sales messaging out of their client so that all the blurriness disappears and you are left with a clear marketing vision. Then they make that vision happen with goal setting, project planning and scheduling. I LOVE our new website, all of our new eBooks, blogs and emails. You simply can't go wrong in working with Bristol Strategy once you are ready to put your marketing initiative front and center!

Moodscapes LLC

Prior to Bristol Strategy, we were in need of completely revamping our website. We always knew what we wanted to say but did not know how to put our mission into words. Dave and his team developed a content strategy that allowed us to clearly re-define our purpose and create a website that we love! During this process, Bristol Strategy worked with us every step of the way to make sure that our clients could understand who we are, what we stand for and why we do what we do. We are very happy with the results of our new website and are looking forward to continuing our relationship with Bristol Strategy as we move our focus to inbound marketing.

Join our Team

Bristol Strategy is a growing Inbound Marketing agency helping companies transform the way they market to clients in this new digital world. On-line marketing is constantly changing, and that requires our team to adapt and grow. Our company works with some of the most interesting businesses in the country and around the globe.

Our agency focuses its service delivery using the Hubspot Inbound Marketing and Sales platform. Hubspot is the fastest growing marketing platform globally and used by more businesses than any other. Candidates should either have prior experience using Hubspot or be highly motivated to learn it.

Our culture is relaxed and fun while each team member is highly motivated and analytical. We are all about continual learning and generating great results for our clients. Apply for one of our open positions today! 
Inbound Marketing Consultant
Bristol Strategy is a growing inbound marketing agency located in Massachusetts. We have a loyal set of clients, and we have big plans for where we want to take our company.

Job Description

We are looking for a Marketing Coordinator.  We’re looking for an ambitious, driven individual with a good grasp of inbound marketing methodology and HubSpot.   Prospective team member should understand how to work with deadlines, be driven to succeed, and be highly organized.  

 Job Responsibilities 

Marketing Coordinators have three primarily roles, Content Creator, Campaign Execution & Development, and Campaign Communication.  Creating premium content, email marketing, social media, website management, and blog management along with mastery of client HubSpot portals are required to succeed in this position.  Generating conversions and tracking leads to nurture and qualify are paramount to providing value to the organization as well as our clients.  

Relevant Competencies You’ll Need For This Position

  • Ability to strategically analyze each campaign and help determine ideal user experience within best practice inbound marketing principles.
  • Execute a marketing strategy driven towards goals and deliverables that support the contract in collaboration with other assigned team members.
  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Communication Competencies 

  • Manages day-to-day client interaction & manage client expectations (internal & external).
  • Effectively communicate expectations to team members in a timely and clear fashion.
  • Resolves and/or escalates issues in a pro-active manner, to adhere to campaign delivery goals.

Technical Competencies

  • HubSpot certifications & understanding of basic inbound marketing principles.  
  • Working knowledge of MS Office products Excel, PowerPoint & Word.

Social Skills Necessary To Work For Revenue River

  • We love what we do and love where we work, if you don’t you won’t fit well.
  • Work really well with your team members, treat others how you'd like to be treated.
  • Work really hard without someone looking over your shoulder, we don’t micro manage and you should be able to produce results as detailed without needing it.
  • Learn our vendors and be effective with getting deliverables from them on time. 
  • Ability to plan and schedule your time by roles, tasks, and clients.
  • Identifies opportunities for improvement and makes constructive suggestions for change.
  • Be committed to excellence, be extremely detail oriented, and take great pride in results.
  • Ability to take complex/conflicting situations translate them into simplified solutions.
  • Ability to effectively prioritize and execute tasks in a high-pressure, high-fun environment.
  • Ability to adjust to flexible work hours to support clients nationally, we work from the compass not the clock.

Work Experience

  • We will consider candidates of all experience levels and will build this position based on your experience, strengths, and the stuff you like doing the most.   
  • The more experience and qualifications you have the more responsibility and opportunity we'll give you. Most of us weren't experts when we started here, but we worked hard and learned quickly.  
  • We'll certainly consider you for this or another position at Bristol Strategy if you're the type of person we want on our team.  

This position is a part time consulting role working virtually

Apply Now

 

Freelance Writer

Bristol Strategy has a process for creating content strategies that are finely tuned to our client's business. When we outsource writing, we do so in a set that includes one eBook (2500 words) and eight blog articles (750 words each). This approach enables our group of freelance writers an economy of scale and continuity of topics that makes writing fun and productive.

We seek Content Writers that have the ability to assist our Content Strategist in creating a variety of relevant original content that turns complex information into an easy-to-understand story.

This position supports content and inbound marketing strategy by developing and routinely providing relevant and engaging content to drive interaction, increase brand awareness, and generate demand for our clients. The Content Writer is a highly motivated individual with experience, creativity, and a passion for storytelling.

We seek writers with an aptitude for technical and industrial markets and a thirst for learning new ones.

Writers should have the ability and desire to contribute to additional content materials, i.e., email marketing and social media posts as per request of the Content Strategist.

Please provide a document that outlines your writing experience and point us to samples of your work. 

Apply Now