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What Is Lead Generation in Digital Marketing?
Tags: Lead Nurturing, Digital Marketing, Marketing Strategy

What Is Lead Generation in Digital Marketing?

Lead generation is absolutely vital for a business to thrive. Because so much of modern business takes place on the Internet, digital lead generation in particular is key.

There's a lot of advice out there about how to attract leads — some of it good, some not so much. While it's true there's no "one size fits all" approach to digital marketing and lead generation, certain strategies and techniques tend to work better than others.

In this article, we'll dive into what lead generation is all about in a digital marketing context. We'll answer the following questions:

  • What is lead generation?
  • What are some common lead generation myths that business owners (and others) believe?
  • How does the lead generation process work?
  • What are some popular lead generation strategies?

Let's dive in!

Dave Orecchio
By Dave Orecchio

on Jun 16, 2020 9:30:00 AM

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