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    Inbound Marketing and Sales Insights | James Welch

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    4 minute read

    Artificial Intelligence, Machine Learning, and the Future of Sales & Marketing

    James Welch

    It wasn’t too long ago that artificial intelligence (AI) was associated with evil robots and vintage science fiction movies. Today, AI is fast becoming a fundamental component in ...

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    3 minute read

    How to make contact with qualified leads in the internet age – quality over quantity

    James Welch

    If you’re a sales and/or marketing professional, you’re probably finding the internet both terrifying and exciting all at the same time. And for good reason. The Web provides an ...

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    3 minute read

    When Sales Automation Tools are Not Your Friend

    James Welch

    Virtually every organization of size has some sort of customer relationship management (CRM) infrastructure that enables them to automate many of the functions associated with ...

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    3 minute read

    Sales Pipeline Generation, Part 3: Selling More to Existing Customers

    James Welch

    If you have anything to do with business IT, sales, or marketing, chances are very good that you’ve heard the term “single view of the customer.” And if you’re someone who ...

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    4 minute read

    Sales Pipeline Generation Part 2: Sales can build a sustainable pipeline with inbound marketing

    James Welch

    Sales Pipeline Generation is a Strategic Imperative. The title of this post would cause some sales managers to say you are crazy, and CEO’s to fire the marketing guy. Why would a ...

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    2 minute read

    Sales Pipeline Generation Part 1: You are responsible for your pipeline, now what?

    James Welch

    What sales rep has not heard the line "You are responsible for your pipeline," and every good rep know its true. We are responsible for our pipeline. The problem we all face is ...

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