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Digital Transformation is All about the Customer
Tags: Business-to-Business, B2B Marketing, Business Blog

Digital Transformation is All about the Customer

Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a commitment to customer experience (CX) above all else, and recognition of the fact that today’s world is increasingly digital. Many companies refer to the process of becoming digital first as digital transformation. To create great customer experiences means being available to consumers in the spaces they inhabit, and making it easy for them to get what they want and need through the channels of their preference. This means that “Digital Transformation” starts and ends with focus on your customer. 

Dave Orecchio
By Dave Orecchio

on Dec 3, 2019 7:03:00 AM

Digital Transformation is All about the Customer

Dave Orecchio
By Dave Orecchio
on Dec 3, 2019 7:03:00 AM

Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a...

How Chatbots Improve Lead Generation

Dave Orecchio
By Dave Orecchio
on Oct 10, 2019 7:15:00 AM

In the modern customer-driven business world, chatbots are one of the most useful tools any business can put to use....

How You Can Leverage Content to Generate Leads Online

Dave Orecchio
By Dave Orecchio
on Oct 3, 2019 9:08:16 AM

For business owners operating in this digital age, lead generation is a vital component to achieving sustainable success....

How to Put Content into Your Content Marketing

Dave Orecchio
By Dave Orecchio
on Sep 3, 2018 8:33:00 AM

In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your...

5 Reasons Every CEO Should Have a Blog

Dave Orecchio
By Dave Orecchio
on Oct 23, 2017 7:30:00 AM

As a CEO, you have a lot of responsibilities and power. While the concept of blogging might have passed your mind a few...

5 Expert Tips to Promote a Business Blog Article

Dave Orecchio
By Dave Orecchio
on Nov 27, 2016 7:30:00 AM

The commitment to producing a consistent business blog is often one of the first things to go when marketing budgets get...

How to Cultivate Bloggers within Your Company

Dave Orecchio
By Dave Orecchio
on May 8, 2016 6:30:00 AM
Blogging is one of the most important, informative, educational and interactive components of a content marketing system....

Thought Leader Series: Should Guest Blogging Be a Part of Your 2016 Digital Marketing Strategy?

Dave Orecchio
By Dave Orecchio
on Mar 28, 2016 8:00:00 AM

As an extention to the Thought Leader Series written about sales last year by Jim Welch, I decided to extend it in 2016 with...

The Simple Connections between Blogging and Social Media that Win Customers

Dave Orecchio
By Dave Orecchio
on Apr 10, 2014 3:05:00 AM

All businesses need to win customers. More and more businesses are turning to the one-two punch of blogging and social media...

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