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The Essential Social Media Marketing Guide
Tags: Social Media Strategy, Social Media Marketing

The Essential Social Media Marketing Guide

You may be wondering, how can social media marketing help your business? That question is not uncommon. Many business leaders just do not believe that social media can help them at all, or very little. After all, isn't Facebook for sharing pictures of the grandkids with grandma? Facebook is the most popular social media platform measured by the number of monthly active users (currently more than one billion). This article is not just about Facebook. It is intended to provide businesses with a set of resources that help them learn from others about social media tactics that work and those that do not so you can form your social media strategy and plan. 

Dave Orecchio
By Dave Orecchio

on Aug 16, 2016 10:00:00 AM

The Essential Social Media Marketing Guide

Dave Orecchio
By Dave Orecchio
on Aug 16, 2016 10:00:00 AM

You may be wondering, how can social media marketing help your business? That question is not uncommon. Many business...

How To Develop Perfect Landing Pages

Dave Orecchio
By Dave Orecchio
on Aug 8, 2016 9:30:00 AM

One of the biggest issues with business websites is the lack of opportunities for visitors to convert into leads and become...

Marketing Automation Demystified

Dave Orecchio
By Dave Orecchio
on Jul 25, 2016 10:30:00 AM

There are so many marketing automation tools available on the market that researching each of them can make a CMO's...

Content Marketing Overview For Start-Up Companies

Dave Orecchio
By Dave Orecchio
on Jul 11, 2016 10:00:00 AM

I like to think about Inbound Marketing as a process to attract the best prospects to your business using digital marketing...

SEO - Inbound Marketing Digest

Dave Orecchio
By Dave Orecchio
on Jun 20, 2016 10:00:00 AM

In this issue of Inbound Marketing digest, we have selected several expert articles about SEO to help you improve the...

Infographic - Social Media Cheat Sheet for Inbound Marketers

Dave Orecchio
By Dave Orecchio
on May 22, 2016 6:00:00 AM

Inbound marketing and social media go hand-in-hand. To attract new leads and customers, businesses should strive to reach...

How to Cultivate Bloggers within Your Company

Dave Orecchio
By Dave Orecchio
on May 8, 2016 6:30:00 AM
Blogging is one of the most important, informative, educational and interactive components of a content marketing system....

How to Increase your Website B2B Conversion Rate

Dave Orecchio
By Dave Orecchio
on May 1, 2016 7:37:59 AM

Websites are a powerful tool for B2B marketing and sales. Buyers typically scour the Internet trying to arm themselves with...

What is Intrigue Marketing, and Can Your Business Benefit From It?

Dave Orecchio
By Dave Orecchio
on Apr 10, 2016 8:00:00 AM

Every once in a while, a new marketing term emerges.  I recently came across the term "Intrigue Marketing" and thought to...

Can Inbound Sales Result in 25% Compound Annual Sales Growth?

Dave Orecchio
By Dave Orecchio
on Apr 7, 2016 6:30:00 AM

If you told your investors that your start-up was going to take a different approach to selling your product, and it would...

How to Nurture Leads Like a Pro

Dave Orecchio
By Dave Orecchio
on Apr 3, 2016 7:30:00 AM

Generating a large volume of leads is of little use if you don't effectively nurture them to produce sales conversions and...

Thought Leader Series: Should Guest Blogging Be a Part of Your 2016 Digital Marketing Strategy?

Dave Orecchio
By Dave Orecchio
on Mar 28, 2016 8:00:00 AM

As an extention to the Thought Leader Series written about sales last year by Jim Welch, I decided to extend it in 2016 with...

For Digital Marketing Success, People Must Instantly Understand What You Do

Dave Orecchio
By Dave Orecchio
on Mar 20, 2016 7:00:00 AM

The desire for clear and efficient communication is a common trait among digital marketing (or Inbound Marketing) buyers...

How Sales Should Evolve in the Digital Age with Inbound Marketing

Dave Orecchio
By Dave Orecchio
on Mar 10, 2016 3:21:24 PM

No one can debate that the internet has changed lives and industries. Products like the smart phone have accelerated this...

Native Online Advertising Has Changed: Here's What You Need to Know

Dave Orecchio
By Dave Orecchio
on Feb 28, 2016 6:00:00 AM

The Federal Trade Commission recently released its "Enforcement Policy Statement on Deceptively Formatted Advertisements."...

6 Keys to a Strong Mobile B2B Marketing Strategy

Dave Orecchio
By Dave Orecchio
on Feb 21, 2016 5:00:00 AM

The volume of mobile Internet searches now exceeds searches on desktop computers. Additionally, statistics on engagement...

How to Milk LinkedIn for Maximum Inbound Lead Generation

Dave Orecchio
By Dave Orecchio
on Feb 7, 2016 1:30:00 AM

Several social media platforms offer salespeople opportunities to build awareness and generate leads. However, few offer the...

5 Must-Haves from Your Inbound Marketing Consultant

Dave Orecchio
By Dave Orecchio
on Jan 31, 2016 1:30:00 AM

Hiring an inbound marketing consultant for a long-term relationship is a significant investment. To feel comfortable in...

B2B Sales Lead Generation: Building a Database

Dave Orecchio
By Dave Orecchio
on Jan 17, 2016 1:00:00 AM

The database is the salesperson's best friend, but it needs to receive the appropriate care and attention before it can...

4 Stats, Trends, and Metrics Your B2B Agency Must Master

Dave Orecchio
By Dave Orecchio
on Jan 3, 2016 7:00:00 AM

If you're wondering whether you've selected the right B2B agency for your business's marketing needs and goals, start by...

