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    Inbound Marketing and Sales Insights

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    12 minute read

    How to Advertise a Home Renovation Company Business with Facebook

    Dave Orecchio

    Today’s world is a digital one — which means you’ve likely thought about advertising your home renovation business online but wondered about how to get started. Two of the biggest ...

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    7 minute read

    Why It Is Valuable to Get HubSpot Certifications

    Dave Orecchio

    HubSpot is one of the leading platforms for sales, marketing, and customer service, and has been rapidly growing its customer base and users since it launched in 2006. When using ...

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    6 minute read

    Inbound Marketing Consultants- How Our Inbound Marketing Services Can Help You Grow Your Business

    Dave Orecchio

    Let our team of experienced inbound marketing consultants advise you on marketing your business if you’re looking to create an unfair advantage! You may have heard people claiming ...

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    11 minute read

    Correct sales issues and Create an Effective Sales Strategy for Growth

    Dave Orecchio

    No matter what type of business you operate, you may run into sales issues that can upset your bottom line if you don’t act. Creating an effective sales strategy takes time, but ...

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    12 minute read

    How to Advertise a Landscaping Business with Facebook

    Dave Orecchio

    Today’s world is a digital one — which means you’ve likely thought about advertising your landscape business online, but wondered about how to get started? Two of the biggest ...

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    11 minute read

    How to Create an Inbound Marketing Strategy that Wins Every Time

    Dave Orecchio

    There are many opinions about how to develop the perfect marketing strategy, backed by complex formulations, algorithms, and more technology than a non-technical business ...

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    10 minute read

    A Comprehensive Guide to Creating a Customer-First Marketing Plan

    Dave Orecchio

    What does it mean to build a customer-first marketing plan? Too many companies don't know -- and it's costing them a lot in terms of market share, customer loyalty, return ...

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    10 minute read

    How to Create The Most Effective Sales Enablement Strategy

    Dave Orecchio

    Introduction to Your Sales Enablement Implementation As your company grows, you might watch your sales growth slowly plateau or sales results become lumpy and inconsistent. ...

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    11 minute read

    A Comprehensive Guide to Creating Your Content Marketing Strategy

    Dave Orecchio

    Any content marketing plan requires many elements to be effective at attracting prospects, converting them into leads, and nurturing them until they request a discussion with a ...

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    13 minute read

    How to Create a B2B Lead Generation Strategy that Wins Every Time

    Dave Orecchio

    Traditionally, B2B selling involves mostly outbound techniques such as trade shows and cold calling. Companies doing so are simply casting a wide net and hoping for the best. ...

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    12 minute read

    The Ultimate Guide to Website Design That Engages Your Ideal Customer

    Dave Orecchio

    For most people, websites mean business. Their objective is to generate leads and sales. They need to get down to business right away to grab the reader’s attention and encourage ...

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    11 minute read

    The Top B2B Marketing Strategies to Drive Leads and Sales

    Dave Orecchio

    There are a lot of reasons why your business may not be giving much thought to inbound marketing. In all likelihood, your business model is built more on B2B sales than broad ...

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    9 minute read

    The Ultimate Social Media Guide for Business Growth

    Dave Orecchio

    In a recent survey, marketing executives reported spending as much as one-fifth of their marketing budget on social channels, and they anticipate increasing spend on these ...

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    9 minute read

    The Ultimate Guide to Increase Blog Traffic for Business

    Dave Orecchio

    If there's one thing all digital marketing professionals can agree on, it's that site traffic is a key indicator of success. And as a key part of your site, your blog plays a big ...

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    4 minute read

    What is Demand Generation?

    Dave Orecchio

    In an online marketplace, your brand needs to stand out. It’s important to communicate a unique brand message through your marketing and sales materials, but nothing generates ...

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    6 minute read

    What Is a Content Strategy?

    Dave Orecchio

    Any content marketing plan requires many elements to be effective at attracting prospects, converting them into leads and nurturing them until they request a discussion with a ...

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    14 minute read

    8 Demand Generation Tactics - Your Roadmap for Growth

    Dave Orecchio

    Introduction We've all heard of the age-old law of supply and demand. But how do you create demand for your business? Whether your company is B2B or B2C, demand generation is ...

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    3 minute read

    Powerful Demand Generation Strategies to Pump up Sales

    Dave Orecchio

    One business strategy that can be the most challenging is developing ways to generate qualified leads for your sales channel. In a world where "Interruption" techniques are ...

