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Why Is It Important to Have a Social Media Strategy?
Tags: Social Media Marketing

Why Is It Important to Have a Social Media Strategy?

There’s no question that social media is a major component of our social fabric. We can all probably count on one hand the people we know who don’t use social media in some form or fashion. The number of individuals who engage with social media on a daily – heck, sometimes even hourly – basis is growing exponentially every year. In a recent survey, marketing executives reported spending a fifth of their marketing budget on social channels, and they anticipate increasing spend on these channels from 11 to 19 percent over the next five years. Yet even as their investment in social channels continues to grow, marketing executives report that a key challenge is understanding how to effectively use social media to positively impact company performance.

Dave Orecchio
By Dave Orecchio

on Dec 9, 2018 7:45:00 AM

Why Is It Important to Have a Social Media Strategy?

Dave Orecchio
By Dave Orecchio
on Dec 9, 2018 7:45:00 AM

There’s no question that social media is a major component of our social fabric. We can all probably count on one hand the...

4 Reasons Your B2B Sales Lead Generation is Stalling

Dave Orecchio
By Dave Orecchio
on Nov 22, 2018 7:00:00 AM

B2B sales lead generation is one of those fields that presents great potential for error, as many businesses have discovered...

BRISTOL STRATEGY BECOMES A HUBSPOT GOLD CERTIFIED AGENCY

Dave Orecchio
By Dave Orecchio
on Oct 30, 2018 8:13:00 AM

We are pleased to announce that Bristol Strategy has become a Hubspot Gold Certified Agency. The following is the press...

What Is Inbound Marketing & Why it Matters for B2C?

Dave Orecchio
By Dave Orecchio
on Oct 28, 2018 12:47:38 PM

What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower...

Why You Need a Well-Crafted Social Media Strategy Right Now

Dave Orecchio
By Dave Orecchio
on Oct 14, 2018 8:00:00 AM

Anyone would be hard-pressed today to over-estimate the power of social media. The use of social media by consumers and...

Inbound Sales: How to Attract Prospects to YOU

Dave Orecchio
By Dave Orecchio
on Oct 7, 2018 8:44:36 AM

Before we entered the Digital Age, consumers traditionally relied upon advertising and company sales materials to learn...

Marketing and Sales Tips From Inbound18

Dave Orecchio
By Dave Orecchio
on Sep 23, 2018 7:33:00 AM

I took my annual pilgrimage to the Inbound Conference during the week of September 4th. The week began with the Hubspot...

Promote Lead Nurturing with these 7 Surprisingly Powerful Strategies

Dave Orecchio
By Dave Orecchio
on Sep 19, 2018 2:15:00 AM

It is springtime here in New England! Trees are sprouting new leaves; tulips and daffodils are blooming, and the no-longer...

10 Tips for Joint Press Releases That Increase Your Online Presence

Dave Orecchio
By Dave Orecchio
on Sep 17, 2018 9:00:00 AM

Press releases are a great way to communicate news or information about your company through carefully crafted messages that...

What your Business Digital Footprint says about your Company

Dave Orecchio
By Dave Orecchio
on Sep 5, 2018 2:46:00 PM

The term "digital footprint" has been around for quite awhile now, but what exactly does that mean for your business?...

How to Put Content into Your Content Marketing

Dave Orecchio
By Dave Orecchio
on Sep 3, 2018 8:33:00 AM

In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your...

What You Need to Know About Content Strategy

Dave Orecchio
By Dave Orecchio
on Aug 30, 2018 7:17:00 AM

The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of...

Finding The Ideal Buyer: The Importance of Establishing a Buyer Persona

Dave Orecchio
By Dave Orecchio
on Aug 26, 2018 7:30:00 AM

Are you familiar with the concept of a buyer persona? You may have heard or seen the term used in various marketing...

How to Create a Modern Website Design You'll Love

Dave Orecchio
By Dave Orecchio
on Aug 2, 2018 7:13:00 AM

In the fall of last year, we embarked upon a journey to redesign our website. The site was several years old, outdated, and...

A Lead Magnets Gem From The Inbound Conference You Should Know About

Dave Orecchio
By Dave Orecchio
on Jul 25, 2018 10:30:00 AM

We received several comments about the article we wrote about the Inbound marketing conference. Most thanked us for...

Inbound Marketing for Non-Marketing Business Leaders

Dave Orecchio
By Dave Orecchio
on Jul 23, 2018 1:35:00 PM

If you’re a C-level business executive tasked with business development and growing revenue in a rapidly-evolving,...

12 Ways to Spot the Modern Website Design of Your Dreams

Dave Orecchio
By Dave Orecchio
on Jul 18, 2018 9:59:00 AM

As a business owner, you know you need a good website to attract visitors and get them to buy from you. You research...

5 Ways To Attract High-Quality B2B Leads (Even with a Small Team)

Dave Orecchio
By Dave Orecchio
on Jul 16, 2018 12:13:00 PM

Traditionally, B2B selling involves mostly outbound techniques such as trade shows and cold calling. Companies doing so are...

Pillar Pages, Topic Clusters and Sub Topics, Oh My

Dave Orecchio
By Dave Orecchio
on Jul 9, 2018 12:37:00 PM

If there’s anything we can rely on when it comes to digital marketing, it’s that things are always changing and improving...

7 Common Problems with Inbound Marketing and How to Solve Them

Dave Orecchio
By Dave Orecchio
on Jul 1, 2018 8:29:00 AM

If there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After...

