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    Inbound Marketing and Sales Insights | B2B Marketing

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    11 minute read

    The Top B2B Marketing Strategies to Drive Leads and Sales

    Dave Orecchio

    There are a lot of reasons why your business may not be giving much thought to inbound marketing. In all likelihood, your business model is built more on B2B sales than broad ...

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    7 minute read

    The Marketing Funnel Explained for Business Growth

    Dave Orecchio

    Growth is certainly important for long-term business survival. This is why so many businesses spend a considerable amount of time strengthening their marketing efforts. However, ...

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    7 minute read

    Digital Transformation is All about the Customer

    Dave Orecchio

    Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a commitment to customer experience (CX) above all else, and ...

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    7 minute read

    Why Changing User Experience Requires End-to-End Marketing

    Dave Orecchio

    In the old days, the customer journey was a concept few brands had heard of. The interaction between brands and customers often started and finished the moment they walked into a ...

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    4 minute read

    4 Reasons Your B2B Sales Lead Generation is Stalling

    Dave Orecchio

    B2B sales lead generation is one of those fields that presents great potential for error, as many businesses have discovered to their chagrin. Here are four possible reasons for ...

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    2 minute read

    BRISTOL STRATEGY BECOMES A HUBSPOT GOLD CERTIFIED AGENCY

    Dave Orecchio

    We are pleased to announce that Bristol Strategy has become a Hubspot Gold Certified Agency. The following is the press release we issued earlier today.  Boston MA: Today, Bristol ...

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    3 minute read

    8 Unexpected Inbound Marketing Facts About B2B Buyers

    Dave Orecchio

    Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is H2H - Human to Human! In recent years, digital ...

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    4 minute read

    How to Craft a Killer B2B Marketing Plan

    Dave Orecchio

    So you're eager to tackle the marketing challenges of a promising new year for your B2B company. Good for you! But don't just draft out a carbon copy of last year's marketing ...

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    3 minute read

    SEO - Inbound Marketing Digest

    Dave Orecchio

    In this issue of Inbound Marketing digest, we have selected several expert articles about SEO to help you improve the organic search performance of your Inbound Marketing. One ...

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    4 minute read

    B2B Sales Lead Generation: Building a Database

    Dave Orecchio

    The database is the salesperson's best friend, but it needs to receive the appropriate care and attention before it can prove its true worth as a B2B sales lead generation ...

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    3 minute read

    4 Stats, Trends, and Metrics Your B2B Agency Must Master

    Dave Orecchio

    If you're wondering whether you've selected the right B2B agency for your business's marketing needs and goals, start by taking a close look at the varieties of critical data they ...

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    4 minute read

    How Personalization Can Help B2B Sales Lead Generation

    Dave Orecchio

    It's become increasingly evident in the modern B2B marketplace that one size most definitely does not fit all. It isn't enough just to market the perfect products and services to ...

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    4 minute read

    How to Win with LinkedIn in Your B2B Marketing Plan

    Dave Orecchio

    The terms "LinkedIn" and "business" have become synonymous over the years, so it'll come as no surprise that you can profit from incorporating this major social media platform ...

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    4 minute read

    How a B2B Marketing Agency Can Help Rejuvenate Your Content

    Dave Orecchio

    If your B2B marketing efforts have been faltering lately, ask yourself whether your marketing content has grown a bit thin, anemic, irrelevant or scarce. Any or all of these flaws ...

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    6 minute read

    B2B Social Media Strategies Work for My Company

    Dave Orecchio

    Social engagement is an imperative for businesses - B2B social media strategies work and will boost your business and brand perception if implemented correctly. Every company ...

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    3 minute read

    7 Steps To Implement a B2B Social Media Strategy

    Dave Orecchio

    A well-designed B2B social media marketing strategy is essential for marketing success. In fact, 87% of B2B marketers currently rely on social media other than blogs as a primary ...

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    4 minute read

    Sick and Tired of Doing B2B Marketing the Old Way? READ THIS!

    Dave Orecchio

    Are old style B2B marketing methods giving you a headache? Do you feel a headache coming on at the mere thought of conducting yet another telemarketing campaign to generate sales ...

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    3 minute read

    You Don't Need to be a Big Company to Have Effective Marketing

    Dave Orecchio

    Connect with Your Buyers with a B2B Inbound Marketing Campaign. Everyone, everywhere, especially those in the tech industry, are inexorably attached to their internet capable ...

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    3 minute read

    5 ways B2B marketing can make your High-Tech Business Invincible

    Dave Orecchio

    Are High-Tech Businesses Behind in Using B2B Marketing Techniques? There are a lot of reasons why your high tech business may not be giving much thought to inbound marketing. In ...

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