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    4 minute read

    Pipeline Generation: Why Self-Service is Crucial for Modern CX

    James Welch

    Just about everyone has a customer service horror story involving endless waiting on hold, mind-numbing repetition of the same information over and over again to yet another ...

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    6 minute read

    How to Approach Demand Generation for Startups

    Dave Orecchio

    One of the biggest challenges for startups operating in congested markets is demand generation. Unlike lead generation, which only focuses on the initial step of the buyer's ...

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    4 minute read

    How to Create a Demand Generation Strategy

    Dave Orecchio

    There's an age-old principle in the business world known as the law of supply and demand. In basic terms, a company has a product or service (the supply) that consumers need (the ...

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    5 minute read

    What Is Lead Generation in Digital Marketing?

    Dave Orecchio

    Lead generation is absolutely vital for a business to thrive. Because so much of modern business takes place on the Internet, digital lead generation in particular is key. There's ...

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    5 minute read

    Content Marketing Is a Commitment, Not a Campaign

    Dave Orecchio

    The prospect of quick and easy returns can be a real temptation in the marketing world. Everyone wants to run the campaign that immediately brings in leads and gives the company's ...

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    4 minute read

    How Video Marketing Can Help Your Business

    Dave Orecchio

    If content is king, video content is the emperor. Last year, video was the number 1 form of media used in content strategy, leaving blogs and info-graphics far behind. The power ...

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    5 minute read

    What Makes Inbound Marketing So Effective?

    Dave Orecchio

    When implementing any new marketing strategy, you need to know that it is going to do its job. The overall goal of marketing is always to build your company brand, increase ...

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    5 minute read

    Who Invented Inbound Marketing? Our Journey With HubSpot Since Its Beginning

    Dave Orecchio

    You might think that digital skills are only crucial for tech-specific jobs like web design or web development, but that is far from the truth. The truth is that digital skills ...

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    6 minute read

    What Is Inbound Marketing? A Primer

    Dave Orecchio

    In the old days, many successful businesses depended on drumming up sales by means of outbound marketing techniques, such as direct physical mail, magazine, radio or tv ...

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    5 minute read

    Marketing 101: What Is Content Marketing?

    Dave Orecchio

    In the 21st century, content marketing is the central part of any digital promotional effort. What is behind the concept? The power of words is hard to underestimate. Especially ...

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    9 minute read

    What Is Digital Marketing? The Essential Elements

    Dave Orecchio

    Digital marketing. Online marketing. Inbound marketing. Content marketing. Businesses have a wealth of marketing strategies available to them—but keeping track of which one is ...

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    5 minute read

    B2B Social Media Trends - 2020 and Beyond

    Dave Orecchio

    Social media is ever-changing. What worked for your business a few months ago may not be working as well now, and it's always important to stay ahead of the curve. Here are a few ...

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    5 minute read

    The Power of Inbound Marketing to Drive Sales: 3 Exciting Examples You Need to Check Out

    Dave Orecchio

    Imagine it's fall, and you're thinking about doing some landscaping to beautify your property (and perhaps add to its value). Like most consumers, you start your search on the ...

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    7 minute read

    The Marketing Funnel Explained for Business Growth

    Dave Orecchio

    Growth is certainly important for long-term business survival. This is why so many businesses spend a considerable amount of time strengthening their marketing efforts. However, ...

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    4 minute read

    What You Need to Know About Content Marketing

    Dave Orecchio

    Content marketing is one of the most talked about marketing and promotional strategies today -- and one of the most misunderstood. So, let’s start by clearing this up. Content ...

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    4 minute read

    How to Get Landscaping Clients: 7 Ideas to Help Your Business Thrive

    Dave Orecchio

    As the owner of a landscaping business, your livelihood hinges on your ability to grow your customer base. While this may sound like a fairly straightforward task, attracting new ...

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    3 minute read

    The Simple Marketing Automation Sales Funnel That Wins Customers

    Dave Orecchio

    Sales funnel automation is a must-have for business. Sales teams can no longer count on cold calling alone to generate leads for their business. Interruptive tactics have lost ...

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    7 minute read

    Digital Transformation is All about the Customer

    Dave Orecchio

    Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a commitment to customer experience (CX) above all else, and ...

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    7 minute read

    How to Market Your Landscape Business: 6 Essentials for 2020

    Dave Orecchio

    Marketing today occurs at a dizzying pace—so much so, that it can be challenging to determine which strategies, tools, and tactics will actually make an impact. We’re helping you ...