5 Brands Winning at Social Media (and Tips to Do the Same)

Dave Orecchio
By Dave Orecchio
on Jun 18, 2018 12:13:00 PM

Are you using social media to communicate with your customers? If you’re an SMB, then you most definitely should.

Today, the...

These Tech Companies Use Video for Lead Generation (and You Can Too!)

Dave Orecchio
By Dave Orecchio
on Jun 5, 2018 12:13:00 PM

You’re a high-tech company looking to target a specific internet audience. But where are most users spending their time?

7 Successful Video Marketing Strategies and Ideas

Dave Orecchio
By Dave Orecchio
on May 30, 2018 9:23:00 AM

Over 500 million (half a BILLION) people watch video on Facebook every day. The truth of the matter is that consumers prefer...

6 Reasons You Need Video Marketing For Your Business

Dave Orecchio
By Dave Orecchio
on May 17, 2018 10:17:00 AM

Video marketing has been on the rise for the past few years. With 97% of marketers saying that video content has improved...

Why is Online Marketing Important?

Dave Orecchio
By Dave Orecchio
on May 10, 2018 10:55:14 AM

Even if you haven’t yet embraced online marketing for your business, you’re probably aware of some of the benefits it...

Do Buyers Trust Your Sales People?

Dave Orecchio
By Dave Orecchio
on May 3, 2018 9:47:00 AM

With the commercialization of the Web, buyers are fully in control of the sales process. Whether it’s a consumer looking for...

5 Biggest Marketing Challenges and How to Solve Them

Dave Orecchio
By Dave Orecchio
on Apr 24, 2018 9:37:00 AM

Marketing is a fast-evolving discipline. Customer expectations are changing rapidly and posing new challenges to many...

9 KPIs to Measure Inbound Marketing Success

Dave Orecchio
By Dave Orecchio
on Apr 24, 2018 2:30:00 AM

Before we delve into the value Key Performance Indicators (KPI's) offer to an Inbound Marketing program, let's first drill...

Video Marketing Strategy; The Importance of Effective Planning Before Execution

Joshua Sleigh
By Joshua Sleigh
on Apr 16, 2018 8:03:00 AM

According to a recent study, 75% of video viewers report that they will click through to a website after watching a high...

Content Marketing Done Right: How to Turn Content Into Cash

Dave Orecchio
By Dave Orecchio
on Apr 12, 2018 8:27:00 AM

The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all...

Transform your sales approach with the help of inbound marketing

Dave Orecchio
By Dave Orecchio
on Mar 28, 2018 9:30:00 AM

Let’s face it – nobody likes to be “sold.” And being on the receiving end of a sales pitch is made worse when the receiver...

How does your website affect sales productivity?

Dave Orecchio
By Dave Orecchio
on Mar 12, 2018 10:30:00 AM

Virtually every business professional will agree that a good website is highly valuable for their company. The problem, is...

Your competitors are improving the way they market online, should you?

Dave Orecchio
By Dave Orecchio
on Mar 1, 2018 9:47:00 AM

If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing...

5 Reasons Why Inbound Marketing is better than Outbound Marketing

Dave Orecchio
By Dave Orecchio
on Feb 10, 2018 7:09:00 AM

The Internet has changed the world from one where information was scarce to one where there is an overabundance of it. This...

Sales Enablement: What Happens When Sales and Marketing Are Aligned

Dave Orecchio
By Dave Orecchio
on Jan 15, 2018 7:43:00 AM

The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a big disconnect...

Year End Inbound Marketing Roundup

Dave Orecchio
By Dave Orecchio
on Dec 31, 2017 8:13:00 AM

2017 was a tremendous year for inbound marketers. The fascinating thing about digital marketing, which inbound marketing is...

Your Best Prospects Are Looking For You - What Do They Find?

Dave Orecchio
By Dave Orecchio
on Dec 11, 2017 9:13:00 AM

Would it surprise you that there are plenty of high-quality prospects looking for precisely the goods and services you...

What To Do When Sales Enablement Is Not Working

Dave Orecchio
By Dave Orecchio
on Dec 4, 2017 9:37:00 AM
Sales Enablement is the supporting assets (content, methodology and technology) that give your sales team the highest...

How Inbound Sales Is Improving Overall Sales Productivity

Dave Orecchio
By Dave Orecchio
on Nov 26, 2017 7:27:00 AM

Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your...

How to Establish Your Brand Through Inbound Marketing

Dave Orecchio
By Dave Orecchio
on Nov 23, 2017 7:00:00 AM

Much of the emphasis of inbound marketing is attracting the attention of people to your website who need your products and...

How Predictive Lead Scoring Improves Marketing And Drives Sales

Dave Orecchio
By Dave Orecchio
on Nov 13, 2017 9:37:00 AM

Inbound marketing, with its customer-centric focus and data-driven approach, has allowed companies to vastly improve the...

8 Unexpected Inbound Marketing Facts About B2B Buyers

Dave Orecchio
By Dave Orecchio
on Nov 9, 2017 11:43:00 AM

Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is...

How to Grow Your Business Online - Lessons From Inbound 17

Dave Orecchio
By Dave Orecchio
on Oct 30, 2017 9:37:00 AM

I like to take the opportunity at the Inbound conference to learn new techniques to help businesses grow online. When I...

5 Reasons Every CEO Should Have a Blog

Dave Orecchio
By Dave Orecchio
on Oct 23, 2017 7:30:00 AM

As a CEO, you have a lot of responsibilities and power. While the concept of blogging might have passed your mind a few...

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