---
title: 7 Common Problems with Inbound Marketing and How to Solve Them
description: If there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After all, this is the way to boost your revenue and expand your business. But how do you get there? By avoiding the 7 Common Problems with Inbound Marketing. Learn how to solve them
image: https://www.bristolstrategy.com/hubfs/blog-files/fix-common-inbound-marketing-problems.jpg
---

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[Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) | 10 min read

July 2018

# 7 Common Problems with Inbound Marketing and How to Solve Them

![Dave Orecchio](https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/dave/dave-orecchio-headshot.jpg) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio)

![7 Common Problems with Inbound Marketing and How to Solve Them](https://www.bristolstrategy.com/hubfs/blog-files/fix-common-inbound-marketing-problems.jpg)

If there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After all, this is the way to boost your revenue and expand your business. But how do you get there?

It requires a strategy that’s effective, measurable, and scalable. To date, there’s nothing that meets these criteria better than inbound marketing. What’s great about the [inbound methodology](https://www.bristolstrategy.com/inbound-marketing-methodology) is that it enables you to attract qualified prospects and convert them into leads using foundational content that is delivered through blogs, eBooks, email, automation, social media and other digital tools and content.According to the B2B Procurement Study from the Acquity Group, 94 percent of business buyers do some form of online research before deciding on a product or service:

- 77 percent use Google search 
- 84.3 percent check business websites
- 34 percent visit 3rd party websites
- 41 percent read user reviews

Prospects spend a lot of time reading content published by businesses they’re considering. This speaks volumes about the importance of content in marketing. A whopping 80% of business decision makers prefer getting information about a brand from an article.

**Needless to say, if you’re not already implementing an Inbound Marketing program, then it’s time to start.** But in doing so, some businesses report that they have not realized the results they expected from Inbound. 

We have heard people who have not had a good experience with inbound describe their experience in many ways:

- Inbound Marketing just has not worked for us! 
- Inbound Marketing is overrated and a waste of time and money!
- With so much buzz about inbound marketing, why hasn't it worked for us?  
- I have been so tired of paying for keywords and thought Inbound Marketing would help with that. 
- ... and several more choice expletives - you can fill in your favorite here.

> Like any tool or methodology, if Inbound is not implemented correctly, then it just is not going to work for your business. On the other hand, when done well, Inbound generates a continual stream of sales-ready leads to help your business grow. 

**Bristol Strategy has done what I like to call "Inbound Marketing Rescues." **A business leader intuitively likes Inbound Marketing because it is prescriptive, targeted and measurable. But if they are not experiencing the results they expected, many seek third-party experts like Bristol to help them diagnose what's wrong. 

*Dave describes the 7 common problems with inbound marketing and how to solve them in this video.* 

### Handpicked Related Content:

- [ What is Intrigue Marketing, and Can Your Business Benefit From It? ](https://www.bristolstrategy.com/blog/what-is-intrigue-marketing-and-can-your-business-use-it)
- [ 9 KPIs to Measure Inbound Marketing Success ](https://www.bristolstrategy.com/blog/9-kpis-to-measure-inbound-marketing-success)

## Let’s review the most common problems businesses experience with Inbound Marketing and how to solve them

1. [Poor user engagement](https://www.bristolstrategy.com/blog/7-common-problems-with-inbound-marketing-and-how-to-solve-them#poor-user-engagement)
2. [Not developing a clear inbound marketing strategy](https://www.bristolstrategy.com/blog/7-common-problems-with-inbound-marketing-and-how-to-solve-them#inbound-marketing-strategy)
3. [Being impatient with the inbound methodology](https://www.bristolstrategy.com/blog/7-common-problems-with-inbound-marketing-and-how-to-solve-them#impatient-with-inbound-marketing)
4. [Not enough resources to implement successfully (aka: starving the Inbound Marketing effort)](https://www.bristolstrategy.com/blog/7-common-problems-with-inbound-marketing-and-how-to-solve-them#starving-inbound-marketing)
5. [Not optimizing for conversions](https://www.bristolstrategy.com/blog/7-common-problems-with-inbound-marketing-and-how-to-solve-them#not-optimizing-for-conversions)
6. [Not using integrated marketing tools and analytics](https://www.bristolstrategy.com/blog/7-common-problems-with-inbound-marketing-and-how-to-solve-them#not-using-integrated-marketing-tools-analytics)
7. [Lack of alignment between sales and marketing](https://www.bristolstrategy.com/blog/7-common-problems-with-inbound-marketing-and-how-to-solve-them#lack-of-sales-marketing-alignment)