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    6 minute read

    How to Choose a Marketing Agency: Your 7-Step Guide

    Dave Orecchio

    As a business owner or operator, your livelihood hinges on your ability to develop a winning digital marketing strategy. While this task may sound fairly simple, knowing how to ...

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    4 minute read

    Do Keyword Research for Content Marketing like an Expert

    Dave Orecchio

    Keyword research is one of the three fundamental search engine optimization (SEO) factors along with link-building and content marketing. Of course, link-building is more ...

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    13 minute read

    Lead Generation for B2C: What You Need to Know Now

    Dave Orecchio

    What is lead generation? Lead generation is a method of identifying, attracting, and converting people unfamiliar with your business’s products or services to potential customers. ...

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    4 minute read

    Data Indicates Top Marketers Check Marketing Analytics 3+ Times a Week

    Dave Orecchio

    We had the opportunity to read the latest "State of Inbound Marketing" research report, and it reinforced many of the behaviors that we perform for our clients. The most important ...

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    10 minute read

    The Benefits of Content Marketing [Your Guide for 2020]

    Dave Orecchio

    What is content marketing? Simply put, content marketing is the creation and distribution of valuable content to a targeted audience, with the goal of securing conversions and ...

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    5 minute read

    4 Strategies to Grow Your Landscaping Business

    Dave Orecchio

    Growing a landscaping business is easier than ever thanks to a well developed digital marketing strategy. There are so many landscaping businesses that have the potential to grow ...

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    5 minute read

    How Chatbots Improve Lead Generation

    Dave Orecchio

    In the modern customer-driven business world, chatbots are one of the most useful tools any business can put to use. Infinitely available and friendly, a chatbot is often the ...

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    4 minute read

    Artificial Intelligence, Machine Learning, and the Future of Sales & Marketing

    James Welch

    It wasn’t too long ago that artificial intelligence (AI) was associated with evil robots and vintage science fiction movies. Today, AI is fast becoming a fundamental component in ...

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    5 minute read

    How You Can Leverage Content to Generate Leads Online

    Dave Orecchio

    For business owners operating in this digital age, lead generation is a vital component to achieving sustainable success. Just as blood must continually circulate throughout the ...

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    4 minute read

    Why Video Marketing is So Powerful for Your Landscaping Business

    Dave Orecchio

    Video can be an incredibly powerful tool for a landscaping business or any business. It can help people find you, build trust, and convert them to a lead and ultimately, a ...

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    3 minute read

    How to make contact with qualified leads in the internet age – quality over quantity

    James Welch

    If you’re a sales and/or marketing professional, you’re probably finding the internet both terrifying and exciting all at the same time. And for good reason. The Web provides an ...

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    5 minute read

    How To Create Effective B2B Marketing Videos

    Dave Orecchio

    Video is something no other medium can boast: It can tickle the senses with sight, sound, motion, and emotion. Videos can make you think. They can make you smile. They can make ...

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    4 minute read

    B2B Marketing: The Power of Video Storytelling

    Dave Orecchio

    It would be hard to overestimate the power of video in today’s digital marketing world. If content is king, then video content is the emperor. We recently saw the 2019 Video in ...

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    1 minute read

    Fine-Tuning Your Sales Engine Podcast

    Dave Orecchio

    I recently recorded a Hub of Success podcast with David Elmasian from Applied Synergy Group.

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    2 minute read

    Boost your Inbound Lead Generation with these Fundamental Tips

    Dave Orecchio

    Today’s B2B buyers have figured out how to dodge and deflect the interruptive marketing techniques that were successful in the not-too-distant past. In response, vendors are ...

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    6 minute read

    8 Marketing Strategies for Your Landscape Business

    Dave Orecchio

    Want to start marketing your landscape business in new ways, but not sure where to start? We've worked with landscape businesses like yours before, and have seen firsthand what ...

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    5 minute read

    How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights

    Dave Orecchio

    What’s the most important thing for a modern business? Many will automatically refer to profit as the single biggest driver of success. However, business leaders who put ...

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    3 minute read

    When Sales Automation Tools are Not Your Friend

    James Welch

    Virtually every organization of size has some sort of customer relationship management (CRM) infrastructure that enables them to automate many of the functions associated with ...

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    7 minute read

    Why Changing User Experience Requires End-to-End Marketing

    Dave Orecchio

    In the old days, the customer journey was a concept few brands had heard of. The interaction between brands and customers often started and finished the moment they walked into a ...

