CEOs continually review the effectiveness of each phase of their business. Analysis of marketing programs is no different and in many cases they get more scrutiny. Companies have fine-tuned product development with agile methodologies, improved sales predictability by training teams on new sales approaches, however, for the past decade marketing has lacked innovation. Marketing gets a bad rap because marketing campaigns are costly; they generate impulses of lead flow but fail to produce long lasting or recurring results. What’s worse, buying behavior has changed because the power of the Internet has enabled prospects to do their own product research and shun marketing and sales advances.
To learn more about the science and structure of Inbound Marketing, download this white paper. Inbound Marketing provides a means to automate and nurture prospects through the buying process plus includes analytics to measure the results of the work. Marketers have the same ability to make iterative changes to their on-line campaigns while they are in the process, as development teams would change the development approach when using agile methods. In a way, you could call this new and innovative methodology "Agile Marketing".
To fund Inbound Marketing, most companies shift their internal resources to focus on content generation while hiring an inbound marketing agency to facilitate their transition to Inbound Marketing. If you perform a quick review of the web, you will learn that Inbound Marketing agency monthly services fees vary from $3,500 per month to $6,500 or more. Frankly, it all depends on how much help is need to make the transition and then how much support is required during the deployment of the Inbound Marketing plan.
This chart shows the investment based on sustaining, growing or accelerating your business with Inbound Marketing. It assumes that you have outsourced all of the work at a hourly rate of $75/Hour. Our firm takes a different approach because we provide our customers with a detailed plan to on-ramp marketing campaigns to Inbound Marketing for a fixed fee over a three month period. Once the on-boarding is complete, you would then plan your budget according to your business goals.
If you are looking for help, please consider Bristol Strategy.
Bristol Strategy is a full funnel inbound marketing agency and inbound sales agency offering the full complement of services to enable our clients to surpass their business objectives by transforming the way they engage with their buyer on-line. Reach out to us to learn more about how our experience and capabilities can help your business grow.