Modern Demand Generation With Inbound Marketing

The Inbound Marketing methodology delivers content that appeals to your ideal prospect at each stage of their research for your company's products or services. Content provided at each buyer's journey stage engages each prospect and nurtures them down through the marketing and sales pipeline until they are ready to buy.


 

1) Start by attracting them to your website with articles that are timely, are focused on the search terms they use to find solutions that your business offers. Use social media to engage prospects with educational content that draws them to your website like a moth to a bright light.


Attract
Attract

ATTRACT THE BEST PROSPECTS



Convert
Convert visitors to leads

CONVERT VISITORS INTO LEADS

 

2) Provide high-quality premium content to entice visitors to convert into leads. Follow best-practice techniques using calls-to-action forms and search engine optimization (SEO) techniques to streamline landing pages increasing visits and conversion rates.



3) Nurture each prospect down the marketing and sales pipeline until they are ready to speak to sales.  Most well-targeted prospects are qualified, but just not prepared to buy when they first interact with your website. Email nurturing plays an important role to keep prospects warm until they are ready to close.


Close
Close Leads into Customers

NURTURE PROSPECTS TO CLOSE 



Delight
delight-icon

CUSTOMERS INTO PROMOTERS


4) Your most profitable sales are by selling add-on or new solutions to your existing customers.  Nurturing existing customers with educational content can turn them into promoters who refer your business to their colleagues and friends.  Stay in touch with customers, monitor what they are posting on social media and deliver a personalized experience with smart website content that delights them and turns them into promoters

With the right strategy, content and methodology, even small to medium-sized business can engage their market like a pro and outpace the competition.