### 1. Poor User Engagement

Difficulty with audience engagement is a challenge many brands experience. About 77% of agencies say poor website user experience is one of the biggest weakness for their clients. When you have poor user experience, you’ll see signs like a high [bounce rate](https://support.google.com/analytics/answer/1009409?hl=en) and depending on how well each page tells your brand story, you will also see a low time on page.

Once you look into the common reasons why users become disengaged, you can easily see what needs to be done. Here’s a quick look at the most common ones:

- **Poor website design:** Nearly 40% of visitors stop engaging if images don’t load or if the layout or content is unattractive.  
- **Poor mobile-optimization:** Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. As of March 2017, 80% of top Alexa websites were mobile adaptive. 
- **Poor user experience:** About 47% of site visitors go directly to a products/services page and 86% prefer to see info about products/services on the home page.  

![Address the user engagement issue](https://www.bristolstrategy.com/hs-fs/hubfs/blog-files/educate-prospects-to-nurture-them-to-buy.jpeg?width=600&name=educate-prospects-to-nurture-them-to-buy.jpeg)

#### Fix the user engagement issues.

The key to overcoming these three issues is to locate the usability problems on your site and fix them. For instance, is your site layout professional, organized, and easy to navigate? When visitors come to your site, are they getting the information they need quickly? You want your home page to be insightful and your navigation buttons visible and easy to understand so visitors can get to the content they need quickly.

And as the market trends listed above show, let’s not forget the importance of mobile-optimization. Not only do you need it to appease the many mobile users, but you also need to do it to maintain your rank in the search engine results pages (otherwise known as SERPs). If you’re not mobile-optimized, then your rankings will suffer, along with user engagement.

You can simply make upgrades to your site page by page or do a complete overhaul with the help of an expert. [This article describes the website design process we used for our own website and those of our clients](https://www.bristolstrategy.com/blog/a-new-and-modern-website-design-journey).

### 2. Not Developing a Clear Inbound Marketing Strategy

With all of your enthusiasm and excitement, you learn about inbound marketing and jump right in without a clear plan. That’s the way it goes for countless B2B businesses – [around 68% ](https://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf)to be exact.

One of the leading problems with not developing a clear Inbound Marketing strategy is you are implementing without a clear plan for the content that is the foundation of your site. If the content is not relevant to the visitor's needs, then they’re less likely to convert into a lead.

Only 12% of marketers are actually crafting content with specific customers (buyer persona) in mind. The major concern here is that it takes consistency in publishing and quality to attract and retain your audience.

#### Clear up the Inbound Marketing Strategy gap.

So how should businesses address this issue? To [develop a strategy around a particular persona](https://www.bristolstrategy.com/inbound-marketing-strategy-development-plan) and their specific buyer’s journey. Every page and blog post on your website should be geared towards a specific audience who’s in a specific area of your funnel - called a buyer's journey stage.

- For example, you want to craft content that are more informational for the visitors who are at the top of your marketing funnel.
- For those who are considering your business, provide educational branded content that both educates and differentiates your solution.
- Then for someone who’s near the end of your funnel, you can point them to content that’ll help seal the deal, such as testimonials, demos, product videos, and so on. Also, the tone and content should resonate with the specific group you’re targeting.

**This graphic shows buyer's journey stages and the types of content for each. **

![buye-journey-information](https://www.bristolstrategy.com/hs-fs/hubfs/blog-files/buye-journey-information.png?width=700&name=buye-journey-information.png)

If you haven’t already done so, it’s important to create [buyer persona profiles](https://www.bristolstrategy.com/buyer-persona-development) for each of the groups you market to. You can use this for all of your content marketing efforts – email, ads, and blogs to make them more personal and engaging.

