Careful analysis of the “culture” of each social media platform is essential for identifying the most effective social sharing communities for your brand. There may in fact be dozens of platforms offering unique combinations of topics and demographics that align well with the customer base of your particular company. Examples of specific niche platforms include Instagram, Pinterest, StumbleUpon, Tumblr, VK (the largest European social network), YouTube, and many others.
My firsthand experiences with social media have convinced me that all B2B companies benefit from participation in the four preeminent social media platforms of Twitter, Google+, LinkedIn, and Facebook. Enjoy the Infographic and following analysis.
Fact: Twitter has 313 million monthly active users sending a total of one billion tweets every month, according to usage statistics currently published on the Twitter website.
For Twitter as well as the three other platforms discussed below, it is important to note that “monthly active users” are the subset of registered users who actually use the platform one or more times per month. This is a more meaningful statistic than “total registered users”, a significant number of whom rarely or never use the platform once registered.
To increase your company’s visibility on Twitter:
Fact: Google+ has 540 million monthly active users, as reported by former Google Senior Vice President of Engineering Vic Gundotra in October 2013.
To expand your company’s reach using Google+:
Fact: LinkedIn reported in April 2014 that it has 187 million monthly active users.
Widely recognized as the largest online network of business professionals, LinkedIn has become a powerful social platform for B2B content sharing and lead generation.
To promote your company through LinkedIn:
Fact: Facebook has 1.35 billion monthly active users, according to its quarterly financial results for the 3rd quarter of 2014.
With a volume of active users far in excess of all other social media platforms, Facebook offers immense exposure opportunities for both B2C and B2B companies.
To put Facebook to work for your company in the B2B space:
I firmly believe that every company needs a well-developed and focused strategy for leveraging the power of social media in order to maintain a strong competitive edge in today’s B2B environment.
By following the strategies outlined above, I am generating very positive results for my own company and for my clients’ companies through a consistent and focused use of social media. I would like to acknowledge, however, that significant opportunities for increasing your company’s visibility and impact through social media also exist in the form of paid advertising. I intend to address this important subject as a separate topic in a future blog post. In the meantime, if you would like to learn more about creating and implementing a social media strategy for successful online engagement with your target market, please contact me directly or download our whitepaper “How Bristol Strategy Can Revitalize Your Marketing Plan”.
Bristol Strategy is a full funnel inbound marketing agency and inbound sales agency offering the full complement of services to enable our clients to surpass their business objectives by transforming the way they engage with their buyer on-line. Reach out to us to learn more about how our experience and capabilities can help your business grow.