--- title: Inbound Marketing and Sales Articles | Bristol Strategy Inc. description: Expert articles about digital marketing implementation and optimization using the Inbound marketing methodology. From a Full Funnel Inbound Marketing agency helping businesses grow using Inbound Marketing and Inbound Sales. --- [![Logo.png](https://www.bristolstrategy.com/hs-fs/hubfs/Bristol%20Strategy-2016/Image/Logo.png?width=240&name=Logo.png "Logo.png")](https://www.bristolstrategy.com) - ** - [**](https://www.facebook.com/BristolStrategy/) - [**](https://twitter.com/HighTechMkt) - [**](https://www.linkedin.com/company/bristol-strategy-inc-) - [**](https://www.youtube.com/channel/UCaL66bWUF_isFvFRMqxiSEw) - [**](https://www.pinterest.com/BristolStrategy/) - [**](https://www.instagram.com/bristolstrategy/) x Search the site # Inbound Marketing and Sales Insights 12 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity), - [Marketing Automation](https://www.bristolstrategy.com/blog/topic/marketing-automation) ## [Why Go Hubspot? Can You Say - Competitive Advantage?](https://www.bristolstrategy.com/blog/why-go-hubspot) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Are you looking to develop or grow your business? If so, then HubSpot is the tool you need to help you achieve your business goals. HubSpot is a suite of powerful tools designed to help businesses streamline customer ... [Read More](https://www.bristolstrategy.com/blog/why-go-hubspot) ### Posts by Tag - [Inbound Marketing (53)](https://www.bristolstrategy.com/blog/topic/inbound-marketing) - [Marketing Strategy (37)](https://www.bristolstrategy.com/blog/topic/marketing-strategy) - [Digital Marketing (36)](https://www.bristolstrategy.com/blog/topic/digital-marketing) - [Content Marketing (28)](https://www.bristolstrategy.com/blog/topic/content-marketing) - [Inbound Sales (26)](https://www.bristolstrategy.com/blog/topic/inbound-sales) - [B2B Marketing (21)](https://www.bristolstrategy.com/blog/topic/b2b-marketing) - [SEO (20)](https://www.bristolstrategy.com/blog/topic/seo) - [Lead Nurturing (19)](https://www.bristolstrategy.com/blog/topic/lead-nurturing) - [Lead Generation (14)](https://www.bristolstrategy.com/blog/topic/lead-generation) - [Sales Productivity (14)](https://www.bristolstrategy.com/blog/topic/sales-productivity) - [Video Marketing (14)](https://www.bristolstrategy.com/blog/topic/video-marketing) - [Brand Awareness (13)](https://www.bristolstrategy.com/blog/topic/brand-awareness) - [Business Blog (12)](https://www.bristolstrategy.com/blog/topic/business-blog) - [Business-to-Business (11)](https://www.bristolstrategy.com/blog/topic/business-to-business) - [Email Marketing (11)](https://www.bristolstrategy.com/blog/topic/email-marketing) - [Modern Website Design (11)](https://www.bristolstrategy.com/blog/topic/modern-website-design) - [Demand Generation (10)](https://www.bristolstrategy.com/blog/topic/demand-generation) - [Content Strategy (8)](https://www.bristolstrategy.com/blog/topic/content-strategy) - [Social Media Strategy (8)](https://www.bristolstrategy.com/blog/topic/social-media-strategy) - [B2C Marketing (7)](https://www.bristolstrategy.com/blog/topic/b2c-marketing) - [Buyer Persona (7)](https://www.bristolstrategy.com/blog/topic/buyer-persona) - [Hubspot Agency (6)](https://www.bristolstrategy.com/blog/topic/hubspot-agency) - [Buyers Journey (5)](https://www.bristolstrategy.com/blog/topic/buyers-journey) - [Marketing Automation (5)](https://www.bristolstrategy.com/blog/topic/marketing-automation) - [Social Media Marketing (5)](https://www.bristolstrategy.com/blog/topic/social-media-marketing) - [Online Advertising (4)](https://www.bristolstrategy.com/blog/topic/online-advertising) - [B2B Agency (3)](https://www.bristolstrategy.com/blog/topic/b2b-agency) - [Marketing Events (2)](https://www.bristolstrategy.com/blog/topic/marketing-events) - [Marketing Analytics (1)](https://www.bristolstrategy.com/blog/topic/marketing-analytics) - [Premium Content (1)](https://www.bristolstrategy.com/blog/topic/premium-content) [See all](https://www.bristolstrategy.com/blog#) ### Subscribe to receive inbound marketing and sales insights! 12 minute read - [Online Advertising](https://www.bristolstrategy.com/blog/topic/online-advertising) ## [How to Advertise a Home Renovation Company Business with Facebook](https://www.bristolstrategy.com/blog/how-to-advertise-a-home-renovation-company-business-with-facebook) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Today’s world is a digital one — which means you’ve likely thought about advertising your home renovation business online but wondered about how to get started. Two of the biggest ... [Read More](https://www.bristolstrategy.com/blog/how-to-advertise-a-home-renovation-company-business-with-facebook) 7 minute read - [Hubspot Agency](https://www.bristolstrategy.com/blog/topic/hubspot-agency) ## [Why It Is Valuable to Get HubSpot Certifications](https://www.bristolstrategy.com/blog/why-it-is-valuable-to-get-hubspot-certifications) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) HubSpot is one of the leading platforms for sales, marketing, and customer service, and has been rapidly growing its customer base and users since it launched in 2006. When using ... [Read More](https://www.bristolstrategy.com/blog/why-it-is-valuable-to-get-hubspot-certifications) ### Popular Posts - [![8 Marketing Strategies for Your Landscape Business](https://www.bristolstrategy.com/hs-fs/hubfs/marketing-strategies-landscape-business.jpg?length=60&name=marketing-strategies-landscape-business.jpg) **8 Marketing Strategies for Your Landscape Business** ](https://www.bristolstrategy.com/blog/8-marketing-strategies-for-your-landscape-business) - [![How to Advertise a Home Renovation Company Business with Facebook](https://www.bristolstrategy.com/hs-fs/hubfs/blog-files/blog-images/How%20to%20Advertise%20Home%20renovation%20company%20with%20FB.png?length=60&name=How%20to%20Advertise%20Home%20renovation%20company%20with%20FB.png) **How to Advertise a Home Renovation Company Business with Facebook** ](https://www.bristolstrategy.com/blog/how-to-advertise-a-home-renovation-company-business-with-facebook) - [![How to Advertise a Landscaping Business with Facebook](https://www.bristolstrategy.com/hs-fs/hubfs/how-to-advertise-landscape-business-create-facebook-ad-10.jpg?length=60&name=how-to-advertise-landscape-business-create-facebook-ad-10.jpg) **How to Advertise a Landscaping Business with Facebook** ](https://www.bristolstrategy.com/blog/how-to-advertise-a-landscaping-business-with-facebook) - [![Who Invented Inbound Marketing? Our Journey With HubSpot Since Its Beginning](https://www.bristolstrategy.com/hs-fs/hubfs/iStock-1061723074.jpg?length=60&name=iStock-1061723074.jpg) **Who Invented Inbound Marketing? Our Journey With HubSpot Since Its Beginning** ](https://www.bristolstrategy.com/blog/invented-inbound-marketing-journey-hubspot-beginning) - [![Why It Is Valuable to Get HubSpot Certifications](https://www.bristolstrategy.com/hs-fs/hubfs/blog-files/hubspot.jpg?length=60&name=hubspot.jpg) **Why It Is Valuable to Get HubSpot Certifications** ](https://www.bristolstrategy.com/blog/why-it-is-valuable-to-get-hubspot-certifications) - [![How to Get Landscaping Clients: 7 Ideas to Help Your Business Thrive](https://www.bristolstrategy.com/hs-fs/hubfs/iStock-1053179542.jpg?length=60&name=iStock-1053179542.jpg) **How to Get Landscaping Clients: 7 Ideas to Help Your Business Thrive** ](https://www.bristolstrategy.com/blog/how-to-get-landscaping-clients) 6 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing) ## [Inbound Marketing Consultants- How Our Inbound Marketing Services Can Help You Grow Your Business](https://www.bristolstrategy.com/blog/inbound-marketing-consultants-how-our-inbound-marketing-services-can-help-you-grow-your-business) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Let our team of experienced inbound marketing consultants advise you on marketing your business if you’re looking to create an unfair advantage! You may have heard people claiming ... [Read More](https://www.bristolstrategy.com/blog/inbound-marketing-consultants-how-our-inbound-marketing-services-can-help-you-grow-your-business) 11 minute read - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales), - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation) ## [Correct sales issues and Create an Effective Sales Strategy for Growth](https://www.bristolstrategy.com/blog/sales-strategy) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) No matter what type of business you operate, you may run into sales issues that can upset your bottom line if you don’t act. Creating an effective sales strategy takes time, but ... [Read More](https://www.bristolstrategy.com/blog/sales-strategy) 12 minute read - [Online Advertising](https://www.bristolstrategy.com/blog/topic/online-advertising) ## [How to Advertise a Landscaping Business with Facebook](https://www.bristolstrategy.com/blog/how-to-advertise-a-landscaping-business-with-facebook) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Today’s world is a digital one — which means you’ve likely thought about advertising your landscape business online, but wondered about how to get started? Two of the biggest ... [Read More](https://www.bristolstrategy.com/blog/how-to-advertise-a-landscaping-business-with-facebook) 11 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [How to Create an Inbound Marketing Strategy that Wins Every Time](https://www.bristolstrategy.com/blog/how-to-create-an-inbound-marketing-strategy-that-wins-every-time) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) There are many opinions about how to develop the perfect marketing strategy, backed by complex formulations, algorithms, and more technology than a non-technical business ... [Read More](https://www.bristolstrategy.com/blog/how-to-create-an-inbound-marketing-strategy-that-wins-every-time) 10 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [A Comprehensive Guide to Creating a Customer-First Marketing Plan](https://www.bristolstrategy.com/blog/a-comprehensive-guide-to-creating-a-customer-first-marketing-plan) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) What does it mean to build a customer-first marketing plan? Too many companies don't know -- and it's costing them a lot in terms of market share, customer loyalty, return ... [Read More](https://www.bristolstrategy.com/blog/a-comprehensive-guide-to-creating-a-customer-first-marketing-plan) 10 minute read - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales), - [Content Strategy](https://www.bristolstrategy.com/blog/topic/content-strategy) ## [How to Create The Most Effective Sales Enablement Strategy](https://www.bristolstrategy.com/blog/how-to-create-the-most-effective-sales-enablement-strategy) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Introduction to Your Sales Enablement Implementation As your company grows, you might watch your sales growth slowly plateau or sales results become lumpy and inconsistent. ... [Read More](https://www.bristolstrategy.com/blog/how-to-create-the-most-effective-sales-enablement-strategy) 11 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Content Strategy](https://www.bristolstrategy.com/blog/topic/content-strategy) ## [A Comprehensive Guide to Creating Your Content Marketing Strategy](https://www.bristolstrategy.com/blog/a-comprehensive-guide-to-creating-your-content-marketing-strategy) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Any content marketing plan requires many elements to be effective at attracting prospects, converting them into leads, and nurturing them until they request a discussion with a ... [Read More](https://www.bristolstrategy.com/blog/a-comprehensive-guide-to-creating-your-content-marketing-strategy) 13 minute read - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing), - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation), - [Buyer Persona](https://www.bristolstrategy.com/blog/topic/buyer-persona) ## [How to Create a B2B Lead Generation Strategy that Wins Every Time](https://www.bristolstrategy.com/blog/how-to-create-a-b2b-lead-generation-strategy-that-wins-every-time) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Traditionally, B2B selling involves mostly outbound techniques such as trade shows and cold calling. Companies doing so are simply casting a wide net and hoping for the best. ... [Read More](https://www.bristolstrategy.com/blog/how-to-create-a-b2b-lead-generation-strategy-that-wins-every-time) 12 minute read - [Modern Website Design](https://www.bristolstrategy.com/blog/topic/modern-website-design) ## [The Ultimate Guide to Website Design That Engages Your Ideal Customer](https://www.bristolstrategy.com/blog/the-ultimate-guide-to-website-design-that-engages-your-ideal-customer) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) For most people, websites mean business. Their objective is to generate leads and sales. They need to get down to business right away to grab the reader’s attention and encourage ... [Read More](https://www.bristolstrategy.com/blog/the-ultimate-guide-to-website-design-that-engages-your-ideal-customer) 11 minute read - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing), - [B2B Agency](https://www.bristolstrategy.com/blog/topic/b2b-agency) ## [The Top B2B Marketing Strategies to Drive Leads and Sales](https://www.bristolstrategy.com/blog/the-top-b2b-marketing-strategies-to-drive-leads-and-sales) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) There are a lot of reasons why your business may not be giving much thought to inbound marketing. In all likelihood, your business model is built more on B2B sales than broad ... [Read More](https://www.bristolstrategy.com/blog/the-top-b2b-marketing-strategies-to-drive-leads-and-sales) 9 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Social Media Marketing](https://www.bristolstrategy.com/blog/topic/social-media-marketing), - [Content Strategy](https://www.bristolstrategy.com/blog/topic/content-strategy) ## [The Ultimate Social Media Guide for Business Growth](https://www.bristolstrategy.com/blog/the-ultimate-social-media-guide-for-business-growth) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) In a recent survey, marketing executives reported spending as much as one-fifth of their marketing budget on social channels, and they anticipate increasing spend on these ... [Read More](https://www.bristolstrategy.com/blog/the-ultimate-social-media-guide-for-business-growth) 9 minute read - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Business Blog](https://www.bristolstrategy.com/blog/topic/business-blog), - [Content Strategy](https://www.bristolstrategy.com/blog/topic/content-strategy) ## [The Ultimate Guide to Increase Blog Traffic for Business](https://www.bristolstrategy.com/blog/the-ultimate-guide-to-increase-blog-traffic-for-business) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) If there's one thing all digital marketing professionals can agree on, it's that site traffic is a key indicator of success. And as a key part of your site, your blog plays a big ... [Read More](https://www.bristolstrategy.com/blog/the-ultimate-guide-to-increase-blog-traffic-for-business) 4 minute read - [Demand Generation](https://www.bristolstrategy.com/blog/topic/demand-generation) ## [What is Demand Generation?](https://www.bristolstrategy.com/blog/what-is-demand-generation) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) In an online marketplace, your brand needs to stand out. It’s important to communicate a unique brand message through your marketing and sales materials, but nothing generates ... [Read More](https://www.bristolstrategy.com/blog/what-is-demand-generation) 6 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Content Strategy](https://www.bristolstrategy.com/blog/topic/content-strategy) ## [What Is a Content Strategy?](https://www.bristolstrategy.com/blog/what-content-strategy) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Any content marketing plan requires many elements to be effective at attracting prospects, converting them into leads and nurturing them until they request a discussion with a ... [Read More](https://www.bristolstrategy.com/blog/what-content-strategy) 14 minute read - [Demand Generation](https://www.bristolstrategy.com/blog/topic/demand-generation) ## [8 Demand Generation Tactics - Your Roadmap for Growth](https://www.bristolstrategy.com/blog/demand-generation-tactics) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Introduction We've all heard of the age-old law of supply and demand. But how do you create demand for your business? Whether your company is B2B or B2C, demand generation is ... [Read More](https://www.bristolstrategy.com/blog/demand-generation-tactics) 3 minute read - [Demand Generation](https://www.bristolstrategy.com/blog/topic/demand-generation) ## [Powerful Demand Generation Strategies to Pump up Sales](https://www.bristolstrategy.com/blog/demand-generation-strategies) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) One business strategy that can be the most challenging is developing ways to generate qualified leads for your sales channel. In a world where "Interruption" techniques are ... [Read More](https://www.bristolstrategy.com/blog/demand-generation-strategies) 4 minute read - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Pipeline Generation: Why Self-Service is Crucial for Modern CX](https://www.bristolstrategy.com/blog/pipeline-generation-why-self-service-is-crucial-for-modern-cx) [James Welch](https://www.bristolstrategy.com/blog/author/james-welch) Just about everyone has a customer service horror story involving endless waiting on hold, mind-numbing repetition of the same information over and over again to yet another ... [Read More](https://www.bristolstrategy.com/blog/pipeline-generation-why-self-service-is-crucial-for-modern-cx) 6 minute read - [Demand Generation](https://www.bristolstrategy.com/blog/topic/demand-generation) ## [How to Approach Demand Generation for Startups](https://www.bristolstrategy.com/blog/how-to-approach-demand-generation-for-startups) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) One of the biggest challenges for startups operating in congested markets is demand generation. Unlike lead generation, which only focuses on the initial step of the buyer's ... [Read More](https://www.bristolstrategy.com/blog/how-to-approach-demand-generation-for-startups) 4 minute read - [Demand Generation](https://www.bristolstrategy.com/blog/topic/demand-generation), - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation) ## [How to Create a Demand Generation Strategy](https://www.bristolstrategy.com/blog/how-to-create-a-demand-generation-strategy) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) There's an age-old principle in the business world known as the law of supply and demand. In basic terms, a company has a product or service (the supply) that consumers need (the ... [Read More](https://www.bristolstrategy.com/blog/how-to-create-a-demand-generation-strategy) 5 minute read - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [What Is Lead Generation in Digital Marketing?](https://www.bristolstrategy.com/blog/lead-generation-digital-marketing) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Lead generation is absolutely vital for a business to thrive. Because so much of modern business takes place on the Internet, digital lead generation in particular is key. There's ... [Read More](https://www.bristolstrategy.com/blog/lead-generation-digital-marketing) 5 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [SEO](https://www.bristolstrategy.com/blog/topic/seo) ## [Content Marketing Is a Commitment, Not a Campaign](https://www.bristolstrategy.com/blog/content-marketing-commitment-campaign) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The prospect of quick and easy returns can be a real temptation in the marketing world. Everyone wants to run the campaign that immediately brings in leads and gives the company's ... [Read More](https://www.bristolstrategy.com/blog/content-marketing-commitment-campaign) 4 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Business Blog](https://www.bristolstrategy.com/blog/topic/business-blog), - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [How Video Marketing Can Help Your Business](https://www.bristolstrategy.com/blog/video-marketing-help-business) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) If content is king, video content is the emperor. Last year, video was the number 1 form of media used in content strategy, leaving blogs and info-graphics far behind. The power ... [Read More](https://www.bristolstrategy.com/blog/video-marketing-help-business) 5 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [What Makes Inbound Marketing So Effective?](https://www.bristolstrategy.com/blog/makes-inbound-marketing-effective) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) When implementing any new marketing strategy, you need to know that it is going to do its job. The overall goal of marketing is always to build your company brand, increase ... [Read More](https://www.bristolstrategy.com/blog/makes-inbound-marketing-effective) 5 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [Who Invented Inbound Marketing? Our Journey With HubSpot Since Its Beginning](https://www.bristolstrategy.com/blog/invented-inbound-marketing-journey-hubspot-beginning) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) You might think that digital skills are only crucial for tech-specific jobs like web design or web development, but that is far from the truth. The truth is that digital skills ... [Read More](https://www.bristolstrategy.com/blog/invented-inbound-marketing-journey-hubspot-beginning) 6 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [What Is Inbound Marketing? A Primer](https://www.bristolstrategy.com/blog/what-is-inbound-marketing) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) In the old days, many successful businesses depended on drumming up sales by means of outbound marketing techniques, such as direct physical mail, magazine, radio or tv ... [Read More](https://www.bristolstrategy.com/blog/what-is-inbound-marketing) 5 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [Marketing 101: What Is Content Marketing?](https://www.bristolstrategy.com/blog/what-is-content-marketing) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) In the 21st century, content marketing is the central part of any digital promotional effort. What is behind the concept? The power of words is hard to underestimate. Especially ... [Read More](https://www.bristolstrategy.com/blog/what-is-content-marketing) 9 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing) ## [What Is Digital Marketing? The Essential Elements](https://www.bristolstrategy.com/blog/what-is-digital-marketing-the-essential-elements) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Digital marketing. Online marketing. Inbound marketing. Content marketing. Businesses have a wealth of marketing strategies available to them—but keeping track of which one is ... [Read More](https://www.bristolstrategy.com/blog/what-is-digital-marketing-the-essential-elements) 5 minute read - [Social Media Strategy](https://www.bristolstrategy.com/blog/topic/social-media-strategy), - [Social Media Marketing](https://www.bristolstrategy.com/blog/topic/social-media-marketing) ## [B2B Social Media Trends - 2020 and Beyond](https://www.bristolstrategy.com/blog/b2b-social-media-trends-2020-beyond) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Social media is ever-changing. What worked for your business a few months ago may not be working as well now, and it's always important to stay ahead of the curve. Here are a few ... [Read More](https://www.bristolstrategy.com/blog/b2b-social-media-trends-2020-beyond) 5 minute read - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Business Blog](https://www.bristolstrategy.com/blog/topic/business-blog) ## [The Power of Inbound Marketing to Drive Sales: 3 Exciting Examples You Need to Check Out](https://www.bristolstrategy.com/blog/power-inbound-marketing-examples) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Imagine it's fall, and you're thinking about doing some landscaping to beautify your property (and perhaps add to its value). Like most consumers, you start your search on the ... [Read More](https://www.bristolstrategy.com/blog/power-inbound-marketing-examples) 7 minute read - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing), - [B2B Agency](https://www.bristolstrategy.com/blog/topic/b2b-agency), - [Buyers Journey](https://www.bristolstrategy.com/blog/topic/buyers-journey), - [Marketing Automation](https://www.bristolstrategy.com/blog/topic/marketing-automation), - [B2C Marketing](https://www.bristolstrategy.com/blog/topic/b2c-marketing), - [Hubspot Agency](https://www.bristolstrategy.com/blog/topic/hubspot-agency) ## [The Marketing Funnel Explained for Business Growth](https://www.bristolstrategy.com/blog/marketing-funnel-explained) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Growth is certainly important for long-term business survival. This is why so many businesses spend a considerable amount of time strengthening their marketing efforts. However, ... [Read More](https://www.bristolstrategy.com/blog/marketing-funnel-explained) 4 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing) ## [What You Need to Know About Content Marketing](https://www.bristolstrategy.com/blog/what-you-need-to-know-about-content-marketing) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Content marketing is one of the most talked about marketing and promotional strategies today -- and one of the most misunderstood. So, let’s start by clearing this up. Content ... [Read More](https://www.bristolstrategy.com/blog/what-you-need-to-know-about-content-marketing) 4 minute read - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Marketing Events](https://www.bristolstrategy.com/blog/topic/marketing-events), - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation) ## [How to Get Landscaping Clients: 7 Ideas to Help Your Business Thrive](https://www.bristolstrategy.com/blog/how-to-get-landscaping-clients) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) As the owner of a landscaping business, your livelihood hinges on your ability to grow your customer base. While this may sound like a fairly straightforward task, attracting new ... [Read More](https://www.bristolstrategy.com/blog/how-to-get-landscaping-clients) 3 minute read - [Marketing Automation](https://www.bristolstrategy.com/blog/topic/marketing-automation) ## [The Simple Marketing Automation Sales Funnel That Wins Customers](https://www.bristolstrategy.com/blog/marketing-automation-sales-funnel) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Sales funnel automation is a must-have for business. Sales teams can no longer count on cold calling alone to generate leads for their business. Interruptive tactics have lost ... [Read More](https://www.bristolstrategy.com/blog/marketing-automation-sales-funnel) 7 minute read - [Business-to-Business](https://www.bristolstrategy.com/blog/topic/business-to-business), - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing), - [Business Blog](https://www.bristolstrategy.com/blog/topic/business-blog) ## [Digital Transformation is All about the Customer](https://www.bristolstrategy.com/blog/digital-transformation-is-all-about-the-customer) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a commitment to customer experience (CX) above all else, and ... [Read More](https://www.bristolstrategy.com/blog/digital-transformation-is-all-about-the-customer) 7 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation) ## [How to Market Your Landscape Business: 6 Essentials for 2020](https://www.bristolstrategy.com/blog/how-to-market-your-landscape-business) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Marketing today occurs at a dizzying pace—so much so, that it can be challenging to determine which strategies, tools, and tactics will actually make an impact. We’re helping you ... [Read More](https://www.bristolstrategy.com/blog/how-to-market-your-landscape-business) 6 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Hubspot Agency](https://www.bristolstrategy.com/blog/topic/hubspot-agency) ## [How to Choose a Marketing Agency: Your 7-Step Guide](https://www.bristolstrategy.com/blog/choose-a-marketing-agency) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) As a business owner or operator, your livelihood hinges on your ability to develop a winning digital marketing strategy. While this task may sound fairly simple, knowing how to ... [Read More](https://www.bristolstrategy.com/blog/choose-a-marketing-agency) 4 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo) ## [Do Keyword Research for Content Marketing like an Expert](https://www.bristolstrategy.com/blog/do-keyword-research-for-content-marketing-like-an-expert) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Keyword research is one of the three fundamental search engine optimization (SEO) factors along with link-building and content marketing. Of course, link-building is more ... [Read More](https://www.bristolstrategy.com/blog/do-keyword-research-for-content-marketing-like-an-expert) 13 minute read - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation), - [B2C Marketing](https://www.bristolstrategy.com/blog/topic/b2c-marketing) ## [Lead Generation for B2C: What You Need to Know Now](https://www.bristolstrategy.com/blog/lead-generation-for-b2c-what-you-need-to-know-now) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) What is lead generation? Lead generation is a method of identifying, attracting, and converting people unfamiliar with your business’s products or services to potential customers. ... [Read More](https://www.bristolstrategy.com/blog/lead-generation-for-b2c-what-you-need-to-know-now) 4 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Business-to-Business](https://www.bristolstrategy.com/blog/topic/business-to-business), - [Marketing Analytics](https://www.bristolstrategy.com/blog/topic/marketing-analytics) ## [Data Indicates Top Marketers Check Marketing Analytics 3+ Times a Week](https://www.bristolstrategy.com/blog/new-data-indicated-topmarketers-check-analytics-3-times-a-week) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) We had the opportunity to read the latest "State of Inbound Marketing" research report, and it reinforced many of the behaviors that we perform for our clients. The most important ... [Read More](https://www.bristolstrategy.com/blog/new-data-indicated-topmarketers-check-analytics-3-times-a-week) 10 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing) ## [The Benefits of Content Marketing [Your Guide for 2020]](https://www.bristolstrategy.com/blog/the-benefits-of-content-marketing-your-guide) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) What is content marketing? Simply put, content marketing is the creation and distribution of valuable content to a targeted audience, with the goal of securing conversions and ... [Read More](https://www.bristolstrategy.com/blog/the-benefits-of-content-marketing-your-guide) 5 minute read - [Brand Awareness](https://www.bristolstrategy.com/blog/topic/brand-awareness), - [Social Media Strategy](https://www.bristolstrategy.com/blog/topic/social-media-strategy), - [Marketing Events](https://www.bristolstrategy.com/blog/topic/marketing-events), - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation), - [B2C Marketing](https://www.bristolstrategy.com/blog/topic/b2c-marketing) ## [4 Strategies to Grow Your Landscaping Business](https://www.bristolstrategy.com/blog/grow-your-landscaping-business) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Growing a landscaping business is easier than ever thanks to a well developed digital marketing strategy. There are so many landscaping businesses that have the potential to grow ... [Read More](https://www.bristolstrategy.com/blog/grow-your-landscaping-business) 5 minute read - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation), - [Business Blog](https://www.bristolstrategy.com/blog/topic/business-blog) ## [How Chatbots Improve Lead Generation](https://www.bristolstrategy.com/blog/chatbots-improve-lead-generation) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) In the modern customer-driven business world, chatbots are one of the most useful tools any business can put to use. Infinitely available and friendly, a chatbot is often the ... [Read More](https://www.bristolstrategy.com/blog/chatbots-improve-lead-generation) 4 minute read - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Artificial Intelligence, Machine Learning, and the Future of Sales & Marketing](https://www.bristolstrategy.com/blog/artificial-intelligence-machine-learning-and-the-future-of-sales-marketing) [James Welch](https://www.bristolstrategy.com/blog/author/james-welch) It wasn’t too long ago that artificial intelligence (AI) was associated with evil robots and vintage science fiction movies. Today, AI is fast becoming a fundamental component in ... [Read More](https://www.bristolstrategy.com/blog/artificial-intelligence-machine-learning-and-the-future-of-sales-marketing) 5 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Online Advertising](https://www.bristolstrategy.com/blog/topic/online-advertising), - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation), - [Business Blog](https://www.bristolstrategy.com/blog/topic/business-blog), - [B2C Marketing](https://www.bristolstrategy.com/blog/topic/b2c-marketing) ## [How You Can Leverage Content to Generate Leads Online](https://www.bristolstrategy.com/blog/generate-leads-online) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) For business owners operating in this digital age, lead generation is a vital component to achieving sustainable success. Just as blood must continually circulate throughout the ... [Read More](https://www.bristolstrategy.com/blog/generate-leads-online) 4 minute read - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [Why Video Marketing is So Powerful for Your Landscaping Business](https://www.bristolstrategy.com/blog/why-video-marketing-is-so-powerful-for-your-landscaping-business) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Video can be an incredibly powerful tool for a landscaping business or any business. It can help people find you, build trust, and convert them to a lead and ultimately, a ... [Read More](https://www.bristolstrategy.com/blog/why-video-marketing-is-so-powerful-for-your-landscaping-business) 3 minute read - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [How to make contact with qualified leads in the internet age – quality over quantity](https://www.bristolstrategy.com/blog/how-to-make-contact-with-qualified-leads-in-the-internet-age) [James Welch](https://www.bristolstrategy.com/blog/author/james-welch) If you’re a sales and/or marketing professional, you’re probably finding the internet both terrifying and exciting all at the same time. And for good reason. The Web provides an ... [Read More](https://www.bristolstrategy.com/blog/how-to-make-contact-with-qualified-leads-in-the-internet-age) 5 minute read - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [How To Create Effective B2B Marketing Videos](https://www.bristolstrategy.com/blog/how-to-create-effective-b2b-marketing-videos) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Video is something no other medium can boast: It can tickle the senses with sight, sound, motion, and emotion. Videos can make you think. They can make you smile. They can make ... [Read More](https://www.bristolstrategy.com/blog/how-to-create-effective-b2b-marketing-videos) 4 minute read - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [B2B Marketing: The Power of Video Storytelling](https://www.bristolstrategy.com/blog/b2b-marketing-the-power-of-video-storytelling) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) It would be hard to overestimate the power of video in today’s digital marketing world. If content is king, then video content is the emperor. We recently saw the 2019 Video in ... [Read More](https://www.bristolstrategy.com/blog/b2b-marketing-the-power-of-video-storytelling) 1 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales), - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation) ## [Fine-Tuning Your Sales Engine Podcast](https://www.bristolstrategy.com/blog/fine-tuning-your-sales-engine-podcast) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) I recently recorded a Hub of Success podcast with David Elmasian from Applied Synergy Group. [Read More](https://www.bristolstrategy.com/blog/fine-tuning-your-sales-engine-podcast) 2 minute read - [Email Marketing](https://www.bristolstrategy.com/blog/topic/email-marketing), - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [SEO](https://www.bristolstrategy.com/blog/topic/seo), - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation) ## [Boost your Inbound Lead Generation with these Fundamental Tips](https://www.bristolstrategy.com/blog/boost-inbound-lead-generation-with-fundamental-tips) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Today’s B2B buyers have figured out how to dodge and deflect the interruptive marketing techniques that were successful in the not-too-distant past. In response, vendors are ... [Read More](https://www.bristolstrategy.com/blog/boost-inbound-lead-generation-with-fundamental-tips) 6 minute read - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [8 Marketing Strategies for Your Landscape Business](https://www.bristolstrategy.com/blog/8-marketing-strategies-for-your-landscape-business) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Want to start marketing your landscape business in new ways, but not sure where to start? We've worked with landscape businesses like yours before, and have seen firsthand what ... [Read More](https://www.bristolstrategy.com/blog/8-marketing-strategies-for-your-landscape-business) 5 minute read - [Brand Awareness](https://www.bristolstrategy.com/blog/topic/brand-awareness), - [Buyer Persona](https://www.bristolstrategy.com/blog/topic/buyer-persona) ## [How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights](https://www.bristolstrategy.com/blog/how-audience-profiling-segmentation-drive-customer-success) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) What’s the most important thing for a modern business? Many will automatically refer to profit as the single biggest driver of success. However, business leaders who put ... [Read More](https://www.bristolstrategy.com/blog/how-audience-profiling-segmentation-drive-customer-success) 3 minute read - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [When Sales Automation Tools are Not Your Friend](https://www.bristolstrategy.com/blog/when-sales-automation-tools-are-not-your-friend) [James Welch](https://www.bristolstrategy.com/blog/author/james-welch) Virtually every organization of size has some sort of customer relationship management (CRM) infrastructure that enables them to automate many of the functions associated with ... [Read More](https://www.bristolstrategy.com/blog/when-sales-automation-tools-are-not-your-friend) 7 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing), - [Buyers Journey](https://www.bristolstrategy.com/blog/topic/buyers-journey), - [B2C Marketing](https://www.bristolstrategy.com/blog/topic/b2c-marketing) ## [Why Changing User Experience Requires End-to-End Marketing](https://www.bristolstrategy.com/blog/why-changing-user-experience-requires-end-to-end-marketing) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) In the old days, the customer journey was a concept few brands had heard of. The interaction between brands and customers often started and finished the moment they walked into a ... [Read More](https://www.bristolstrategy.com/blog/why-changing-user-experience-requires-end-to-end-marketing) 4 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [How to Milk LinkedIn for Maximum Inbound Lead Generation](https://www.bristolstrategy.com/blog/how-to-milk-linkedin-for-maximum-inbound-lead-generation) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Several social media platforms offer salespeople opportunities to build awareness and generate leads. However, few offer the same multitude of powerful inbound lead generation ... [Read More](https://www.bristolstrategy.com/blog/how-to-milk-linkedin-for-maximum-inbound-lead-generation) 5 minute read - [Brand Awareness](https://www.bristolstrategy.com/blog/topic/brand-awareness), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [How to Grow a Landscape Business](https://www.bristolstrategy.com/blog/how-to-grow-a-landscape-business) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) It’s a problem that we’ve seen before: An owner of a landscape company wants to grow their business, but spends all of their time in the field providing services—leaving seemingly ... [Read More](https://www.bristolstrategy.com/blog/how-to-grow-a-landscape-business) 4 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo) ## [SEO Digest: SEO Tips for 2019](https://www.bristolstrategy.com/blog/seo-digest-seo-tips-for-2019) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Each year, we like to pull together a digest of relevant articles about Search Engine Optimization (SEO) for our readership because SEO is a moving target. Implementing SEO the ... [Read More](https://www.bristolstrategy.com/blog/seo-digest-seo-tips-for-2019) 3 minute read - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Sales Pipeline Generation, Part 3: Selling More to Existing Customers](https://www.bristolstrategy.com/blog/sales-pipeline-generation-part-3-selling-more-to-existing-customers) [James Welch](https://www.bristolstrategy.com/blog/author/james-welch) If you have anything to do with business IT, sales, or marketing, chances are very good that you’ve heard the term “single view of the customer.” And if you’re someone who ... [Read More](https://www.bristolstrategy.com/blog/sales-pipeline-generation-part-3-selling-more-to-existing-customers) 2 minute read - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing), - [B2C Marketing](https://www.bristolstrategy.com/blog/topic/b2c-marketing), - [Hubspot Agency](https://www.bristolstrategy.com/blog/topic/hubspot-agency) ## [BRISTOL STRATEGY BECOMES A HUBSPOT GOLD CERTIFIED AGENCY](https://www.bristolstrategy.com/blog/bristol-strategy-becomes-a-hubspot-gold-certified-agency) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) We are pleased to announce that Bristol Strategy has become a Hubspot Gold Certified Agency. The following is the press release we issued earlier today. Boston MA: Today, Bristol ... [Read More](https://www.bristolstrategy.com/blog/bristol-strategy-becomes-a-hubspot-gold-certified-agency) 10 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [What Is Inbound Marketing & Why it Matters for B2C?](https://www.bristolstrategy.com/blog/what-is-inbound-marketing-why-it-matters-for-b2c) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower cost than your traditional marketing techniques? Sounds ... [Read More](https://www.bristolstrategy.com/blog/what-is-inbound-marketing-why-it-matters-for-b2c) 5 minute read - [Social Media Strategy](https://www.bristolstrategy.com/blog/topic/social-media-strategy) ## [Why You Need a Well-Crafted Social Media Strategy Right Now](https://www.bristolstrategy.com/blog/why-you-need-a-well-crafted-social-media-strategy-right-now) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Anyone would be hard-pressed today to over-estimate the power of social media. The use of social media by consumers and business professionals alike is tightly woven throughout ... [Read More](https://www.bristolstrategy.com/blog/why-you-need-a-well-crafted-social-media-strategy-right-now) 4 minute read - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Inbound Sales: How to Attract Prospects to YOU](https://www.bristolstrategy.com/blog/inbound-sales-how-to-attract-prospects-to-you) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Before we entered the Digital Age, consumers traditionally relied upon advertising and company sales materials to learn about products and services for sale. The Internet has ... [Read More](https://www.bristolstrategy.com/blog/inbound-sales-how-to-attract-prospects-to-you) 12 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Marketing and Sales Tips From Inbound18](https://www.bristolstrategy.com/blog/marketing-and-sales-tips-from-inbound18) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) I took my annual pilgrimage to the Inbound Conference during the week of September 4th. The week began with the Hubspot Partner Day event on Tuesday. This day provided me with the ... [Read More](https://www.bristolstrategy.com/blog/marketing-and-sales-tips-from-inbound18) 4 minute read - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [Promote Lead Nurturing with these 7 Surprisingly Powerful Strategies](https://www.bristolstrategy.com/blog/lead-nurturing-strategies) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) It is springtime here in New England! Trees are sprouting new leaves; tulips and daffodils are blooming, and the no-longer dormant grass is green again after a long winter. ... [Read More](https://www.bristolstrategy.com/blog/lead-nurturing-strategies) 3 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Brand Awareness](https://www.bristolstrategy.com/blog/topic/brand-awareness), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [10 Tips for Joint Press Releases That Increase Your Online Presence](https://www.bristolstrategy.com/blog/2014/12/10-tips-for-joint-press-releases-that-will-increase-your-online-presence) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Press releases are a great way to communicate news or information about your company through carefully crafted messages that are under your control in terms of content, tone, and ... [Read More](https://www.bristolstrategy.com/blog/2014/12/10-tips-for-joint-press-releases-that-will-increase-your-online-presence) 4 minute read - [Brand Awareness](https://www.bristolstrategy.com/blog/topic/brand-awareness) ## [What your Business Digital Footprint says about your Company](https://www.bristolstrategy.com/blog/what-your-business-digital-footprint-says-about-your-company) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business? Basically, it's the digital trail that your business leaves ... [Read More](https://www.bristolstrategy.com/blog/what-your-business-digital-footprint-says-about-your-company) 3 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Business Blog](https://www.bristolstrategy.com/blog/topic/business-blog) ## [How to Put Content into Your Content Marketing](https://www.bristolstrategy.com/blog/how-to-put-content-into-your-content-marketing) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your website and help fill your sales funnel with leads. ... [Read More](https://www.bristolstrategy.com/blog/how-to-put-content-into-your-content-marketing) 3 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Content Strategy](https://www.bristolstrategy.com/blog/topic/content-strategy) ## [What You Need to Know About Content Strategy](https://www.bristolstrategy.com/blog/what-you-need-to-know-about-content-strategy) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of the inbound sales funnel. Wait a minute, some of you ... [Read More](https://www.bristolstrategy.com/blog/what-you-need-to-know-about-content-strategy) 3 minute read - [Buyer Persona](https://www.bristolstrategy.com/blog/topic/buyer-persona) ## [Finding The Ideal Buyer: The Importance of Establishing a Buyer Persona](https://www.bristolstrategy.com/blog/finding-the-ideal-buyer-the-importance-of-establishing-a-buyer-persona) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Are you familiar with the concept of a buyer persona? You may have heard or seen the term used in various marketing articles, webinars, and conference talks. If you’re not really ... [Read More](https://www.bristolstrategy.com/blog/finding-the-ideal-buyer-the-importance-of-establishing-a-buyer-persona) 11 minute read - [Modern Website Design](https://www.bristolstrategy.com/blog/topic/modern-website-design) ## [How to Create a Modern Website Design You'll Love](https://www.bristolstrategy.com/blog/a-new-and-modern-website-design-journey) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) In the fall of last year, we embarked upon a journey to redesign our