### 3. Being Impatient with the Inbound Methodology (and Ignoring PPC)

One analogy to help you gain insight into inbound marketing is with a real estate example. 

In a sense, you can think of Inbound Marketing as buying a home.  Once you purchase it, it's yours forever -- it's the same with the content investment portion of Inbound Marketing. Once you purchase it, you own it forever and continues to perform for you as long as you have the content published on your blog or website.

PPC, on the other hand, is like renting a property. It's only yours for as long as you're paying for it. As soon as you stop, you're evicted from your apartment. And once you stop paying for your ads, they're removed by the ad publisher and no longer generate leads. 

Moz created a blog article and a whiteboard Friday by Rand Fishkin titled "[Surviving the SEO Slog](https://moz.com/blog/surviving-the-seo-slog-whiteboard-friday)" where he described the gap of disappointment - image below. The key point is, it takes time for content you create and publish to have an impact on traffic and leads. We have found that a good measure of progress is to use a tool like Moz or SemRush and report the number of organic keywords that rank in the top 3, 10 and 100 of search. As you publish and rank, your business will see more (non-branded) keywords rank over time. Stick with your Inbound Marketing investment and it will pay off. 

![inbound-marketing-gap-of-dissapointment](https://www.bristolstrategy.com/hs-fs/hubfs/blog-files/inbound-marketing-gap-of-dissapointment.jpg?width=600&name=inbound-marketing-gap-of-dissapointment.jpg)

#### How can your business survive the Inbound Marketing disappointment gap?

First, set your expectations correctly. Secondly, invest in PPC to drive leads while your investment builds organic results. Pay-per-click is an important element of your digital marketing strategy. PPC is not something you want to use alone and it should not be your only tactic for attracting visitors and generating leads. 

This is why some marketers implement PPC ads into their content strategy. It’s a quick way to start generating traffic while your investment in content gradually ranks in organic search. Then, once your content starts bringing in organic traffic, you can scale back on your paid ads.

As a business owner or marketer, it’s essential to develop an inbound methodology that’ll provide consistency for your brand. If you have the above strategy in place, you will begin to see results within months. You will experience continued traffic growth over time as long as you continue to publish valuable content.

One reason brands are implementing inbound marketing is because it costs 62% less than other marketing methods. Almost 75% of companies say Inbound Marketing is increasing their lead quality and quantity once you pass the gap of disappointment, this is because your ideal prospect is finding you (through organic search) precisely when they need your products or services.

> This is likely the reason why 91% of B2B marketers and 86% of B2C marketers are now using Inbound Marketing strategies. With the right mix of content and paid ads on social and search, you can generate leads that convert, thus boosting marketing ROI.

### 4. Not Enough Resources to Implement Inbound Successfully

You understand the importance of Inbound Marketing and building a solid strategy that’s effective. But what if your efforts get bottlenecked because you don’t have enough manpower or financial resources? If you’re a medium or small business, then you likely don’t have a large marketing department to handle your content needs.

This is why [62% of marketers](https://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285) are struggling with posting content at least once a week. And that’s a major problem because 90% of customers expect consistent interactions across channels with brands.

![expand your ability to create content with freelance writers](https://www.bristolstrategy.com/hs-fs/hubfs/blog-files/avoid-content-mills-for-the-best-content.jpeg?width=600&name=avoid-content-mills-for-the-best-content.jpeg)

#### Address resource issues with freelance writers and an Inbound agency partner

This will keep you ahead of your publishing calendar and ensure your brand is consistently connecting with your audience. Be sure to test their writing style and quality. There are a lot of bad freelance writers out there but you can find the good ones. 

By hiring a professional writer, you ensure your content is great quality, engaging, and optimized for SEO and conversions. Why is this important? Because almost 60% of people say they won’t use a company with poor grammar and spelling mistakes on their website and marketing materials.

