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4 Ideas for Encouraging Customers to Promote Your Company to Their Peers
Tags: Brand Awareness, Marketing Strategy

4 Ideas for Encouraging Customers to Promote Your Company to Their Peers

It is important to create a community that will promote your company to their peers. Within every industry, B2B buyers seek considerable input from their peers when researching solutions to business problems and performing due diligence for their future purchase decisions. Since peers are seen as objective sources of information based on real world experiences, their opinions matter and often exert significant influence over buyer decisions. Thus, it is essential for you as a vendor to encourage your highly satisfied customers to become promoters of your brand by sharing their opinions, advice, and experiences through the online channels that are most popular among their peers. As a result, they are inclined to promote your company to their peers.

Dave Orecchio
By Dave Orecchio

on Dec 14, 2014 2:00:00 AM

4 Ideas for Encouraging Customers to Promote Your Company to Their Peers

Dave Orecchio
By Dave Orecchio
on Dec 14, 2014 2:00:00 AM

It is important to create a community that will promote your company to their peers. Within every industry, B2B buyers seek...

HELP!! I've Got Prospects Stuck In Pipeline and They Can’t Get Out!

Dave Orecchio
By Dave Orecchio
on Sep 15, 2014 3:15:00 AM
Are your prospects stuck in your sales pipeline? Sales pipeline management is a highly controversial subject these days....

What is Buyer Persona and Why Should You Care?

Dave Orecchio
By Dave Orecchio
on Jul 1, 2014 3:10:00 AM

Have you ever wondered who first used the phrase “buyer persona”? Credit goes to well-known software designer Alan Cooper,...

Sick and Tired of Doing B2B Marketing the Old Way? READ THIS!

Dave Orecchio
By Dave Orecchio
on Jun 10, 2014 3:10:00 AM

Are old style B2B marketing methods giving you a headache? Do you feel a headache coming on at the mere thought of...

Inbound Marketing Brings Your Brand Alive in the Human Era

Dave Orecchio
By Dave Orecchio
on Jun 3, 2014 1:55:00 AM

Inbound Marketing is aligned with the Human Era brand strategy. On May 21st, I attended a Northeastern University CEO...

6 Things a Teenager Knows about Sales Pipeline Generation That You Don't

Dave Orecchio
By Dave Orecchio
on May 8, 2014 1:45:00 AM

The key to growing your business' revenue is to increase sales; the key to increasing your sales is an effective sales...

Sales Pipeline Generation Part 1: You are responsible for your pipeline, now what?

James Welch
By James Welch
on Apr 29, 2014 1:45:00 AM

What sales rep has not heard the line "You are responsible for your pipeline," and every good rep know its true. We are...

5 ways B2B marketing can make your High-Tech Business Invincible

Dave Orecchio
By Dave Orecchio
on Mar 27, 2014 2:45:00 AM

Are High-Tech Businesses Behind in Using B2B Marketing Techniques? There are a lot of reasons why your high tech business...

Want a Thriving High-Tech Business? Focus on Lead Nurturing

Dave Orecchio
By Dave Orecchio
on Mar 20, 2014 1:32:00 AM

Adapt to thrive. The sales and marketing landscape has changed over the past few years; only businesses that recognize this...

The Little Known Ways Inbound Marketing Generates Great Leads

Dave Orecchio
By Dave Orecchio
on Mar 12, 2014 1:45:00 AM

Businesses should attract prospects to find your solutions and nurture them until they become a customer. Inbound marketing,...

How Much Do Inbound Marketing Services Cost?

Dave Orecchio
By Dave Orecchio
on Feb 26, 2014 12:45:00 AM

CEOs continually review the effectiveness of each phase of their business. Analysis of marketing programs is no different...

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