This worksheet lists the questions identified as the best method to guide the development of content and engagement for your best target customer.
Buyer Persona’s are valuable to your business:
- Buyer personas describe the characteristics of customers with whom your product’s value proposition resonates most strongly.
- Buyer personas offer insight into buyers’ goals, priorities, influences, and constraints.
- Buyer personas help to define parameters for attracting viable leads.
- Buyer personas provide guidance for creating content that buyers consider highly relevant.
Follow this straightforward approach using this worksheet to develop buyer personas for your business