Trying to go it alone may inhibit the success of your inbound marketing campaign in more ways than one. This is especially true if you’re not producing targeted content on a regular basis. Your best bet is to hire an **inbound marketing agency** to help you manage and outsource at least a portion of your content.

### 5. Not Optimizing for Conversions

Calls-to-Action offers (CTAs) are the bread and butter of inbound marketing. If you’re publishing content that’s getting the attention of your target audience, but they’re not converting, then you have to look at your calls to action and premium offers that they promote (or lack thereof).

Once businesses put content in place, they often either have too few conversion opportunities (offers and forms that convert a visitor into a lead) or they have not used the analytics to optimize the conversion of the visitors into leads.

![conversion rate optimization](https://www.bristolstrategy.com/hs-fs/hubfs/blog-files/conversion-rate-optimization.jpg?width=600&name=conversion-rate-optimization.jpg)

#### Thankfully, there are solutions to the conversion rate optimization (CRO) issue

First, understand the principals of [Conversion Rate Optimization (CRO)](https://www.bristolstrategy.com/blog/why-conversion-rate-optimization-is-more-important-than-ever) and then look at your highest converting pages and optimize those pages first. Then work down the list to increase the number of leads you’re generating. As your visitor traffic grows, your lead flow will accelerate.

Every form of content you create, whether it be text, image, or video, should contain a CTA. 90% of website visitors that read your headline will also read your CTA.

CRO should not be limited to your website content. It should also be applied to your email campaigns. Emails with just one clear and strong CTA see 371% more clicks. Then CTAs in videos help boost conversions by 144%. This all shows how effective a simple call to action can be for your inbound strategy.

### 6. Not Using Integrated Marketing Tools & Analytics

Now, it’s very important to point out that all of your marketing methods should integrate seamlessly together. If your content marketing campaigns, email campaigns, advertising campaigns, and social media campaigns aren’t aligned, then your inbound marketing is not optimized for success.

Businesses may attempt to implement inbound marketing with a variety of digital marketing tools, none which work together. This approach creates a productivity problem for the marketer and a lack of visibility across marketing methods.

They can’t obtain the analytics they need to understand which of their campaigns are generating leads and opportunities for their sales team. Then there’s the inability to understand the ROI of their marketing investment. Business leaders should strive to trace website visitors from first visit source all the way to a sale. With these metrics, you gain the insight into where to invest more.

![why we love hubspot](https://www.bristolstrategy.com/hs-fs/hubfs/blog-files/why-I-love-hubspot.jpg?width=400&name=why-I-love-hubspot.jpg)

#### How integrated marketing tools and analytics enable success

The solution is to consolidate the digital marketing tools into one tool that’ll implement it all while also providing the analytics needed to optimize performance. In the beginning of this article, we shared that business leaders wanted a marketing strategy that was effective, measurable, and scalable. **Integrated tools enable scalability and measurability.** 

We have said before that we use the Hubspot platform for Inbound Marketing and Sales Enablement because it is easy to use, guides the user in ways to optimize results and is very effective. Previously, before adopting Hubspot we use Wordpress for websites, Hootsuite for social media, Mail Chimp for email, Google Analytics for website metrics and more. Daily work required logging into different platforms, trying to understand the intersection of how social media affected a website campaign. The problem was not the availability of metrics in each tool, it was tying it all together to measure the contribution of each element of our strategy toward the sale.  

> The most important capability that pushed us over the edge and has been a key enabler to success when adopting Hubspot is the ability to know what an individual contact did, which content they consumed, and how they behaved both on and off of our website. We look at this data across contacts that purchased and those who did not. These insights enable us to continually refine what and how we do it, so we are constantly improving our digital marketing approach. 

### 7. Lack of Alignment Between Sales and Marketing

As you can see throughout this article, inbound marketing yields some pretty impressive results. This leads to brands jumping on the bandwagon without fully aligning their sales and marketing teams with a unified strategy.

A common problem for many is that the marketing team has one point of view of a great lead and the sales team has another. If the team that’s working hard and generating content to attract leads is focused on the wrong target, then the leads will have a lower conversion rate into a sale.

