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How to Put Content into Your Content Marketing
Tags: Content Marketing, Business Blog

How to Put Content into Your Content Marketing

In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your website and help fill your sales funnel with leads. That content strategy is the engine that drives your inbound marketing program. Content is the fuel that powers it.

Nurturing each lead through their sales cycle journey requires content for each specific stage of the journey, as leads begin to looking for progressively more detailed information about your organization and its products or services. Emails, blog posts, social media messages, and other content tools enable businesses to continually “touch” their prospects and guide them to the next stage of their journey in their search for information and solutions to their problem. 

Dave Orecchio
By Dave Orecchio

on Sep 3, 2018 8:33:00 AM

How to Put Content into Your Content Marketing

Dave Orecchio
By Dave Orecchio
on Sep 3, 2018 8:33:00 AM

In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your...

5 Reasons Every CEO Should Have a Blog

Dave Orecchio
By Dave Orecchio
on Oct 23, 2017 7:30:00 AM

As a CEO, you have a lot of responsibilities and power. While the concept of blogging might have passed your mind a few...

5 Expert Tips to Promote a Business Blog Article

Dave Orecchio
By Dave Orecchio
on Nov 27, 2016 7:30:00 AM

The commitment to producing a consistent business blog is often one of the first things to go when marketing budgets get...

How to Cultivate Bloggers within Your Company

Dave Orecchio
By Dave Orecchio
on May 8, 2016 6:30:00 AM
Blogging is one of the most important, informative, educational and interactive components of a content marketing system....

Thought Leader Series: Should Guest Blogging Be a Part of Your 2016 Digital Marketing Strategy?

Dave Orecchio
By Dave Orecchio
on Mar 28, 2016 8:00:00 AM

As an extention to the Thought Leader Series written about sales last year by Jim Welch, I decided to extend it in 2016 with...

Best Practices for Blogging

Dave Orecchio
By Dave Orecchio
on May 1, 2015 2:00:00 AM

The most important thing to remember when writing a blog article is the content must be remarkable. Think about what new...

The Simple Connections between Blogging and Social Media that Win Customers

Dave Orecchio
By Dave Orecchio
on Apr 10, 2014 3:05:00 AM

All businesses need to win customers. More and more businesses are turning to the one-two punch of blogging and social media...

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