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What is Intrigue Marketing, and Can Your Business Benefit From It?
Tags: Digital Marketing, Inbound Marketing, Marketing Events

What is Intrigue Marketing, and Can Your Business Benefit From It?

Every once in a while, a new marketing term emerges.  I recently came across the term "Intrigue Marketing" and thought to myself, "Oh not another one!"  I decided to write this article because marketers are way too dependant on marketing automation.  A human touch is needed in everything we do, after all, we do market and sell to humans!

Intrigue marketing is much the antithesis of conventional automated marketing practices. Whereas automated systems allow for efficient, planned and sequences communication with targeted prospects, the goal of intrigue marketing is to humanize the interaction that your business has with new prospects in such a way that you can leverage personal rapport, credibility, and engagement to get a buyer excited about your solutions. In essence, you want to blend the old-fashioned handshake approach to doing business with highly-efficient digital communication technology.

Dave Orecchio
By Dave Orecchio

on Apr 10, 2016 8:00:00 AM

What is Intrigue Marketing, and Can Your Business Benefit From It?

Dave Orecchio
By Dave Orecchio
on Apr 10, 2016 8:00:00 AM

Every once in a while, a new marketing term emerges.  I recently came across the term "Intrigue Marketing" and thought to...

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