--- title: Why Video Marketing is So Powerful for Your Landscaping Business description: Video marketing can be an incredibly powerful tool for any landscaping business. Here's how video can help prospects find you for their next big project. image: https://www.bristolstrategy.com/hubfs/Stock%20images/Colorful%20garden%20and%20gazebo%20in%20a%20park%20in%20Alexandria,%20Virginia..jpeg --- [![Logo.png](https://www.bristolstrategy.com/hs-fs/hubfs/Bristol%20Strategy-2016/Image/Logo.png?width=240&name=Logo.png "Logo.png")](https://www.bristolstrategy.com) - ** - [**](https://www.facebook.com/BristolStrategy/) - [**](https://twitter.com/HighTechMkt) - [**](https://www.linkedin.com/company/bristol-strategy-inc-) - [**](https://www.youtube.com/channel/UCaL66bWUF_isFvFRMqxiSEw) - [**](https://www.pinterest.com/BristolStrategy/) - [**](https://www.instagram.com/bristolstrategy/) x Search the site [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) | 4 min read September 2019 # Why Video Marketing is So Powerful for Your Landscaping Business ![Dave Orecchio](https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/dave/dave-orecchio-headshot.jpg) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) ![Why Video Marketing is So Powerful for Your Landscaping Business](https://www.bristolstrategy.com/hubfs/Stock%20images/Colorful%20garden%20and%20gazebo%20in%20a%20park%20in%20Alexandria,%20Virginia..jpeg) [Video](https://www.bristolstrategy.com/video-marketing-services) can be an incredibly powerful tool for a landscaping business or any business. It can help people find you, build trust, and convert them to a lead and ultimately, a customer.  When clients search for your business, what type of educational information or answers are they seeking? A few new shrubs in the corner of their lawn? Someone, to throw down some mulch in early Spring? You know landscaping is much more than that. Clients these days are not looking just for labor - they are looking for a partner who can help them create the ideal environment for their outdoor living. Say a homeowner has a landscape project. They type into their browser, or talk into their phone or smart speaker, "Landscape companies near me."  What do they find? Let's take a closer look at how video can help the right people find you, and then choose you to manage their landscaping project from start to finish. ![landscape-business-video](https://www.bristolstrategy.com/hs-fs/hubfs/blog-files/landscape-business-video.png?width=1200&name=landscape-business-video.png) [The Garden Continuum](https://www.thegardencontinuum.com/) has learned these lessons very well. The ways they use video in their landscaping business offer some exceptional lessons you can take and apply today to power your own business. ## Video Builds Trust First, The Garden Continuum (TGC) uses video to build trust and define their brand. In a trademarked concept, they call a Life-Scape, TGC draws potential clients in with a clear point of view. They tell the viewer that landscapes featuring a diverse variety of native plants can enhance the lives of your family, to your neighborhood, to the world.  Watch how TCG Founder and Creative Director Monique Allen introduces the Life-Scape concept. Through the video, she backs up a bold point of view with simple ideas that create an outdoor space where you want to spend a lot of time. She offers insights - like considering the whole landscape and not just a series of unrelated features. This approach gives us a strong sense about the Garden Continuum's mission, and why we can trust them with our precious outdoor landscape project. Bringing on new clients is all about trust. Video can first and foremost build trust with your audience. The key is to share your point of view and offer ideas worth watching while entertaining the viewer. Consider the elements that differentiate your business from your competition. Share your unique point of view. Think about how you could you use these ideas in a series of videos to educate your audience. ## Video Boosts Conversions and Sales We've made the point that building trust is the first critical step in any sales process. Now you want people to consider you as their first choice in designing and building the outdoor landscape of their dreams. A video that accomplishes these objectives can help you seal the deal. Building trust is just the first step. Now you want people to consider you as their first choice in designing and building out their ideal outdoor project. Video that builds trust can also connect emotionally with the viewer and create a personal connection prior to your first meeting. #### Here are a few things to be aware of to help boost conversions and sales: - Length of video matters. Wistia notes that for conversion alone, (converting a view into a click for more information) [60-second videos](https://www.clicklaboratory.com/videography/increasing-conversion-rate/) are the maximum before viewers stop engaging. The exception is, your ideal audience will watch longer videos. New website marketing automation platforms provide analytics that shows how long viewers are watching each video. You can quickly tell when in the video they stop watching so you can thoughtfully adjust it for optimum results.   - Thumbnails also matter. Make sure your videos are edited to show a custom thumbnail, preferably featuring a smiling human face. For a landscape business, an image of your team working on a property, or the business owner speaking to a client are good examples.  According to Click Laboratories, video content creates a 60% greater likelihood that clients will consider your business. Here are a few more insights on conversion and sales from Click Laboratories: #### Video translates into sales, and it's as simple as that. Here are a few ways to use video on your website: - use video on landing pages to make essential points - create brief introductory videos and place them strategically throughout your web site - create a catalog of more in-depth video content on your website to enable the visitor to learn about topics to build a perception about the depth of your knowledge ***This investment in multiple landscape educational videos will build trust, converting views into leads you can nurture to a sale of your landscaping services. *** ### Handpicked Related Video Marketing Content: - [ B2B Marketing: The Power of Video Storytelling ](https://www.bristolstrategy.com/blog/b2b-marketing-the-power-of-video-storytelling) - [ 7 Successful Video Marketing Strategies and Ideas ](https://www.bristolstrategy.com/blog/7-successful-video-marketing-strategies-and-ideas) - [ How To Create Effective B2B Marketing Videos ](https://www.bristolstrategy.com/blog/how-to-create-effective-b2b-marketing-videos) ## Video Makes Search Easier When you have videos on your site, it increases the time visitors spend there. This boosts your standing in search algorithms, especially with Google where 90% of search occurs. - A recent study showed that video creates a 41% higher click-rate than plain text alone. - According to Forrester Research, video is 50x more likely to get organic page ranks compared with text alone. - Engaging video content will be viewed, liked, and shared on social media platforms. Social shares boost search rankings. - There are technical SEO elements that can really boost search performance -[ ask us about it](https://www.bristolstrategy.com/transform-and-grow-your-trades-business).  ![video-production-company-qualities-1](https://www.bristolstrategy.com/hs-fs/hubfs/social-suggested-images/video-production-company-qualities-1.jpg?width=300&name=video-production-company-qualities-1.jpg)The Garden Continuum creates content that gets shared, including instructional and client testimonial videos. This has created a very "sticky" set of content that potential clients watch, engage with, and through which they seek further information. For example, their blog article about [deadheading a salvia](https://www.thegardencontinuum.com/blog/how-to-deadhead-salvia) engages their audience. Notice the educational how-to video at the top of the blog but also the text with images to help the reader imagine how it's done.  The data speaks for itself. Video itself will help search results. But the more informative and the more shareable that content is, the better it will be in increasing search results that get you found by the right audience. ## Video Allows You to Show and Tell  The Garden Continuum has a fantastic set of resources they call [TGC Academy](https://www.thegardencontinuum.com/academy). These video resources and blog posts serve as a library for both landscaping pros and homeowners looking for best practices and tricks of the trade. It gives TGC a perfect platform to show, tell, and sell. And of course, video is a great way to show off your portfolio. Video gives people who are looking to enhance the visual appeal of their outdoor space a visible frame of reference for how you can help. Pools, decking, manicured lawns, hardscape, flowerbeds, natural gardens, trees for shade, ornament or privacy, outdoor kitchens - a lot of great living happens outdoors. There are so many reasons you can and should showcase how you can enhance the lives of your clients with well-crafted video messages. ![use video marketing in your landscape business](https://www.bristolstrategy.com/hubfs/Image/twitter-logo_black_100.png) ### TWEETABLE TIP #### Video marketing can be an incredibly powerful tool for any landscape business. Here's how video can help prospects find you for their next big project! 🚛 #### VIA @dorecchio [![Share on Twitter](https://www.bristolstrategy.com/hs-fs/hubfs/Image/TWEET-THIS.png?t=1477861023302&width=120&name=TWEET-THIS.png) ](https://twitter.com/intent/tweet?url=undefined&text=Video+marketing+can+be+an+incredibly+powerful+tool+for+any+landscape+business.+Here%27s+how+video+can+help+prospects+find+you+for+their+next+big+project%21+%F0%9F%9A%9B&via=dorecchio)  ## Next Steps Are you looking to learn how to boost your online presence by using video to showcase your landscaping business? [Request a call to learn how you can transform your business](https://www.bristolstrategy.com/transform-and-grow-your-trades-business). Learn how to grow sales, even out the "lumpiness" of a landscape business, and grow strategically.  [![transform and grow your landscape busines](https://no-cache.hubspot.com/cta/default/524068/e8cdd736-4310-48c7-a4cd-662ceed6a3e0.png)](https://cta-redirect.hubspot.com/cta/redirect/524068/e8cdd736-4310-48c7-a4cd-662ceed6a3e0) If you are just interested in drilling into the value of video, download the eBook titled ["Using Video with Marketing Automation."](https://www.bristolstrategy.com/using-video-with-marketing-automation) You will learn how to effectively gain more (conversion of website visitors into contacts) leads by effectively using video with your marketing automation platform.  [![using video with marketing automation to generate nurture and qualify leads](https://no-cache.hubspot.com/cta/default/524068/9ae4471f-c778-4c5d-a127-e5f3a36985c7.png)](https://cta-redirect.hubspot.com/cta/redirect/524068/9ae4471f-c778-4c5d-a127-e5f3a36985c7) *Bristol Strategy is a full funnel [inbound marketing agency](https://www.bristolstrategy.com/) and [inbound sales agency](https://www.bristolstrategy.com/inbound-sales-enablement-services) offering the full complement of  [Inbound Marketing services](https://www.bristolstrategy.com/inbound-marketing-services) that enable our clients to surpass their business objectives by transforming the way they engage with their buyer online.  [Reach out to us](https://www.bristolstrategy.com/contact-boston-digital-marketing-agency) to learn more about how our experience and capabilities can help your business grow. *  ## Related Articles: Trade Business Growth [![How to Advertise a Landscaping Business with Facebook](https://www.bristolstrategy.com/hubfs/how-to-advertise-landscape-business-create-facebook-ad-10.jpg) **How to Advertise a Landscaping Business with Facebook** ](https://www.bristolstrategy.com/blog/how-to-advertise-a-landscaping-business-with-facebook) [![How to Get Landscaping Clients: 7 Ideas to Help Your Business Thrive](https://www.bristolstrategy.com/hubfs/iStock-1053179542.jpg) **How to Get Landscaping Clients: 7 Ideas to Help Your Business Thrive** ](https://www.bristolstrategy.com/blog/how-to-get-landscaping-clients) [![How to Market Your Landscape Business: 6 Essentials for 2020](https://www.bristolstrategy.com/hubfs/blog-files/Market-Your-Landscape-Business.png) **How to Market Your Landscape Business: 6 Essentials for 2020** ](https://www.bristolstrategy.com/blog/how-to-market-your-landscape-business) [![4 Strategies to Grow Your Landscaping Business](https://www.bristolstrategy.com/hubfs/iStock-938493036.jpg) **4 Strategies to Grow Your Landscaping Business** ](https://www.bristolstrategy.com/blog/grow-your-landscaping-business) [![8 Marketing Strategies for Your Landscape Business](https://www.bristolstrategy.com/hubfs/marketing-strategies-landscape-business.jpg) **8 Marketing Strategies for Your Landscape Business** ](https://www.bristolstrategy.com/blog/8-marketing-strategies-for-your-landscape-business) [![How to Grow a Landscape Business](https://www.bristolstrategy.com/hubfs/pillar/garden-landscape-design.png) **How to Grow a Landscape Business** ](https://www.bristolstrategy.com/blog/how-to-grow-a-landscape-business) ###### Get in Touch Ask us about our unique approach that creates a full-funnel "inbound" engagement model for your business that attracts and converts digitally engaged prospects.  - ** PO Box 143 East Walpole, MA 02032 - ** [+1 (508) 921-0312](tel:+15089210312) - ** [info@bristolstrategy.com](mailto:info@bristolstrategy.com) - **[Contact-Us Form](https://www.bristolstrategy.com/contact-boston-digital-marketing-agency) ###### Services ###### Subscribe to Inbound Blog - [**](https://www.facebook.com/BristolStrategy/) - [**](https://twitter.com/HighTechMkt) - [**](https://www.linkedin.com/company/bristol-strategy-inc-) - [**](https://www.youtube.com/channel/UCaL66bWUF_isFvFRMqxiSEw) - [**](https://www.pinterest.com/BristolStrategy/) - [**](https://www.instagram.com/bristolstrategy/) Copyright © 2013 - 2024, Bristol Strategy, Inc. 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[Terms of Use](https://www.bristolstrategy.com/bristol-strategy-terms-of-use) [Privacy Policy](https://www.bristolstrategy.com/bristol-strategy-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "WebSite", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.bristolstrategy.com/search-results?term={search_term_string}" } }, "url" : "https://www.bristolstrategy.com/" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dave Orecchio", "url" : "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "dateModified" : "September 15, 2019", "datePublished" : "September 15, 2019", "description" : "Video marketing can be an incredibly powerful tool for any landscaping business. Here's how video can help prospects find you for their next big project.", "headline" : "Why Video Marketing is So Powerful for Your Landscaping Business", "image" : { "@type" : "ImageObject", "height" : 800, "url" : "https://www.bristolstrategy.com/hubfs/Stock%20images/Colorful%20garden%20and%20gazebo%20in%20a%20park%20in%20Alexandria,%20Virginia..jpeg", "width" : 800 }, "mainEntityOfPage" : { "@id" : "https://www.bristolstrategy.com/blog/why-video-marketing-is-so-powerful-for-your-landscaping-business", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" }, "name" : "Bristol Strategy, Inc." } } ``` ```json { "@context" : "http://schema.org", "@type" : "VideoObject", "description" : "Video by a landscape company that positions and differentiates them versus other landscape businesses. ", "duration" : "PT258S", "embedUrl" : "https://www.youtube.com/embed/i9MPWsY6s3s?rel=0", "name" : "Example of Landscape Business Positioning Video", "thumbnailUrl" : "https://www.bristolstrategy.com/hubfs/blog-files/an-example-of-a-landscape-compay-positioning-video.png", "transcript" : "This is a great example of a landscape business positioning video. It creates a desire in the mind of the viewer about the type of landscape they wish to have while differentiating them from all other landscape businesses. Here is the transcript.  