website. The site was several years old, outdated, and no longer truly represented the services we offered. It ... [Read More](https://www.bristolstrategy.com/blog/a-new-and-modern-website-design-journey) 3 minute read - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation) ## [A Lead Magnets Gem From The Inbound Conference You Should Know About](https://www.bristolstrategy.com/blog/a-lead-magnet-gem-from-inbound16-you-should-know-about) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) We received several comments about the article we wrote about the Inbound marketing conference. Most thanked us for highlighting the changing world of digital marketing and where ... [Read More](https://www.bristolstrategy.com/blog/a-lead-magnet-gem-from-inbound16-you-should-know-about) 7 minute read - [Buyers Journey](https://www.bristolstrategy.com/blog/topic/buyers-journey), - [Modern Website Design](https://www.bristolstrategy.com/blog/topic/modern-website-design) ## [12 Ways to Spot the Modern Website Design of Your Dreams](https://www.bristolstrategy.com/blog/12-ways-to-spot-the-modern-website-design-of-your-dreams) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) As a business owner, you know you need a good website to attract visitors and get them to buy from you. You research products yourself and casually surf. You can see that the look ... [Read More](https://www.bristolstrategy.com/blog/12-ways-to-spot-the-modern-website-design-of-your-dreams) 3 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [Pillar Pages, Topic Clusters and Sub Topics, Oh My](https://www.bristolstrategy.com/blog/pillar-pages-topic-clusters-and-sub-topics-oh-my) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) If there’s anything we can rely on when it comes to digital marketing, it’s that things are always changing and improving when it comes to creating better online visibility. It ... [Read More](https://www.bristolstrategy.com/blog/pillar-pages-topic-clusters-and-sub-topics-oh-my) 10 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [7 Common Problems with Inbound Marketing and How to Solve Them](https://www.bristolstrategy.com/blog/7-common-problems-with-inbound-marketing-and-how-to-solve-them) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) If there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After all, this is the way to boost your revenue and expand ... [Read More](https://www.bristolstrategy.com/blog/7-common-problems-with-inbound-marketing-and-how-to-solve-them) 5 minute read - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [These Tech Companies Use Video for Lead Generation (and You Can Too!)](https://www.bristolstrategy.com/blog/high-tech-marketing-these-tech-companies-use-video-for-lead-gen-and-you-can-too) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) You’re a high-tech company looking to target a specific internet audience. But where are most users spending their time? [Read More](https://www.bristolstrategy.com/blog/high-tech-marketing-these-tech-companies-use-video-for-lead-gen-and-you-can-too) 5 minute read - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [7 Successful Video Marketing Strategies and Ideas](https://www.bristolstrategy.com/blog/7-successful-video-marketing-strategies-and-ideas) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Over 500 million (half a BILLION) people watch video on Facebook every day. The truth of the matter is that consumers prefer video. Text consumption is on the decline, and more ... [Read More](https://www.bristolstrategy.com/blog/7-successful-video-marketing-strategies-and-ideas) 3 minute read - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [6 Reasons You Need Video Marketing For Your Business](https://www.bristolstrategy.com/blog/6-reasons-you-need-video-marketing-for-your-business) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Video marketing has been on the rise for the past few years. With 97% of marketers saying that video content has improved prospects' understanding of their products or services ... [Read More](https://www.bristolstrategy.com/blog/6-reasons-you-need-video-marketing-for-your-business) 3 minute read - [Brand Awareness](https://www.bristolstrategy.com/blog/topic/brand-awareness), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [Why is Online Marketing Important?](https://www.bristolstrategy.com/blog/why-is-online-marketing-important) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Even if you haven’t yet embraced online marketing for your business, you’re probably aware of some of the benefits it offers. Moving from a more traditional form of marketing and ... [Read More](https://www.bristolstrategy.com/blog/why-is-online-marketing-important) 3 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [5 Biggest Marketing Challenges and How to Solve Them](https://www.bristolstrategy.com/blog/5-biggest-marketing-challenges-and-how-to-solve-them) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Marketing is a fast-evolving discipline. Customer expectations are changing rapidly and posing new challenges to many businesses. Thankfully, the technologies available to ... [Read More](https://www.bristolstrategy.com/blog/5-biggest-marketing-challenges-and-how-to-solve-them) 5 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [9 KPIs to Measure Inbound Marketing Success](https://www.bristolstrategy.com/blog/9-kpis-to-measure-inbound-marketing-success) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Before we delve into the value Key Performance Indicators (KPI's) offer to an Inbound Marketing program, let's first drill into the sources of the website traffic and the value ... [Read More](https://www.bristolstrategy.com/blog/9-kpis-to-measure-inbound-marketing-success) 5 minute read - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [Video Marketing Strategy; The Importance of Effective Planning Before Execution](https://www.bristolstrategy.com/blog/video-marketing-strategy-the-importance-of-effective-planning-before-execution) [Joshua Sleigh](https://www.bristolstrategy.com/blog/author/joshua-sleigh) According to a recent study, 75% of video viewers report that they will click through to a website after watching a high quality video. It’s clear that video is an effective tool ... [Read More](https://www.bristolstrategy.com/blog/video-marketing-strategy-the-importance-of-effective-planning-before-execution) 4 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [Content Marketing Done Right: How to Turn Content Into Cash](https://www.bristolstrategy.com/blog/content-marketing-done-right-how-to-turn-content-into-cash) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all industries have begun to realize the benefits of ... [Read More](https://www.bristolstrategy.com/blog/content-marketing-done-right-how-to-turn-content-into-cash) 4 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Transform your sales approach with the help of inbound marketing](https://www.bristolstrategy.com/blog/transform-your-sales-approach-with-the-help-of-inbound-marketing) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Let’s face it – nobody likes to be “sold.” And being on the receiving end of a sales pitch is made worse when the receiver sees no benefit to being subjected to the pitch. If ... [Read More](https://www.bristolstrategy.com/blog/transform-your-sales-approach-with-the-help-of-inbound-marketing) 4 minute read - [Business-to-Business](https://www.bristolstrategy.com/blog/topic/business-to-business), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [How does your website affect sales productivity?](https://www.bristolstrategy.com/blog/how-your-website-affects-sales-productivity) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Virtually every business professional will agree that a good website is highly valuable for their company. The problem, is many can’t tell you what that value is, especially in ... [Read More](https://www.bristolstrategy.com/blog/how-your-website-affects-sales-productivity) 3 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [Your competitors are improving the way they market online, should you?](https://www.bristolstrategy.com/blog/your-competitors-are-improving-the-way-they-market-online-should-you) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing feeling in your gut telling you you’re late to online ... [Read More](https://www.bristolstrategy.com/blog/your-competitors-are-improving-the-way-they-market-online-should-you) 4 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Demand Generation](https://www.bristolstrategy.com/blog/topic/demand-generation) ## [5 Reasons Why Inbound Marketing is better than Outbound Marketing](https://www.bristolstrategy.com/blog/inbound-marketing-versus-outbound-marketing) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The Internet has changed the world from one where information was scarce to one where there is an overabundance of it. This change has had a significant impact on the buying ... [Read More](https://www.bristolstrategy.com/blog/inbound-marketing-versus-outbound-marketing) 3 minute read - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Sales Enablement: What Happens When Sales and Marketing Are Aligned](https://www.bristolstrategy.com/blog/sales-enablement-what-happens-when-sales-and-marketing-are-aligned) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a big disconnect when it comes to the goals and strategy of getting ... [Read More](https://www.bristolstrategy.com/blog/sales-enablement-what-happens-when-sales-and-marketing-are-aligned) 6 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing) ## [Year End Inbound Marketing Roundup](https://www.bristolstrategy.com/blog/year-end-inbound-marketing-roundup) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) 2017 was a tremendous year for inbound marketers. The fascinating thing about digital marketing, which inbound marketing is one methodology, is that the landscape is constantly ... [Read More](https://www.bristolstrategy.com/blog/year-end-inbound-marketing-roundup) 3 minute read - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Your Best Prospects Are Looking For You - What Do They Find?](https://www.bristolstrategy.com/blog/your-best-prospects-are-looking-for-you-what-do-they-find) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Would it surprise you that there are plenty of high-quality prospects looking for precisely the goods and services you offer? And would it disturb you further to know that they ... [Read More](https://www.bristolstrategy.com/blog/your-best-prospects-are-looking-for-you-what-do-they-find) 4 minute read - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [How Inbound Sales Is Improving Overall Sales Productivity](https://www.bristolstrategy.com/blog/inbound-sales-productivity-means-sellers-matter-in-the-digital-world) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your competitors are pursuing improved sales productivity, your ... [Read More](https://www.bristolstrategy.com/blog/inbound-sales-productivity-means-sellers-matter-in-the-digital-world) 4 minute read - [Brand Awareness](https://www.bristolstrategy.com/blog/topic/brand-awareness), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [B2C Marketing](https://www.bristolstrategy.com/blog/topic/b2c-marketing) ## [How to Establish Your Brand Through Inbound Marketing](https://www.bristolstrategy.com/blog/how-to-establish-your-brand-through-inbound-marketing) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Much of the emphasis of inbound marketing is attracting the attention of people to your website who need your products and services. However, establishing a strong and positive ... [Read More](https://www.bristolstrategy.com/blog/how-to-establish-your-brand-through-inbound-marketing) 4 minute read - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [How Predictive Lead Scoring Improves Marketing And Drives Sales](https://www.bristolstrategy.com/blog/how-predictive-lead-scoring-improves-marketing-and-drives-sales) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Inbound marketing, with its customer-centric focus and data-driven approach, has allowed companies to vastly improve the effectiveness of their marketing efforts. Automation, in ... [Read More](https://www.bristolstrategy.com/blog/how-predictive-lead-scoring-improves-marketing-and-drives-sales) 3 minute read - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing) ## [8 Unexpected Inbound Marketing Facts About B2B Buyers](https://www.bristolstrategy.com/blog/8-unexpected-inbound-marketing-facts-about-b2b-buyers) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is H2H - Human to Human! In recent years, digital ... [Read More](https://www.bristolstrategy.com/blog/8-unexpected-inbound-marketing-facts-about-b2b-buyers) 11 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [How to Grow Your Business Online - Lessons From Inbound 17](https://www.bristolstrategy.com/blog/how-to-grow-your-business-online-lessons-from-inbound-17) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) I like to take the opportunity at the Inbound conference to learn new techniques to help businesses grow online. When I first looked at the Inbound 17 agenda, I was floored by the ... [Read More](https://www.bristolstrategy.com/blog/how-to-grow-your-business-online-lessons-from-inbound-17) 3 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Business Blog](https://www.bristolstrategy.com/blog/topic/business-blog) ## [5 Reasons Every CEO Should Have a Blog](https://www.bristolstrategy.com/blog/thought-leader-series-5-reasons-every-ceo-should-have-a-blog) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) As a CEO, you have a lot of responsibilities and power. While the concept of blogging might have passed your mind a few times, it probably wasn't something you would have ... [Read More](https://www.bristolstrategy.com/blog/thought-leader-series-5-reasons-every-ceo-should-have-a-blog) 5 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Hubspot Product Updates Announced at Inbound 17](https://www.bristolstrategy.com/blog/hubspot-product-updates-from-inbound-17) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) I really enjoyed a lot about the Inbound conference at the end of September in Boston. As my earlier article about Inbound 17 states, I see these conferences as a tune up. I don't ... [Read More](https://www.bristolstrategy.com/blog/hubspot-product-updates-from-inbound-17) 5 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [A Digital Marketing Tune-Up at Inbound 17](https://www.bristolstrategy.com/blog/a-digital-marketing-tune-up-at-inbound-17) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Each year, me and 14,000 of my closest friends descend upon the Boston convention center to get our annual digital marketing tune-up. The Inbound 17 conference is a great learning ... [Read More](https://www.bristolstrategy.com/blog/a-digital-marketing-tune-up-at-inbound-17) 4 minute read - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [How To Get Prospects To Answer The Phone With Inbound Sales](https://www.bristolstrategy.com/blog/how-to-get-prospects-to-answer-the-phone-with-inbound-sales) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Reaching out to prospects by phone is still a channel that sales teams use to connect and raise awareness among the potential buyers of their brands. However, with the changes in ... [Read More](https://www.bristolstrategy.com/blog/how-to-get-prospects-to-answer-the-phone-with-inbound-sales) 4 minute read - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Traditional Selling Falls Short in this Digital World](https://www.bristolstrategy.com/blog/inbound-sales-transforms-the-relationship-between-buyers-and-sellers) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The Inbound Sales Methodology attracts the prospects to you who fit the profiles of the customers you can serve best. The primary goal is to create a selling experience that helps ... [Read More](https://www.bristolstrategy.com/blog/inbound-sales-transforms-the-relationship-between-buyers-and-sellers) 4 minute read - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Increasing Productivity: The Difference Between Inbound Sales and Outbound Sales](https://www.bristolstrategy.com/blog/difference-between-inbound-and-outbound-sales) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) For decades, sales strategy centered around promoting goods and services directly to potential customers. In most cases, the “spray and pray” approach was employed, from standing ... [Read More](https://www.bristolstrategy.com/blog/difference-between-inbound-and-outbound-sales) 3 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing) ## [Digital Marketing Contingencies Eclipse The Competition](https://www.bristolstrategy.com/blog/digital-marketing-contingencies-eclipse-the-competition) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) It’s Monday, August 21st, 2017, and a swath across the middle of the United States is experiencing a total eclipse. The darkness may have been a surprise to some people who either ... [Read More](https://www.bristolstrategy.com/blog/digital-marketing-contingencies-eclipse-the-competition) 3 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [How CRO Makes A Smarter Inbound Marketing Methodology](https://www.bristolstrategy.com/blog/how-cro-makes-a-smarter-inbound-marketing-methodology) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) There is a maxim in startup culture that is attributed to Uri Levin, founder of Waze. It says that you should, "fall in love with the problem, not the solution, and the rest will ... [Read More](https://www.bristolstrategy.com/blog/how-cro-makes-a-smarter-inbound-marketing-methodology) 3 minute read - [Social Media Strategy](https://www.bristolstrategy.com/blog/topic/social-media-strategy) ## [Social Media Strategy 101 -  Why You Need One Now](https://www.bristolstrategy.com/blog/social-media-strategy-why-you-need-one-now) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) A social media strategy is important for your business. By now you are likely aware that the days of most direct outbound marketing tactics (email blasts, direct mail, cold calls, ... [Read More](https://www.bristolstrategy.com/blog/social-media-strategy-why-you-need-one-now) 4 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing) ## [Why Conversion Rate Optimization is More Important Than Ever](https://www.bristolstrategy.com/blog/why-conversion-rate-optimization-is-more-important-than-ever) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Want to succeed with Digital Marketing? If your answer is yes, then you need to know how Conversion Rate Optimization (commonly called CRO) works and why it is so important. ... [Read More](https://www.bristolstrategy.com/blog/why-conversion-rate-optimization-is-more-important-than-ever) 7 minute read - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [How Sales Funnel Automation Improves Productivity and Growth](https://www.bristolstrategy.com/blog/sales-funnel-automation-improves-productivity-growth) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Implementing Sales Funnel Automation has become a must-have resource for sales teams in a world with fickle prospects. Gone are the days where you could count on cold calling ... [Read More](https://www.bristolstrategy.com/blog/sales-funnel-automation-improves-productivity-growth) 7 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo) ## [Local Search Engine Optimization Best Practices](https://www.bristolstrategy.com/blog/local-search-engine-optimization-best-practices) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) When it comes to creating an overall marketing plan, many companies need to add local marketing to the mix. Specifically, local search engine optimization (SEO) can be a powerful ... [Read More](https://www.bristolstrategy.com/blog/local-search-engine-optimization-best-practices) 4 minute read - [Modern Website Design](https://www.bristolstrategy.com/blog/topic/modern-website-design) ## [Spotting The Worst Website Design Advice](https://www.bristolstrategy.com/blog/worst-website-design-advice) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) When it's time to make tough decisions, many people like to follow others on an issue. But sometimes, following the crowd can lead you astray, especially with the fast-paced world ... [Read More](https://www.bristolstrategy.com/blog/worst-website-design-advice) 4 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo) ## [What Is the “New SEO?” The Answer Will Surprise You](https://www.bristolstrategy.com/blog/what-is-the-new-seo-answer-will-surprise-you) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) These days, even the acronym SEO has become a little hackneyed. Of course, companies are still optimizing their websites to rank highly on Google, and maybe some of the other ... [Read More](https://www.bristolstrategy.com/blog/what-is-the-new-seo-answer-will-surprise-you) 4 minute read - [Modern Website Design](https://www.bristolstrategy.com/blog/topic/modern-website-design) ## [Growth-Driven Design: Definitely Not Your Father's Website](https://www.bristolstrategy.com/blog/growth-driven-design-definitely-not-your-fathers-website) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The days of “set it and forget it” website design are over—at least for those companies that want the agility to respond to market conditions and customer demands. Move over, ... [Read More](https://www.bristolstrategy.com/blog/growth-driven-design-definitely-not-your-fathers-website) 5 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing) ## [5 Observations From The Design Automation Conference](https://www.bristolstrategy.com/blog/5-observations-from-the-design-automation-conference) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Many of you know that I have a high-tech background and there are few industries that are more high-tech than semiconductors. I worked in the semiconductor space through the mid ... [Read More](https://www.bristolstrategy.com/blog/5-observations-from-the-design-automation-conference) 4 minute read ## [Traditional Website Design vs. Growth-Driven Design](https://www.bristolstrategy.com/blog/traditional-website-design-vs.-growth-driven-design) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) According to a web credibility study conducted by Stanford University, 75% of people judge a company’s worth and abilities based on the design of its website alone. That’s just a ... [Read More](https://www.bristolstrategy.com/blog/traditional-website-design-vs.