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    Inbound Marketing and Sales Insights | Buyer Persona

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    5 minute read

    How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights

    Dave Orecchio

    What’s the most important thing for a modern business? Many will automatically refer to profit as the single biggest driver of success. However, business leaders who put ...

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    3 minute read

    Finding The Ideal Buyer: The Importance of Establishing a Buyer Persona

    Dave Orecchio

    Are you familiar with the concept of a buyer persona? You may have heard or seen the term used in various marketing articles, webinars, and conference talks. If you’re not really ...

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    4 minute read

    How to Master Buyer Persona Development in 5 Simple Steps

    Dave Orecchio

    Wouldn’t it be great if your company had intimate knowledge of its ideal buyer? You would know how this person thinks, behaves, and shops so you can market to him or her ...

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    4 minute read

    5 Must-Haves from Your Inbound Marketing Consultant

    Dave Orecchio

    Hiring an inbound marketing consultant for a long-term relationship is a significant investment. To feel comfortable in outsourcing this area of your business, it is important to ...

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    4 minute read

    How Personalization Can Help B2B Sales Lead Generation

    Dave Orecchio

    It's become increasingly evident in the modern B2B marketplace that one size most definitely does not fit all. It isn't enough just to market the perfect products and services to ...

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    4 minute read

    The Secret to Sending Effective Emails That Won’t Be Ignored

    Dave Orecchio

    A staggering volume of business email is generated every day. According to the “Email Statistics Report, 2014-2018” published by The Radicati Group, Inc. this past April, over ...

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    3 minute read

    What is Buyer Persona and Why Should You Care?

    Dave Orecchio

    Have you ever wondered who first used the phrase “buyer persona”? Credit goes to well-known software designer Alan Cooper, who came up with the original concept of personas back ...

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