Did you know that a single mature tree, something like a sugar maple or a Red Oak, has the ability to pull as much as 450 pounds of carbon out of the atmosphere each day? Imagine what a whole neighborhood could do and did you know that a diverse landscape one planted with multiple layers that includes native species will use less mulch, require less water, and produce less weeds. That's less work for you and the bonus a landscape like that will increase the value of your property. Hi, I'm Monique Allen, founder and creative director of the garden continuum. We have a mission to help our clients enhance their landscape in a way that enriches their lives with beauty, function and fun. We call these transformative spaces life scape. A life scape has the power to deepen your experience in the outdoors in a way that draws you more fully into nature with family and friends and it has the power to support and give back to the environment. Traditional landscapers do what I call feature escaping. That is to place features in the landscape without considering how one impacts the other or how it may impact the property or impact you. This leads to a feeling of disconnect in the environment and dissatisfaction for you. So, you may be asking yourself, how do I identify a life scape? It's actually pretty easy because they all share three distinct characteristics. They're organized, they're healthy, and they have what I call the wow factor. An organized landscape makes perfect sense when you're in it. It's intuitive where to park, where to walk, and which door to use. Each landscape space flows effortlessly from one to the next, and the surfaces are compatible and easy to navigate. So the bottom line is this place is comfortable. It's relaxing. A healthy landscape is one that's lush, vibrant, and colorful. The plants are not shared into awkward shapes. They don't push you off the walkway or make you duck to get by. They're not overcrowding one another and they're not swallowing up the building. A landscape that has a perfect balance of soil and water and sun is going to create shiny, vigorous foliage and vibrant colors and the flowers. It's simply beautiful and you don't need to be a plant expert to notice this. You'll just feel it. You'll feel the health landscape with wow factor is one that's going to make you stop, take notice and take in the beauty. Now we're all different. We have different likes and dislikes. Some of us, like things lined up, formal, neat, orderly. Others of us like things a little bit more surprising and exciting, maybe some asymmetry. Neither one is right or wrong. It's all on the continuum of the design and aesthetic. So the point is, when you're in it, you're going to know if it's right for you. You may find yourself saying, wow, this place is beautiful. I wish I had a patio and garden like this at my place. Or You may be thinking, Gee, I wonder if I still have that book in the car. I'd love to go and sit out here. This place looks so relaxing. When you notice those thoughts, you'll know that you're in a place that's right for you. So notice which features are drawing you in, which colors are surprising and exciting to you, which plants make you smile. And then ask yourself, are you ready to treat yourself to a life changing landscape?", "uploadDate" : "2019-08-15" } ``` ```json { "@context" : "http://schema.org", "@type" : "VideoObject", "description" : "About why video content on a website improves visitor engagement and leads", "duration" : "PT68S", "embedUrl" : "https://www.youtube.com/embed/DuB8SdOdWRs?rel=0", "name" : "Why video and visual content matters", "thumbnailUrl" : "https://www.bristolstrategy.com/hubfs/blog-files/why-visual-content-matters.png", "transcript" : "why visual content matters. Visual content can elevate your brand, tell your story and engage your audience. Did you know that web pages and visual content received 94% more views? In fact, customers are 60% more likely to consider business that use visual content pages with photos and videos receive an additional 48% gain in views. Email marketers see an average increase of 19% in their open rates and a huge 65% increase in click-through rates. Are you one of the 52% of marketers that see video content as their highest return on investment? Visual content users saw an 81% increase in purchase rates? It's time to elevate your brand, tell your story and engage your audience. Visual content matters because it delivers contact..", "uploadDate" : "2019-08-15" } ```