The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business? Basically, it's the digital trail that your business leaves behind on social...
Content Marketing Overview For Start-Up Companies
I like to think about Inbound Marketing as a process to attract the best prospects to your business using digital marketing methods and Content Marketing as the fuel that drives the Inbound Marketing engine. It is interesting that these terms and the stories about them have emerged at different times but they fit together well into the new digital marketing world.
The following articles are well written and sourced by reputable businesses, each with a focus on a different element about the role content plays in your digital marketing plan. See my perspective on each article, the article excerpt with links to the original article for your review.
This first article is a guide for start-up marketing. The core of digital marketing methods is content and although the article does not focus on content marketing, it is the first item in their recommendations. Use this first article as a starting point to provide context for the others.