A well-designed B2B social media marketing strategy is essential for marketing success. In fact, 87% of B2B marketers currently rely on social media other than blogs as a primary content marketing tactic. On average, these digital marketers use six different social media platforms to reach their target customers, utilizing all platforms more frequently than in previous years to generate inbound leads.
As reported in “B2B Content Marketing: Benchmarks, Budgets, and Trends - North America” by the Content Marketing Institute, MarketingProfs, and Brightcove, these statistics provide clear evidence of the increasing importance of social media marketing for B2B companies, but remember that Social Media is just one of the many important marketing channels for your business.
For a straightforward approach to evaluating the impact of social media on your company’s bottom line, see the infographic entitled “How To Measure ROI in Social Media.”
We also invite you to download our whitepaper “Stand Out From The Crowd: 24 Marketing Tips To Set Your Company Apart” to learn how to integrate an effective social media strategy with other essential components of a comprehensive Inbound Marketing campaign. If you need help implementing your social media strategy, please reach out to us to learn about our social media marketing services.
Bristol Strategy is a full funnel inbound marketing agency and inbound sales agency offering the full complement of services to enable our clients to surpass their business objectives by transforming the way they engage with their buyer on-line. Reach out to us to learn more about how our experience and capabilities can help your business grow.