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    Inbound Marketing and Sales Insights | Video Marketing

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    4 minute read

    Why Video Marketing is So Powerful for Your Landscaping Business

    Dave Orecchio

    Video can be an incredibly powerful tool for a landscaping business or any business. It can help people find you, build trust, and convert them to a lead and ultimately, a ...

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    5 minute read

    How To Create Effective B2B Marketing Videos

    Dave Orecchio

    Video is something no other medium can boast:  It can tickle the senses with sight, sound, motion, and emotion.  Videos can make you think.  They can make you smile.  They can ...

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    4 minute read

    B2B Marketing: The Power of Video Storytelling

    Dave Orecchio

    It would be hard to overestimate the power of video in today’s digital marketing world. If content is king, then video content is the emperor. We recently saw the 2019 Video in ...

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    5 minute read

    These Tech Companies Use Video for Lead Generation (and You Can Too!)

    Dave Orecchio

    You’re a high-tech company looking to target a specific internet audience. But where are most users spending their time?

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    5 minute read

    7 Successful Video Marketing Strategies and Ideas

    Dave Orecchio

    Over 500 million (half a BILLION) people watch video on Facebook every day. The truth of the matter is that consumers prefer video. Text consumption is on the decline, and more ...

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    3 minute read

    6 Reasons You Need Video Marketing For Your Business

    Dave Orecchio

    Video marketing has been on the rise for the past few years. With 97% of marketers saying that video content has improved prospects' understanding of their products or services ...

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    5 minute read

    Video Marketing Strategy; The Importance of Effective Planning Before Execution

    Joshua Sleigh

    According to a recent study, 75% of video viewers report that they will click through to a website after watching a high quality video. It’s clear that video is an effective tool ...

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    8 minute read

    Digital Marketing Tips from The Inbound Conference

    Dave Orecchio

    The Inbound Marketing conference in Boston was an opportunity to get a tune up from the experts with tips and techniques that improve on-line marketing results for those lucky ...

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    5 minute read

    Why Video is a Marketer's Best Friend

    Dave Orecchio

    In a competitive online marketplace, it's critical to make your product or service stand out from the crowd. And these days, snappy slogans and eye-catching images can only take ...

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    4 minute read

    For Digital Marketing Success, People Must Instantly Understand What You Do

    Dave Orecchio

    The desire for clear and efficient communication is a common trait among digital marketing (or Inbound Marketing) buyers across many customer segments. In competitive industries ...

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    5 minute read

    4 Factors to Consider for Your Inbound Marketing Investments

    Dave Orecchio

    What will this year bring for your B2B company? The answer may hinge on how you disburse your inbound marketing budget. "Spending more money on marketing" doesn't address the ...

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    7 minute read

    Top Business-to-Business Tips From Inbound15

    Dave Orecchio

    During the first full week of September, I attended the annual pilgrimage to the mecca of Inbound Marketing, Boston, MA. Inbound15, sponsored by Hubspot, the founder of the ...

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    2 minute read

    Learn the Best B2B Content for Tech Buyers

    Dave Orecchio

    What is the best B2B content for tech buyers? Marketing professionals are constantly working to develop content to support the sales process and attract the best visitors to their ...

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