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Why Is It Important to Have a Social Media Strategy?
Tags: social media marketing

Why Is It Important to Have a Social Media Strategy?

There’s no question that social media is a major component of our social fabric. We can all probably count on one hand the people we know who don’t use social media in some form or fashion. The number of individuals who engage with social media on a daily – heck, sometimes even hourly – basis is growing exponentially every year. In a recent survey, marketing executives reported spending a fifth of their marketing budget on social channels, and they anticipate increasing spend on these channels from 11 to 19 percent over the next five years. Yet even as their investment in social channels continues to grow, marketing executives report that a key challenge is understanding how to effectively use social media to positively impact company performance.

Dave Orecchio
By Dave Orecchio

on Dec 9, 2018 7:45:00 AM

Why Is It Important to Have a Social Media Strategy?

Dave Orecchio
By Dave Orecchio
on Dec 9, 2018 7:45:00 AM

There’s no question that social media is a major component of our social fabric. We can all probably count on one hand the...

5 Brands Winning at Social Media (and Tips to Do the Same)

Dave Orecchio
By Dave Orecchio
on Jun 18, 2018 12:13:00 PM

Are you using social media to communicate with your customers? If you’re an SMB, then you most definitely should.

Today, the...

5 Expert Tips to Promote a Business Blog Article

Dave Orecchio
By Dave Orecchio
on Nov 27, 2016 7:30:00 AM

The commitment to producing a consistent business blog is often one of the first things to go when marketing budgets get...

Digital Marketing Tips from The Inbound Conference

Dave Orecchio
By Dave Orecchio
on Nov 20, 2016 8:13:00 AM

The Inbound Marketing conference in Boston was an opportunity to get a tune up from the experts with tips and techniques...

The Essential Social Media Marketing Guide

Dave Orecchio
By Dave Orecchio
on Aug 16, 2016 10:00:00 AM

You may be wondering, how can social media marketing help your business? That question is not uncommon. Many business...

The Simple Connections between Blogging and Social Media that Win Customers

Dave Orecchio
By Dave Orecchio
on Apr 10, 2014 3:05:00 AM

All businesses need to win customers. More and more businesses are turning to the one-two punch of blogging and social media...

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