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    4 minute read

    How to Milk LinkedIn for Maximum Inbound Lead Generation

    Dave Orecchio

    Several social media platforms offer salespeople opportunities to build awareness and generate leads. However, few offer the same multitude of powerful inbound lead generation ...

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    5 minute read

    How to Grow a Landscape Business

    Dave Orecchio

    It’s a problem that we’ve seen before: An owner of a landscape company wants to grow their business, but spends all of their time in the field providing services—leaving seemingly ...

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    4 minute read

    SEO Digest: SEO Tips for 2019

    Dave Orecchio

    Each year, we like to pull together a digest of relevant articles about Search Engine Optimization (SEO) for our readership because SEO is a moving target. Implementing SEO the ...

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    3 minute read

    Sales Pipeline Generation, Part 3: Selling More to Existing Customers

    James Welch

    If you have anything to do with business IT, sales, or marketing, chances are very good that you’ve heard the term “single view of the customer.” And if you’re someone who ...

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    2 minute read

    BRISTOL STRATEGY BECOMES A HUBSPOT GOLD CERTIFIED AGENCY

    Dave Orecchio

    We are pleased to announce that Bristol Strategy has become a Hubspot Gold Certified Agency. The following is the press release we issued earlier today. Boston MA: Today, Bristol ...

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    10 minute read

    What Is Inbound Marketing & Why it Matters for B2C?

    Dave Orecchio

    What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower cost than your traditional marketing techniques? Sounds ...

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    5 minute read

    Why You Need a Well-Crafted Social Media Strategy Right Now

    Dave Orecchio

    Anyone would be hard-pressed today to over-estimate the power of social media. The use of social media by consumers and business professionals alike is tightly woven throughout ...

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    4 minute read

    Inbound Sales: How to Attract Prospects to YOU

    Dave Orecchio

    Before we entered the Digital Age, consumers traditionally relied upon advertising and company sales materials to learn about products and services for sale. The Internet has ...

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    12 minute read

    Marketing and Sales Tips From Inbound18

    Dave Orecchio

    I took my annual pilgrimage to the Inbound Conference during the week of September 4th. The week began with the Hubspot Partner Day event on Tuesday. This day provided me with the ...

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    4 minute read

    Promote Lead Nurturing with these 7 Surprisingly Powerful Strategies

    Dave Orecchio

    It is springtime here in New England! Trees are sprouting new leaves; tulips and daffodils are blooming, and the no-longer dormant grass is green again after a long winter. ...

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    3 minute read

    10 Tips for Joint Press Releases That Increase Your Online Presence

    Dave Orecchio

    Press releases are a great way to communicate news or information about your company through carefully crafted messages that are under your control in terms of content, tone, and ...

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    4 minute read

    What your Business Digital Footprint says about your Company

    Dave Orecchio

    The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business? Basically, it's the digital trail that your business leaves ...

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    3 minute read

    How to Put Content into Your Content Marketing

    Dave Orecchio

    In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your website and help fill your sales funnel with leads. ...

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    3 minute read

    What You Need to Know About Content Strategy

    Dave Orecchio

    The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of the inbound sales funnel. Wait a minute, some of you ...

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    3 minute read

    Finding The Ideal Buyer: The Importance of Establishing a Buyer Persona

    Dave Orecchio

    Are you familiar with the concept of a buyer persona? You may have heard or seen the term used in various marketing articles, webinars, and conference talks. If you’re not really ...

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    11 minute read

    How to Create a Modern Website Design You'll Love

    Dave Orecchio

    In the fall of last year, we embarked upon a journey to redesign our website. The site was several years old, outdated, and no longer truly represented the services we offered. It ...

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    3 minute read

    A Lead Magnets Gem From The Inbound Conference You Should Know About

    Dave Orecchio

    We received several comments about the article we wrote about the Inbound marketing conference. Most thanked us for highlighting the changing world of digital marketing and where ...

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    7 minute read

    12 Ways to Spot the Modern Website Design of Your Dreams

    Dave Orecchio

    As a business owner, you know you need a good website to attract visitors and get them to buy from you. You research products yourself and casually surf. You can see that the look ...

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    3 minute read

    Pillar Pages, Topic Clusters and Sub Topics, Oh My

    Dave Orecchio

    If there’s anything we can rely on when it comes to digital marketing, it’s that things are always changing and improving when it comes to creating better online visibility. It ...