![sales-marketing-alignment-strategy-effectiveness](https://www.bristolstrategy.com/hs-fs/hubfs/blog-files/sales-marketing-alignment-strategy-effectiveness.jpg?width=800&name=sales-marketing-alignment-strategy-effectiveness.jpg)

#### The solution is to align the sales and marketing strategy before implementing inbound marketing:

- the ideal prospect (buyer persona), their likes, dislikes, biases and preferences
- the triggers (problems) that cause them to search for a solution and be willing to invest in solving it
- educational material that answers their questions and reinforce your solution to their trigger topic

**The chart above ( from the [state of inbound 2018](https://www.bristolstrategy.com/hubfs/Documents/Research-State-of-Inbound-2018.pdf) report ) makes the point extremely well. When marketing and sales teams are aligned, the teams report that their marketing strategy is effective. **

Marketing and sales should not only meet once, they should structure a documented working agreement and meet weekly to measure progress and results. This type of tight partnership will ensure the most effective business results are realized.

When your sales and marketing strategies are in alignment, you can witness a 36% higher customer retention rate and a 38% higher sales close rate. It is amazing that such a simple topic can have a significant impact to success.

![survive the gap of disappointment with Inbound Marketing](https://www.bristolstrategy.com/hubfs/Image/twitter-logo_black_100.png)

### TWEETABLE TIP

#### Survive the Inbound Marketing "Gap of Disappointment" by learning the 7 Common Problems with Inbound Marketing and How to Solve Them with this video. #InboundMarketing #Inbound

#### VIA @dorecchio

[![Share on Twitter](https://www.bristolstrategy.com/hs-fs/hubfs/Image/TWEET-THIS.png?t=1477861023302&width=120&name=TWEET-THIS.png) ](https://twitter.com/intent/tweet?url=https://bsi.tips/2OI7arg&text=Survive+the+Inbound+Marketing+%22Gap+of+Disappointment%22+by+learning+the+7+Common+Problems+with+Inbound+Marketing+and+How+to+Solve+Them+with+this+video.+%23InboundMarketing+%23Inbound&via=dorecchio)

### Putting it All Together - Solving the 7 Common Inbound Marketing Problems

Now that you have all this information, what should you do next? If there’s anything you take from this piece, it’s that it’s absolutely critical to have a holistic view of inbound marketing and the strategy to implement it correctly.

You need a plan for all the elements required to enable your sales and marketing to work together to boost traffic, as well as conversions into opportunities for sales. With this, your business will succeed with Inbound Marketing and realize a positive ROI for your investment in it.

If you’d like assistance with building personas, content, or inbound marketing strategies, we would be excited to help. [Contact us today](https://www.bristolstrategy.com/request-inbound-marketing-assessment) to learn more and request an inbound marketing assessment to understand the gaps in your current plan.

[![Inbound Marketing Assessment](https://no-cache.hubspot.com/cta/default/524068/d609e054-eab2-4189-a81c-915ffe441a29.png)](https://cta-redirect.hubspot.com/cta/redirect/524068/d609e054-eab2-4189-a81c-915ffe441a29)

*Bristol Strategy is a full funnel [inbound marketing agency](https://www.bristolstrategy.com/) and [inbound sales agency](https://www.bristolstrategy.com/inbound-sales-enablement-services) offering the full complement of  [Inbound Marketing services](https://www.bristolstrategy.com/inbound-marketing-services) that enable our clients to surpass their business objectives by transforming the way they engage with their buyer on-line.  [Reach out to us](https://www.bristolstrategy.com/contact-boston-digital-marketing-agency) to learn more about how our experience and capabilities can help your business grow. *  

 First Image Copyright: [123RF Stock Photo](https://www.123rf.com/profile_antonioguillem)

## Related Articles: Inbound Marketing Methodology

[![What Is Inbound Marketing? A Primer](https://www.bristolstrategy.com/hubfs/blog-files/what-is-inbound-marketing.jpg)

