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When Sales Automation Tools are Not Your Friend
Tags: Sales Productivity, Inbound Sales

When Sales Automation Tools are Not Your Friend

Virtually every organization of size has some sort of customer relationship management (CRM) infrastructure that enables them to automate many of the functions associated with keeping customers happy. Over time, these platforms can become less-than-efficient and could benefit from some upgrading or even replacement. After all, you bought or licensed your CRM platform to simplify operations in the first place, so you should be interested in keeping it clear of the confusing clutter and diminished functionality that gets in the way of efficiency and productivity.

James Welch
By James Welch

on Apr 4, 2019 7:13:00 AM

When Sales Automation Tools are Not Your Friend

James Welch
By James Welch
on Apr 4, 2019 7:13:00 AM

Virtually every organization of size has some sort of customer relationship management (CRM) infrastructure that enables...

Sales Pipeline Generation, Part 3: Selling More to Existing Customers

James Welch
By James Welch
on Dec 23, 2018 8:00:00 AM

If you have anything to do with business IT, sales, or marketing, chances are very good that you’ve heard the term “single...

Do Buyers Trust Your Sales People?

Dave Orecchio
By Dave Orecchio
on May 3, 2018 9:47:00 AM

With the commercialization of the Web, buyers are fully in control of the sales process. Whether it’s a consumer looking for...

How Predictive Lead Scoring Improves Marketing And Drives Sales

Dave Orecchio
By Dave Orecchio
on Nov 13, 2017 9:37:00 AM

Inbound marketing, with its customer-centric focus and data-driven approach, has allowed companies to vastly improve the...

Sales and Marketing Strategy for Disrupted Markets

Dave Orecchio
By Dave Orecchio
on Sep 19, 2016 10:27:00 AM

Geoffrey Moore, the author of Crossing the Chasm and other sales and marketing strategy books, recently published an article...

How an Inbound Marketing Agency Helps You Find Your Most Engaged Prospects

Dave Orecchio
By Dave Orecchio
on May 15, 2016 7:30:00 AM

Identifying the most engaged members of your company's audience enables you to invest resources and communicate more...

For Digital Marketing Success, People Must Instantly Understand What You Do

Dave Orecchio
By Dave Orecchio
on Mar 20, 2016 7:00:00 AM

The desire for clear and efficient communication is a common trait among digital marketing (or Inbound Marketing) buyers...

How Sales Should Evolve in the Digital Age with Inbound Marketing

Dave Orecchio
By Dave Orecchio
on Mar 10, 2016 3:21:24 PM

No one can debate that the internet has changed lives and industries. Products like the smart phone have accelerated this...

Sales Road Map for Success with Inbound Marketing

Dave Orecchio
By Dave Orecchio
on Aug 24, 2015 5:00:00 AM

We gain most of our new clients from company CEOs, Presidents or Sales VPs who need to address the inability of sales to...

Why Did Salespeople Spend Only One-Third of Their Time Selling Last Year?

Dave Orecchio
By Dave Orecchio
on Feb 9, 2015 1:05:00 AM

Let's diagnose the 4 problems with sales productivity. At Bristol Strategy, we understand the importance of applying our...

Sales Pipeline Generation Part 2: Sales can build a sustainable pipeline with inbound marketing

James Welch
By James Welch
on May 1, 2014 1:45:00 AM

Sales Pipeline Generation is a Strategic Imperative. The title of this post would cause some sales managers to say you are...

Sales Pipeline Generation Part 1: You are responsible for your pipeline, now what?

James Welch
By James Welch
on Apr 29, 2014 1:45:00 AM

What sales rep has not heard the line "You are responsible for your pipeline," and every good rep know its true. We are...

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