-growth-driven-design) 4 minute read - [Business-to-Business](https://www.bristolstrategy.com/blog/topic/business-to-business) ## [Digital Marketing Strategies for B2B Buyers](https://www.bristolstrategy.com/blog/digital-marketing-strategies-for-b2b-buyers-in-2016) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) While the benefits your company offers don't necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to ... [Read More](https://www.bristolstrategy.com/blog/digital-marketing-strategies-for-b2b-buyers-in-2016) 4 minute read - [Modern Website Design](https://www.bristolstrategy.com/blog/topic/modern-website-design) ## [Building the Customer Website Experience - From the Ground Up](https://www.bristolstrategy.com/blog/building-the-customer-website-experience-from-the-ground-up) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) What does it mean to ‘build customer experience’ on a website? Too many companies don't know -- and it's costing them a lot in terms of market share, customer loyalty and return ... [Read More](https://www.bristolstrategy.com/blog/building-the-customer-website-experience-from-the-ground-up) 4 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo) ## [5 Important SEO Tips You Must Know to Succeed Online](https://www.bristolstrategy.com/blog/5-important-seo-tips-you-must-know-to-succeed-online) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) How many times have you been told to follow a specific Search Engine Optimization (SEO) rule, only to find out it’s the very thing you need to avoid. You do your research, but the ... [Read More](https://www.bristolstrategy.com/blog/5-important-seo-tips-you-must-know-to-succeed-online) 3 minute read - [Modern Website Design](https://www.bristolstrategy.com/blog/topic/modern-website-design) ## [Big Decisions for Long-Form Thought Leadership Content](https://www.bristolstrategy.com/blog/big-decisions-for-long-form-thought-leadership-content) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) More companies, in the tech industry and beyond, are waking up to the idea that it pays to invest in better online content. Videos and infographics and neat visual features can ... [Read More](https://www.bristolstrategy.com/blog/big-decisions-for-long-form-thought-leadership-content) 4 minute read - [Modern Website Design](https://www.bristolstrategy.com/blog/topic/modern-website-design) ## [7 Modern Website Design Templates for Online Success](https://www.bristolstrategy.com/blog/7-modern-website-design-templates-for-online-success) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) So, you’ve decided to launch that business and need a website that will not only be attractive but will also work smart for your inbound marketing initiatives. However, you may ... [Read More](https://www.bristolstrategy.com/blog/7-modern-website-design-templates-for-online-success) 5 minute read - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [The Top 5 Sales Challenges And How To Mitigate Them](https://www.bristolstrategy.com/blog/the-top-5-sales-challenges-and-how-to-mitigate-them) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The recently published State of Inbound 2017 report is chock full of deep insight into the challenges and opportunities of sales and marketing teams worldwide. Since we have been ... [Read More](https://www.bristolstrategy.com/blog/the-top-5-sales-challenges-and-how-to-mitigate-them) 5 minute read - [Demand Generation](https://www.bristolstrategy.com/blog/topic/demand-generation) ## [5 Ways Marketing Consulting Firms Accelerate Growth](https://www.bristolstrategy.com/blog/5-reasons-why-marketing-consulting-firms-accelerate-growth) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The internet is changing the way customers perform research to address problems or implement solutions. They want relevant information when they search for a product or service. ... [Read More](https://www.bristolstrategy.com/blog/5-reasons-why-marketing-consulting-firms-accelerate-growth) 4 minute read - [Buyer Persona](https://www.bristolstrategy.com/blog/topic/buyer-persona) ## [How to Master Buyer Persona Development in 5 Simple Steps](https://www.bristolstrategy.com/blog/how-to-master-buyer-persona-development-in-5-simple-steps) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Wouldn’t it be great if your company had intimate knowledge of its ideal buyer? You would know how this person thinks, behaves, and shops so you can market to him or her ... [Read More](https://www.bristolstrategy.com/blog/how-to-master-buyer-persona-development-in-5-simple-steps) 7 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing) ## [5 Marketing Trends to Completely Ignore This Year](https://www.bristolstrategy.com/blog/5-marketing-trends-to-completely-ignore-this-year) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) What’s the problem with these so-called “trends” that crop up in the digital marketing space each year? A few things: being on-trend doesn’t guarantee long-term success, buzz ... [Read More](https://www.bristolstrategy.com/blog/5-marketing-trends-to-completely-ignore-this-year) 4 minute read - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing) ## [How to Craft a Killer B2B Marketing Plan](https://www.bristolstrategy.com/blog/how-to-craft-a-killer-b2b-marketing-plan) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) So you're eager to tackle the marketing challenges of a promising new year for your B2B company. Good for you! But don't just draft out a carbon copy of last year's marketing ... [Read More](https://www.bristolstrategy.com/blog/how-to-craft-a-killer-b2b-marketing-plan) 3 minute read - [Business-to-Business](https://www.bristolstrategy.com/blog/topic/business-to-business) ## [Why Technology Companies Should Regularly Publish Educational Content](https://www.bristolstrategy.com/blog/why-technology-companies-should-regularly-publish-educational-content) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Decision makers tend to be busy people who have neither the time nor patience to absorb themselves in surface-level content that leaves them unfulfilled. All too often, a B2B ... [Read More](https://www.bristolstrategy.com/blog/why-technology-companies-should-regularly-publish-educational-content) 4 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing) ## [Why Businesses Should Avoid Content Mills](https://www.bristolstrategy.com/blog/why-businesses-should-avoid-content-mills) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Content is king. It’s a phrase that has become an overused and often misunderstood cliché in the world of inbound marketing. In a desperate rush to make an impact on the Web, many ... [Read More](https://www.bristolstrategy.com/blog/why-businesses-should-avoid-content-mills) 8 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo) ## [What is Link Building and Why is it Important?](https://www.bristolstrategy.com/blog/what-is-link-building-and-why-is-it-important) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) SEO Marketing World states that an inbound link is one of the most important aspects of any searching engine optimization (SEO) marketing campaign. It backs up this statement by ... [Read More](https://www.bristolstrategy.com/blog/what-is-link-building-and-why-is-it-important) 4 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Brand Awareness](https://www.bristolstrategy.com/blog/topic/brand-awareness) ## [These 6 Hacks Will Increase Brand Awareness](https://www.bristolstrategy.com/blog/6-hacks-increase-brand-awareness) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Increase Brand Awareness with Inbound Marketing and these Six Hacks. Promoting a company through inbound marketing is an excellent choice to bring consumers in close contact with ... [Read More](https://www.bristolstrategy.com/blog/6-hacks-increase-brand-awareness) 4 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [What is Inbound Marketing and Why Should You Care?](https://www.bristolstrategy.com/blog/what-is-inbound-marketing-and-why-should-you-care) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) What is Inbound Marketing and Why Should You Care? There is a great answer to this question by one of the pioneers of inbound marketing, HubSpot, but the simple answer is ... [Read More](https://www.bristolstrategy.com/blog/what-is-inbound-marketing-and-why-should-you-care) 4 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo) ## [How to Optimize a Blog Article for SEO](https://www.bristolstrategy.com/blog/optimize-blog-article-for-seo) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Wondering how to optimize a blog article to improve SEO? Search Engine Optimization (SEO) has become an important topic for B2B business ever since the power for product research ... [Read More](https://www.bristolstrategy.com/blog/optimize-blog-article-for-seo) 7 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo), - [Business Blog](https://www.bristolstrategy.com/blog/topic/business-blog), - [Social Media Marketing](https://www.bristolstrategy.com/blog/topic/social-media-marketing) ## [5 Expert Tips to Promote a Business Blog Article](https://www.bristolstrategy.com/blog/5-expert-tips-to-promote-a-business-blog-article) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The commitment to producing a consistent business blog is often one of the first things to go when marketing budgets get tight. It is always unfortunate to see a blog get ... [Read More](https://www.bristolstrategy.com/blog/5-expert-tips-to-promote-a-business-blog-article) 8 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [SEO](https://www.bristolstrategy.com/blog/topic/seo), - [Social Media Marketing](https://www.bristolstrategy.com/blog/topic/social-media-marketing), - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [Digital Marketing Tips from The Inbound Conference](https://www.bristolstrategy.com/blog/inbound-marketing-tips-from-the-inbound-conference) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The Inbound Marketing conference in Boston was an opportunity to get a tune up from the experts with tips and techniques that improve on-line marketing results for those lucky ... [Read More](https://www.bristolstrategy.com/blog/inbound-marketing-tips-from-the-inbound-conference) 5 minute read - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [Why Video is a Marketer's Best Friend](https://www.bristolstrategy.com/blog/why-video-is-a-marketers-best-friend) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) In a competitive online marketplace, it's critical to make your product or service stand out from the crowd. And these days, snappy slogans and eye-catching images can only take ... [Read More](https://www.bristolstrategy.com/blog/why-video-is-a-marketers-best-friend) 5 minute read - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Demand Generation](https://www.bristolstrategy.com/blog/topic/demand-generation), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Sales and Marketing Strategy for Disrupted Markets](https://www.bristolstrategy.com/blog/sales-and-marketing-strategy-for-disrupted-markets) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Geoffrey Moore, the author of Crossing the Chasm and other sales and marketing strategy books, recently published an article about how our digital world is disrupting the normal ... [Read More](https://www.bristolstrategy.com/blog/sales-and-marketing-strategy-for-disrupted-markets) 9 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo), - [Modern Website Design](https://www.bristolstrategy.com/blog/topic/modern-website-design) ## [Modern Website Design Strategies](https://www.bristolstrategy.com/blog/modern-website-design-strategies) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Businesses are recognizing the strategic importance their website plays in lead generation and sales. The challenge they face though is how to design a modern website so that it ... [Read More](https://www.bristolstrategy.com/blog/modern-website-design-strategies) 6 minute read - [Email Marketing](https://www.bristolstrategy.com/blog/topic/email-marketing), - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Marketing Automation](https://www.bristolstrategy.com/blog/topic/marketing-automation) ## [Marketing Funnel Automation Benefits for Start-ups and Entreprenuers](https://www.bristolstrategy.com/blog/marketing-funnel-automation-benefits-for-startups) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) As you are aware, all buyers go through a three-step journey with major purchasing decisions. The first step is simply becoming aware of the need to buy the item. Unlike the ... [Read More](https://www.bristolstrategy.com/blog/marketing-funnel-automation-benefits-for-startups) 3 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo) ## [SEO Leads - a Guide for Startup Companies](https://www.bristolstrategy.com/blog/seo-leads-a-guide-for-startup-companies) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) It was a lot of hard work, but you have finally launched your startup company and you’re ready to make your online presence known. Before you hire a website design team or do any ... [Read More](https://www.bristolstrategy.com/blog/seo-leads-a-guide-for-startup-companies) 5 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Modern Website Design](https://www.bristolstrategy.com/blog/topic/modern-website-design) ## [How To Develop Perfect Landing Pages](https://www.bristolstrategy.com/blog/how-to-develop-perfect-landing-pages) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) One of the biggest issues with business websites is the lack of opportunities for visitors to convert into leads and become part of your email nurturing program. How many websites ... [Read More](https://www.bristolstrategy.com/blog/how-to-develop-perfect-landing-pages) 5 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Marketing Automation](https://www.bristolstrategy.com/blog/topic/marketing-automation), - [Modern Website Design](https://www.bristolstrategy.com/blog/topic/modern-website-design) ## [Marketing Automation Demystified](https://www.bristolstrategy.com/blog/marketing-automation-demystified) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) There are so many marketing automation tools available on the market that researching each of them can make a CMO's brain hurt just thinking about the best strategy to select and ... [Read More](https://www.bristolstrategy.com/blog/marketing-automation-demystified) 3 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Premium Content](https://www.bristolstrategy.com/blog/topic/premium-content) ## [Content Marketing Overview For Start-Up Companies](https://www.bristolstrategy.com/blog/content-marketing-overview-for-start-up-companies) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) I like to think about Inbound Marketing as a process to attract the best prospects to your business using digital marketing methods and Content Marketing as the fuel that drives ... [Read More](https://www.bristolstrategy.com/blog/content-marketing-overview-for-start-up-companies) 3 minute read - [SEO](https://www.bristolstrategy.com/blog/topic/seo), - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing) ## [SEO - Inbound Marketing Digest](https://www.bristolstrategy.com/blog/seo-inbound-marketing-digest) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) In this issue of Inbound Marketing digest, we have selected several expert articles about SEO to help you improve the organic search performance of your Inbound Marketing. One ... [Read More](https://www.bristolstrategy.com/blog/seo-inbound-marketing-digest) 1 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Social Media Strategy](https://www.bristolstrategy.com/blog/topic/social-media-strategy) ## [Infographic - Social Media Cheat Sheet for Inbound Marketers](https://www.bristolstrategy.com/blog/infographic-social-media-cheat-sheet-for-inbound-marketers) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Inbound marketing and social media go hand-in-hand. To attract new leads and customers, businesses should strive to reach them in the places where they spend their time. Social ... [Read More](https://www.bristolstrategy.com/blog/infographic-social-media-cheat-sheet-for-inbound-marketers) 4 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [SEO](https://www.bristolstrategy.com/blog/topic/seo), - [Business Blog](https://www.bristolstrategy.com/blog/topic/business-blog) ## [How to Cultivate Bloggers within Your Company](https://www.bristolstrategy.com/blog/how-to-cultivate-bloggers-within-your-company) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Blogging is one of the most important, informative, educational and interactive components of a content marketing system. However, companies often face a challenge when trying to ... [Read More](https://www.bristolstrategy.com/blog/how-to-cultivate-bloggers-within-your-company) 4 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing) ## [What is Intrigue Marketing, and Can Your Business Benefit From It?](https://www.bristolstrategy.com/blog/what-is-intrigue-marketing-and-can-your-business-use-it) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Every once in a while, a new marketing term emerges. I recently came across the term "Intrigue Marketing" and thought to myself, "Oh not another one!" I decided to write this ... [Read More](https://www.bristolstrategy.com/blog/what-is-intrigue-marketing-and-can-your-business-use-it) 7 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Inbound Sales](https://www.bristolstrategy.com/blog/topic/inbound-sales) ## [Can Inbound Sales Result in 25% Compound Annual Sales Growth?](https://www.bristolstrategy.com/blog/can-inbound-sales-result-in-25-compound-annual-sales-growth) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) If you told your investors that your start-up was going to take a different approach to selling your product, and it would result in 25% CAGR over five years, I think they would ... [Read More](https://www.bristolstrategy.com/blog/can-inbound-sales-result-in-25-compound-annual-sales-growth) 4 minute read - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Buyers Journey](https://www.bristolstrategy.com/blog/topic/buyers-journey) ## [How to Nurture Leads Like a Pro](https://www.bristolstrategy.com/blog/how-to-nurture-leads-like-a-pro) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Generating a large volume of leads is of little use if you don't effectively nurture them to produce sales conversions and long-term customer relationships. Implementing ... [Read More](https://www.bristolstrategy.com/blog/how-to-nurture-leads-like-a-pro) 2 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Business Blog](https://www.bristolstrategy.com/blog/topic/business-blog) ## [Thought Leader Series: Should Guest Blogging Be a Part of Your 2016 Digital Marketing Strategy?](https://www.bristolstrategy.com/blog/thought-leader-series-should-guest-blogging-be-a-part-of-your-2016-digital-marketing-strategy) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) As an extention to the Thought Leader Series written about sales last year by Jim Welch, I decided to extend it in 2016 with several additional articles, this time with a focus on ... [Read More](https://www.bristolstrategy.com/blog/thought-leader-series-should-guest-blogging-be-a-part-of-your-2016-digital-marketing-strategy) 4 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity), - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [For Digital Marketing Success, People Must Instantly Understand What You Do](https://www.bristolstrategy.com/blog/for-digital-marketing-success-people-must-instantly-understand-what-you-do) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The desire for clear and efficient communication is a common trait among digital marketing (or Inbound Marketing) buyers across many customer segments. In competitive industries ... [Read More](https://www.bristolstrategy.com/blog/for-digital-marketing-success-people-must-instantly-understand-what-you-do) 2 minute read - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity) ## [How Sales Should Evolve in the Digital Age with Inbound Marketing](https://www.bristolstrategy.com/blog/how-sales-should-evolve-in-the-digital-age-with-inbound-marketing) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) No one can debate that the internet has changed lives and industries. Products like the smart phone have accelerated this change since billions of us now have instant access to ... [Read More](https://www.bristolstrategy.com/blog/how-sales-should-evolve-in-the-digital-age-with-inbound-marketing) 3 minute read - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Online Advertising](https://www.bristolstrategy.com/blog/topic/online-advertising) ## [Native Online Advertising Has Changed: Here's What You Need to Know](https://www.bristolstrategy.com/blog/native-online-advertising-has-changed-heres-what-you-need-to-know) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The Federal Trade Commission recently released its "Enforcement Policy Statement on Deceptively Formatted Advertisements." The FTC has long monitored false advertising practices, ... [Read More](https://www.bristolstrategy.com/blog/native-online-advertising-has-changed-heres-what-you-need-to-know) 3 minute read - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing) ## [6 Keys to a Strong Mobile B2B Marketing Strategy](https://www.bristolstrategy.com/blog/6-keys-to-a-strong-mobile-b2b-marketing-strategy) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The volume of mobile Internet searches now exceeds searches on desktop computers. Additionally, statistics on engagement suggest that mobile communication offers far and away the ... [Read More](https://www.bristolstrategy.com/blog/6-keys-to-a-strong-mobile-b2b-marketing-strategy) 4 minute read - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing) ## [B2B Sales Lead Generation: Building a Database](https://www.bristolstrategy.com/blog/b2b-sales-lead-generation-building-a-database) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The database is the salesperson's best friend, but it needs to receive the appropriate care and attention before it can prove its true worth as a B2B sales lead generation ... [Read More](https://www.bristolstrategy.com/blog/b2b-sales-lead-generation-building-a-database) 3 minute read - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing), - [B2B Agency](https://www.bristolstrategy.com/blog/topic/b2b-agency), - [Hubspot Agency](https://www.bristolstrategy.com/blog/topic/hubspot-agency) ## [4 Stats, Trends, and Metrics Your B2B Agency Must Master](https://www.bristolstrategy.com/blog/4-stats-trends-and-metrics-your-b2b-agency-must-master) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) If you're wondering whether you've selected the right B2B agency for your business's marketing needs and goals, start by taking a close look at the varieties of critical data they ... [Read More](https://www.bristolstrategy.com/blog/4-stats-trends-and-metrics-your-b2b-agency-must-master) 4 minute read - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing), - [Buyers Journey](https://www.bristolstrategy.com/blog/topic/buyers-journey), - [Buyer Persona](https://www.bristolstrategy.com/blog/topic/buyer-persona) ## [How Personalization Can Help B2B Sales Lead Generation](https://www.bristolstrategy.com/blog/how-personalization-can-help-b2b-sales-lead-generation) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) It's become increasingly evident in the modern B2B marketplace that one size most definitely does not fit all. It isn't enough just to market the perfect products and services to ... [Read More](https://www.bristolstrategy.com/blog/how-personalization-can-help-b2b-sales-lead-generation) 4 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing) ## [How to Grab Inbound Lead Generation by the Horns](https://www.bristolstrategy.com/blog/how-to-grab-inbound-lead-generation-by-the-horns) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Inbound marketing is all about bringing your clientele to your doorstep, freeing you from the horrible inefficiency of cold calls and high-dollar, low-yield, poorly-targeted ... [Read More](https://www.bristolstrategy.com/blog/how-to-grab-inbound-lead-generation-by-the-horns) 5 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [4 Factors to Consider for Your Inbound Marketing Investments](https://www.bristolstrategy.com/blog/4-factors-to-consider-for-your-2016-inbound-marketing-investments) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) What will this year bring for your B2B company? The answer may hinge on how you disburse your inbound marketing budget. "Spending more money on marketing" doesn't address the ... [Read More](https://www.bristolstrategy.com/blog/4-factors-to-consider-for-your-2016-inbound-marketing-investments) 4 minute read - [Social Media Strategy](https://www.bristolstrategy.com/blog/topic/social-media-strategy), - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing) ## [How to Win with LinkedIn in Your B2B Marketing Plan](https://www.bristolstrategy.com/blog/how-to-win-with-linkedin-in-your-b2b-marketing-plan) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) The terms "LinkedIn" and "business" have become synonymous over the years, so it'll come as no surprise that you can profit from incorporating this major social media platform ... [Read More](https://www.bristolstrategy.com/blog/how-to-win-with-linkedin-in-your-b2b-marketing-plan) 4 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Business-to-Business](https://www.bristolstrategy.com/blog/topic/business-to-business), - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing) ## [How a B2B Marketing Agency Can Help Rejuvenate Your Content](https://www.bristolstrategy.com/blog/how-a-b2b-marketing-agency-can-help-rejuvenate-your-content) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) If