How Personalization Can Help B2B Sales Lead Generation

Dave Orecchio
By Dave Orecchio
on Dec 20, 2015 7:00:00 AM

It's become increasingly evident in the modern B2B marketplace that one size most definitely does not fit all. It isn't...

How to Grab Inbound Lead Generation by the Horns

Dave Orecchio
By Dave Orecchio
on Dec 6, 2015 7:00:00 AM

Inbound marketing is all about bringing your clientele to your doorstep, freeing you from the horrible inefficiency of cold...

4 Factors to Consider for Your Inbound Marketing Investments

Dave Orecchio
By Dave Orecchio
on Nov 15, 2015 7:00:00 AM

What will this year bring for your B2B company? The answer may hinge on how you disburse your inbound marketing budget....

How to Win with LinkedIn in Your B2B Marketing Plan

Dave Orecchio
By Dave Orecchio
on Nov 1, 2015 5:30:00 AM

The terms "LinkedIn" and "business" have become synonymous over the years, so it'll come as no surprise that you can profit...

How a B2B Marketing Agency Can Help Rejuvenate Your Content

Dave Orecchio
By Dave Orecchio
on Oct 25, 2015 7:30:00 AM

If your B2B marketing efforts have been faltering lately, ask yourself whether your marketing content has grown a bit thin,...

5 Crucial Elements of a Successful Inbound Marketing Agency

Dave Orecchio
By Dave Orecchio
on Oct 18, 2015 7:00:00 AM

Effective inbound marketing encompasses content strategies, social media, website, SEO strategies and more. If you run a B2B...

Top Business-to-Business Tips From Inbound15

Dave Orecchio
By Dave Orecchio
on Sep 20, 2015 8:00:00 AM

During the first full week of September, I attended the annual pilgrimage to the mecca of Inbound Marketing, Boston, MA....

Sales Road Map for Success with Inbound Marketing

Dave Orecchio
By Dave Orecchio
on Aug 24, 2015 5:00:00 AM

We gain most of our new clients from company CEOs, Presidents or Sales VPs who need to address the inability of sales to...

Five ways creating a great content strategy is like fly fishing in Montana

Dave Orecchio
By Dave Orecchio
on Aug 18, 2015 6:00:00 AM

I just returned from a week long fly fishing trip to Bozman Montana with one of my sons. As the vacation was ending and real...

Learn the Best B2B Content for Tech Buyers

Dave Orecchio
By Dave Orecchio
on May 31, 2015 6:20:00 AM

What is the best B2B content for tech buyers? Marketing professionals are constantly working to develop content to support...

7 Ways Inbound Marketing Content Curation is Like Preparing an Income Tax Return

Dave Orecchio
By Dave Orecchio
on Apr 12, 2015 1:45:00 AM

We've all been there. It is 11:57 on April 15th and you are working feverishly to complete the last part of your federal tax...

50% of Marketers Don't Have a Content Strategy - Digital Marketing Research

Dave Orecchio
By Dave Orecchio
on Mar 8, 2015 1:30:00 AM

Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this...

Why Did Salespeople Spend Only One-Third of Their Time Selling Last Year?

Dave Orecchio
By Dave Orecchio
on Feb 9, 2015 1:05:00 AM

Let's diagnose the 4 problems with sales productivity. At Bristol Strategy, we understand the importance of applying our...

Which Marketing Strategies Produce Highest Sales Conversion Rate

Dave Orecchio
By Dave Orecchio
on Jan 11, 2015 2:05:00 AM

We have written about the importance of a marketing strategies that aligns with your target prospect's triggers and goals...

4 Ideas for Encouraging Customers to Promote Your Company to Their Peers

Dave Orecchio
By Dave Orecchio
on Dec 14, 2014 2:00:00 AM

It is important to create a community that will promote your company to their peers. Within every industry, B2B buyers seek...

5 Tweaks to Increase Conversion Rate of Website Visitors into Sales Leads

Dave Orecchio
By Dave Orecchio
on Nov 24, 2014 2:15:00 AM

Your company’s website attracts plenty of traffic, but far too few of the anonymous website visitors ever emerge as contacts...

B2B Social Media Strategies Work for My Company

Dave Orecchio
By Dave Orecchio
on Nov 9, 2014 2:30:00 AM
Social engagement is an imperative for businesses - B2B social media strategies work and will boost your business and brand...

HELP!! I've Got Prospects Stuck In Pipeline and They Can’t Get Out!

Dave Orecchio
By Dave Orecchio
on Sep 15, 2014 3:15:00 AM
Are your prospects stuck in your sales pipeline? Sales pipeline management is a highly controversial subject these days....

7 Steps To Implement a B2B Social Media Strategy

Dave Orecchio
By Dave Orecchio
on Aug 18, 2014 3:45:00 AM

A well-designed B2B social media marketing strategy is essential for marketing success. In fact, 87% of B2B marketers...

5 Surprisingly Straightforward Ways to Improve SEO

Dave Orecchio
By Dave Orecchio
on Jul 15, 2014 3:10:00 AM

Looking for ways to improve SEO? Search Engine Optimization (SEO) has traditionally been defined as a process for achieving...

What is Buyer Persona and Why Should You Care?

Dave Orecchio
By Dave Orecchio
on Jul 1, 2014 3:10:00 AM

Have you ever wondered who first used the phrase “buyer persona”? Credit goes to well-known software designer Alan Cooper,...

The Smart Way to Think About Lead Nurturing

Dave Orecchio
By Dave Orecchio
on Jun 24, 2014 3:10:00 AM

Let’s start with the assumption that your website is attracting visitors. Not just random visitors, but the right visitors...

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