**What Is Inbound Marketing? A Primer** 

](https://www.bristolstrategy.com/blog/what-is-inbound-marketing)

[![Data Indicates Top Marketers Check Marketing Analytics 3+ Times a Week](https://www.bristolstrategy.com/hubfs/blog-files/state-of-inbound-2015/marketing-performance-numbers-legends.png)

**Data Indicates Top Marketers Check Marketing Analytics 3+ Times a Week** 

](https://www.bristolstrategy.com/blog/new-data-indicated-topmarketers-check-analytics-3-times-a-week)

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"transcript": "Occasionally I'll get a call from a business owner or a marketing vp and they say they're not seeing the results they expected from their inbound marketing program and as I speak to them and drill into what they're experiencing and try and diagnose what they're doing, how they're doing it, and the techniques they're using to implement Inbound Marketing I typically come across that they've had challenges with one or more of seven common problems when implementing inbound marketing. So let's take a moment here and go through them and let's understand whether you are experiencing any of these issues and what the solutions are. The first common problem is poor user engagement. People are coming to the website and they're not really engaging with the material that's there. He come to a page and a bounce away and that can most commonly be identified by poor website design. And you think about website design. A lot of times marketing agencies, what they do is they create a website that's very pretty. It's got all the gadgets, the bling, so to speak. You know, flashing buttons, Hover Effects, video and all that, but they're not generating leads. So that's really the goal of an inbound marketing website. You want it to organically attract the right kind of prospects to your company, convert them into leads that are very well aligned with the type of solution that you provide for companies. So if they're, if they're coming to the website, they're not experiencing what they expect and they bounce away and you're not converting into leads, then that's a big issue and it generally means the website is not really organized well. The information flow is not well defined and that's a big challenge that many companies face. So look at the way in which you designed your website. Another related issue is mobile optimization. In other words, is the website responsive for mobile device? And if it isn't, then that's another barrier for visitor engagement. A very frequently, if you go to a website with your mobile phone and it doesn't structure the website pages properly, people just won't spend the time, they'll bounce right away. They will have no, they'll go and they'll go to your competitor's site that is optimized for Mobile. The second problem that I typically come across as I asked them, okay, the content that you created on your website, how did you approach it? How did you create this content? What strategy do you put in place? What I find is oftentimes they haven't actually developed a content strategy they have. They're basically brainstorming on ideas and as a result of that brainstorming they are coming up with random topics, to write about and just keep in mind, a random process produces random results. If you want the right results, you really need to start with a really good strategy and the other thing to think about is 91 percent of b2b marketers are implementing inbound marketing and many are having great success, but some are running into one or more of these seven common issues, so start with that content strategy to make sure that you're on a good path to create an excellent user experience with the right kind of content that delivers value when they come to your site. The third, a common problem is being impatient with the inbound methodology and how long it may take for you to produce results. Remember, you're competing with every other company on the Internet and there are techniques you can do to ensure that your business is found a in as many subtle techniques you have to do it. It depends upon if you are in a crowded market or a niche market, but keep that all in mind rand Fishkin that you all may know, grant because he does whiteboard Friday on MOZ or at least to used to it now with a different company for while at was he did an article about surviving the gap of disappointment and what he did is he charted the, the, uh, the rate of results. Then there's a gap of this disappointment where during that gap you're expecting more results, but the results aren't really coming, but then as you continue your efforts, the results come and he points it out, but it takes time and it takes investment that takes fortitude to ensure that you're actually getting results and earn the results that you would get online. So understand that that's an important thing. You need to give it enough time for the investment you're making to work. Now, if you are impatient, because everyone knows you've got to generate leads for the sales teams, if you create the right content strategy and content strategy has created digital funnels that align with your primary buyer, your prospect, and those funnels are working well. You can use paid search, paid advertising, Google adwords, facebook ads, linkedin ads, any of the paid search methods to really push more traffic into those funnels funnels because you know those panels are going to convert at the right rate. So that's a technique to survive the gap. A disappointment as rand Fishkin mentions, the fourth, uh, a challenge that people have with inbound marketing is not having enough resources to implement it properly. So