<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=237562&amp;fmt=gif">

Inbound Blog

Latest Articles

How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights
Tags: Brand Awareness, Buyer Persona

How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights

What’s the most important thing for a modern business? Many will automatically refer to profit as the single biggest driver of success. However, business leaders who put profitability first end up missing the fundamental point that business success is driven by customer success. That’s how things work in today’s highly competitive market, in which everyone can leave their feedback online for the world to see and immediately start looking elsewhere if they don’t like what they see.

Dave Orecchio
By Dave Orecchio

on Apr 14, 2019 7:33:00 AM

How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights

Dave Orecchio
By Dave Orecchio
on Apr 14, 2019 7:33:00 AM

What’s the most important thing for a modern business? Many will automatically refer to profit as the single biggest driver...

Finding The Ideal Buyer: The Importance of Establishing a Buyer Persona

Dave Orecchio
By Dave Orecchio
on Aug 26, 2018 7:30:00 AM

Are you familiar with the concept of a buyer persona? You may have heard or seen the term used in various marketing...

How to Master Buyer Persona Development in 5 Simple Steps

Dave Orecchio
By Dave Orecchio
on Apr 23, 2017 7:27:00 AM

Wouldn’t it be great if your company had intimate knowledge of its ideal buyer? You would know how this person thinks,...

5 Must-Haves from Your Inbound Marketing Consultant

Dave Orecchio
By Dave Orecchio
on Jan 31, 2016 1:30:00 AM

Hiring an inbound marketing consultant for a long-term relationship is a significant investment. To feel comfortable in...

How Personalization Can Help B2B Sales Lead Generation

Dave Orecchio
By Dave Orecchio
on Dec 20, 2015 7:00:00 AM

It's become increasingly evident in the modern B2B marketplace that one size most definitely does not fit all. It isn't...

What is Buyer Persona and Why Should You Care?

Dave Orecchio
By Dave Orecchio
on Jul 1, 2014 3:10:00 AM

Have you ever wondered who first used the phrase “buyer persona”? Credit goes to well-known software designer Alan Cooper,...

Leave a comment

Written by
Written by Author