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The Importance of Aligning Marketing Content and B2B Sales Process
Tags: Digital Marketing, Content Marketing, Marketing Strategy, Business-to-Business, B2B Marketing, Premium Content

The Importance of Aligning Marketing Content and B2B Sales Process

We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B sales process. Recently, we discovered the included infographic that does a very nice job of making several important points about the relationship between the two. It specifically describes how B2B sales teams can leverage quality website content to generate more revenue. Bristol Strategy takes that idea one step further and constructs a content strategy for our clients that model and implement a B2B sales process with the help of the content and marketing automation tools. In addition, we help companies with sales enabelment services to help their teams leverage the content created for inbound marketing.

Dave Orecchio
By Dave Orecchio

on Jan 18, 2015 2:15:00 AM

The Importance of Aligning Marketing Content and B2B Sales Process

Dave Orecchio
By Dave Orecchio
on Jan 18, 2015 2:15:00 AM

We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B...

Which Marketing Strategies Produce Highest Sales Conversion Rate

Dave Orecchio
By Dave Orecchio
on Jan 11, 2015 2:05:00 AM

We have written about the importance of a marketing strategies that aligns with your target prospect's triggers and goals...

5 Tweaks to Increase Conversion Rate of Website Visitors into Sales Leads

Dave Orecchio
By Dave Orecchio
on Nov 24, 2014 2:15:00 AM

Your company’s website attracts plenty of traffic, but far too few of the anonymous website visitors ever emerge as contacts...

Sick and Tired of Doing B2B Marketing the Old Way? READ THIS!

Dave Orecchio
By Dave Orecchio
on Jun 10, 2014 3:10:00 AM

Are old style B2B marketing methods giving you a headache? Do you feel a headache coming on at the mere thought of...

Sales Pipeline Generation Part 2: Sales can build a sustainable pipeline with inbound marketing

James Welch
By James Welch
on May 1, 2014 1:45:00 AM

Sales Pipeline Generation is a Strategic Imperative. The title of this post would cause some sales managers to say you are...

Sales Pipeline Generation Part 1: You are responsible for your pipeline, now what?

James Welch
By James Welch
on Apr 29, 2014 1:45:00 AM

What sales rep has not heard the line "You are responsible for your pipeline," and every good rep know its true. We are...

5 ways B2B marketing can make your High-Tech Business Invincible

Dave Orecchio
By Dave Orecchio
on Mar 27, 2014 2:45:00 AM

Are High-Tech Businesses Behind in Using B2B Marketing Techniques? There are a lot of reasons why your high tech business...

Want a Thriving High-Tech Business? Focus on Lead Nurturing

Dave Orecchio
By Dave Orecchio
on Mar 20, 2014 1:32:00 AM

Adapt to thrive. The sales and marketing landscape has changed over the past few years; only businesses that recognize this...

How Much Do Inbound Marketing Services Cost?

Dave Orecchio
By Dave Orecchio
on Feb 26, 2014 12:45:00 AM

CEOs continually review the effectiveness of each phase of their business. Analysis of marketing programs is no different...

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