As the owner of a landscaping business, your livelihood hinges on your ability to grow your customer base. While this may sound like a fairly straightforward task, attracting new customers is not always easy. With over 120,000 landscaping companies in the United States, gaining an edge over your competitors requires a foolproof marketing strategy and superb results. If you are wondering how to get landscaping clients, then take a few minutes to review the seven ideas below.
Your website is the face of your landscaping business. With over 90 percent of people beginning their searches for goods and services online, an inviting website is an absolute must if you are to succeed in Boston's landscaping industry.
In fact, a beautiful landscape and an impressive website have more in common than you think. Just like a neat, organized landscape can increase a home's value by 5 to 12 percent, an inviting, well-organized website can boost the value of your landscaping business by attracting new customers.
"Aim to stand out from the crowd. You definitely don't want your flyer to look like junk mail. Opt for the highest quality paper that you can fit into your budget. Go for a professionally designed flyer rather than a quick DIY job." - Nicci Mende, WeTravel
Eye-catching flyers are an excellent addition to your marketing arsenal. They offer prospects a tangible snapshot of your landscaping business and are inexpensive to produce. You can choose to mail them or to distribute them in person during a stroll through your neighborhood. Here are a few ideas to help your flyer stand out:
Driving a truck or vehicle that features your logo and contact information is a simple, cost-effective way to build awareness about your landscaping company. When neighbors notice one of your trucks parked in front of an adjoining yard, they will be more likely to remember your business when they have landscaping needs of their own.
But the value of branded vehicles will go far beyond your immediate neighborhood. The average American spends more than 17,600 minutes per year driving and over 90 percent of Americans notice and recall ads on vehicles they see on the road. Given these statistics, you can hardly afford not to advertise your landscaping business on the sides of your trucks and cars.
As a business owner, you should make sure your LinkedIn profile is up to date with your title, website address, and contact information. If you do not already have Facebook, Instagram, and Twitter pages for your business, then now is a great time to set them up. Once your social media pages are in order, create a calendar to help ensure that you remain active. Here are a few ideas to help boost traffic:
Local fairs and trade shows are great venues to meet new prospects, promote your services, and network with community organizations who may require your services. The cost of booth space at local fairs is usually reasonable, and can sometimes be secured for as little as $200 to $300 for a small space. If you have never exhibited at a local fair or trade show, these tips can help you have a successful experience:
If the cost of booth space is a bit out of your price range, then consider sharing booth space with an local exhibitor in a related field. For example, if a local real estate agency has secured a prime location at the front of the exhibit hall, ask if you could use a small portion of their booth space to showcase your services. You may even be able to use the space at no cost in exchange for free landscaping on one or two of their properties.
"In the age of Internet media and 24/7 cable outlets, more than 20 million Americans still get a significant amount of their news from small-circulation daily and weekly newspapers." - Brian Mann, NPR
In today's digital age, many people are surprised to learn that small community newspapers are growing in popularity. Advertising your landscaping services in your local newspaper costs as little as $12 per inch for a black and white ad, though you can expect to pay a few thousand dollars for a full page ad.
Customers who are referred to your landscaping company by a friend or existing client are four times more likely to invest in your services than prospects who learn about your business another way. A proven way to increase referrals is to launch a customer referral program that incentivizes your existing customers to keep sending their friends and contacts to you for services. HubSpot outlines some points to keep in mind when developing your program, including the following:
When choosing program incentives, try to select those that offer value to customers and are easy to use. Examples include gift cards, checks with hand-written thank you notes, and credits that can be applied to the landscaping packages that you offer.
As discussed above, there are many steps you can take to grab the attention of prospective new customers. However, the single best way to attract new landscaping clients is to seek the expertise of a trusted marketing expert.
We invite you to contact us at Bristol Strategy to discover why we are Boston's most trusted digital marketing agency. With over 10 years of inbound marketing experience and over 25 years of high technology marketing success, we have the tools and expertise needed to expand your customer base. We look forward to helping your landscaping business thrive!