they, they either don't have the people to do it or they don't. They haven't allocated the dollars to invest in third party resources. There are many great inbound marketing agencies that ready and able to help you execute against your plan. It could be through outsourcing, writing or, or other web tasks or what have you. There are plenty of parties that can help you succeed, but if you don't allocate the resources to execute inbound properly, you will succeed and you will run into one of those problems. It's like starving your inbound marketing to the point where it becomes ineffective. I'm the fifth. A problem that people run into when implementing inbound marketing is they don't optimize their website for conversions. Uh, this I see all the time. There's so many websites that are not optimized for conversion. So think about it this way. If you get plenty of traffic on your website and those visitors are the right ones, they were aligned with your business, um, and they're not converting. There's no the offers that you're providing them or you know, putting in the right place it conversion rate optimization is an art, and it takes trial and error and you come up with your initial design, your website, and as you see the way our users are experiencing it, you will tweak things and your conversion rates should go up. If you're doing the right topics to figure all that out, there's so many techniques to do that can't go through them in this particular video, but optimizing for conversions is really, really critical. So think about it. If you had 100 visitors just to make the math easy, 100 visitors a month, come to your website and you're getting a one percent conversion rate, but you'll have that many visitors to your site, right? You have a visitor, you'll have a conversion per month. If you then are able to increase the conversion rate up to five percent or seven percent, you've now multiply the number of leads. You've got your website by five or seven times, so it's not always the number of visitors you have. It's ensuring that those visitors are aligned with your business and a good quality visitors and that you're optimizing for conversion. That can be more of a highest value activities that you do through your website. Number six, the sixth. A common problem that people have when implementing inbound marketing is, you know, they, they do the typical thing, they buy the tool of choice. So they, the problem is they haven't used an integrated inbound marketing platform that helps them execute against the methodology efficiently. So they'll buy a, they'll hosted on a platform like wordpress, they'll use a, even a social media tool. They're using email marketing tool, they'll have a analytics tool to have a documentation management tool. They basically had a smorgasbord of tools and users that are doing the work that the multiple signs, none of the data is really pulled together. They're not getting the right type of the analytics. So it's not an integrated approach. They don't understand how a during one thing affects another. And having an integrated marketing platform really does help, uh, companies successfully implement Inbound and my favorite, if anyone, any view who've talked to me. My favorite is hubspot. The seventh, a common issue in. And frankly there's probably more than seven out there, but the seventh common issues. But I find a, with the lack of success at executing inbound is a lack of alignment between sales and Marketing. What do I mean by that? Your marketing team really needs to speak to the salespeople and especially the salespeople that are achieving or exceeding their quota because these people have tremendous insight into what problems and the points that resonate most with your target customer and what problems are their highest priority problems, so ensuring that the content strategy who talked about above is aligned with the things that you're learning from speaking to your sales team is very important, but at the same points, the work that marketing does to identify which leads are higher priority, you know you have to have an agreement. You have to be talking to sales which leads where the best leads, which leaves. We're not the best news. Feed that data back to your funnels and look at optimizing those panels that generated the best days. The ones that didn't generate the best is calling because they are attracting the wrong kind of visitor. They're not talking about real pain points of your buyer. Again, there's so many benefits for marketing and sales work together. Please made sure that you make an investment to partner up. If your organization isn't doing it, do it organically because you're a marketing person. Go speak to your salespeople, your salesperson. Go speak to your inbound marketing pupil. Let's just come together and work as a team to ensure that you have a success, so I know I've been talking for awhile. There's a longer video than we do, but I think it's an important one because if you've addressed a. If you're having challenges with inbound marketing and you haven't thought about how you're addressing the seven common issues than perhaps you should think about it and of course I'm always here to have a conversation with anyone who is interested in speaking about inbound marketing and I'd be happy to take some time to work with you, understand your issues and help you get over the hump of this appointment and made sure their inbound marketing is generating organic and high quality leads for your sales teams so your business can grow. Thank you very much. Have a great day. A lot." 
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