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    10 minute read

    7 Common Problems with Inbound Marketing and How to Solve Them

    Dave Orecchio

    If there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After all, this is the way to boost your revenue and expand ...

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    5 minute read

    These Tech Companies Use Video for Lead Generation (and You Can Too!)

    Dave Orecchio

    You’re a high-tech company looking to target a specific internet audience. But where are most users spending their time?

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    5 minute read

    7 Successful Video Marketing Strategies and Ideas

    Dave Orecchio

    Over 500 million (half a BILLION) people watch video on Facebook every day. The truth of the matter is that consumers prefer video. Text consumption is on the decline, and more ...

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    3 minute read

    6 Reasons You Need Video Marketing For Your Business

    Dave Orecchio

    Video marketing has been on the rise for the past few years. With 97% of marketers saying that video content has improved prospects' understanding of their products or services ...

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    3 minute read

    Why is Online Marketing Important?

    Dave Orecchio

    Even if you haven’t yet embraced online marketing for your business, you’re probably aware of some of the benefits it offers. Moving from a more traditional form of marketing and ...

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    3 minute read

    5 Biggest Marketing Challenges and How to Solve Them

    Dave Orecchio

    Marketing is a fast-evolving discipline. Customer expectations are changing rapidly and posing new challenges to many businesses. Thankfully, the technologies available to ...

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    5 minute read

    9 KPIs to Measure Inbound Marketing Success

    Dave Orecchio

    Before we delve into the value Key Performance Indicators (KPI's) offer to an Inbound Marketing program, let's first drill into the sources of the website traffic and the value ...

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    5 minute read

    Video Marketing Strategy; The Importance of Effective Planning Before Execution

    Joshua Sleigh

    According to a recent study, 75% of video viewers report that they will click through to a website after watching a high quality video. It’s clear that video is an effective tool ...

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    4 minute read

    Content Marketing Done Right: How to Turn Content Into Cash

    Dave Orecchio

    The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all industries have begun to realize the benefits of ...

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    4 minute read

    Transform your sales approach with the help of inbound marketing

    Dave Orecchio

    Let’s face it – nobody likes to be “sold.” And being on the receiving end of a sales pitch is made worse when the receiver sees no benefit to being subjected to the pitch. If ...

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    4 minute read

    How does your website affect sales productivity?

    Dave Orecchio

    Virtually every business professional will agree that a good website is highly valuable for their company. The problem, is many can’t tell you what that value is, especially in ...

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    3 minute read

    Your competitors are improving the way they market online, should you?

    Dave Orecchio

    If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing feeling in your gut telling you you’re late to online ...

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    4 minute read

    5 Reasons Why Inbound Marketing is better than Outbound Marketing

    Dave Orecchio

    The Internet has changed the world from one where information was scarce to one where there is an overabundance of it. This change has had a significant impact on the buying ...

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    3 minute read

    Sales Enablement: What Happens When Sales and Marketing Are Aligned

    Dave Orecchio

    The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a big disconnect when it comes to the goals and strategy of getting ...

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    6 minute read

    Year End Inbound Marketing Roundup

    Dave Orecchio

    2017 was a tremendous year for inbound marketers. The fascinating thing about digital marketing, which inbound marketing is one methodology, is that the landscape is constantly ...

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    3 minute read

    Your Best Prospects Are Looking For You - What Do They Find?

    Dave Orecchio

    Would it surprise you that there are plenty of high-quality prospects looking for precisely the goods and services you offer? And would it disturb you further to know that they ...

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    4 minute read

    How Inbound Sales Is Improving Overall Sales Productivity

    Dave Orecchio

    Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your competitors are pursuing improved sales productivity, your ...

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    4 minute read

    How to Establish Your Brand Through Inbound Marketing

    Dave Orecchio

    Much of the emphasis of inbound marketing is attracting the attention of people to your website who need your products and services. However, establishing a strong and positive ...

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    4 minute read

    How Predictive Lead Scoring Improves Marketing And Drives Sales

    Dave Orecchio

    Inbound marketing, with its customer-centric focus and data-driven approach, has allowed companies to vastly improve the effectiveness of their marketing efforts. Automation, in ...

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    3 minute read

    8 Unexpected Inbound Marketing Facts About B2B Buyers

    Dave Orecchio

    Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is H2H - Human to Human! In recent years, digital ...

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    11 minute read

    How to Grow Your Business Online - Lessons From Inbound 17

    Dave Orecchio

    I like to take the opportunity at the Inbound conference to learn new techniques to help businesses grow online. When I first looked at the Inbound 17 agenda, I was floored by the ...