your B2B marketing efforts have been faltering lately, ask yourself whether your marketing content has grown a bit thin, anemic, irrelevant or scarce. Any or all of these flaws ... [Read More](https://www.bristolstrategy.com/blog/how-a-b2b-marketing-agency-can-help-rejuvenate-your-content) 4 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Hubspot Agency](https://www.bristolstrategy.com/blog/topic/hubspot-agency) ## [5 Crucial Elements of a Successful Inbound Marketing Agency](https://www.bristolstrategy.com/blog/5-crucial-components-of-a-successful-inbound-marketing-agency) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Effective inbound marketing encompasses content strategies, social media, website, SEO strategies and more. If you run a B2B business, you need an effective inbound marketing ... [Read More](https://www.bristolstrategy.com/blog/5-crucial-components-of-a-successful-inbound-marketing-agency) 7 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Business-to-Business](https://www.bristolstrategy.com/blog/topic/business-to-business), - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [Top Business-to-Business Tips From Inbound15](https://www.bristolstrategy.com/blog/top-business-to-business-inbound-marketing-tips-from-inbound15) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) During the first full week of September, I attended the annual pilgrimage to the mecca of Inbound Marketing, Boston, MA. Inbound15, sponsored by Hubspot, the founder of the ... [Read More](https://www.bristolstrategy.com/blog/top-business-to-business-inbound-marketing-tips-from-inbound15) 3 minute read - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Demand Generation](https://www.bristolstrategy.com/blog/topic/demand-generation) ## [Sales Road Map for Success with Inbound Marketing](https://www.bristolstrategy.com/blog/sales-road-map-for-success-with-inbound-marketing) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) We gain most of our new clients from company CEOs, Presidents or Sales VPs who need to address the inability of sales to gain access to prospects through traditional means and the ... [Read More](https://www.bristolstrategy.com/blog/sales-road-map-for-success-with-inbound-marketing) 5 minute read - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Content Strategy](https://www.bristolstrategy.com/blog/topic/content-strategy) ## [Five ways creating a great content strategy is like fly fishing in Montana](https://www.bristolstrategy.com/blog/five-ways-creating-a-great-content-strategy-is-like-fly-fishing-in-montana) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) I just returned from a week long fly fishing trip to Bozman Montana with one of my sons. As the vacation was ending and real life began to set in I was struck by the similarities ... [Read More](https://www.bristolstrategy.com/blog/five-ways-creating-a-great-content-strategy-is-like-fly-fishing-in-montana) 2 minute read - [Email Marketing](https://www.bristolstrategy.com/blog/topic/email-marketing), - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Business-to-Business](https://www.bristolstrategy.com/blog/topic/business-to-business), - [Video Marketing](https://www.bristolstrategy.com/blog/topic/video-marketing) ## [Learn the Best B2B Content for Tech Buyers](https://www.bristolstrategy.com/blog/2015/05/learn-the-best-b2b-content-for-tech-buyers/) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) What is the best B2B content for tech buyers? Marketing professionals are constantly working to develop content to support the sales process and attract the best visitors to their ... [Read More](https://www.bristolstrategy.com/blog/2015/05/learn-the-best-b2b-content-for-tech-buyers/) 4 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [SEO](https://www.bristolstrategy.com/blog/topic/seo) ## [7 Ways Inbound Marketing Content Curation is Like Preparing an Income Tax Return](https://www.bristolstrategy.com/blog/2015/04/inbound-marketing-content-curation-like-preparing-tax-return) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) We've all been there. It is 11:57 on April 15th and you are working feverishly to complete the last part of your federal tax return. A bead of sweat is dripping down your browas ... [Read More](https://www.bristolstrategy.com/blog/2015/04/inbound-marketing-content-curation-like-preparing-tax-return) 3 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Content Marketing](https://www.bristolstrategy.com/blog/topic/content-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Content Strategy](https://www.bristolstrategy.com/blog/topic/content-strategy) ## [50% of Marketers Don't Have a Content Strategy - Digital Marketing Research](https://www.bristolstrategy.com/blog/2015/03/50-of-marketers-dont-have-a-content-strategy-digital-marketing-research) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this question is "NO", then you will be surprised that 50% ... [Read More](https://www.bristolstrategy.com/blog/2015/03/50-of-marketers-dont-have-a-content-strategy-digital-marketing-research) 4 minute read - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Sales Productivity](https://www.bristolstrategy.com/blog/topic/sales-productivity) ## [Why Did Salespeople Spend Only One-Third of Their Time Selling Last Year?](https://www.bristolstrategy.com/blog/2015/02/sales-productivity-why-sales-spend-one-third-time-selling) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Let's diagnose the 4 problems with sales productivity. At Bristol Strategy, we understand the importance of applying our Sales and Marketing experience to helping our clients fine ... [Read More](https://www.bristolstrategy.com/blog/2015/02/sales-productivity-why-sales-spend-one-third-time-selling) 2 minute read - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Demand Generation](https://www.bristolstrategy.com/blog/topic/demand-generation), - [Lead Generation](https://www.bristolstrategy.com/blog/topic/lead-generation) ## [Which Marketing Strategies Produce Highest Sales Conversion Rate](https://www.bristolstrategy.com/blog/which-marketing-strategies-produce-highest-conversion-rate-for-sales) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) We have written about the importance of a marketing strategies that aligns with your target prospect's triggers and goals while leveraging that content with marketing automation ... [Read More](https://www.bristolstrategy.com/blog/which-marketing-strategies-produce-highest-conversion-rate-for-sales) 3 minute read - [Brand Awareness](https://www.bristolstrategy.com/blog/topic/brand-awareness), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [4 Ideas for Encouraging Customers to Promote Your Company to Their Peers](https://www.bristolstrategy.com/blog/2014/12/4-ideas-for-encouraging-customers-to-promote-your-company-to-peers) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) It is important to create a community that will promote your company to their peers. Within every industry, B2B buyers seek considerable input from their peers when researching ... [Read More](https://www.bristolstrategy.com/blog/2014/12/4-ideas-for-encouraging-customers-to-promote-your-company-to-peers) 3 minute read - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [SEO](https://www.bristolstrategy.com/blog/topic/seo) ## [5 Tweaks to Increase Conversion Rate of Website Visitors into Sales Leads](https://www.bristolstrategy.com/blog/2014/11/5-tweaks-increase-conversion-rate-website-visitors-sales-leads) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Your company’s website attracts plenty of traffic, but far too few of the anonymous website visitors ever emerge as contacts and convert to viable sales leads. What can you do to ... [Read More](https://www.bristolstrategy.com/blog/2014/11/5-tweaks-increase-conversion-rate-website-visitors-sales-leads) 6 minute read - [Social Media Strategy](https://www.bristolstrategy.com/blog/topic/social-media-strategy), - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing) ## [B2B Social Media Strategies Work for My Company](https://www.bristolstrategy.com/blog/2014/11/b2b-social-media-strategies-work) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Social engagement is an imperative for businesses - B2B social media strategies work and will boost your business and brand perception if implemented correctly. Every company ... [Read More](https://www.bristolstrategy.com/blog/2014/11/b2b-social-media-strategies-work) 3 minute read - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [The Best Way to Achieve Your Top of Sales Funnel Goals](https://www.bristolstrategy.com/blog/2014/10/achieve-top-of-sales-funnel-goals) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) A winning strategy is to combine great website content with a lead nurturing engine and pay per click advertising to achieve your top of sales funnel goals. What can you do to ... [Read More](https://www.bristolstrategy.com/blog/2014/10/achieve-top-of-sales-funnel-goals) 4 minute read - [Email Marketing](https://www.bristolstrategy.com/blog/topic/email-marketing), - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Digital Marketing](https://www.bristolstrategy.com/blog/topic/digital-marketing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy), - [Buyer Persona](https://www.bristolstrategy.com/blog/topic/buyer-persona) ## [The Secret to Sending Effective Emails That Won’t Be Ignored](https://www.bristolstrategy.com/blog/2014/10/secret-to-sending-effective-emails-wont-ignored) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) A staggering volume of business email is generated every day. According to the “Email Statistics Report, 2014-2018” published by The Radicati Group, Inc. this past April, over ... [Read More](https://www.bristolstrategy.com/blog/2014/10/secret-to-sending-effective-emails-wont-ignored) 2 minute read - [Email Marketing](https://www.bristolstrategy.com/blog/topic/email-marketing), - [Lead Nurturing](https://www.bristolstrategy.com/blog/topic/lead-nurturing), - [Marketing Strategy](https://www.bristolstrategy.com/blog/topic/marketing-strategy) ## [HELP!! I've Got Prospects Stuck In Pipeline and They Can’t Get Out!](https://www.bristolstrategy.com/blog/how-to-fix-prospects-stuck-in-the-sales-pipeline) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) Are your prospects stuck in your sales pipeline? Sales pipeline management is a highly controversial subject these days. Opinions vary widely on the most effective ways to ... [Read More](https://www.bristolstrategy.com/blog/how-to-fix-prospects-stuck-in-the-sales-pipeline) 3 minute read - [Inbound Marketing](https://www.bristolstrategy.com/blog/topic/inbound-marketing), - [Brand Awareness](https://www.bristolstrategy.com/blog/topic/brand-awareness), - [Business-to-Business](https://www.bristolstrategy.com/blog/topic/business-to-business), - [Social Media Strategy](https://www.bristolstrategy.com/blog/topic/social-media-strategy), - [B2B Marketing](https://www.bristolstrategy.com/blog/topic/b2b-marketing) ## [7 Steps To Implement a B2B Social Media Strategy](https://www.bristolstrategy.com/blog/2014/08/7-steps-implement-b2b-social-media-strategy) [Dave Orecchio](https://www.bristolstrategy.com/blog/author/dave-orecchio) A well-designed B2B social media marketing strategy is essential for marketing success. In fact, 87% of B2B marketers currently rely on social media other than blogs as a primary ... 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[Read More](https://www.bristolstrategy.com/blog/2014/02/inbound-marketing-generates-results-business) ###### Get in Touch Ask us about our unique approach that creates a full-funnel "inbound" engagement model for your business that attracts and converts digitally engaged prospects.  - ** PO Box 143 East Walpole, MA 02032 - ** [+1 (508) 921-0312](tel:+15089210312) - ** [info@bristolstrategy.com](mailto:info@bristolstrategy.com) - **[Contact-Us Form](https://www.bristolstrategy.com/contact-boston-digital-marketing-agency) ###### Services ###### Subscribe to Inbound Blog - [**](https://www.facebook.com/BristolStrategy/) - [**](https://twitter.com/HighTechMkt) - [**](https://www.linkedin.com/company/bristol-strategy-inc-) - [**](https://www.youtube.com/channel/UCaL66bWUF_isFvFRMqxiSEw) - [**](https://www.pinterest.com/BristolStrategy/) - [**](https://www.instagram.com/bristolstrategy/) Copyright © 2013 - 2024, Bristol Strategy, Inc. All rights reserved. [Terms of Use](https://www.bristolstrategy.com/bristol-strategy-terms-of-use) [Privacy Policy](https://www.bristolstrategy.com/bristol-strategy-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://524068.fs1.hubspotusercontent-na1.net/hubfs/524068/video/buyer-behavior-has-changed.mp4", "dateModified" : "2022-06-01T14:40:35.262Z", "description" : "Many of the trades businesses have discovered is a comeback that buying behavior has changed. It's gone from human to human a 10 years, seven years, six years ago, to a human to digital. That is everyone is using these things to do all their research online before they reach out to any business and share with us your experiences with regard to that transformation from human to human, to human to digital.\nThere's two things that I experienced. The first is that as a landscape company, having a website is really all about creating this digital portfolio where you can highlight the photographs of the work you do because so much of what we do is visual. Um, the other piece is that having been in this industry for over 30 years, selling was person to person. I mean, you went to the people you were selling to, to where they were, which was their home. And the bigger any business gets, the harder that gets. And oftentimes what was happening in my experience was that, uh, there's a lot of tire kickers and I was going to the wrong places. I felt a little like the tail wagging the dog. So what really happened for me was that I realized people needed to understand who I was and what I was doing before they ever picked up the phone and I wasn't sure how to make that transformation, but definitely people were surfing the web, looking for landscape companies, you know, find a landscape company near me kind of thing. And my website didn't seem to be doing the job.\nSo if you have a trace business or any business for that matter and you're looking to really scale and grow your business, consider reaching out to bristle strategy and have a conversation about how to take the next steps. 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Streamline your CRM, marketing, & sales processes with HubSpot's powerful tools." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-advertise-a-home-renovation-company-business-with-facebook" }, "headline": "How to Advertise a Home Renovation Company Business with Facebook", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/blog-images/How%20to%20Advertise%20Home%20renovation%20company%20with%20FB.png", "height": 800, "width": 800 }, "datePublished": "May 10, 2023", "dateModified": "April 22, 2025", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Learn how to use Facebook Ads to target your ideal audience and drive leads for your home renovation business. 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Learn why it is valuable to get HubSpot certifications." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/inbound-marketing-consultants-how-our-inbound-marketing-services-can-help-you-grow-your-business" }, "headline": "Inbound Marketing Consultants- How Our Inbound Marketing Services Can Help You Grow Your Business", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/Inbound-Marketing-Consultants.jpg", "height": 800, "width": 800 }, "datePublished": "November 12, 2022", "dateModified": "August 24, 2023", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "inbound marketing consultants can help you strategize and build marketing automation workflows for sales processes." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/sales-strategy" }, "headline": "Correct sales issues and Create an Effective Sales Strategy for Growth", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/sales-enablement-does-not-work.png", "height": 800, "width": 800 }, "datePublished": "April 19, 2022", "dateModified": "April 19, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Use this guide to troubleshoot your inbound sales issues and create the most effective sales strategy for your business. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-advertise-a-landscaping-business-with-facebook" }, "headline": "How to Advertise a Landscaping Business with Facebook", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/how-to-advertise-landscape-business-create-facebook-ad-10.jpg", "height": 800, "width": 800 }, "datePublished": "March 31, 2022", "dateModified": "April 19, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Today’s world is a digital one—which means you’ve likely thought about advertising your landscape business online but wondered about how to get started? With this post, learn how to advertise a landscape business with Facebook Lead Ads to generate website traffic, leads and sales. 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" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/the-ultimate-guide-to-increase-blog-traffic-for-business" }, "headline": "The Ultimate Guide to Increase Blog Traffic for Business", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/blog-images/bigstock-Blog-Authors-Writing-Articles--374549947.jpg", "height": 800, "width": 800 }, "datePublished": "August 02, 2021", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Everything you need to know how to increase traffic to your blog and make it easy for your ideal leads to find your business online. 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So what is digital marketing?" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/b2b-social-media-trends-2020-beyond" }, "headline": "B2B Social Media Trends - 2020 and Beyond", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/iStock-1061263412.jpg", "height": 800, "width": 800 }, "datePublished": "February 03, 2020", "dateModified": "February 03, 2020", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Social media is ever-changing. Here are a few social media trends to keep your social media marketing strategy fresh for 2020 and beyond." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/power-inbound-marketing-examples" }, "headline": "The Power of Inbound Marketing to Drive Sales: 3 Exciting Examples You Need to Check Out", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/inbound%20marketing%20strategy%20man%20on%20tablet.jpg", "height": 800, "width": 800 }, "datePublished": "January 28, 2020", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Inbound marketing works because it builds trust by helping consumers before asking for their money. Here are 3 examples of implemented inbound strategies." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/marketing-funnel-explained" }, "headline": "The Marketing Funnel Explained for Business Growth", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Stock%20images/Blue%20digital%20funnel%20against%20dark%20background.%20Technology%20concept.jpeg", "height": 800, "width": 800 }, "datePublished": "January 16, 2020", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Mastering your marketing funnel to attract and understand your prospects better will result in more leads that you can seamlessly convert to customers." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/what-you-need-to-know-about-content-marketing" }, "headline": "What You Need to Know About Content Marketing", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/content-length-and-monthly-page-views.png", "height": 800, "width": 800 }, "datePublished": "December 23, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Content marketing is one of the most talked about marketing strategies today, and one of the most misunderstood. So, let’s start by clearing this up." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-get-landscaping-clients" }, "headline": "How to Get Landscaping Clients: 7 Ideas to Help Your Business Thrive", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/iStock-1053179542.jpg", "height": 800, "width": 800 }, "datePublished": "December 17, 2019", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "As the owner of a landscaping business, your livelihood hinges on your ability to grow your customer base. Learn these 7 ideas to get landscaping clients." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/marketing-automation-sales-funnel" }, "headline": "The Simple Marketing Automation Sales Funnel That Wins Customers", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/pillar/Funnel_Graphic-Final-Bristol-Strategy.png", "height": 800, "width": 800 }, "datePublished": "December 11, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Marketing Automation Sales Funnel is a Must-Have for Businesses. Cold calling alone is insufficient to generate enough opportunities for your business." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/digital-transformation-is-all-about-the-customer" }, "headline": "Digital Transformation is All about the Customer", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/digital-transofrmation.png", "height": 800, "width": 800 }, "datePublished": "December 03, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Becoming a digital first company (aka Digital Transformation) doesn’t start with marketing. It begins with a commitment to customer experience (CX)." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-market-your-landscape-business" }, "headline": "How to Market Your Landscape Business: 6 Essentials for 2020", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/Market-Your-Landscape-Business.png", "height": 800, "width": 800 }, "datePublished": "November 29, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "This article will help you cut through with the essential list of high-level steps to succeed in growing your landscaping business with marketing." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/choose-a-marketing-agency" }, "headline": "How to Choose a Marketing Agency: Your 7-Step Guide", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/iStock-1132478867.jpg", "height": 800, "width": 800 }, "datePublished": "November 27, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Business livelihood hinges on the ability to implement a winning digital marketing plan. Learn how to choose a marketing agency with this 7-step guide." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/do-keyword-research-for-content-marketing-like-an-expert" }, "headline": "Do Keyword Research for Content Marketing like an Expert", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Stock%20images/SEO%20-%20Internet%20Concept%20Magnifying%20Glass%20with%20SEO%20and%20Growth%20Chart%20Icon%20on%20Old%20Paper%20with%20Red%20Vertical%20Line%20Background..jpeg", "height": 800, "width": 800 }, "datePublished": "November 04, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Keyword research is one of the three fundamental search engine optimization (SEO) factors along with link-building and content marketing. Learn about it." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/lead-generation-for-b2c-what-you-need-to-know-now" }, "headline": "Lead Generation for B2C: What You Need to Know Now", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Persona.png", "height": 800, "width": 800 }, "datePublished": "October 31, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Lead Generation: A Complete Guide for B2C businesses. Lead generation is a method of identifying, attracting, and converting people unfamiliar with your business’s products or services to potential customers. Learn how to generate leads with this complete guide. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/new-data-indicated-topmarketers-check-analytics-3-times-a-week" }, "headline": "Data Indicates Top Marketers Check Marketing Analytics 3+ Times a Week", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/state-of-inbound-2015/marketing-performance-numbers-legends.png", "height": 800, "width": 800 }, "datePublished": "October 30, 2019", "dateModified": "July 16, 2020", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "New Data Indicated Top Marketers Check Analytics 3+ Times a Week - Business should be checking marketing analytics at least three times per week." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/the-benefits-of-content-marketing-your-guide" }, "headline": "The Benefits of Content Marketing [Your Guide for 2020]", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/educate-prospects-to-nurture-them-to-buy.jpeg", "height": 800, "width": 800 }, "datePublished": "October 20, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Content marketing is the creation & distribution of content to a targeted audience with the goal of securing conversions and sales. Learn the Benefits." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/grow-your-landscaping-business" }, "headline": "4 Strategies to Grow Your Landscaping Business", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/iStock-938493036.jpg", "height": 800, "width": 800 }, "datePublished": "October 17, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Growing a landscaping business is easier than ever thanks to the internet. There are so many landscaping businesses that have the potential to grow and sustain their business but don't leverage their website or digital marketing to capture new leads and grow. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/chatbots-improve-lead-generation" }, "headline": "How Chatbots Improve Lead Generation", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/iStock-983456560.jpg", "height": 800, "width": 800 }, "datePublished": "October 10, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "In a modern customer-driven world, chatbots are useful tools businesses use. Infinitely available and friendly, a chatbot is a step to customer engagement." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/artificial-intelligence-machine-learning-and-the-future-of-sales-marketing" }, "headline": "Artificial Intelligence, Machine Learning, and the Future of Sales & Marketing", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/machine-learning.png", "height": 800, "width": 800 }, "datePublished": "October 06, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "James Welch", "url": "https://www.bristolstrategy.com/blog/author/james-welch" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "AI and machine learning are making devices and systems faster, smarter, more versatile, and more efficient. Both are poised to impact sales and marketing." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/generate-leads-online" }, "headline": "How You Can Leverage Content to Generate Leads Online", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/iStock-646417528.jpg", "height": 800, "width": 800 }, "datePublished": "October 03, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "How can your company implement an online lead generation strategy? This article describes how any good lead generation plan is centered around content." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/why-video-marketing-is-so-powerful-for-your-landscaping-business" }, "headline": "Why Video Marketing is So Powerful for Your Landscaping Business", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Stock%20images/Colorful%20garden%20and%20gazebo%20in%20a%20park%20in%20Alexandria,%20Virginia..jpeg", "height": 800, "width": 800 }, "datePublished": "September 15, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Video marketing can be an incredibly powerful tool for any landscaping business. Here's how video can help prospects find you for their next big project." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-make-contact-with-qualified-leads-in-the-internet-age" }, "headline": "How to make contact with qualified leads in the internet age – quality over quantity", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/How-to-make-contact-with-qualified-leads-in-the-internet-age.png", "height": 800, "width": 800 }, "datePublished": "August 25, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "James Welch", "url": "https://www.bristolstrategy.com/blog/author/james-welch" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The internet provides an astonishing variety of ways to contact prospects. Learn how to make contact with qualified leads in the digital age." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-create-effective-b2b-marketing-videos" }, "headline": "How To Create Effective B2B Marketing Videos", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/video-marketing.jpg", "height": 800, "width": 800 }, "datePublished": "August 04, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Video is something no other medium can boast:  It can tickle the senses with sight, sound, motion, and emotion. Learn to create B2B marketing videos." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/b2b-marketing-the-power-of-video-storytelling" }, "headline": "B2B Marketing: The Power of Video Storytelling", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/types-of-videos-businesses-have-invested-in.png", "height": 800, "width": 800 }, "datePublished": "July 07, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "It would be hard to overestimate the power of video storytelling in today’s digital marketing world. See these video marketing statistics to learn why. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/fine-tuning-your-sales-engine-podcast" }, "headline": "Fine-Tuning Your Sales Engine Podcast", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/EP23-hub-success-dave-orecchio%20%281%29.png", "height": 800, "width": 800 }, "datePublished": "June 09, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Podcast: Fine-Tuning Your Sales Engine Podcast - The Internet changed sales and marketing. Too many companies struggle to take full advantage of all the ways online marketing can increase leads and boost profits." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/boost-inbound-lead-generation-with-fundamental-tips" }, "headline": "Boost your Inbound Lead Generation with these Fundamental Tips", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/Inbound-lead-generation.gif", "height": 800, "width": 800 }, "datePublished": "May 20, 2019", "dateModified": "January 29, 2020", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "B2B buyers have figured out how to dodge interruptive marketing techniques. Vendors are turning to inbound lead generation to draw the interest of buyers." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/8-marketing-strategies-for-your-landscape-business" }, "headline": "8 Marketing Strategies for Your Landscape Business", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/marketing-strategies-landscape-business.jpg", "height": 800, "width": 800 }, "datePublished": "April 28, 2019", "dateModified": "November 29, 2019", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Want to start marketing your landscape business in new ways, but not sure where to start? We've worked with landscape businesses like yours before, and have seen firsthand what works—and what does not. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-audience-profiling-segmentation-drive-customer-success" }, "headline": "How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/audience-segmentation.jpg", "height": 800, "width": 800 }, "datePublished": "April 14, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "How Audience Profiling and Segmentation Drive Customer Success and Take Your Brand to New Heights. Today’s digital landscape presents innumerable opportunities for companies in every industry sector to get to know their customers better and tailor their messages accordingly. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/when-sales-automation-tools-are-not-your-friend" }, "headline": "When Sales Automation Tools are Not Your Friend", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/when-sales-automation-tools-are-not-your-friend.png", "height": 800, "width": 800 }, "datePublished": "April 04, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "James Welch", "url": "https://www.bristolstrategy.com/blog/author/james-welch" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Every organization of size has a customer relationship management (CRM) sales automation tool that enables them to automate many of the functions associated with acquiring and keeping customers. Over time, these tools become outdated and require upgrading or replacement. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/why-changing-user-experience-requires-end-to-end-marketing" }, "headline": "Why Changing User Experience Requires End-to-End Marketing", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/inbound-marketing-conference/bristol-strategy-flywheel.png", "height": 800, "width": 800 }, "datePublished": "March 10, 2019", "dateModified": "March 10, 2019", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "How Changing Customer Experiences Are Driving the Need for a Complete, End-to-End Approach to Digital Marketing - The digital landscape has given rise to the modern concept that is customer experience (CX). Companies need a marketing strategy that aligns perfectly with the customer journey. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-milk-linkedin-for-maximum-inbound-lead-generation" }, "headline": "How to Milk LinkedIn for Maximum Inbound Lead Generation", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/social-suggested-images/visual-guide-to-create-perfect-b2b-linkedin-company-page-2.jpg", "height": 800, "width": 800 }, "datePublished": "February 07, 2019", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "LinkedIn allows you to post updates and articles, which aligns with content marketing strategies you already use for inbound lead generation." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-grow-a-landscape-business" }, "headline": "How to Grow a Landscape Business", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/pillar/garden-landscape-design.png", "height": 800, "width": 800 }, "datePublished": "February 05, 2019", "dateModified": "July 15, 2020", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Landscape business owners want to grow, but they spend all of their time in the field providing services—leaving little to no spare time to find and acquire new customers. Learn how to grow a landscape business even when you are out in the field. #landscape #businessowner #sales " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/seo-digest-seo-tips-for-2019" }, "headline": "SEO Digest: SEO Tips for 2019", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/social-suggested-images/SEO_Leads_Guide_for_Startup_Companies-1.jpg", "height": 800, "width": 800 }, "datePublished": "January 28, 2019", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Each year, we like to pull together a digest of relevant articles about Search Engine Optimization (SEO) for our readership because SEO is a moving target. Implementing SEO the right way is an incredibly technical discipline. Check out this article to learn the important SEO factors in 2019." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/sales-pipeline-generation-part-3-selling-more-to-existing-customers" }, "headline": "Sales Pipeline Generation, Part 3: Selling More to Existing Customers", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/single-view-of-the-customer.jpg", "height": 800, "width": 800 }, "datePublished": "December 23, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "James Welch", "url": "https://www.bristolstrategy.com/blog/author/james-welch" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "If you have anything to do with sales, or marketing, chances are very good that you’ve heard the term “single view of the customer.” And if you’re someone who believes staying current with the latest sales techniques and technologies, you’re probably already utilizing the SVC concept. Learn more." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/bristol-strategy-becomes-a-hubspot-gold-certified-agency" }, "headline": "BRISTOL STRATEGY BECOMES A HUBSPOT GOLD CERTIFIED AGENCY", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/Gold.png", "height": 800, "width": 800 }, "datePublished": "October 30, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Bristol Strategy, Inc., announced that it has advanced to become a HubSpot Gold Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/what-is-inbound-marketing-why-it-matters-for-b2c" }, "headline": "What Is Inbound Marketing & Why it Matters for B2C?", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/inbound-methodology-400.png", "height": 800, "width": 800 }, "datePublished": "October 28, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower cost than your traditional marketing techniques? Sounds too good to be true, right? The good news: It’s not. And the way to do that is through inbound marketing." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/why-you-need-a-well-crafted-social-media-strategy-right-now" }, "headline": "Why You Need a Well-Crafted Social Media Strategy Right Now", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Site%20Images/social%20media%20on%20a%20smartphone.jpg", "height": 800, "width": 800 }, "datePublished": "October 14, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The use of social media by consumers and business professionals alike is tightly woven throughout the fabric of our society and economy. If you own or operate a business or organization that needs to gain visibility in the marketplace, utilizing social media is no longer an option, it’s a must." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/inbound-sales-how-to-attract-prospects-to-you" }, "headline": "Inbound Sales: How to Attract Prospects to YOU", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/inbound-sales-productivity.png", "height": 800, "width": 800 }, "datePublished": "October 07, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "As traditional methods of pushing sales messages out become increasingly less effective, they are being replaced by a highly-effective approach that engages sales prospects using valuable online content that directly addresses their concerns and interests. Learn about Inbound Sales." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/marketing-and-sales-tips-from-inbound18" }, "headline": "Marketing and Sales Tips From Inbound18", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/inbound-marketing-conference/dave-at-inbound18.png", "height": 800, "width": 800 }, "datePublished": "September 23, 2018", "dateModified": "November 05, 2018", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "We took our annual pilgrimage to the Inbound conference in September. The week began with the Hubspot Partner Day on Tuesday. Wednesday through Friday was the Inbound conference where we learned about Inbound Marketing and Inbound Sales topics. Read our detailed review of the conference here. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/lead-nurturing-strategies" }, "headline": "Promote Lead Nurturing with these 7 Surprisingly Powerful Strategies", "image": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/524068/blog-files/lead-nurturing.gif", "height": 800, "width": 800 }, "datePublished": "September 19, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Lead nurturing is the cornerstone of your prospect's journey to buy your products. Apply these 7 strategies to nourish your garden of leads! " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/12/10-tips-for-joint-press-releases-that-will-increase-your-online-presence" }, "headline": "10 Tips for Joint Press Releases That Increase Your Online Presence", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/increase-your-online-presence.jpg", "height": 800, "width": 800 }, "datePublished": "September 17, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Follow these 10 basic guidelines to maximize the potential reach of a joint press release and increase your online presence with marketing and SEO. Also, download the free press release example template which also includes instructions for completing your press release. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/what-your-business-digital-footprint-says-about-your-company" }, "headline": "What your Business Digital Footprint says about your Company", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/digital-footprint.jpg", "height": 800, "width": 800 }, "datePublished": "September 05, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The term digital footprint has been around for quite awhile now, but what exactly does that mean for your business? Basically, it's the digital trail that your business leaves behind on social media and the web. Think of it as electronic reputation of your businesses. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-put-content-into-your-content-marketing" }, "headline": "How to Put Content into Your Content Marketing", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/content-cluster.png", "height": 800, "width": 800 }, "datePublished": "September 03, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The cornerstone of your inbound campaign is premium content – something of value to the prospect worth giving up contact information for in order to receive the premium asset. learn the value of blogging and creating premium content to attract the best prospects to your business. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/what-you-need-to-know-about-content-strategy" }, "headline": "What You Need to Know About Content Strategy", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/the-keu-content-marketing-trends-that-boost-your-business.jpg", "height": 800, "width": 800 }, "datePublished": "August 30, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of the inbound sales funnel. Wait a minute, some of you might be saying, aren’t content marketing and inbound marketing the same thing? Not quite. Learn why with this article." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/finding-the-ideal-buyer-the-importance-of-establishing-a-buyer-persona" }, "headline": "Finding The Ideal Buyer: The Importance of Establishing a Buyer Persona", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/buyer-persona.jpg", "height": 800, "width": 800 }, "datePublished": "August 26, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Are you familiar with the concept of a buyer persona? You may have heard or seen the term used in various marketing articles, webinars, and conference talks. If you’re not really sure what a buyer persona is and why it’s important, we’re going to clear that up in this blog post." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/a-new-and-modern-website-design-journey" }, "headline": "How to Create a Modern Website Design You'll Love", "image": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/524068/blog-files/modern-website-design-testing.png", "height": 800, "width": 800 }, "datePublished": "August 02, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Developing a modern website design requires detailed steps to ensure the content and page flow follows that required by your target buyer persona. Follow this process to improve the results of your website design project and bring along each stakeholder for a great web design you will love!" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/a-lead-magnet-gem-from-inbound16-you-should-know-about" }, "headline": "A Lead Magnets Gem From The Inbound Conference You Should Know About", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/blog-images/inbound-marketing-lead-generation.jpg", "height": 800, "width": 800 }, "datePublished": "July 25, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "This article is an evaluation of the Beacon tool for combining multiple blog articles into a single eBook or other form of lead magnets for your website. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/12-ways-to-spot-the-modern-website-design-of-your-dreams" }, "headline": "12 Ways to Spot the Modern Website Design of Your Dreams", "image": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/524068/blog-files/long-and-flowing-modern-website-pages.jpeg", "height": 800, "width": 800 }, "datePublished": "July 18, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "A website to attract visitors and get them to buy from you. Here's an overview of 12 things to look for, when choosing an effective, modern website design. We hope this article helps you create the modern website design of your dreams!" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/pillar-pages-topic-clusters-and-sub-topics-oh-my" }, "headline": "Pillar Pages, Topic Clusters and Sub Topics, Oh My", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/pillar-page-graphic.jpg", "height": 800, "width": 800 }, "datePublished": "July 09, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Ready or not, the new phase of content creation has arrived. It’s time to set keywords aside to create in the next generation of SEO. This new model is much more effective because it is topic-based instead of keyword-based and sends readers into a deeper dive of a website’s content. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/7-common-problems-with-inbound-marketing-and-how-to-solve-them" }, "headline": "7 Common Problems with Inbound Marketing and How to Solve Them", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/fix-common-inbound-marketing-problems.jpg", "height": 800, "width": 800 }, "datePublished": "July 01, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "If there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After all, this is the way to boost your revenue and expand your business. But how do you get there? By avoiding the 7 Common Problems with Inbound Marketing. Learn how to solve them " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/high-tech-marketing-these-tech-companies-use-video-for-lead-gen-and-you-can-too" }, "headline": "These Tech Companies Use Video for Lead Generation (and You Can Too!)", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/video-trends.jpg", "height": 800, "width": 800 }, "datePublished": "June 05, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "These Tech Companies Use Video for Lead Generation (and You Can Too!) If you do a bit of research, you’ll find that internet users spend 1/3 of their time watching video content. And it’s expected that by 2019, 90% of web traffic will come from online video. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/7-successful-video-marketing-strategies-and-ideas" }, "headline": "7 Successful Video Marketing Strategies and Ideas", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/seven-video-marketing-strategies-for-success.png", "height": 800, "width": 800 }, "datePublished": "May 30, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Video marketing is an essential element of every marketing plan. The nice thing about video is that businesses, large and small, can create high quality video content that will engage your prospects and convert them into leads for your business. Learn the 7 successful video marketing strategies." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/6-reasons-you-need-video-marketing-for-your-business" }, "headline": "6 Reasons You Need Video Marketing For Your Business", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/social-suggested-images/watching-mobile-video-300px.jpg", "height": 800, "width": 800 }, "datePublished": "May 17, 2018", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Video marketing has been on the rise. With 97% of marketers saying that video content has improved prospects' understanding of their products or services and 76% say that it has helped increase sales, you can't afford to ignore it. Get the 6 Reasons You Need Video Marketing For Your Business." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/why-is-online-marketing-important" }, "headline": "Why is Online Marketing Important?", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/why-online-marketing-is-important.png", "height": 800, "width": 800 }, "datePublished": "May 10, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Even if you haven’t yet embraced online marketing for your business, you’re probably aware of the benefits it offers. Moving from a traditional form of marketing to an online model may seem like a distraction, but it really is the only way to ensure your business will survive in the digital age." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/5-biggest-marketing-challenges-and-how-to-solve-them" }, "headline": "5 Biggest Marketing Challenges and How to Solve Them", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/social-suggested-images/marketing-funnel-automation-1.jpg", "height": 800, "width": 800 }, "datePublished": "April 24, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Marketing is a fast-evolving discipline. Customer expectations are changing and posing new marketing challenges. Thankfully, the technologies available to marketers are also developing quickly to help overcome the hurdles so you can deliver a customer experience that will lead to more conversions" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/9-kpis-to-measure-inbound-marketing-success" }, "headline": "9 KPIs to Measure Inbound Marketing Success", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/social-suggested-images/Crucial-Elements-Successful-Inbound-Marketing-Agency-3.jpg", "height": 800, "width": 800 }, "datePublished": "April 24, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Content that enables the buyer's journey for each Buyer Persona produces better conversion rates. Learn the 9 KPIs to Measure Inbound Marketing Success and improve the performance of your inbound marketing programs. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/video-marketing-strategy-the-importance-of-effective-planning-before-execution" }, "headline": "Video Marketing Strategy; The Importance of Effective Planning Before Execution", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/social-suggested-images/video-production-company-qualities-1.jpg", "height": 800, "width": 800 }, "datePublished": "April 16, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Joshua Sleigh", "url": "https://www.bristolstrategy.com/blog/author/joshua-sleigh" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Producing high quality video content that generates customers for your business doesn’t necessarily require a huge budget. What’s really needed is a solid video marketing plan. There’s little use throwing money at video production if the video content doesn’t help you to achieve your business goals" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/content-marketing-done-right-how-to-turn-content-into-cash" }, "headline": "Content Marketing Done Right: How to Turn Content Into Cash", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/content-marketing-done-right.jpg", "height": 800, "width": 800 }, "datePublished": "April 12, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all industries have begun to realize the benefits of creating value for prospects that makes them more willing to engage and more susceptible to becoming customers." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/transform-your-sales-approach-with-the-help-of-inbound-marketing" }, "headline": "Transform your sales approach with the help of inbound marketing", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/transform-your-sales-approach-with-the-help-of-inbound-marketing.jpg", "height": 800, "width": 800 }, "datePublished": "March 28, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Nobody likes to be “sold.” And being on the receiving end of a sales pitch is made worse when the receiver sees no benefit to being subjected to the pitch. If things aren’t bad enough, this kind of valueless outreach then creates a negative perception of your firm in the eyes of an unhappy prospect" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-your-website-affects-sales-productivity" }, "headline": "How does your website affect sales productivity?", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/your-website-affects-sales-productivity.jpg", "height": 800, "width": 800 }, "datePublished": "March 12, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Every business leader will agree that a good website is valuable for their company. The problem, is many can’t tell you what that value is, especially in regard to sales productivity. Fortunately, you don't have to establish a direct connection between a website and a sale to certify its value." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/your-competitors-are-improving-the-way-they-market-online-should-you" }, "headline": "Your competitors are improving the way they market online, should you?", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/competitors-improve-market-online.jpg", "height": 800, "width": 800 }, "datePublished": "March 01, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing feeling in your gut telling you you’re late to online marketing and you’re probably losing a significant amount of business to companies that have already made the switch." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/inbound-marketing-versus-outbound-marketing" }, "headline": "5 Reasons Why Inbound Marketing is better than Outbound Marketing", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/lead-flow-images/inbound-marketing-background.png", "height": 800, "width": 800 }, "datePublished": "February 10, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "This post compares the impact on business of Inbound Marketing versus Interruption Marketing methods. Learn the 5 reasons to start Inbound Marketing now" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/sales-enablement-what-happens-when-sales-and-marketing-are-aligned" }, "headline": "Sales Enablement: What Happens When Sales and Marketing Are Aligned", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/sales-marketing-alignment.jpg", "height": 800, "width": 800 }, "datePublished": "January 15, 2018", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a disconnect when it comes to the goals and strategy. Both groups focus on what they think is best for the business but sometimes it’s revealed that they’ve been at cross purposes. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/year-end-inbound-marketing-roundup" }, "headline": "Year End Inbound Marketing Roundup", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/inbound-marketing-roundup.jpg", "height": 800, "width": 800 }, "datePublished": "December 31, 2017", "dateModified": "June 12, 2023", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "2017 was a tremendous year for inbound marketers. The fascinating thing about online marketing is that the landscape is constantly changing. This year, we experienced change from many sides; search engines change their algorithms, more companies improved their online game, and the buyers changed the way they find what they need. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/your-best-prospects-are-looking-for-you-what-do-they-find" }, "headline": "Your Best Prospects Are Looking For You - What Do They Find?", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/sales-enablement.png", "height": 800, "width": 800 }, "datePublished": "December 11, 2017", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Would it surprise you to learn that prospects are looking for exactly what you offer? The solution is to focus on efficient and intelligent sales enablement. Sales enablement tools, process and methodology connects sellers with buyers in a positive and engaging way. Learn why. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/inbound-sales-productivity-means-sellers-matter-in-the-digital-world" }, "headline": "How Inbound Sales Is Improving Overall Sales Productivity", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/social-suggested-images/align-marketing-sales-b2b-sales-process-1.jpg", "height": 800, "width": 800 }, "datePublished": "November 26, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "How Inbound Sales Is Improving Overall Sales Productivity. Taking sales productivity to the highest level is a worthy goal for any business. Your competitors are improving sales productivity, learn how you can too." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-establish-your-brand-through-inbound-marketing" }, "headline": "How to Establish Your Brand Through Inbound Marketing", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/inbound-marketing-3.jpg", "height": 800, "width": 800 }, "datePublished": "November 23, 2017", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "These six strategies will help you establish a powerful brand using online digital marketing techniques. Inbound Marketing is one of several digital marketing methodologies. These strategies help business leaders gain an advantage in a very crowded marketplace. Read to learn the six strategies." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-predictive-lead-scoring-improves-marketing-and-drives-sales" }, "headline": "How Predictive Lead Scoring Improves Marketing And Drives Sales", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/predictive-lead-scoring-drives-sales.png", "height": 800, "width": 800 }, "datePublished": "November 13, 2017", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "How can you determine which leads to contact? This is where automated lead scoring comes into play, and predictive lead scoring applies AI to the problem. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/8-unexpected-inbound-marketing-facts-about-b2b-buyers" }, "headline": "8 Unexpected Inbound Marketing Facts About B2B Buyers", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/what-is-inbound-marketing.jpg", "height": 800, "width": 800 }, "datePublished": "November 09, 2017", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Selling to business is still requires selling to people. It's not B2B it is H2H - Human to Human! The internet has changed the way marketers reach buyers." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-grow-your-business-online-lessons-from-inbound-17" }, "headline": "How to Grow Your Business Online - Lessons From Inbound 17", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/inbound17/how-to-grow-business-online.png", "height": 800, "width": 800 }, "datePublished": "October 30, 2017", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "How to grow your business online? The most popular elements are Sales Enablement, Video Marketing, Facebook Marketing and Email Marketing. Get Inbound 17 Tips" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/thought-leader-series-5-reasons-every-ceo-should-have-a-blog" }, "headline": "5 Reasons Every CEO Should Have a Blog", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/ceo-should-have-a-blog-2.jpg", "height": 800, "width": 800 }, "datePublished": "October 23, 2017", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "In this article, we'll break down why every CEO should have a blog of their own, or at least contribute to their business or company blog. When it comes to communicating to your customers, prospects and even your employees, a blog can be a great way to get your message out and demonstrate leadership" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/hubspot-product-updates-from-inbound-17" }, "headline": "Hubspot Product Updates Announced at Inbound 17", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/inbound17/dharmesh-shah-at-inbound-17.jpg", "height": 800, "width": 800 }, "datePublished": "October 22, 2017", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "This article is a summary of the product announcements by Hubspot at the Inbound 17 conference shared with commentary by Bristol Strategy inbound experts." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/a-digital-marketing-tune-up-at-inbound-17" }, "headline": "A Digital Marketing Tune-Up at Inbound 17", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/inbound16-inbound-marketing-conference.jpg", "height": 800, "width": 800 }, "datePublished": "September 25, 2017", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "We are heading to the inbound marketing conference, inbound 17, this week to get a digital marketing tune-up. Read this article to learn more. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-get-prospects-to-answer-the-phone-with-inbound-sales" }, "headline": "How To Get Prospects To Answer The Phone With Inbound Sales", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/how-prospects-describe-sales.jpg", "height": 800, "width": 800 }, "datePublished": "September 18, 2017", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The sales outreach struggle need not be so intense if you adopt the Inbound Sales Methodology and a set of sales enablement tools that automate the process." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/inbound-sales-transforms-the-relationship-between-buyers-and-sellers" }, "headline": "Traditional Selling Falls Short in this Digital World", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/inbound-sales-transforms-relationships.jpg", "height": 800, "width": 800 }, "datePublished": "September 10, 2017", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Traditional sales falls short in this digital world. The buyer has taken control of the sales process. To overcome that, the Inbound Sales Methodology makes it easier for sales to engage prospects you who fit the profiles of the customers you can serve best. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/difference-between-inbound-and-outbound-sales" }, "headline": "Increasing Productivity: The Difference Between Inbound Sales and Outbound Sales", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/difference-between-inbound-sales-outbound-sales.jpg", "height": 800, "width": 800 }, "datePublished": "August 29, 2017", "dateModified": "March 31, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Learn how to increase productivity by understanding how Inbound Sales differs from Outbound Sales. 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To maximize success, your company needs a social media strategy. By now you are likely aware that the days of most direct outbound tactics are going the way of door to door sales and the dinosaur. Learn why." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/why-conversion-rate-optimization-is-more-important-than-ever" }, "headline": "Why Conversion Rate Optimization is More Important Than Ever", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/conversion-rate-optimization.jpg", "height": 800, "width": 800 }, "datePublished": "August 14, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Digital Marketers need to know how Conversion Rate Optimization (commonly called CRO) works and why it is so important. Learn the ins and out of CRO. 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Learn how the experts do it. Read More" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/local-search-engine-optimization-best-practices" }, "headline": "Local Search Engine Optimization Best Practices", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/local-search-engine-optimization.jpg", "height": 800, "width": 800 }, "datePublished": "August 01, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "When it comes to digital marketing, businesses must include local marketing. Local search engine optimization (SEO) is a powerful way to reach customers. Be sure to publish high-quality content, otherwise your SEO work will not have a long term impact on your marketing results. Learn more." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/worst-website-design-advice" }, "headline": "Spotting The Worst Website Design Advice", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/bad-website-design-advice.jpg", "height": 800, "width": 800 }, "datePublished": "July 24, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "When it's time to make website design decisions, many people like to go with the conventional approach. But sometimes, following the crowd can lead you astray." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/what-is-the-new-seo-answer-will-surprise-you" }, "headline": "What Is the “New SEO?” The Answer Will Surprise You", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/can-computers-write-copy.jpg", "height": 800, "width": 800 }, "datePublished": "July 13, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "These days, even the acronym SEO has become a little hackneyed. 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Check out this article." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/7-modern-website-design-templates-for-online-success" }, "headline": "7 Modern Website Design Templates for Online Success", "image": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/524068/blog-files/web-template-demo-gifs/clean-website-template-demo.gif", "height": 800, "width": 800 }, "datePublished": "May 21, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "So, you’ve decided to launch that business and need a modern website design that will not only be attractive but will also work smart for your business. 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" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/5-reasons-why-marketing-consulting-firms-accelerate-growth" }, "headline": "5 Ways Marketing Consulting Firms Accelerate Growth", "image": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/524068/blog-files/marketing-consulting-firms-help-businesses-grow.jpeg", "height": 800, "width": 800 }, "datePublished": "May 07, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The internet is changing the way customers research to address problems or implement solutions. Learn why marketing consulting firms accelerate growth." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-master-buyer-persona-development-in-5-simple-steps" }, "headline": "How to Master Buyer Persona Development in 5 Simple Steps", "image": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/524068/blog-files/how-to-master-buyer-persona-development-in-5-simple-steps.png", "height": 800, "width": 800 }, "datePublished": "April 23, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Wouldn’t it be great if your company had intimate knowledge of its ideal buyer? Buyer persona development lets you know how buyers think, behave, and shop." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/5-marketing-trends-to-completely-ignore-this-year" }, "headline": "5 Marketing Trends to Completely Ignore This Year", "image": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/524068/blog-files/5-marketing-trends-to-completely-ignore-this-year.png", "height": 800, "width": 800 }, "datePublished": "April 20, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "What’s the problem with these so-called “trends” that crop up in the digital marketing space each year? Being on-trend doesn’t guarantee success. READ MORE." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-craft-a-killer-b2b-marketing-plan" }, "headline": "How to Craft a Killer B2B Marketing Plan", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/great-b2b-marketing-plan-2016.jpg", "height": 800, "width": 800 }, "datePublished": "April 19, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Implement new insights and inspirations, here are some great areas of focus to help you create out a take-no-prisoners 2016 B2B marketing plan." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/why-technology-companies-should-regularly-publish-educational-content" }, "headline": "Why Technology Companies Should Regularly Publish Educational Content", "image": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/524068/blog-files/Technology-Companies-Should-Regularly-Publish-Educational-Content.png", "height": 800, "width": 800 }, "datePublished": "April 17, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "As a high-tech firm, you need to make a meaningful connection with your potential customers. This means publishing high-quality content that delivers value." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/why-businesses-should-avoid-content-mills" }, "headline": "Why Businesses Should Avoid Content Mills", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/blog-images/blogging-cartoon.jpg", "height": 800, "width": 800 }, "datePublished": "March 28, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Avoid content mills in order to create the best content for your business. 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Because the internet has disrupted traditional marketing methods shifting the power to the buyer. Inbound Marketing is a digital marketing methodology that enables businesses to gain back access to the buyer by offering valuable information." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/optimize-blog-article-for-seo" }, "headline": "How to Optimize a Blog Article for SEO", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/SEO-Process-for-blog-articles.jpg", "height": 800, "width": 800 }, "datePublished": "January 04, 2017", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "If you are wondering how to optimize a blog article for SEO and are looking for a checklist, this article does it and has an Infographic to help you improve blog seo. SEO is a very technical field. In addition to following these best practices, consider hiring a professional to help. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/5-expert-tips-to-promote-a-business-blog-article" }, "headline": "5 Expert Tips to Promote a Business Blog Article", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/expert-tips-promote-business-blog.jpg", "height": 800, "width": 800 }, "datePublished": "November 27, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The commitment to producing a consistent business blog is often one of the first things to go when marketing budgets get tight. Learn how to keep it going." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/inbound-marketing-tips-from-the-inbound-conference" }, "headline": "Digital Marketing Tips from The Inbound Conference", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/big-pappi-at-inbound-16.gif", "height": 800, "width": 800 }, "datePublished": "November 20, 2016", "dateModified": "April 29, 2018", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The Inbound Marketing conference in Boston was an opportunity to get a tune up from the experts with tips and techniques that improve marketing results. This conference is chock full of digital marketing ideas, tips and tricks. I highly recommend this conference for any marketer. Learn the 7 tips." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/why-video-is-a-marketers-best-friend" }, "headline": "Why Video is a Marketer's Best Friend", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/video-marketing.jpg", "height": 800, "width": 800 }, "datePublished": "October 30, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Marketers who want to stay on trend need to devote attention to video marketing. Discover why video should be a part of any modern marketing strategy." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/sales-and-marketing-strategy-for-disrupted-markets" }, "headline": "Sales and Marketing Strategy for Disrupted Markets", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/sales-and-marketing-strategy.jpg", "height": 800, "width": 800 }, "datePublished": "September 19, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Geoffrey Moore, the author of sales and marketing strategy books, published an article about how our digital world is disrupting the normal sales cycle" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/modern-website-design-strategies" }, "headline": "Modern Website Design Strategies", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/modern-website-design.jpg", "height": 800, "width": 800 }, "datePublished": "September 06, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Businesses recognize the importance a modern website plays in lead generation and sales. The challenge they face is how to design the site for results" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/marketing-funnel-automation-benefits-for-startups" }, "headline": "Marketing Funnel Automation Benefits for Start-ups and Entreprenuers", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/marketing-funnel-automation.jpg", "height": 800, "width": 800 }, "datePublished": "August 29, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "You have so much on your plate already as an entrepreneur before even thinking a marketing program. Learn how to win at marketing automation for startups." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/seo-leads-a-guide-for-startup-companies" }, "headline": "SEO Leads - a Guide for Startup Companies", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/SEO_Leads_Guide_for_Startup_Companies.jpg", "height": 800, "width": 800 }, "datePublished": "August 23, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Before you hire a web designer or do any other work, you should do SEO leads prep work by researching keywords to rank for so people can find your website" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-develop-perfect-landing-pages" }, "headline": "How To Develop Perfect Landing Pages", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/how-to-develop-perfect-landing-page.gif", "height": 800, "width": 800 }, "datePublished": "August 08, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Fix one of the biggest issues with business websites, the lack of landing pages to convert visitors into leads so they become part of your email nurturing" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/marketing-automation-demystified" }, "headline": "Marketing Automation Demystified", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/marketing-automation-demystified-guide-for-b2b-businesses.jpg", "height": 800, "width": 800 }, "datePublished": "July 25, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "There are so many marketing automation tools on the market learn about what it is, how marketing automation can grow your business, and why it may not be." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/content-marketing-overview-for-start-up-companies" }, "headline": "Content Marketing Overview For Start-Up Companies", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/everything-you-need-to-know-about-startup-marketing.jpg", "height": 800, "width": 800 }, "datePublished": "July 11, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Content Marketing resource for start-up companies with a focus on the different roles content plays in your digital marketing plan. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/seo-inbound-marketing-digest" }, "headline": "SEO - Inbound Marketing Digest", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/optimize-website-pages-for-SEO.jpg", "height": 800, "width": 800 }, "datePublished": "June 20, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Inbound Marketing Digest about optimizing content for SEO to help you improve the organic search performance of your Inbound Marketing and video marketing" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/infographic-social-media-cheat-sheet-for-inbound-marketers" }, "headline": "Infographic - Social Media Cheat Sheet for Inbound Marketers", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/social-media-cheet-sheet-infographic.jpg", "height": 800, "width": 800 }, "datePublished": "May 22, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Infographic - Social Media Cheat Sheet for Inbound Marketers" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-cultivate-bloggers-within-your-company" }, "headline": "How to Cultivate Bloggers within Your Company", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/ceo-should-have-a-blog-2.jpg", "height": 800, "width": 800 }, "datePublished": "May 08, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Blogging is one of the most important, informative, and interactive components of your content marketing. Learn how to cultivate bloggers in your company." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/what-is-intrigue-marketing-and-can-your-business-use-it" }, "headline": "What is Intrigue Marketing, and Can Your Business Benefit From It?", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/blog-images/inbound-marketing.jpg", "height": 800, "width": 800 }, "datePublished": "April 10, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Automated systems allow for planned and sequences communication with targeted prospects, the goal of intrigue marketing is to humanize the interaction between your ideal buyer and your business. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/can-inbound-sales-result-in-25-compound-annual-sales-growth" }, "headline": "Can Inbound Sales Result in 25% Compound Annual Sales Growth?", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/inbound-sales-equals-25-percent-cagr.jpg", "height": 800, "width": 800 }, "datePublished": "April 07, 2016", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Can Inbound Sales Result in 25% Compound Annual Sales Growth? 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" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/4-factors-to-consider-for-your-2016-inbound-marketing-investments" }, "headline": "4 Factors to Consider for Your Inbound Marketing Investments", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/inbound-marketing.jpg", "height": 800, "width": 800 }, "datePublished": "November 15, 2015", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "What will this year bring for your B2B company? The answer may hinge on how you disburse your inbound marketing budget. Click to read more." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-win-with-linkedin-in-your-b2b-marketing-plan" }, "headline": "How to Win with LinkedIn in Your B2B Marketing Plan", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/b2b-marketing-plan-078098-edited.jpg", "height": 800, "width": 800 }, "datePublished": "November 01, 2015", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "One major strategy in any successful B2B marketing plan is the generation of a steady stream of authoritative, trustworthy, engaging content" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-a-b2b-marketing-agency-can-help-rejuvenate-your-content" }, "headline": "How a B2B Marketing Agency Can Help Rejuvenate Your Content", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/Business-to-Business-Marketing-Agency.jpg", "height": 800, "width": 800 }, "datePublished": "October 25, 2015", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Let's look at how engaging a B2B marketing agency can breathe new life into your content. Click to read on." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/5-crucial-components-of-a-successful-inbound-marketing-agency" }, "headline": "5 Crucial Elements of a Successful Inbound Marketing Agency", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/Crucial-Elements-Successful-Inbound-Marketing-Agency.jpg", "height": 800, "width": 800 }, "datePublished": "October 18, 2015", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Successful Inbound Marketing Agencies know that effective inbound marketing encompasses content strategies, social media, website, SEO strategies and more." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/top-business-to-business-inbound-marketing-tips-from-inbound15" }, "headline": "Top Business-to-Business Tips From Inbound15", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/top-b2b-lessions-from-Inbound15.jpg", "height": 800, "width": 800 }, "datePublished": "September 20, 2015", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Learn the top Business-to-Business tips from Inbound15 from the leading B2B business marketing team. 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" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/five-ways-creating-a-great-content-strategy-is-like-fly-fishing-in-montana" }, "headline": "Five ways creating a great content strategy is like fly fishing in Montana", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/catch-the-big-24-inch-trout.jpg", "height": 800, "width": 800 }, "datePublished": "August 18, 2015", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Five ways creating a great content strategy is like fly fishing in Montana" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2015/05/learn-the-best-b2b-content-for-tech-buyers/" }, "headline": "Learn the Best B2B Content for Tech Buyers", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/Best-Content-for-B2B-Tech-Buyers.jpg", "height": 800, "width": 800 }, "datePublished": "May 31, 2015", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "This article explores the best b2b content for tech buyers and how to use them effectively to support the sales process." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2015/04/inbound-marketing-content-curation-like-preparing-tax-return" }, "headline": "7 Ways Inbound Marketing Content Curation is Like Preparing an Income Tax Return", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/2014-1040.jpg", "height": 800, "width": 800 }, "datePublished": "April 12, 2015", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "If you are implementing an Inbound Marketing campaign, you know that in many ways, Inbound Marketing content curation is like preparing an income tax return" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2015/03/50-of-marketers-dont-have-a-content-strategy-digital-marketing-research" }, "headline": "50% of Marketers Don't Have a Content Strategy - Digital Marketing Research", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/content-strategy-for-digital-marketers.jpg", "height": 800, "width": 800 }, "datePublished": "March 08, 2015", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Would you run your business without a strategy? Believe it or not, 50% of businesses are implementing digital marketing without a content strategy." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2015/02/sales-productivity-why-sales-spend-one-third-time-selling" }, "headline": "Why Did Salespeople Spend Only One-Third of Their Time Selling Last Year?", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/why-did-sales-people-spend-one-third-of-time-selling.jpg", "height": 800, "width": 800 }, "datePublished": "February 09, 2015", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Why did Salespeople Only Spend One-Third of Their Time Selling Last Year? 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This research diagnoses it." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/which-marketing-strategies-produce-highest-conversion-rate-for-sales" }, "headline": "Which Marketing Strategies Produce Highest Sales Conversion Rate", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/sales-closed-lost-versus-closed-won-ratios.jpg", "height": 800, "width": 800 }, "datePublished": "January 11, 2015", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Infographic: Which Marketing Strategies Produce Highest Sales Conversion Rates - This research shows which marketing channels produce best results! Keep in mind that sales channel conversion can change if your business is B2B or B2C. " }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/12/4-ideas-for-encouraging-customers-to-promote-your-company-to-peers" }, "headline": "4 Ideas for Encouraging Customers to Promote Your Company to Their Peers", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/customers-promote-your-company.jpg", "height": 800, "width": 800 }, "datePublished": "December 14, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Follow these suggestions to make sure your prospects learn about the experiences of your most satisfied customers and are motivated to promote your company." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/11/5-tweaks-increase-conversion-rate-website-visitors-sales-leads" }, "headline": "5 Tweaks to Increase Conversion Rate of Website Visitors into Sales Leads", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/conversion-rate.jpg", "height": 800, "width": 800 }, "datePublished": "November 24, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "read the 5 simple tweaks to increase conversion rate of website visitors into contacts for the top of your sales funnel" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/11/b2b-social-media-strategies-work" }, "headline": "B2B Social Media Strategies Work for My Company", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/b2b-social-media-strategies-that-work.jpg", "height": 800, "width": 800 }, "datePublished": "November 09, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "These proven B2B social media strategies work to build brand awareness, generate leads, and develop strong customer relationships." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/10/achieve-top-of-sales-funnel-goals" }, "headline": "The Best Way to Achieve Your Top of Sales Funnel Goals", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/The_best_way_to_achieve_your_top_of_sales_funnel_goals.jpg", "height": 800, "width": 800 }, "datePublished": "October 20, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Keep your sales funnel full: Combine Pay-Per-Click advertising with website content and a lead nurturing engine to achieve your top of sales funnel goals" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/10/secret-to-sending-effective-emails-wont-ignored" }, "headline": "The Secret to Sending Effective Emails That Won’t Be Ignored", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/secret-to-sending-effective-emails.jpg", "height": 800, "width": 800 }, "datePublished": "October 06, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Two key elements are essential for sending effective emails. Read this to learn the secret to sending effective emails and why they are so important." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/how-to-fix-prospects-stuck-in-the-sales-pipeline" }, "headline": "HELP!! I've Got Prospects Stuck In Pipeline and They Can’t Get Out!", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hub/524068/file-2752041475-jpg/blog-files/lead-nurturing-to-moveprospects-through-the-sales-pipeline.jpg", "height": 800, "width": 800 }, "datePublished": "September 15, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Practical tips to maximize the quality of leads & minimize the number of prospects stuck in pipeline - Build a sustainable qualified lead engine" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/08/7-steps-implement-b2b-social-media-strategy" }, "headline": "7 Steps To Implement a B2B Social Media Strategy", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Site%20Images/social%20media%20on%20a%20smartphone.jpg", "height": 800, "width": 800 }, "datePublished": "August 18, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Take these 7 basic steps to implement a B2B social media strategy that works for your company." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/5-surprisingly-straightforward-ways-improve-seo" }, "headline": "5 Surprisingly Straightforward Ways to Improve SEO", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/Improve-SEO-Improve-Search-Engine-Optimization.jpg", "height": 800, "width": 800 }, "datePublished": "July 15, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "To Improve SEO, use this combination of strategies to influence search engine rank for your company’s online presence on websites, blogs, and social media." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/07/buyer-persona-care" }, "headline": "What is Buyer Persona and Why Should You Care?", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/buyer-persona.jpg", "height": 800, "width": 800 }, "datePublished": "July 01, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Have you ever wondered who first used the phrase buyer persona? Credit goes to software designer Alan Cooper, who came up with the concept in the 1990’s" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/06/smart-way-think-lead-nurturing" }, "headline": "The Smart Way to Think About Lead Nurturing", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hub/524068/file-2752041075-gif/blog-files/lead-nurturing-moves-buyer-along-their-journey.gif", "height": 800, "width": 800 }, "datePublished": "June 24, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Lead nurturing encourages the development of leads into customers through personalized interactions that build trust and understanding of each lead’s needs" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/06/sick-of-doing-b2b-marketing-the-old-way" }, "headline": "Sick and Tired of Doing B2B Marketing the Old Way? READ THIS!", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/b2b-marketing-better-than-old-style-marketing.jpg", "height": 800, "width": 800 }, "datePublished": "June 10, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Do you feel a headache coming on at the mere thought of conducting yet another telemarketing B2B marketing campaign to generate sales leads?" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/06/inbound-marketing-brings-brand-alive-human-era" }, "headline": "Inbound Marketing Brings Your Brand Alive in the Human Era", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/human-era-brand-for-inbound-marketing.gif", "height": 800, "width": 800 }, "datePublished": "June 03, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Inbound Marketing epitomizes the Human Era philosophy and provides an ideal approach for B2B marketing in this new business environment for all companies." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/05/sales-pipeline-generation-insight-from-teens" }, "headline": "6 Things a Teenager Knows about Sales Pipeline Generation That You Don't", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/Sales-Pipeline-Generation-according-to-teens.jpg", "height": 800, "width": 800 }, "datePublished": "May 08, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Teens know how to be cool, they create an image that makes it so. Business need the same for a great Sales Pipeline Generation strategy that attracts buyers" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/05/sales-pipeline-generation-part-2" }, "headline": "Sales Pipeline Generation Part 2: Sales can build a sustainable pipeline with inbound marketing", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/sales-pipeline-generation-2.jpg", "height": 800, "width": 800 }, "datePublished": "May 01, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "James Welch", "url": "https://www.bristolstrategy.com/blog/author/james-welch" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Sales Pipeline Generation is a Strategic Imperative. The title of this post could cause managers to say: Are you are crazy? and CEO’s to fire marketing guy" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/04/sales-pipeline-generation-1" }, "headline": "Sales Pipeline Generation Part 1: You are responsible for your pipeline, now what?", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/sales-pipeline-generation.png", "height": 800, "width": 800 }, "datePublished": "April 29, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "James Welch", "url": "https://www.bristolstrategy.com/blog/author/james-welch" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "You are responsible for sales pipeline generation. The problem we all face is that the cold outreach is so inefficient that it's a waste of time." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/04/b2b-inbound-marketing-for-any-size-company" }, "headline": "You Don't Need to be a Big Company to Have Effective Marketing", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/B2B-Inbound-Marketing-Guide-648x264.png", "height": 800, "width": 800 }, "datePublished": "April 22, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Everyone is inexorably attached to their smart phone. This means, to connect with them you must use B2B inbound marketing to attract them to your business. Being effective does not mean you need to be at a big company. Often, the opposite is true." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/04/blogging-social-media-win-customers" }, "headline": "The Simple Connections between Blogging and Social Media that Win Customers", "image": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/blog-files/social-media.png", "height": 800, "width": 800 }, "datePublished": "April 10, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Businesses turn to blogging and social media to anchor their inbound marketing strategy because each connect with the other in a way that win customers" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/03/5-ways-b2b-marketing-can-make-high-tech-business-invincible" }, "headline": "5 ways B2B marketing can make your High-Tech Business Invincible", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/b2b-social-media-strategy-2.jpg", "height": 800, "width": 800 }, "datePublished": "March 27, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "These five Inbound Marketing techniques can not only strengthen your B2B Marketing and Sales results, but help to make your high-tech business invincible." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/03/high-tech-business-lead-nurturing" }, "headline": "Want a Thriving High-Tech Business? Focus on Lead Nurturing", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/High-Tech-Lead-Nurturing.jpg", "height": 800, "width": 800 }, "datePublished": "March 20, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "The sales landscape has changed; only businesses that adapt will thrive. To generate qualified leads, high-tech companies must adopt lead nurturing methods." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/inbound-marketing-for-high-tech-businesses" }, "headline": "The Little Known Ways Inbound Marketing Generates Great Leads", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/blog-files/inbound-marketing-for-high-tech-companies-engineers.gif", "height": 800, "width": 800 }, "datePublished": "March 12, 2014", "dateModified": "April 09, 2024", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Inbound marketing for High-Tech Businesses, simply put, is a marketing strategy that nurtures customers to “find” the business, rather than the inverse. Learn the little-known ways Inbound Marketing generates great leads for any business." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/03/6-ways-internet-marketing-will-help-get-business" }, "headline": "6 Ways Internet Marketing will help you get more Business", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hub/524068/file-2752039595-jpg/blog-files/internet-marketing-eliminates-cold-calls-300x240.jpg", "height": 800, "width": 800 }, "datePublished": "March 04, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Cold calling gets old, doesn't it? Instead, why not work on magnetically attracting new prospects to your technology business with Internet Marketing?" }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/02/much-inbound-marketing-services-cost-technology-companies" }, "headline": "How Much Do Inbound Marketing Services Cost?", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hub/524068/file-2752039885-jpg/blog-files/inbound-marketing-strategy-plan.jpg", "height": 800, "width": 800 }, "datePublished": "February 26, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Inbound Marketing Services Cost vary depending on your industry and business growth goals. We focus on Technology companies to remain cost effective." }, { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.bristolstrategy.com/blog/2014/02/inbound-marketing-generates-results-business" }, "headline": "Will Inbound Marketing Generate Results for my B2B Business?", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/524068/Email_Images/Business-to-Business-Inbound-Marketing.jpg", "height": 800, "width": 800 }, "datePublished": "February 04, 2014", "dateModified": "April 01, 2022", "author": { "@type": "Person", "name": "Dave Orecchio", "url": "https://www.bristolstrategy.com/blog/author/dave-orecchio" }, "publisher": { "@type": "Organization", "name": "Bristol Strategy, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.bristolstrategy.com/hubfs/Bristol-Strategy-2016/Image/Logo.png" } }, "description": "Inbound Marketing is the hottest trend in business because of its effectiveness. Learn how you can engage and educates buyers with Inbound Marketing" } ] } ```