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    3 minute read

    5 Reasons Every CEO Should Have a Blog

    Dave Orecchio

    As a CEO, you have a lot of responsibilities and power. While the concept of blogging might have passed your mind a few times, it probably wasn't something you would have ...

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    5 minute read

    Hubspot Product Updates Announced at Inbound 17

    Dave Orecchio

    I really enjoyed a lot about the Inbound conference at the end of September in Boston. As my earlier article about Inbound 17 states, I see these conferences as a tune up. I don't ...

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    5 minute read

    A Digital Marketing Tune-Up at Inbound 17

    Dave Orecchio

    Each year, me and 14,000 of my closest friends descend upon the Boston convention center to get our annual digital marketing tune-up. The Inbound 17 conference is a great learning ...

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    4 minute read

    How To Get Prospects To Answer The Phone With Inbound Sales

    Dave Orecchio

    Reaching out to prospects by phone is still a channel that sales teams use to connect and raise awareness among the potential buyers of their brands. However, with the changes in ...

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    4 minute read

    Traditional Selling Falls Short in this Digital World

    Dave Orecchio

    The Inbound Sales Methodology attracts the prospects to you who fit the profiles of the customers you can serve best. The primary goal is to create a selling experience that helps ...

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    4 minute read

    Increasing Productivity: The Difference Between Inbound Sales and Outbound Sales

    Dave Orecchio

    For decades, sales strategy centered around promoting goods and services directly to potential customers. In most cases, the “spray and pray” approach was employed, from standing ...

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    3 minute read

    Digital Marketing Contingencies Eclipse The Competition

    Dave Orecchio

    It’s Monday, August 21st, 2017, and a swath across the middle of the United States is experiencing a total eclipse. The darkness may have been a surprise to some people who either ...

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    3 minute read

    How CRO Makes A Smarter Inbound Marketing Methodology

    Dave Orecchio

    There is a maxim in startup culture that is attributed to Uri Levin, founder of Waze. It says that you should, "fall in love with the problem, not the solution, and the rest will ...

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    3 minute read

    Social Media Strategy 101 -  Why You Need One Now

    Dave Orecchio

    A social media strategy is important for your business. By now you are likely aware that the days of most direct outbound marketing tactics (email blasts, direct mail, cold calls, ...

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    4 minute read

    Why Conversion Rate Optimization is More Important Than Ever

    Dave Orecchio

    Want to succeed with Digital Marketing? If your answer is yes, then you need to know how Conversion Rate Optimization (commonly called CRO) works and why it is so important. ...

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    7 minute read

    How Sales Funnel Automation Improves Productivity and Growth

    Dave Orecchio

    Implementing Sales Funnel Automation has become a must-have resource for sales teams in a world with fickle prospects. Gone are the days where you could count on cold calling ...

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    7 minute read

    Local Search Engine Optimization Best Practices

    Dave Orecchio

    When it comes to creating an overall marketing plan, many companies need to add local marketing to the mix. Specifically, local search engine optimization (SEO) can be a powerful ...

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    4 minute read

    Spotting The Worst Website Design Advice

    Dave Orecchio

    When it's time to make tough decisions, many people like to follow others on an issue. But sometimes, following the crowd can lead you astray, especially with the fast-paced world ...

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    4 minute read

    What Is the “New SEO?” The Answer Will Surprise You

    Dave Orecchio

    These days, even the acronym SEO has become a little hackneyed. Of course, companies are still optimizing their websites to rank highly on Google, and maybe some of the other ...

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    4 minute read

    Growth-Driven Design: Definitely Not Your Father's Website

    Dave Orecchio

    The days of “set it and forget it” website design are over—at least for those companies that want the agility to respond to market conditions and customer demands. Move over, ...

    Read More
    5 minute read

    5 Observations From The Design Automation Conference

    Dave Orecchio

    Many of you know that I have a high-tech background and there are few industries that are more high-tech than semiconductors. I worked in the semiconductor space through the mid ...

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    4 minute read

    Traditional Website Design vs. Growth-Driven Design

    Dave Orecchio

    According to a web credibility study conducted by Stanford University, 75% of people judge a company’s worth and abilities based on the design of its website alone. That’s just a ...

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    4 minute read

    Digital Marketing Strategies for B2B Buyers

    Dave Orecchio

    While the benefits your company offers don't necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to ...

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    4 minute read

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